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Cinova

Full company profile

uuid0021stc

Namestring
Cinova
Legal namestring
Cinova Media
Websiteurl
cinova.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Cinova Media is a privately held software company headquartered in Mountain View, California, operating with 11-50 employees. The company specializes in optimizing still and video images to enhance customer experiences and creates seamless, real-time, immersive VR and AR experiences for clients. Its portfolio consists of three core offerings: Image Optimization Solutions, Video Optimization Solutions, and VR/AR Experience Creation services, positioned as integrated capabilities to help businesses transform their visual customer-facing content.

Underlying technology is centered on computer vision applied to image and video processing, with a separate platform for VR/AR experience creation described as enabling real-time immersive delivery. The company serves enterprise clients on a horizontal segmentation basis, addressing businesses that need to enhance customer experiences through optimized visual content and immersive technologies but lack in-house technical expertise.

Cinova Media's go-to-market is direct-to-enterprise via a website contact form supplemented by an email newsletter, with global geographic scope claimed. Pricing is not publicly disclosed, and there are no reported funding rounds, customer logos, partnerships, patents, or awards in the available data. The leadership team consists of CEO Bob Wilson and Co-Founder Anurag Mendhekar, who concurrently serves as CTO, Chief Visionary Officer, and Board Member.

Short descriptiontext

Cinova Media is a Mountain View-based software company specializing in still and video image optimization and VR/AR experience creation, serving enterprise clients seeking to enhance visual customer experiences through computer vision and immersive technology.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMountain View, United States
HQ citystring
Mountain View
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
image optimization software, video processing solutions, VR/AR content creation, media compression tools, digital media optimization
Industry2 codes
1Immersive/Interactive Animation (AR/VR/Real-Time)
CodeMPAHACANPrimaryYes
2VP Hardware: LED Panels, Processors, Media Servers & Render Nodes
CodeMPAHADALPrimaryNo
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Computer Integrated Systems Design7373
Product category
Media Processing Software
Social media profiles1 record
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Cinova is a private software company that develops technology to optimize still and video images and creates immersive VR/AR experiences. The company focuses on media processing, compression, and the design and development of virtual and augmented reality content for client use.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Cinova Media is a software company offering a unified portfolio of solutions centered on visual content optimization and immersive experience creation. The core offerings include Image Optimization Solutions and Video Optimization Solutions for enhancing still and video images, complemented by VR/AR Experience Creation services that deliver seamless, real-time, immersive virtual and augmented reality experiences. The company positions these as integrated capabilities to help transform business customer experiences.

Product and service3 records
1Image Optimization Software
2Video Optimization Software
3VR/AR Experience Creation
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Cloudinary
TypeDirect peer
Description

Cloudinary is a leading image and video optimization/management SaaS platform for developers and enterprise marketing teams. Cinova's image and video optimization solutions overlap directly with Cloudinary's core offering, though Cinova bundles it with VR/AR services.

2Matterport
TypeEmerging player
Description

Matterport provides 3D capture and immersive spatial/VR experiences for real estate, construction, and enterprise digital twin use cases. Cinova's VR/AR experience creation services compete for similar enterprise immersive content spend, particularly for non-gaming visualization.

3Adobe
TypeBroad incumbent
Description

Adobe's Creative Cloud and Experience Cloud products include industry-leading image (Photoshop/Lightroom) and video (Premiere/After Effects) optimization, and Adobe is pushing into immersive/AR experiences via Aero and Substance. Cinova's image/video optimization stack competes directly with Adobe's tooling layer for visual content creators and enterprise marketing teams.

4Wistia
TypeEmerging player
Description

Wistia is a video hosting and optimization platform for marketing and business video. Cinova's video optimization solutions overlap with Wistia's core value proposition of optimizing video for engagement and customer experience.

5Imgix
TypeEmerging player
Description

Imgix is a real-time image processing and optimization API focused on performance and quality for web and mobile. Cinova's image optimization solutions compete for the same developer-driven image optimization budget.

