Würth Leasing

What Würth Leasing does

Würth Leasing GmbH & Co. KG is a bank-independent and manufacturer-independent German commercial leasing company, founded in 1993 and headquartered in Eislingen/Fils since February 2023. The firm provides object-based financing — leasing, hire purchase (Mietkauf), sale-and-leaseback, vendor financing, and KfW-backed SME promotional loans — to Mittelstand businesses across agricultural machinery, commercial vehicles, IT hardware, manufacturing equipment, and employee benefits (bike leasing and employee PC programs). It operates BaFin-supervised and reports a managed financing volume exceeding €1.2 billion across approximately 10,000 customers via its own subsidiary Würth Truck Lease GmbH (truck/trailer focus) and international subsidiaries in Switzerland, Austria, and Denmark.

The company's product portfolio spans 12+ named solutions (Agrar Finance, Asset Finance, Fahrzeug-Leasing, IT-Leasing, Benefit Lease, Bike-Leasing, Vendor-Konzern, Vendor-Leasing, Truck Lease, Sale and Lease Back, Mietkauf, KfW-Mittelstandsförderung) supported by a customer self-service portal (WL | Star), a sales-partner portal (Vertriebspartner Portal), digital contract signing, and a Swap-Rates information service. The underlying technology stack is conventional financial-services infrastructure (web portals plus integrations with Google Analytics/Maps, CleverReach email, consentmanager consent tooling, and querformat as digital agency) without disclosed AI, API, or proprietary modeling layers.

Würth Leasing is a wholly-owned subsidiary of the Würth Group (conglomerate with 86,000+ employees and 400+ companies worldwide) and generates revenue primarily through recurring lease installments (subscription/recurring model) supplemented by transaction-fee revenue from sale-and-leaseback and vendor financing. Distribution is sales-led, with 15+ regional offices supporting direct field sales to mid-market customers alongside vendor partnerships (notably an exclusive 2024 partnership with SAMSON Group A/S for agricultural equipment financing) and event-based demand generation through trade fairs such as AGRITECHNICA. Pricing is quote-based and not publicly disclosed, though KfW subsidy terms restrict SME eligibility to companies with annual turnover up to €500M.

Name

Würth Leasing

Legal name

Würth Leasing GmbH & Co. KG

Website

https://wuerth-leasing.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Würth Leasing is a German bank- and manufacturer-independent commercial leasing company that provides object-based financing — leasing, hire purchase, sale-and-leaseback, and KfW-backed SME loans — to Mittelstand businesses across Germany, Switzerland, Austria, and Denmark.

Ownership category

akta.pro rank

Product category

Commercial Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

SME & Small Business Vehicle Leasing (TLABAAAB)

Keywords

• Equipment leasing services
• Hire purchase financing
• Asset financing solutions
• Vehicle leasing services
• Agricultural equipment financing

Headquarters

HQ city

Eislingen

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Leasing Revenue: Leasing financing for equipment including vehicles, machines, IT hardware. Revenue generated through leasing installments over contract terms.
2. Mietkauf (Hire Purchase): Installment purchase financing with transfer of ownership at end of term. Revenue through purchase installments.
3. Sale and Lease Back: Liquidity solutions through sale-and-leaseback arrangements for owned assets.
4. Vendor Financing: Floorplan and vendor financing programs for manufacturers and dealers, including Würth Group products.
5. Employee Benefits (Bike Lease, Benefit Lease): Tax-advantaged employee incentive programs including bike leasing and employee PC programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Würth Leasing is a bank-independent and manufacturer-independent leasing and financing services provider offering object-based financing solutions (leasing, hire purchase/Mietkauf, and sale-leaseback) to German and European Mittelstand companies. The portfolio spans agricultural equipment, commercial vehicles, trucks, IT hardware, asset financing, and employee benefit programs including bike leasing, with optional KfW promotional loan integration for SMEs.

Product overview

Würth Leasing is a bank-independent and manufacturer-independent leasing and financing services company that provides object-specific and customer-specific financing solutions for medium-sized businesses (Mittelstand). The product portfolio includes specialized financing products across multiple business areas: Agrar Finance for agricultural machinery, Asset Finance for investment goods and machines, Fahrzeug-Leasing for commercial vehicles, IT-Leasing for technology equipment, Benefit Lease including Bike-Leasing and Employee PC Program (MPP) for employee incentives, Vendor-Konzern for Würth Group products, Vendor-Leasing for manufacturers and dealers, Truck Lease for commercial vehicles, Sale and Lease Back for liquidity enhancement, and Mietkauf (hire purchase) as an alternative financing model. The company also offers KfW-Mittelstandsförderung promotional loans as an add-on service. These products are designed to work both independently and in combination, providing comprehensive financing solutions from a single partner.

