Prosperion Financial Advisors

What Prosperion Financial Advisors does

Prosperion Financial Advisors is a privately held, fee-based financial advisory firm founded in 1996 by Steve Booren and headquartered in Greenwood Village, Colorado (Denver metro). The firm delivers holistic financial planning services through five distinct advisory teams — the Booren Group, the Morrison Group, the Horstman Group, the Alfano Arfsten Group, and the Anderson Group/Kellogg Group — each operating with independent judgment and its own investment philosophy, such as the Booren Group's Dividend Growth Strategy and the Horstman Group's Modern Conservative Approach. Core service lines include retirement planning, investment management, tax planning, estate planning, trusts, and insurance review.

The firm serves clients primarily in the high-net-worth segment (clients with $500,000–$5 million in assets), with dedicated positioning for business owners, families, millennials and young professionals, and physicians with complex equity compensation. All securities and advisory services are delivered through LPL Financial, a third-party registered investment advisor and broker-dealer, which allows Prosperion advisors to serve clients across 39+ U.S. states without owning broker-dealer infrastructure. The firm has no proprietary technology stack, no mobile application, and no disclosed AI capabilities — service delivery is human-advisor-led.

Prosperion generates revenue through recurring advisory fees on managed client assets, paid via the LPL Financial platform. Go-to-market relies on direct, trust-based advisory relationships supported by thought-leadership content, including a regular Denver Post column by founder Steve Booren, the firm's YouTube channel, LinkedIn and Facebook presences, published books (Blind Spots, Intelligent Investing, Millionaire in the Making), and educational webinars. The firm has received sustained third-party validation through Barron's Top 1,200 Financial Advisors (2021–2026) and Forbes Best-In-State Wealth Advisors (2020–2023) rankings for Steve Booren.

Name

Prosperion Financial Advisors

Legal name

Prosperion Financial Advisors

Website

https://prosperion.us

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Prosperion Financial Advisors is a fee-based, holistic financial advisory firm founded in 1996 in Denver, Colorado, serving primarily high-net-worth clients ($500K–$5M) across 39+ U.S. states through five advisory teams operating on the LPL Financial platform, offering retirement, investment, tax, estate, and insurance planning.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Wealth management
• Estate planning

Headquarters

HQ city

Coushatta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fee-Based Financial Advisory Services: Prosperion offers fee-based, holistic financial advice through their network of independent advisors. Services are provided without product pushing or generic recommendations. Revenue is generated through advisory fees rather than commissions on product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Prosperion Financial Advisors is a fee-based, holistic financial advisory firm that delivers retirement planning, investment management, tax planning, estate planning, trust, and insurance review services to individual clients through five independent advisory teams. Securities and advisory services are offered through the LPL Financial broker-dealer/RIA platform, with all advisors operating as fiduciaries without product-pushing or sales-quota requirements. The firm serves clients across 39 U.S. states and publishes educational books on investor behavior and retirement income.