6Epic Games (Unreal Engine)
TypeDirect peer
Description

Unreal Engine is the dominant high-fidelity real-time rendering and VR/AR engine, with widespread use in virtual production and immersive experience creation. Cinova competes for the same enterprise and studio customers building real-time VR/AR content, particularly for non-gaming applications.

7Unity Technologies
TypeDirect peer
Description

Unity is the leading real-time 3D platform used to build VR/AR experiences and immersive interactive content. Cinova's 'real-time immersive VR/AR experience creation' offering overlaps directly with Unity's core developer platform, although Cinova adds an image/video optimization layer on top.

88th Wall (Niantic)
TypeEmerging player
Description

8th Wall is an AR development platform enabling web-based immersive AR experiences. Cinova's VR/AR experience creation services overlap with 8th Wall's toolset, particularly for enterprise marketing and brand engagement use cases.

9NVIDIA (Omniverse / CloudXR)
TypeBroad incumbent
Description

NVIDIA provides the underlying compute and platforms (Omniverse, CloudXR, Maxine for video enhancement) that power real-time immersive VR/AR and AI-driven image/video optimization. Cinova's proprietary optimization and real-time rendering capabilities compete for the same enterprise budget lines.

10Snap (AR Enterprise / Lens Studio)
TypeBroad incumbent
Description

Snap operates Lens Studio and AR Enterprise Services for brands, providing tools and services to build AR experiences at scale. Cinova's VR/AR experience creation offering competes for the same brand and enterprise AR spend.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cinova

Media Processing Softwarecinova.com

Cinova Media is a Mountain View-based software company specializing in still and video image optimization and VR/AR experience creation, serving enterprise clients seeking to enhance visual customer experiences through computer vision and immersive technology.

What Cinova does

Cinova Media is a privately held software company headquartered in Mountain View, California, operating with 11-50 employees. The company specializes in optimizing still and video images to enhance customer experiences and creates seamless, real-time, immersive VR and AR experiences for clients. Its portfolio consists of three core offerings: Image Optimization Solutions, Video Optimization Solutions, and VR/AR Experience Creation services, positioned as integrated capabilities to help businesses transform their visual customer-facing content.

Underlying technology is centered on computer vision applied to image and video processing, with a separate platform for VR/AR experience creation described as enabling real-time immersive delivery. The company serves enterprise clients on a horizontal segmentation basis, addressing businesses that need to enhance customer experiences through optimized visual content and immersive technologies but lack in-house technical expertise.

Cinova Media's go-to-market is direct-to-enterprise via a website contact form supplemented by an email newsletter, with global geographic scope claimed. Pricing is not publicly disclosed, and there are no reported funding rounds, customer logos, partnerships, patents, or awards in the available data. The leadership team consists of CEO Bob Wilson and Co-Founder Anurag Mendhekar, who concurrently serves as CTO, Chief Visionary Officer, and Board Member.

Cinova firmographics

Firmographics
Name
Cinova
Legal name
Cinova Media
Website
https://cinova.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Cinova Media is a Mountain View-based software company specializing in still and video image optimization and VR/AR experience creation, serving enterprise clients seeking to enhance visual customer experiences through computer vision and immersive technology.
Ownership category
akta.pro rank

Cinova industry classification

Industry
Product category
Media Processing Software
NAICS
Software Publishers (5132)
SIC
Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
akta.pro secondary industry
VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)

Keywords

  • Image optimization software
  • Video processing solutions
  • VR/AR content creation
  • Media compression tools
  • Digital media optimization

Where Cinova is headquartered

Location

Headquarters

HQ city
Mountain View
HQ country
United States
HQ region
North America

Markets served

Cinova business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Cinova product offering

Product offering

Core offering

Cinova is a private software company that develops technology to optimize still and video images and creates immersive VR/AR experiences. The company focuses on media processing, compression, and the design and development of virtual and augmented reality content for client use.

Product overview

Cinova Media is a software company offering a unified portfolio of solutions centered on visual content optimization and immersive experience creation. The core offerings include Image Optimization Solutions and Video Optimization Solutions for enhancing still and video images, complemented by VR/AR Experience Creation services that deliver seamless, real-time, immersive virtual and augmented reality experiences. The company positions these as integrated capabilities to help transform business customer experiences.