Differentiator

Problem solved

Functional benefit

Brands

• Würth Agrar Finance: Agricultural machinery financing including combines, forage harvesters, and farm equipment
• Würth Truck Lease
• WÜRTH BIKE LEASE
• WÜRTH BENEFIT LEASE

Products and services

• Agrar Finance
• Asset Finance
• Fahrzeug-Leasing (Vehicle Leasing)
• IT-Leasing
• Benefit Lease (Employee PC Program / MPP)
• Bike-Leasing
• Vendor-Konzern
• Vendor-Leasing
• Truck Lease
• Sale and Lease Back
• Mietkauf (Hire Purchase)
• KfW-Mittelstandsförderung

Quantifiable outcome

• Object value-based financing eliminates need for additional securities
• +1 more outcomes

Named customers16 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SAMSON Group A/ScoreStrategic or Co-development Partner · 1 January 2024Exclusive partnership announced for agricultural equipment financing through Würth Agrar Finance division. SAMSON Group is a manufacturer of agricultural equipment including slurry tankers and spreading technology.
• Würth Truck Lease GmbHcoreStrategic or Co-development Partner100% subsidiary company specializing in truck and trailer financing. Together with Würth Truck Lease, serves over 10,000 customers with €1.2+ billion financing volume.
• Würth Leasing AG (Switzerland)coreStrategic or Co-development PartnerWholly-owned Swiss subsidiary operating in Switzerland from Dietikon office.
• Würth Leasing GmbH (Austria)coreStrategic or Co-development PartnerAustrian subsidiary operating from Vienna office.
• Würth Leasing Danmark A/ScoreStrategic or Co-development PartnerDanish subsidiary operating from Kolding office.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercedes-Benz Financial Services: Mercedes-Benz Financial Services is the captive finance arm of Mercedes-Benz, offering commercial-vehicle and passenger-car leasing across Europe. It competes with Würth Truck Lease and Würth Leasing's Fahrzeug-Leasing products, particularly for premium commercial vehicles.
• BNP Paribas Leasing Solutions: BNP Paribas Leasing Solutions is a pan-European vendor and equipment finance provider within a major banking group. It competes with Würth Leasing in vendor-financing, asset finance, and multi-country SME leasing across Germany, Austria, and Switzerland.
• Deutsche Leasing: Deutsche Leasing is one of Germany's largest asset finance providers, owned by the Sparkassen-Finanzgruppe. It competes with Würth Leasing across vehicles, machinery, and equipment financing with a broader product portfolio and deeper bank-group distribution.
• DLL (De Lage Landen): DLL is a global vendor-finance specialist owned by Rabobank, providing equipment and vehicle financing across agriculture, transportation, and industrial sectors. It directly competes with Würth Leasing's Agrar Finance and Truck Lease vendor-finance offerings.
• VR Smart Finanz / DZ BANK Group: VR Smart Finanz is the specialized leasing and SME finance arm of the Volksbanken Raiffeisenbanken cooperative group. It competes with Würth Leasing for German Mittelstand customers across vehicle, equipment, and SME financing products.

Regional players

• Siemens Financial Services: Siemens Financial Services provides equipment financing primarily for Siemens industrial customers but also serves external mid-market clients. It is comparable to Würth Leasing's Asset Finance vertical in serving capital-goods manufacturers and dealers.
• LeasePlan / Ayvens: LeasePlan (now part of Ayvens) is a major European vehicle leasing and fleet management company with strong DACH presence. It is comparable to Würth Truck Lease for commercial fleet leasing and Fahrzeug-Leasing for corporate customers.

Direct peers

• CHG-Meridian: CHG-Meridian is a German-based technology and industrial equipment leasing specialist serving SMEs and corporates across Europe. It directly competes with Würth Leasing's IT-Leasing and Asset Finance verticals and shares a multi-country European footprint.
• abcfinance GmbH: abcfinance is a German mid-market leasing and factoring provider within the Werhahn Group, offering equipment leasing and sale-leaseback to Mittelstand clients. It overlaps with Würth Leasing on object-based SME financing and sale-leaseback solutions.
• Grenke AG: Grenke is a publicly-listed German SME leasing specialist offering small-ticket IT, office, and equipment leasing to SMEs. It is the closest direct competitor to Würth Leasing in the German bank-independent B2B leasing segment, with similar target customers and recurring lease economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/wurthleasinggmbh-co-kg
• LinkedInlinkedin.com/company/würth-leasing-gmbh-&-co-kg
• Instagraminstagram.com/wuerthagrarfinance
• Facebookfacebook.com/270492123404054

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth Leasing