Amega Groep

What Amega Groep does

Amega Groep B.V. is a privately held Dutch automotive dealerholding headquartered in Dordrecht, Netherlands, operating 20 subsidiary businesses across 45 physical locations in South Holland and North Brabant. The holding represents 20 automotive brands through dealer subsidiaries (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) covering Volkswagen Group brands, Stellantis brands (Peugeot, Opel, Citroën, Fiat Professional), Ford, Kia, Volvo, Lynk & Co, and Leapmotor, with cumulative experience of 75+ years. The group has approximately 920 employees and reported revenue of €864 million in FY2025.

Revenue is generated through five streams: one-time new and used vehicle sales through the dealer network, recurring aftermarket services (maintenance, APK inspections, accident/damage repair via Schadenet), recurring fleet management and operational leasing through Amega Fleet and AA Lease, commercial vehicle customization via PSB Bedrijfswageninrichting, and recurring charging/mobility platform services through Mobilitics. The business is asset-light at the holding level but capital-intensive at the dealership level due to showroom infrastructure, vehicle inventory, and workshop facilities. The core platform technology is not disclosed as proprietary AI or software; the group operates primarily as a regional physical retail and services consolidator rather than a technology company, with Mobilitics representing the most digitized product surface (integrated charging, fueling, parking, and carwash access via partnerships such as MultiTankCard).

The go-to-market is direct and enterprise-field-sales driven, combining 45 retail showrooms serving B2B and B2C buyers, dedicated B2B fleet channels (Amega Fleet, AA Lease, Captive Finance), and government framework agreements (notably the multi-year Ministry of Defence mobility partnership covering Belastingdienst and Douane Nederland). Pricing is unit-based for vehicle sales with example transaction prices including a Volkswagen Caddy Cargo from €24,950 (excl. VAT) and Skoda Elroq Cargo from €29,995 (incl. conversion, excl. VAT), with BPM tax advantages up to €18,500 on commercial vehicles; aftermarket and leasing contracts are subscription-based with multi-year terms.

Name

Amega Groep

Legal name

Amega Groep B.V.

Website

https://amega.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Amega Groep is a privately held Dutch automotive dealerholding operating 20 subsidiaries across 45 locations in South Holland and Brabant, representing 20 vehicle brands and providing new/used vehicle sales, fleet management, leasing, damage repair, and commercial vehicle customization to B2B and B2C customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across 20 automotive brands through dealer network
2. Aftermarket Services: Vehicle maintenance, repair, accident damage repair, APK inspections through Schadenet and dealer workshops
3. Fleet Management: Fleet and wagenparkbeheer services through Amega Fleet, including operational leasing via AA Lease
4. Business Vehicle Customization: Vehicle customization and fitting through PSB Bedrijfswageninrichting for commercial vehicles
5. Charging Solutions: Electric charging solutions and charging passes through Mobilitics and laadpalen services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Amega Groep is a Dutch automotive dealerholding operating 20 companies across 45 locations in South Holland and Brabant, representing 20 automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Peugeot, Opel, Kia, Volvo, and Lynk & Co. The group sells new and used vehicles, provides fleet management and operational/financial leasing, commercial vehicle outfitting, collision repair, and a digital mobility platform integrating charging, fueling, parking, and car wash services.

Product overview

Amega Groep is a Dutch automotive dealerholding operating a multi-brand, multi-service mobility platform. The company encompasses 20 businesses with 45 locations and represents 20 automotive brands. Its portfolio consists of dealer brands (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) selling new vehicles across Volkswagen, Audi, Škoda, SEAT, CUPRA, Opel, Peugeot, Citroën, Fiat Professional, Ford, Kia, Volvo, and Leapmotor; fleet and leasing services (Amega Fleet, AA Lease, AA Rental, Amega Financiële Diensten/Captive Finance); digital mobility platform (Mobilitics integrating charging, fueling, parking, and carwash); commercial vehicle customization (PSB Bedrijfswageninrichting); collision repair (Schadenet, operating under Schadenet brand); trading (Amega Trade); bicycle mobility solutions (Groeneveld Fietsen); and universal service points (ServiceOnly, Autoservice Lekkerland).

