Roestvrij Taal

What Roestvrij Taal does

Roestvrij Taal B.V. is a Dutch copywriting and content agency founded in 2004 by Kittie Spierings and headquartered in 's-Hertogenbosch (with a registered presence in Uden). The firm specializes in arbeidsmarktcommunicatie — labor market communication — producing vacancy texts, employer branding materials, candidate journey communications, recruitment website content, employee testimonials, inclusive writing, and employee handbooks for Dutch enterprise and public-sector clients. Its core technology consists of writing methodology rather than software: a three-tier service model (Optimaal, Vitaal, Taal) priced via a strippenkaart prepaid card system, DISC-profile-based vacancy templates, a proprietary factsheet methodology providing target group data, and SEO/GEO optimization for Google for Jobs and generative search.

The firm operates as part of the Pro Contact group, which provides cross-referrals into recruitment process outsourcing (RPO) and shared RPO leads. Revenue is generated through professional-services fees: standalone vacancy texts (€185-€525), strippenkaart bundles of 15 strips at €2,475 or 30 strips at €4,650 (one-year validity), project-based and retainer arrangements for broader employer branding, and training programs (€425 per online cohort). GTM is sales-led via the website contact form, phone (0413-24 89 00), email, inbound referrals, and group-level RPO leads. Named clients include Enexis, RDW, De Volksbank, Heijmans, Woonstad Rotterdam, DJI, ROC Nijmegen, Gemeente Maashorst, Croonwolter&dros, Gielissen, and Steiger B, with the firm reporting long-dated relationships including a multi-year RDW contract through January 2027 with extension options to 2030. The company is privately held by founder Kittie Spierings as directeur-eigenaar, with 1-10 employees and no disclosed external funding.

Name

Roestvrij Taal

Legal name

Roestvrij Taal B.V.

Website

https://roestvrijtaal.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Roestvrij Taal is a Dutch copywriting agency founded in 2004 that specializes in labor market communication — writing vacancy texts, employer branding content, candidate journey communications, and recruitment websites for Dutch enterprise and public-sector clients, operating as part of the Pro Contact RPO group.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

Keywords

• Vacancy text writing
• Employer branding services
• Labor market communication
• Recruitment process outsourcing
• Inclusive copywriting

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional copywriting services: Roestvrijtaal generates revenue through fees for professional copywriting and content services. Services are priced through a strippenkaart (prepaid card) system for vacancy texts and through project-based or retainer arrangements for broader arbeidsmarktcommunicatie services such as employer branding, RPO, training, and recruitment website content. The pricing is quote-based / project-based with publicly listed indicative rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Roestvrij Taal is a Dutch copywriting and content agency specialized in labor market communication (arbeidsmarktcommunicatie). The agency writes compelling vacancy texts, develops custom vacancy templates and employer value propositions, builds careers/recruitment websites, and offers recruitment process outsourcing (RPO) alongside training programs for in-house recruiters. It serves large enterprises, government bodies, and public sector organizations across the Netherlands through structured service tiers and a dedicated team of specialized copywriters.

