Peace of Mind Dog Rescue

What Peace of Mind Dog Rescue does

Peace of Mind Dog Rescue (POMDR) is a 501(c)(3) non-profit organization founded in 2009 by Carie Broecker and Monica Rua, operating on California's Central Coast with a unique dual mission: serving as a resource and advocate for senior dogs and for senior people. The organization runs three core programs: Rescue/Adoption (intake of senior dogs from shelters and owner surrenders, foster placement, veterinary assessment, and matching with adoptive families); the Helping Paw Program (volunteer dog walking, transport, grooming appointments, and financial grants for veterinary care so seniors can keep their pets); and the Perpetual Care Program (pre-arranged lifetime care planning for dogs whose guardians may become incapacitated). Its two primary customer segments are senior citizens on California's Central Coast facing health, financial, or end-of-life challenges that threaten their ability to keep companion animals, and senior dogs (typically 8+ years old) in shelters who face elevated euthanasia risk due to age and medical needs.

POMDR operates a vertically integrated rescue platform anchored by owned assets: the POMDR Patricia J. Bauer Center (headquarters at 615 Forest Avenue, Pacific Grove — a residence donated by Patricia J. Bauer in September 2011) and the POMDR Harry and Jaynne Boand Veterinary Clinic (a state-of-the-art in-house clinic at 1251 10th Street, Monterey, opened November 2019, providing exams, senior blood panels, heartworm tests, urinalysis, vaccines, microchips, dental cleanings and extractions, lump aspirates/biopsies/removals, x-ray, dental x-ray, and ultrasound, with referrals to specialists). The technology stack is intentionally lightweight: a Shopify-powered website handles e-commerce, donations, and Benefit Shop sales; LGL Forms powers online adoption, sponsorship, and volunteer applications; Google Analytics tracks web traffic; and active social media accounts (Instagram, Facebook, TikTok, YouTube, LinkedIn) drive outreach. Distribution occurs through the POMDR Benefit Shop retail storefront at 223 Grand Avenue, Pacific Grove, regular adoption events at partner locations across the Central Coast, and a referral network spanning 5+ California shelters plus social workers.

Revenue is generated through a diversified non-profit income model. The primary inflow is charitable contributions from individuals, businesses, and foundations, supplemented by foundation and corporate grants (including Animal Welfare and Assistance Group, Doris Day Animal Foundation, The Harden Foundation, Grey Muzzle Foundation, Greenbridge Family Foundation, Ahimsa Foundation, and Giant Steps Foundation), adoption fees ($400-$500 standard; $25 for the "Aged to Perfection" senior dog program), Benefit Shop sales of donated goods, and event sponsorships anchored by the annual Lucky Dog Gala. Major lifetime gifts include $1M+ from Patricia J. Bauer, $500K+ from the Boand Family Foundation, George and Debra Couch, the Animal Welfare and Assistance Group, and an anonymous donor, plus 16+ additional donors at the $100K+ level. The organization was recognized as a CNN Hero in 2022 and featured on BYU TV's "Making Good" in July 2024, providing significant national earned-media visibility for ongoing donor acquisition.

Name

Peace of Mind Dog Rescue

Legal name

Peace of Mind Dog Rescue

Website

https://peaceofminddogrescue.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace of Mind Dog Rescue is a 501(c)(3) non-profit on California's Central Coast that rescues senior dogs, helps senior people keep their pets, and provides pre-arranged lifetime care. It operates an in-house veterinary clinic, retail Benefit Shop, and foster-based adoption program.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Social Services (8300)

akta.pro primary industry

Special Needs & Senior Pet Boarding (HSANADAH)

akta.pro secondary industries

Geriatric Pet Boarding (24/7 Supervision & Comfort Care) (HSANAJAB), Medication Administration (Oral/Topical/Inhaler) During Boarding (HSANAJAE), Mobility Assistance & Accessibility Support (Ramps/Slings/Orthopedic Bedding) (HSANAJAG)

Keywords

• Senior dog rescue
• Animal welfare services
• Pet adoption services
• Veterinary clinic services
• Charitable pet care

Headquarters

HQ city

Pacific Grove

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: POMDR is a non-profit 501(c)(3) organization (Tax ID: 27-1154816) primarily funded by donations from individuals, businesses, and foundations. Donations are accepted online via Shopify and in person. Tribute donations are offered to honor or remember people and animals.
2. Foundation and Corporate Grants: POMDR receives grants from animal welfare foundations and corporate giving programs. Major grants include Animal Welfare and Assistance Group ($204,300 for Helping Paw Program), Greenbridge Family Foundation ($25,000), Doris Day Animal Foundation ($20,000), The Harden Foundation ($20,000), The Ahimsa Foundation ($8,000), Giant Steps Foundation ($7,500), and The Grey Muzzle Foundation ($15,000).
3. Benefit Shop Sales: The POMDR Benefit Shop (223 Grand Avenue) sells donated items to raise funds for the organization. The shop is run with volunteer support.
4. Adoption Fees: Adoption fees are charged for dogs placed through the program. Regular adoption fees are approximately $400-$500 per dog. The 'Aged to Perfection' senior dog program charges a reduced fee of $25. POMDR may also offer medical stipends to adopters of dogs with ongoing medical needs.
5. Event Sponsorships: The annual Lucky Dog Gala and other fundraising events are supported by corporate sponsors including businesses from the veterinary, real estate, insurance, and entertainment sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

