Mr. MO Project

What Mr. MO Project does

Mr. Mo Project Senior Dog Rescue Inc is a 501(c)(3) nonprofit organization founded in 2014 by Chris and Mariesa Hughes and domiciled in New York. The organization's core function is rescuing senior dogs from shelters nationwide, coordinating their transport across the United States, recruiting foster families, and providing lifelong medical and financial support for the duration of each dog's life. The organization currently maintains 83+ dogs in the program at any given time and operates a headquarters mailing presence at 641 Grooms Road, #235, Clifton Park, NY. There is no proprietary technology platform; operations are coordinated through a WordPress-based website, social media channels (Facebook, Instagram, YouTube), email newsletters, and direct community engagement.

Revenue is generated entirely through donations rather than product or service sales. The four disclosed streams are: one-time and recurring monetary donations (primary, with donors able to designate specific dog funds or the general fund), community fundraising events held at local restaurants and small businesses, Amazon Smile referral donations, and merchandise sale proceeds. In 2018, the most recent year with published financials, the organization raised $523,000 and spent $510,000 on dog care (a 96% raised-to-spend ratio). The customer base comprises individual donors, foster families, and senior dog owners needing support, accessed via a community-led go-to-market motion that relies on grassroots recruitment, social media storytelling, and earned media coverage including a Huffington Post feature.

The organization operates a sponsorship program with strategic and minor partners. YuMOVE is the most prominent strategic partner, providing $20,000 in cash, monthly joint supplements for every program dog, and a 20% sales referral via promotional code. VCA Animal Hospital serves as a core veterinary services partner. Minor business sponsors include JUST FRED, ShipShape Styles, Kennel Club, and Benson's Pet Center, each providing in-kind benefits or promotional discounts. The organization holds 501(c)(3) federal tax-exempt status and is privately held by its co-founders with no institutional investors, parent company, or funding rounds disclosed.

Name

Mr. MO Project

Legal name

Mr. Mo Project Senior Dog Rescue Inc

Website

https://mrmoproject.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Mo Project is a 501(c)(3) nonprofit founded in 2014 that rescues senior dogs from U.S. shelters nationwide, recruits foster families, and provides lifelong medical and financial support for each dog's remaining years. It serves donors, foster families, and senior dog owners through donations, fundraising events, and sponsor partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Others, Marketing or Sales, Personnel

Revenue model

1. Donations: The primary revenue source consists of one-time and recurring monetary donations from individual supporters. Donors can choose to contribute to a specific dog's fund or the general fund for ongoing vet and medical expenses. 100% of funds go toward caring for project dogs.
2. Fundraising Events: Events are held throughout the year at local restaurants and small businesses to raise funds and awareness for senior dog rescue.
3. Amazon Smile: Supporters can select Mr. Mo Project as their charity on Amazon Smile, generating referral donations with every purchase.
4. Store Proceeds: The organization sells merchandise through a store, with a portion of sale proceeds going to support the dogs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mr. Mo Project is a 501(c)(3) nonprofit that rescues senior dogs from shelters nationwide, coordinates their transport across the U.S., recruits foster families, and provides lifelong medical and financial support including veterinary bill assistance, food donations, and sponsor business discounts. The organization sustains operations through individual donations, fundraising events, Amazon Smile referrals, and merchandise proceeds, directing approximately 96% of funds directly to dog care.

Product overview

Mr. Mo Project is a 501(c)(3) non-profit organization founded in 2014 by Chris and Mariesa Hughes, dedicated to rescuing senior dogs nationwide. The organization operates a unified senior dog rescue program consisting of four core service offerings: the Foster Program, which recruits and supports foster families with lifelong financial assistance; the Donation system, enabling one-time or recurring monetary contributions to specific dog funds or the general fund; the Fundraise program, providing tools for community fundraising through events, store purchases, and social sharing; and the Sponsor Program, partnering with businesses to provide ongoing benefits including medical bill assistance, food donations, and business discounts. All program dogs receive comprehensive lifetime support including veterinary care, transportation, and sponsor-provided products like joint supplements. The organization operates with a 96% raised-to-spend ratio, directing nearly all donations directly to dog care.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Dog Rescue Program A non-profit rescue program that saves senior dogs from shelters nationwide, coordinates transport, recruits foster families, and provides ongoing medical and financial support for dogs' lifetimes.
• Donate Monetary donation feature allowing supporters to contribute to specific dog funds or the general fund for ongoing vet and medical expenses.
• Foster Program A foster family recruitment program providing lifelong financial assistance for senior dogs, including medical expenses, food donations, and sponsor discounts.
• Fundraise Community fundraising tools enabling supporters to raise funds through events, online store purchases, Amazon Smile, and social media sharing.
• Sponsor Program Business sponsorship program providing benefits to program dogs including vet bill assistance, food donations, and sponsor business discounts.