Differentiator

Problem solved

Functional benefit

Brands

• Amega Fleet: Fleet and mobility management services for business customers
• Amega Trade
• Mobilitics
• Captive Finance
• Ames Autobedrijf
• Schadenet
• PSB Bedrijfswageninrichting
• AA Lease
• AA Rental

Products and services

• Multi-Brand New Vehicle Sales (Ames, Mulder Van Mill, Van der Burgh, De Waard, H-Point, SvensCar, Vos Autobedrijven, Van Roosmalen) Sale of new passenger and commercial vehicles across 20 automotive brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, Peugeot, Opel, Citroen, Fiat Professional, Ford, Kia, Volvo, and Lynk & Co, offered through 8 dealer companies and 45 showrooms in South Holland and Brabant.
• Pre-owned Vehicle Sales (Occasions) Sale of used passenger and commercial vehicles across Amega's dealer brands, accessible through the group's occasions portal and individual dealer locations.
• Amega Fleet (Fleet and Mobility Management) Corporate fleet mobility management services for business customers, providing vehicle leasing, fleet operations, and selected as mobility partner for the Dutch Ministry of Defence under a multi-year framework agreement.
• AA Lease (Vehicle Leasing) Vehicle leasing services including operational and financial leasing for business customers, partner of FC Dordrecht and Energiek Dordt, supplying electric vehicles including Volkswagen ID.3.
• AA Rental (Vehicle Rental) Vehicle rental services under Amega, providing short and long-term vehicle rental solutions.
• PSB Bedrijfswageninrichting (Commercial Vehicle Outfitting) Commercial vehicle customization and fitting service with 40 years of experience, providing complete turn-key delivery with custom fittings, route registration, and branding for all commercial vehicle brands. Collaborated with Ames to develop the Skoda Elroq Cargo.
• Schadenet (Collision Repair Network) Vehicle damage repair and collision recovery services operating under the Schadenet brand across multiple Amega locations, including Schadenet Ames, Schadenet De Koning, and Schadenet De Kade.
• Mobilitics (Digital Mobility Platform) Digital mobility platform for business users integrating electric charging, fueling, parking, and car wash services into a single platform, with charging passes, charging stations, and mobility services.
• Amega Financiële Diensten (Captive Finance) Captive financial services offering vehicle financing and leasing solutions to automotive customers of the Amega dealer network.
• Groeneveld Fietsen (Bicycle Sales and Services) Bicycle company providing electric and regular bicycles, including Gazelle Paris C7 models with Bosch mid-motors used as sustainable replacement transport across Amega businesses.
• Amega Trade (Vehicle Trading) Vehicle trading services within Amega dealerholding, handling vehicle trade-in and remarketing activities.
• ServiceOnly (Vehicle Maintenance) Universal automotive service point providing vehicle maintenance, APK inspections, and repair services for all brands.
• Autoservice Lekkerland (Vehicle Maintenance) Automotive service center providing maintenance and repair services, operating jointly with ServiceOnly in Nieuw Lekkerland.
• Škoda Elroq Cargo (Electric Commercial Vehicle Conversion) Fully electric Škoda Elroq converted into a commercial vehicle featuring modular interior, smart cargo fixation, and reversible conversion, with starting price of 29,995 euros incl. conversion and excl. VAT.

Quantifiable outcome

• Revenue growth from 625 million euros (2023) to 864 million euros (2025)
• +1 more outcomes