POMDR is a 501(c)(3) non-profit that rescues and rehomes senior dogs from shelters and surrender situations, and provides volunteer and financial support so senior people can keep their pets. Core service lines include Dog Adoption Services, the Helping Paw Program (volunteer dog walking, transport, and financial veterinary grants), the Perpetual Care Program (pre-arranged lifetime placement), and the in-house POMDR Boand Veterinary Clinic providing comprehensive medical care for rescued dogs.

Product overview

Peace of Mind Dog Rescue is a non-profit 501(c)(3) organization serving California's Central Coast that operates as a unified platform combining multiple service lines: Dog Adoption Services for finding homes for senior and at-risk dogs from shelters and surrender situations; the Helping Paw Program providing volunteer and financial assistance to help seniors keep their pets; the Perpetual Care Program offering pre-arrangement planning for lifetime dog care; an on-site Boand Veterinary Clinic providing comprehensive medical services including exams, diagnostics, dental care, and imaging; and a Benefit Shop e-commerce store. The organization also offers online tools including adoption questionnaires and dog sponsorship programs, all connected through its POMDR Patricia J. Bauer Center headquarters.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• COVID-19 pandemic impact: Volunteer applications doubled, adoption applications tripled, Helping Paw applications quadrupled — demonstrating explosive demand for services during crisis.
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

27 partnerships are on record, tiered core, minor and keystone.

• Hollister Animal SheltercoreChannel Partner/ Reseller/ DistributorShelter partner that brings dogs in need to POMDR's attention, referring senior dogs appropriate for POMDR's rescue program.
• Hitchcock Road Animal ServicescoreChannel Partner/ Reseller/ DistributorMonterey County animal shelter that brings dogs in need to POMDR's attention. Source of dogs like Antoine who was found as a stray with severe facial swelling.
• SPCA for Monterey CountycoreChannel Partner/ Reseller/ DistributorShelter partner that reached out to POMDR for help with senior dogs who would benefit from a senior-focused rescue, such as Mihla who was stressed in the shelter environment.
• San Jose Animal ServicescoreChannel Partner/ Reseller/ DistributorShelter partner that has transferred senior dogs to POMDR, such as Clove who was found as a stray.
• Santa Cruz Animal SheltercoreChannel Partner/ Reseller/ DistributorShelter partner that brings senior dogs in need to POMDR's attention.
• Pacific Grove Animal ControlminorChannel Partner/ Reseller/ DistributorLocal animal control agency that brings senior dogs in need to POMDR's attention.
• Animal Cancer CentercoreTechnology or IntegrationProvides pro bono oncology services to POMDR dogs. Lucky Dog Gala sponsor. Dr. Theresa Arteaga serves as a sponsor through the clinic.
• Pacific & Santa Cruz Veterinary SpecialistscoreTechnology or IntegrationProvides discounted specialty veterinary services to POMDR dogs. Lucky Dog Gala sponsor.
• Blue Pearl Pet Specialists of MontereycoreTechnology or IntegrationProvides discounted specialty veterinary services to POMDR dogs.
• Dentistry for AnimalscoreTechnology or IntegrationProvides discounted veterinary dentistry services to POMDR dogs.
• Ophthalmology for AnimalscoreTechnology or IntegrationProvides discounted ophthalmology services to POMDR dogs.
• Veterinary Eye CliniccoreTechnology or IntegrationProvides discounted veterinary eye care to POMDR dogs. Lucky Dog Gala sponsor.
• Pet Food ExpresscoreChannel Partner/ Reseller/ DistributorHosts POMDR adoption events and conducts various fundraising efforts throughout the year with proceeds benefiting POMDR.
• New Leaf MarketcoreChannel Partner/ Reseller/ DistributorHosts POMDR adoption events, providing in-store visibility for adoptable dogs and access to POMDR's community of shoppers.
• Cypress Coast SubaruminorChannel Partner/ Reseller/ DistributorHosts POMDR adoption events, supporting visibility for adoptable dogs in the community.
• Healthy SpotcoreChannel Partner/ Reseller/ DistributorHosts POMDR adoption events and served as round-up partner in Carmel for four months, donating customer change to POMDR.
• Pet PalsminorChannel Partner/ Reseller/ DistributorHosts POMDR adoption events, providing space and visibility for adoptable dogs.
• Woodstock's PizzaminorChannel Partner/ Reseller/ DistributorHosts POMDR adoption events and has held several fundraisers each year benefiting POMDR.
• Trucksis EnterprisescoreGTM or Marketing PartnerProvides pro bono and discounted marketing and branding supplies and video production services to POMDR. Created the mission video and other organizational materials.
• The Buzz PR, Inc.coreGTM or Marketing PartnerMarci Bracco Cain of The Buzz PR, Inc. provides planning, coordination, and promotion for several POMDR fundraisers throughout the year.
• Bernardus WineryminorChannel Partner/ Reseller/ DistributorDonates wine for Hofsas House Wine Tasting fundraisers benefiting POMDR.
• Hofsas HouseminorChannel Partner/ Reseller/ DistributorHosts wine tasting fundraisers throughout the year benefiting POMDR.
• Bed and BiscuitsminorChannel Partner/ Reseller/ DistributorProvides boarding services for POMDR dogs as needed.
• Dawg Gone ItminorChannel Partner/ Reseller/ DistributorProvides boarding services for POMDR dogs as needed.
• Kristi Hedberg PhotographyminorGTM or Marketing PartnerProvides professional photography services for POMDR's adoptable dogs, capturing images used on the website and in promotional materials.
• CNNkeystoneGTM or Marketing PartnerFeatured POMDR in the CNN Heroes segment in 2022, highlighting stories from the Rescue, Adoption, and Helping Paw Programs as well as POMDR's origin story.
• BYU TV (Making Good)coreGTM or Marketing PartnerFeatured POMDR on the 'Making Good' TV show (July 2024), where Kirby traveled to California to volunteer with POMDR and highlighted the impact of dogs on their guardians' wellness.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ASPCA: ASPCA is a large national animal welfare organization offering rescue, adoption, veterinary, and advocacy services. While much broader in scope, it operates in the same donation-funded non-profit animal welfare category and shares veterinary-care delivery capabilities.
• Best Friends Animal Society: Best Friends Animal Society is a national, no-kill animal welfare organization running adoption centers, sanctuaries, and nationwide programs. It addresses a broader mission than POMDR's senior-focused niche but is a relevant scale benchmark and partner.