Quantifiable outcome

• 96% of donations go directly to caring for rescued senior dogs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• YuMOVEcoreStrategic or Co-development PartnerYuMOVE, Joint Supplements for Dogs, has partnered with Mr. Mo Project to give senior dogs a new lease on life. YuMOVE has donated $20,000 along with providing monthly YuMOVE PLUS or Veterinary exclusive ADVANCE 360 dog joint supplements to every dog in their program. For every bottle purchased using CODE: MRMOGIVE, YuMOVE donates 20% of sales to The Mr. Mo Project.
• VCA Animal HospitalcoreGTM or Marketing PartnerBusiness sponsor providing veterinary services and assistance to program dogs. All dogs adopted through the Mr. Mo Project receive the generous benefits offered by business sponsors like VCA Animal Hospital.
• JUST FREDminorGTM or Marketing PartnerBusiness sponsor offering a 10% discount with Code MRMOPROJECT. All dogs adopted through the Mr. Mo Project receive benefits from this sponsor business.
• ShipShape StylesminorGTM or Marketing PartnerBusiness sponsor supporting Mr. Mo Project senior dog rescue program. All dogs adopted through the Mr. Mo Project receive benefits from this sponsor business.
• Kennel ClubminorGTM or Marketing PartnerBusiness sponsor supporting Mr. Mo Project senior dog rescue program. All dogs adopted through the Mr. Mo Project receive benefits from this sponsor business.
• Benson's Pet CenterminorGTM or Marketing PartnerBusiness sponsor providing pet-related products and services to program dogs. All dogs adopted through the Mr. Mo Project receive benefits from this sponsor business.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Best Friends Animal Society: National animal welfare organization operating the country's largest sanctuary and leading the 'no-kill' movement. Comparable as a major nonprofit animal welfare brand and donation recipient, though its mission spans all pet types rather than seniors specifically.
• ASPCA: One of the largest U.S. animal welfare nonprofits, operating across rescue, advocacy, and veterinary services for all animal types. Broad incumbent with overlapping donor base but not a senior-dog specialist.
• The Humane Society of the United States: Largest U.S. animal welfare organization, covering rescue, policy advocacy, and shelter support across species. Overlaps with Mr. Mo Project's donor pool and animal welfare mission but operates at national scale and across causes.

Emerging players

• Adopt a Senior Pet: Online directory and advocacy platform connecting adopters with senior pets across rescue organizations. Partial overlap in senior-pet mission; differs as a discovery/marketing platform rather than a direct rescue operator.

Direct peers

• Muttville Senior Dog Rescue: San Francisco Bay Area-based nonprofit exclusively focused on rescuing and rehoming senior dogs (age 7+). Closest direct peer: same senior-only mission, foster-based model, lifelong medical commitment, and donation-driven revenue, though regionally concentrated vs. Mr. Mo Project's nationwide scope.
• Old Friends Senior Dog Sanctuary: Tennessee-based nonprofit sanctuary providing lifetime care for senior dogs not adopted into homes. Comparable in senior-dog-only mission and lifelong medical commitment, with a physical sanctuary model as the primary differentiator from Mr. Mo Project's foster-only model.
• Old Dog Haven: Washington State nonprofit dedicated to finding forever homes for senior dogs through a network of foster caregivers. Directly comparable in mission, foster-first operating model, and senior-only focus, though it is geographically restricted to the Pacific Northwest.
• Elder Paws Senior Dog Foundation: Nonprofit dedicated to rescuing, fostering, and rehoming senior dogs from shelters. Comparable in senior-only mission, foster network, and donation-based funding model, with a smaller scale of operations.
• Peace of Mind Dog Rescue: California-based nonprofit focused on senior dogs and dogs with special needs, offering lifetime care and hospice programs. Directly comparable in senior-only mission, foster model, and lifelong medical commitment ethos.
• The Grey Muzzle Organization: National nonprofit that funds and supports senior dog rescue groups across the U.S. through grants and program support. Directly comparable mission focus on senior dogs; differs in that Grey Muzzle is a grantmaking umbrella rather than a direct rescue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/blitzburg36
• Facebookfacebook.com/mrmoproject
• Instagraminstagram.com/mrmoproject
• Xx.com/rescuedoghouse
• LinkedInlinkedin.com/company/the-mr.-mo-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. MO Project