Named customers5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ministerie van DefensiecoreStrategic or Co-development Partner · 19 March 2026Amega Fleet selected as mobility partner within multi-year framework agreement. Supplies vehicles to various government agencies including Belastingdienst and Douane Nederland. Defensie acts as contract manager. Agreement signed at Kromhoutkazerne with representatives Jacob Huijser and Alexandra Severijn present.
• Quooker B.V.minorChannel Partner/ Reseller/ Distributor · 12 September 2025Supplied and equipped 11 commercial vehicles for Quooker. Ames Autobedrijf provided vehicles, PSB Bedrijfswageninrichting handled complete turn-key delivery with custom fittings from bott Nederland BV including route registration and Quooker branding.
• Hyundai Motor Europa & Hyundai Motor NederlandminorStrategic or Co-development Partner · 12 September 2025Hyundai visited Amega premises to learn about their approach to commercial vehicle market. Amega presented their vision and provided tour of facilities including PSB Bedrijfswageninrichting. Discussions focused on exploring possibilities for Hyundai in commercial vehicle segment.
• Stichting Maatschappelijk Betrokken Ondernemen DrechtstedenminorGTM or Marketing Partner · 12 March 2025Ames Autobedrijf participates in advisory group for Zwijndrecht and Heerjansdam, working with other entrepreneurs on concrete societal issues. Initiative launched at De Pieterman venue.
• Energiek DordtminorGTM or Marketing Partner · 7 March 2025Partnership aimed at creating new energy for Dordrecht region. Ames Autobedrijf and AA Lease are partners, working on sustainable mobility initiatives with FC Dordrecht, local government, and other organizations.
• PSB BedrijfswageninrichtingcoreChannel Partner/ Reseller/ Distributor · 25 February 2025PSB provides commercial vehicle customization and fitting services. With 40 years of experience, PSB works closely with Amega dealer companies (Ames, Mulder Van Mill, Van der Burgh) to provide complete vehicle solutions. Developed Skoda Elroq Cargo conversion.
• De Waard (Kia dealership)coreStrategic or Co-development Partner · 15 March 2024Amega established De Waard to take over Kia dealership in Sliedrecht from Piet van der Linden (who had operated it for 30 years). Rob de Groot leads the new dealership, leveraging Van der Linden's extensive Kia knowledge and experience.
• FC DordrechtcoreGTM or Marketing Partner · 13 September 2022Four-year partnership (until 2025-2026 season) focused on sustainable mobility for club, city, and region. Goals include reducing CO2 emissions, traffic congestion, and parking pressure while promoting health. Ames and AA Lease guide FC Dordrecht's transition to electric driving. Partnership includes Energiek Dordt initiative.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Pon Holdings: Major Dutch mobility and automotive group; Pon Automotive imports Volkswagen Group, Porsche and other brands into the Netherlands and was the awarding body for Amega's 2026 Dealer of the Year awards - both upstream brand principal and adjacent dealer operator.
• Hedin Mobility Group: European automotive dealer group with operations across Sweden, Germany, Belgium, Switzerland and the Netherlands, including a similar multi-brand dealership and aftermarket service model.
• Emil Frey Group: Swiss-headquartered European automotive dealer and distributor with operations across multiple European countries - one of the largest independent multi-brand dealer groups in Europe, structurally analogous to Amega at continental scale.
• Stern Groep: Major Dutch automotive dealerholding operating a multi-brand portfolio across passenger cars, commercial vehicles, and services - similar in scale and structure to Amega and one of only three other Dutch dealers to achieve Erkend Duurzaam Premium alongside Amega.
• Van Mossel Automotive Group: One of the largest Dutch automotive dealerholdings with a comparable multi-brand, multi-service model across sales, leasing, fleet management, and aftersales - directly competing with Amega in the Dutch automotive services market.
• D'Ieteren Group: Belgian automotive group operating the largest dealer network in Belgium with multi-brand sales, financing, and aftersales services - the closest geographic and structural Benelux analog to Amega's dealerholding model.
• Harrie Arendsen Groep: Dutch automotive dealer group operating multi-brand sales, leasing, and aftersales - cited alongside Amega as one of the four Erkend Duurzaam Premium-certified automotive companies in the Netherlands.
• Van Poelgeest: Dutch automotive dealer group with multi-brand dealership operations - cited alongside Amega as one of the four Dutch automotive companies to achieve Erkend Duurzaam Premium certification.

Broad incumbents

• Inchcape PLC: London-listed global automotive distributor operating multi-brand distribution and retail across Europe, Asia, Africa and the Americas - overlapping automotive retail capabilities but at much larger and broader geographic scale than Amega.

Others

• Cox Automotive Europe: European arm of Cox Automotive operating digital platforms and mobility services - adjacent rather than direct, providing the technology and ecosystem logic (dealer platforms, EV enablement) that dealers like Amega increasingly depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl9yy_2gmJCeNVi0OwX3VtA#
• Facebookfacebook.com/amegasamensterk
• LinkedInlinkedin.com/company/amega-holding-b-v-/mycompany
• Instagraminstagram.com/amega.dealerholding
• Xx.com/Amega_groep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amega Groep