Product overview

Prosperion Financial Advisors is a fee-based, holistic financial advisory firm offering a unified suite of financial planning services. The company provides five core service lines: Retirement Planning, Investment Management, Tax Planning, Estate Planning, and Insurance Review/Trusts. Each of the firm's five advisory teams (Booren Group, Morrison Group, Horstman Group, Anderson Group, and Alfano Arfsten Group) offers its own distinct investment philosophy and strategy, such as the Dividend Growth Strategy and the Modern Conservative Approach™. The firm also publishes educational books on investing behavior and retirement income. All services are coordinated through the LPL Financial platform, and the firm emphasizes fiduciary, client-first advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Service Holistic retirement planning services designed to help individual clients protect, invest, and grow their wealth for a secure retirement, covering retirement income planning, Social Security analysis, and portfolio strategy.
• Investment Management Services Fee-based investment management designed to help individual clients grow and protect their wealth through diversified portfolios, executed through the LPL Financial platform across multiple investment strategies.
• Tax Planning Service Strategic tax planning services for individual clients to minimize tax burdens and optimize wealth accumulation and distribution, including Roth conversion analysis and broader tax-efficient distribution strategies.
• Estate Planning Services Comprehensive estate planning services to help individual clients protect assets and ensure wealth transfer according to their wishes, integrated with the firm's broader wealth management offering.
• Insurance Review Services Review and analysis of existing insurance coverage for individual clients to ensure adequate protection against risks, coordinated with the firm's broader financial plan.
• Trusts Trust planning services to help individual clients protect and transfer wealth to beneficiaries in line with their estate planning objectives.
• Dividend Growth Strategy (Booren Group) A team-specific investment strategy used by The Booren Group, focused on the growth of dividends and emphasizing dividend-paying stocks that historically outpace inflation, designed for individual clients seeking long-term growth and income.
• Modern Conservative Approach™ (Horstman Group) A perspective-based investment approach developed by Pete Horstman over many years of experience, focused on patience and a steady hand, offered to select clients of The Horstman Group.
• Blind Spots: The Mental Mistakes Investors Make A published book by Steve Booren exploring the psychological and behavioral mistakes investors commonly make, positioned as educational content supporting the firm's advisory services.
• Intelligent Investing: Your Guide to a Growing Retirement Income A published book by Steve Booren providing guidance on investing strategies aimed at growing retirement income, supporting the firm's retirement planning advisory work.
• Millionaire in the Making A published book by John Booren focused on wealth-building principles and strategies, targeted at a younger demographic and supporting the firm's advisory and educational offering.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ronald Blue Trust: Christian faith-based, fee-only financial advisory firm providing comprehensive financial planning, investment management, tax, and estate services to HNW individuals. Directly comparable to Prosperion's holistic, fee-based offering and values-driven positioning.
• Modera Wealth Management: Fee-only RIA serving HNW individuals and small-business owners with comprehensive financial planning, investment management, and tax services. Directly comparable to Prosperion in client profile, fee-only model, and service mix.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based financial planning and investment management for HNW individuals and families. Closely comparable to Prosperion's holistic, fee-based, fiduciary approach and similar target client size.

Broad incumbents

• Creative Planning: One of the largest independent RIAs in the U.S., offering fee-based holistic financial planning, investment management, and tax services. Directly comparable to Prosperion's fee-based fiduciary model but with national reach and a much larger advisor team.
• Fisher Investments: Large investment management firm serving HNW individuals and institutional clients with discretionary portfolio management. Comparable to Prosperion in the investment management and retirement planning space, but with a far larger AUM base.
• Mariner Wealth Advisors: Large multi-family-office and RIA offering comprehensive financial planning, investment management, tax, and estate services to HNW clients nationwide. Comparable to Prosperion in service scope (retirement, tax, estate, investment management) but operates at a substantially larger scale.
• Focus Financial Partners: Partnership of independent RIAs and wealth management firms providing fiduciary advice to HNW clients. Comparable to Prosperion in offering, though it operates as a multi-firm consolidator rather than a single practice.
• Edelman Financial Engines: Large fee-only RIA combining traditional advisory services with a digital planning platform, serving a broad range of clients including business owners and physicians. Comparable to Prosperion's holistic, fee-based services and physician segment focus, but at much greater scale.
• Carson Group: RIA consolidator and wealth management firm providing advisors with back-office, technology, and investment support, while serving HNW and mass-affluent clients with holistic planning. Comparable to Prosperion in client segments and services, with a different go-to-market (partnership model).

Emerging players

• Schwab Intelligent Portfolios: Robo-advisor platform offering automated, low-fee portfolio management for mass-affluent and HNW clients. Represents the digital/automated alternative to traditional RIAs like Prosperion, particularly relevant to its millennial and young professional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Prosperionfinancial
• Facebookfacebook.com/prosperion
• LinkedInlinkedin.com/company/prosperion-financial-advisors
• Xx.com/prosperion

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperion Financial Advisors