Differentiator

Problem solved

Functional benefit

Products and services

  • Image Optimization Software
  • Video Optimization Software
  • VR/AR Experience Creation

Companies that use Cinova

Customer profile

Segments1 record

Ideal customer profiles1 record

Cinova technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Cinova partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Cinova competitors and assessment

Company assessment

Direct peers

  • Cloudinary: Cloudinary is a leading image and video optimization/management SaaS platform for developers and enterprise marketing teams. Cinova's image and video optimization solutions overlap directly with Cloudinary's core offering, though Cinova bundles it with VR/AR services.
  • Epic Games (Unreal Engine): Unreal Engine is the dominant high-fidelity real-time rendering and VR/AR engine, with widespread use in virtual production and immersive experience creation. Cinova competes for the same enterprise and studio customers building real-time VR/AR content, particularly for non-gaming applications.
  • Unity Technologies: Unity is the leading real-time 3D platform used to build VR/AR experiences and immersive interactive content. Cinova's 'real-time immersive VR/AR experience creation' offering overlaps directly with Unity's core developer platform, although Cinova adds an image/video optimization layer on top.

Emerging players

  • Matterport: Matterport provides 3D capture and immersive spatial/VR experiences for real estate, construction, and enterprise digital twin use cases. Cinova's VR/AR experience creation services compete for similar enterprise immersive content spend, particularly for non-gaming visualization.
  • Wistia: Wistia is a video hosting and optimization platform for marketing and business video. Cinova's video optimization solutions overlap with Wistia's core value proposition of optimizing video for engagement and customer experience.
  • Imgix: Imgix is a real-time image processing and optimization API focused on performance and quality for web and mobile. Cinova's image optimization solutions compete for the same developer-driven image optimization budget.
  • 8th Wall (Niantic): 8th Wall is an AR development platform enabling web-based immersive AR experiences. Cinova's VR/AR experience creation services overlap with 8th Wall's toolset, particularly for enterprise marketing and brand engagement use cases.

Broad incumbents

  • Adobe: Adobe's Creative Cloud and Experience Cloud products include industry-leading image (Photoshop/Lightroom) and video (Premiere/After Effects) optimization, and Adobe is pushing into immersive/AR experiences via Aero and Substance. Cinova's image/video optimization stack competes directly with Adobe's tooling layer for visual content creators and enterprise marketing teams.
  • NVIDIA (Omniverse / CloudXR): NVIDIA provides the underlying compute and platforms (Omniverse, CloudXR, Maxine for video enhancement) that power real-time immersive VR/AR and AI-driven image/video optimization. Cinova's proprietary optimization and real-time rendering capabilities compete for the same enterprise budget lines.
  • Snap (AR Enterprise / Lens Studio): Snap operates Lens Studio and AR Enterprise Services for brands, providing tools and services to build AR experiences at scale. Cinova's VR/AR experience creation offering competes for the same brand and enterprise AR spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Cinova social profiles

Digital presence

Cinova financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cinova leadership team

Management profile

Number of profiles

Profiles2 records

Cinova funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cinova M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinova

What does Cinova do?

Cinova is a private software company that develops technology to optimize still and video images and creates immersive VR/AR experiences. The company focuses on media processing, compression, and the design and development of virtual and augmented reality content for client use.

When was Cinova founded?

Cinova was founded in 2012. It employs 11 to 50 people.

Where is Cinova based?

Cinova is headquartered in Mountain View, United States, in the North America region.

Who are Cinova's main competitors?

Direct peers on record are Cloudinary, Epic Games (Unreal Engine) and Unity Technologies. Emerging players are Matterport, Wistia, Imgix and 8th Wall (Niantic). Broad incumbents are Adobe, NVIDIA (Omniverse / CloudXR) and Snap (AR Enterprise / Lens Studio).

Does Cinova have an API?

No public API is recorded for Cinova.

What industry is Cinova in?

Cinova's product category is Media Processing Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAHADAL, VP Hardware: LED Panels, Processors, Media Servers & Render Nodes. Its NAICS code is 5132 and its SIC code is 7373.

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