Illudesign

What Illudesign does

Illudesign SPRL is a privately-held Belgian lighting and electrotechnical equipment retailer founded in 1997, headquartered in Angleur/Liège in the Wallonia region. The company distributes decorative, architectural, and technical luminaires from a curated portfolio of over 100 international brands, including premium European designer labels such as FLOS, LUCE PLAN, ARTEMIDE, LOUIS POULSEN, MARTINELLI LUCE, PETITE FRITURE, and Ferm Living. It operates through two primary channels: a proprietary e-commerce platform (eshop.illudesign.com) for direct consumer sales, and physical showrooms in Liège that include technical counters, order pickup services, and dedicated in-house Studies and Projects departments staffed by lighting specialists and interior architects.

The company's revenue model combines one-time product sales (both online and in-showroom) with project-based professional services for architects, interior designers, and other B2B clients, with the latter contributing approximately 300+ completed projects per year. Illudesign maintains no disclosed parent company, external investment, or institutional backing, and operates solely within the Belgian/Wallonian market. Its workforce is reported in the 11-50 employee band. Marketing is conducted through a multi-channel approach spanning the company website and blog, an email newsletter, and organic social media presence on Instagram, Facebook, Pinterest, and LinkedIn.

There are no disclosed AI/ML capabilities, patents, awards, regulatory actions, leadership changes, M&A activity, funding rounds, or subsidiary relationships in the available data. Pricing is not publicly disclosed and is managed on a per-product basis for retail sales and quote-based terms for professional project work. The business model is fundamentally a regional multi-brand lighting distributor and design advisory, with brand portfolio breadth and showroom-based expertise serving as the primary differentiation versus generic lighting retailers.

Name

Illudesign

Legal name

Illudesign SPRL

Website

https://illudesign.be

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Illudesign is a Belgian multi-brand lighting and electrotechnical equipment retailer founded in 1997, distributing 100+ international brands including FLOS and ARTEMIDE through an e-commerce platform and Liège showrooms serving both individual consumers and professional architects/interior designers on 300+ projects annually.

Ownership category

akta.pro rank

Product category

Decorative and Architectural Lighting Retail

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Architectural/Recessed & Track Lighting Retail (CRAIAHAH)

Keywords

• Decorative lighting retail
• Architectural luminaires
• Lighting project consultation
• Designer lighting brands
• Electrotechnical equipment

Headquarters

HQ city

Angleur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct sales of lighting fixtures and luminaires through the company's e-commerce platform, serving individual consumers and professionals with a wide selection of decorative and technical lighting products from multiple brands.
2. In-Showroom Sales: Retail sales of lighting products through physical showrooms where customers can view products, receive technical advice, and place orders or arrange pickup.
3. Professional Project Services: Consultation and study services for professional lighting projects, with dedicated project departments within each showroom providing expertise to architects and interior designers for custom lighting solutions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Illudesign is a multi-brand lighting retailer that distributes decorative, architectural, and technical luminaires from more than 100 international brands through its own e-commerce platform and physical showroom in Liège. It supplements product sales with in-house Studies and Projects advisory services for architects, interior designers, and other professional clients seeking custom lighting solutions for residential and commercial spaces.

Product overview

Illudesign operates as a multi-brand lighting retailer offering a unified platform combining e-commerce (eshop.illudesign.com) with physical showroom experiences. The company distributes over 100 lighting brands including FLOS, LUCE PLAN, ARTEMIDE, LOUIS POULSEN, MARTINELLI LUCE, PETITE FRITURE, and Ferm Living. Their product portfolio encompasses decorative, architectural, and technical luminaires, complemented by professional services including an in-house Studies and Projects department, technical counter services, and dedicated B2B support for architects and interior designers.

Differentiator

Problem solved

Functional benefit

Products and services

• E-shop (eshop.illudesign.com) Online retail storefront offering decorative, architectural, and technical lighting fixtures from over 100 brands to both individual consumers and professional buyers across Belgium.
• Showroom Services (Liège) Physical showroom location in Liège where customers can view lighting products in person and receive in-person expert advice from staff.
• Studies and Projects Department Expert advisory service within each showroom that provides project expertise to help professional clients achieve optimal lighting solutions for residential and commercial spaces.
• Technical Counter and Order Pickup Technical counter service within the Liège showroom offering specialized support and order pickup for lighting products and electrotechnical equipment.
• Professional/B2B Services Dedicated professional services segment providing tailored lighting solutions and support for business clients, architects, and interior designers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Ferm LivingcoreChannel Partner/ Reseller/ DistributorIlludesign distributes Ferm Living brand products through its e-commerce platform and showrooms, offering Danish design furniture and lighting to Belgian customers.
• FLOScoreChannel Partner/ Reseller/ DistributorIlludesign is an authorized dealer of FLOS lighting, featuring iconic products like the Arco lamp on their platform and in their showrooms.
• LUCE PLANcoreChannel Partner/ Reseller/ DistributorIlludesign distributes LUCE PLAN lighting products including the iconic Costanza lamp, representing the Italian design brand in the Wallonia market.
• ARTEMIDEcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of ARTEMIDE lighting including the Tolomeo series, providing access to Italian designer lighting in the Belgian market.
• LOUIS POULSENcoreChannel Partner/ Reseller/ DistributorIlludesign distributes LOUIS POULSEN products including the PH5 pendant lamp, representing the Danish lighting manufacturer known for Scandinavian design.
• MARTINELLI LUCEcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of MARTINELLI LUCE including the Pipistrello lamp, representing Italian lighting design excellence.
• PETITE FRITUREcoreChannel Partner/ Reseller/ DistributorIlludesign distributes PETITE FRITURE products including the Vertigo pendant lamp, offering contemporary French design lighting.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Kave Home: European home decor and furniture retailer with a growing lighting category, employing an omnichannel approach similar to Illudesign's showroom + e-commerce mix.

Direct peers

• Modular Lighting Instruments: Belgian architectural lighting company with similar Belgian market presence and overlapping customer base of architects and designers, providing comparable premium lighting solutions.
• Delta Light: Belgian architectural lighting manufacturer serving similar Benelux and broader European markets with overlapping professional customer base of architects and interior designers.
• Lumens: US-based online premium lighting retailer operating a similar multi-brand portfolio model serving both consumers and design professionals via e-commerce.
• Ylighting: US-based online lighting retailer with a comparable multi-brand portfolio of premium designer brands sold to consumer and professional customers.

Others

• Flos: Italian premium lighting manufacturer and existing Illudesign brand partner; while not a direct competitor, it is a key supplier whose distribution strategy materially affects Illudesign's offering.

Broad incumbents

• IKEA: Global broad-line home furnishings retailer with a significant lighting category, employing a showroom plus online model and competing for both consumer and project customers.
• Westwing: European online home decor retailer serving design-conscious customers across multiple categories including lighting, with a broader portfolio than Illudesign's specialist lighting focus.

Regional players

• Light & Living: Dutch lighting and home decor retailer with a comparable multi-brand lighting retail model, primarily serving the Netherlands and neighboring markets.
• Brico: Belgian DIY and home improvement retailer with lighting assortment, serving the same Belgian consumer market via physical stores across Wallonia and Flanders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Illudesign.be
• LinkedInbe.linkedin.com/company/illudesign-sprl
• Instagraminstagram.com/illudesign.be
• Pinterestpinterest.fr/illudesign
• Xx.com/illudesign_be

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illudesign