AoSA

What AoSA does

AoSA (operating as aosaimage) is a privately held print and fabrication company founded in 2006 by Mike Hill and headquartered in a single workshop in Huntington Beach, California. The company operates as a boutique experiential marketing agency that designs and produces physical brand experiences, specializing in sustainable signage, custom fabrication, and modular display systems. Its flagship product line is ReFrame, a reusable modular display system comprising indoor configurations (backwall modules, double-sided banner stands, podiums, wide and narrow shelves) and outdoor variants (A-frame and outdoor banner stand) built from PureBond hardrock maple plywood with UV-printed faux wood veneer finishes and interchangeable Falcon Board graphic inserts. ReFrame units are flat-packed, assemble in 10–12 minutes without tools, and are designed for multi-year reuse across events, positioning the company against single-use custom booth waste.

The company pairs its modular hardware with advanced specialty printing capabilities, including Canon FLXture UVgel micro-texture, layered UV ink relief up to approximately 1mm, digital casting using DIMENSE for FRP and facade elements, and DIMENSE DA-640 dimensional wallcovering with embossing up to 2mm. These capabilities extend the addressable surface from trade show signage into architectural, hospitality, and retail interior applications. Custom fabrication services — ranging from modified ReFrame units to fully bespoke experiential builds — are delivered through an in-house woodshop equipped with CNC machines, laser cutters, 3D printers, and a VR studio, supporting design-to-delivery under one roof.

AoSA monetizes through a hybrid model: a self-serve Shopify e-commerce storefront with publicly disclosed unit pricing ($395–$4,140+) and upgrade configurators for standard ReFrame products, complemented by quote-based custom build intake for bespoke projects, plus ancillary services including a $150 art-generation add-on and restock/repair services for the installed base. Distribution is domestic-only via direct fulfillment from Huntington Beach with flat-pack shipping and free shipping over $500. Customer segments include trade show and event exhibitors, retail and brand environment operators, brand activation teams, and conference organizers; the visible customer base spans enterprise brands (Nike, Lululemon, SpaceX, Disney, Fender, Yamaha, A16Z, COMPLEXCON) and smaller direct customers across apparel, food and beverage, technology, and entertainment verticals.

Name

AoSA

Legal name

aosaimage

Website

https://aosaimage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AoSA is a California-based print and fabrication company that designs and builds reusable modular display systems (ReFrame), custom experiential marketing builds, and specialty textured printing for trade shows, brand activations, and retail environments.

Ownership category

akta.pro rank

Product category

Trade Show Display Fabrication

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

SIC

Miscellaneous Furniture & Fixtures (2590), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAHAHAC

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYBPAFAGAK

Event Fabrication & Scenic/Set Build (Custom Builds, Installations)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

Keywords

• Modular trade show displays
• Experiential marketing fabrication
• Custom display manufacturing
• Dimensional printing services
• Sustainable exhibit design

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. ReFrame Product Sales: One-time purchase of modular display systems including backwalls, banner stands, podiums, shelves, and outdoor A-frames. Products are reusable across multiple events with interchangeable graphics.
2. Custom Fabrication Services: Bespoke experiential marketing builds, brand activations, and custom millwork for one-time events. Includes dimensional printing, custom millwork, and complete experiential builds.
3. Art Generation Service: $150 add-on service where the design team creates artwork for customers. Most artwork completed within one hour.
4. Restock and Repair Services: Replacement panels, reprints, repair parts, finish upgrades, and print templates for existing ReFrame customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AoSA designs, fabricates, and sells the ReFrame modular display system for trade shows, brand activations, retail environments, and outdoor signage. The company also offers custom fabrication, dimensional/textured printing, and millwork services to brands seeking reusable or bespoke physical display solutions. Operations are based in a Huntington Beach, California workshop with in-house CNC, laser cutting, 3D printing, and digital printing capabilities.

Product overview

AoSA (AOSA Image) is a California-based experiential marketing agency offering the Reframe modular display system as its core product line, complemented by specialty printing and fabrication services. The Reframe system comprises indoor displays (Modular Backwall, Double Sided Banner Stand, Podium, Wide Shelf, and Narrow Shelf) and outdoor displays (A-Frame Display and Outdoor Banner Stand). Indoor products feature UV-printed faux wood veneer frames with interchangeable Falcon Board graphic inserts, while outdoor products use PureBond hardrock maple plywood with UV clear-coating. Beyond the catalog, AoSA provides Textured Printing services (UVgel micro-texture, layered UV ink, digital casting, DIMENSE dimensional walls), Specialized Fabrication combining wood craft and print, and Custom Build engineering for modified or entirely new designs.