Product overview

Roestvrij Taal is a specialized text agency focused on labor market communication and employer branding. The company offers a comprehensive suite of services centered around writing and recruitment marketing: core offerings include vacancy text writing (with Optimaal, Vitaal, and Taal service packages), custom vacancy template development, employer branding/EVP creation, and careers website development. The company also provides testimonials writing, candidate journey communications, and inclusive writing services. As part of the Pro Contact group, Roestvrij Taal offers full-cycle recruitment process outsourcing (RPO). Training services—both in-company and online—round out the portfolio, covering topics such as writing compelling vacancy texts, inclusive writing, and AI-assisted content creation using ChatGPT. The company serves diverse sectors including government, healthcare, education, IT, construction, and finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacatureteksten (Vacancy Texts) Writing and rewriting of compelling job vacancy texts for organizations with significant recruitment needs, offered in three packages: Optimaal (writing with advice via intake interview), Vitaal (rewriting with advice), and Taal (proofreading). Includes GEO and SEO optimization for Google for Jobs visibility.
• Vacaturetemplate (Vacancy Template) Development of customized job posting templates that establish consistent format, tone, and structure across all organizational vacancies, anchoring the employer brand in recruitment communications. Templates can be built around DISC behavioral profiles for different candidate personality types.
• Recruitment Process Outsourcing (RPO) Full-service recruitment outsourcing combining jobmarketing campaigns, interim recruitment, and employer branding, delivered under the Pro Contact group as an extension of the client's HR department or in-house recruiter.
• Trainingen (Training Programs) In-company and online training programs teaching recruiters, HR staff, and communications professionals how to write compelling and inclusive vacancy texts, use clear (klare taal) communication, and apply AI tools like ChatGPT to content creation.
• Testimonials Interview and writing service for employee testimonials that strengthen employer branding and provide authentic stories for recruitment websites, vacancy pages, and social channels.
• Employer Branding / EVP Development of employer value propositions (EVP), employer stories, and supporting narratives that articulate what makes the organization unique as a workplace, including candidate-oriented vacancy texts.
• Werkenbij-site (Careers / Recruitment Website) Development of careers/recruitment websites including content strategy, page structure, copy, and design advisory, delivered as a full-service offering from advice through implementation.
• Candidate Journey teksten (Candidate Journey Texts) Writing services for all candidate touchpoints from application confirmation, rejection emails, and interview invitations through to employment contracts, ensuring a consistent employer brand voice throughout the recruitment process.
• Inclusieve teksten (Inclusive Texts) Specialized writing of inclusive vacancy texts and diversity statements that avoid discrimination, appeal to diverse candidate groups, and meet Dutch legal requirements around inclusive recruitment.

Quantifiable outcome

• 300% increase in website conversion rate for Croonwolter&dros after launching a new werkenbij-site with Roestvrijtaal's texts
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pro Contact GroupcoreStrategic or Co-development PartnerRoestvrijtaal is a member of the Pro Contact group, a specialist in Recruitment Process Outsourcing (RPO). Within the group, jobmarketing, interim-recruitment, and employer branding converge. For many companies, Roestvrijtaal and Pro Contact function as an ideal extension of the client's HR department or recruiter. The group structure enables cross-referrals between text services and RPO services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Randstad Netherlands: Large Dutch-domiciled HR services firm with employer branding and recruitment marketing capabilities; significant incumbent competing for the same enterprise and public-sector recruitment marketing budgets.
• LinkedIn Talent Solutions: Dominant recruitment marketing platform with native content distribution, AI-assisted job posts, and employer branding tools; indirect but powerful competitor for the recruitment marketing attention and budget.
• Hays Netherlands: Global recruitment firm with a Dutch entity offering recruitment marketing, employer branding, and content services as part of a wider portfolio; serves similar enterprise clients but across many geographies.
• TMP Worldwide / Radancy: Global employer brand and recruitment marketing agency; offers overlapping services (EVP, candidate journey, careers sites) to large enterprise clients as part of a broader portfolio.
• Cielo (formerly TMP Worldwide): Global RPO and employer brand activation firm; competes with the Pro Contact/RPO side of Roestvrijtaal's offering and serves multinational clients with similar recruitment marketing needs.

Direct peers

• Effectus: Dutch HR services and employer branding consultancy serving similar enterprise and public-sector clients in the Netherlands; competes for the same arbeidsmarktcommunicatie budget pool.
• Spring Employer Branding: Dutch agency offering employer branding, recruitment marketing, and arbeidsmarktcommunicatie services to enterprise and government clients. Directly comparable in scope, customer base, and service model to Roestvrijtaal.
• Pro Contact Group: Parent organization and strategic RPO partner; operates in the same Dutch recruitment services ecosystem, combining jobmarketing, interim recruitment, and employer branding - overlapping service lines and customer base.
• Textbureau.nl: Dutch copywriting and content agency providing professional writing services to businesses; comparable in core copy craft, though broader in verticals and less specialized in recruitment marketing.

Emerging players

• Textio: AI-powered writing optimization platform focused on job postings and recruitment content; represents the emerging technology-driven approach to the same arbeidsmarktcommunicatie use case Roestvrijtaal serves via copywriting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roestvrij-taal
• Xx.com/RoestvrijTaal
• Facebookfacebook.com/roestvrijtaal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roestvrij Taal