Direct peers

• Muttville Senior Dog Rescue: Muttville is a San Francisco-based non-profit dedicated exclusively to the rescue, foster, and adoption of senior dogs aged 7+. Like POMDR, it runs a senior-dog-specific rescue operation with foster-based care and adoption programs. It is the closest direct peer in mission and operating model.
• Pets for the Elderly Foundation: Pets for the Elderly Foundation subsidizes adoption fees for seniors adopting older pets, serving the same senior-guardian + senior-pet intersection POMDR addresses. It is a national funder/comparator focused on the human side of the equation.
• Old Dog Haven: Old Dog Haven is a Washington-state non-profit focused on rehoming senior dogs and providing lifetime care in foster homes. It shares POMDR's senior-only intake model and lifetime/perpetual care ethos, though it is geographically distinct.
• Pet Peace of Mind: Pet Peace of Mind is a non-profit that partners with hospices and palliative care organizations to keep pets with elderly and terminally ill owners. Its mission closely mirrors POMDR's Helping Paw Program and is one of the most direct programmatic analogues.
• Senior Dog Sanctuary: Senior Dog Sanctuary operates in Nashville with a similar mission of rescuing senior dogs and providing hospice and sanctuary care. Comparable niche focus and foster-based operations, though it leans more heavily on sanctuary rather than adoption outcomes.
• Forever Loved Pet Sanctuary: Forever Loved Pet Sanctuary provides lifetime care for senior and terminally ill dogs in a dedicated facility. It overlaps with POMDR's Perpetual Care and senior-dog rescue mission, though via direct sanctuary rather than adoption.

Emerging players

• The Grey Muzzle Organization: The Grey Muzzle Organization is a national non-profit that funds senior dog rescue groups through grants and program support. POMDR is a current Grey Muzzle grantee, making it both a funder and a programmatic peer in the senior dog welfare ecosystem.

Regional players

• Brighthope Rescue Ranch: Brighthope Rescue Ranch is a Central Coast-area animal rescue that partners with POMDR on community events. It is a regional peer operating in the same geographic catchment, sharing donor and volunteer pools in the Monterey/Pacific Grove area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PeaceOfMindDogRescue
• Facebookfacebook.com/POMDR
• LinkedInlinkedin.com/company/peace-of-mind-dog-rescue
• Instagraminstagram.com/peace.of.mind.dog.rescue
• TikToktiktok.com/@peace.of.mind.dog.rescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace of Mind Dog Rescue