Differentiator

Problem solved

Functional benefit

Brands

• ReFrame: A reusable, modular display system available in indoor and outdoor variants. Includes backwalls, banner stands, podiums, shelves, and A-frame displays.

Products and services

• ReFrame Modular Trade Show Backwall A reusable modular display backwall built from linked 38-inch modules configurable as a single wall, 10 ft booth (3 modules), or 20 ft booth (6 modules). Flat-pack shipping, 10-12 minute tool-free assembly, with swappable Falcon Board graphic inserts. Designed for trade show exhibitors and brand activation teams.
• ReFrame Double Sided Banner Stand A precision-crafted freestanding double-sided display stand with UV-printed faux wood veneer finish and interchangeable Falcon Board graphic panels. Tool-free assembly, from $485. Designed for trade show booths, retail environments, and event signage.
• ReFrame Podium Display A modular podium display for trade shows, pop-ups, retail moments, and brand activations. Features interchangeable Falcon Board print panels and multiple faux wood veneer finish options. From $435.
• ReFrame Wide Shelf Display A modular shelf display for merchandise, samples, or printed takeaways at trade shows, pop-ups, and retail activations. From $525, with optional custom faux veneer finish.
• Textured Printing Service Digital printing with real dimension including UVgel micro-texture, layered UV ink stacking for raised graphics up to ~1mm, digital casting for custom textures, and Roland DG DIMENSE dimensional wall surfaces with embossing up to 2mm. Used for rigid magnetics, FRP, and acoustical wall coverings.
• Art Generation Service Add-on design service where AoSA's design team creates artwork for customers from a brief, with most artwork completed within one hour. $150 base, with additional charges for complex projects or more than three revisions.
• Restock and Repair Service Replacement panels, reprints, repair parts, finish upgrades, and print templates for existing ReFrame customers. 24-hour response on repair requests, supporting multi-year reuse of the display system.

Quantifiable outcome

• ~$104 per show cost for 10ft ReFrame Backwall used across 20 shows
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Freeman: Freeman is the largest brand experience and trade show services provider, offering everything from custom fabrication to event production and AV. It overlaps with AoSA in custom booth builds, brand activations, and event fabrication, although at much larger scale and with full-service show logistics.
• Sparks: Sparks is a large experiential marketing agency that designs and builds trade show booths and brand experiences for enterprise clients. It is an incumbent competitor for large custom fabrication projects that AoSA also pursues.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, exhibits, and immersive brand environments. It competes with AoSA at the high end of experiential marketing and brand activations for enterprise brands.
• Czarnowski Collective: Czarnowski is an experiential marketing agency specializing in brand activations, exhibits, and retail environments. Comparable to AoSA in experiential builds and brand activation fabrication but at much larger scale and with national accounts.

Emerging players

• Makitso: Makitso makes eco-friendly, modular, reusable booth systems such as X-Quisite and X-Cap with swappable fabric graphics. Direct competitor to ReFrame for SMB and mid-market exhibitors seeking sustainable modular trade show booths.

Direct peers

• Expand International: Expand International produces portable and modular exhibit systems like the Formulate backwall and Innovate Modular series. Direct competitor to AoSA in flat-pack, tool-light modular displays and trade show booth solutions.
• Classic Exhibits: Classic Exhibits designs and manufactures modular, portable trade show displays and eco-friendly exhibits (including EcoSmart and Gravitee lines). It is a direct competitor to AoSA's ReFrame system in reusable booth design and custom modular fabrication for trade shows.
• Orbus Visual Communications: Orbus manufactures modular and custom exhibits, banner stands, and event displays under brands like Captur, Imagik, and Skyline. It competes head-to-head with AoSA in modular backwalls, banner stands, and trade show booth solutions.
• Allied Printed Displays: Allied designs, prints, and fabricates trade show exhibits, banners, and large-format displays. It competes with AoSA in custom booth building, large-format digital printing, and modular exhibit fabrication.

Others

• Roland DGA: Roland DGA manufactures the DIMENSE and UV printers that AoSA uses for textured and dimensional printing. It is a technology enabler/supplier rather than a competitor, but its products define the category of advanced textured-print services AoSA sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3myIXJwrQzD0DuJaKpXl4w
• Instagraminstagram.com/aosaimage
• Xx.com/aosaimage
• Facebookfacebook.com/aosa-image
• LinkedInlinkedin.com/company/aosa-image

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AoSA