Alma

What Alma does

Alma S.p.A. is a privately held Italian manufacturer of needle-punched carpets (moquette agugliata), founded in 1976 and headquartered operationally in Campi Bisenzio (Florence) with its legal seat in Prato. The company operates a fully vertically integrated production cycle spanning fiber manufacturing through finished carpet, with a wholly-owned US distribution subsidiary (Alma Carpets LLC, New York). Its product portfolio is organized around four business segments: Expo (exhibition and event carpets, including the proprietary Linea Elea, Linea Onice, and Linea Venus collections, plus functionalized and special-effect variants), Brico/Contract (retail, DIY, outdoor, seasonal, and high-resistance products), Automotive (vehicle interior surfaces, subfloors, and recycled-material variants), and Fiber (raw and processed fibers). The company has invested in proprietary nano-technology treatments including antibacterial and antiviral carpet finishes, with laboratory validation showing over 99.99% reduction in SARS-CoV-2 viral infectivity after 30 minutes, applied through the ELEA product family.

Alma's commercial model is B2B direct sales, with quote-based pricing, multilingual corporate website engagement, and active participation in international trade exhibitions. Distribution runs through direct sales teams organized by vertical, supplemented by a strategic partnership with Pointex for customizable fabric and integrated textile-flooring solutions. The company's go-to-market is segmented by industry vertical, serving exhibition organizers and event flooring customers, retail and contract buyers, automotive OEMs and tier suppliers, and fiber/textile customers. Pricing is not publicly disclosed, requiring direct contact with the sales organization. Recent product launches have extended the portfolio into wall coverings (ELEA Murals, certified polypropylene felt with acoustic insulation properties) and sustainability-positioned lines (Reborn), supported by branded programs (Alma Green, Alma-Re) covering CO2 compensation, material recovery, and circular-economy initiatives. The company emphasizes 100% Made in Italy production across its range.

Name

Alma

Legal name

ALMA S.P.A.

Website

https://almaspa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Alma S.p.A. is an Italian manufacturer of needle-punched carpets serving Expo/exhibition, Brico/Contract retail, Automotive, and Fiber/textile B2B segments through a vertically integrated production cycle, with a US subsidiary and proprietary nano-technology antibacterial treatments.

Ownership category

akta.pro rank

Product category

Carpet and Flooring Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

Keywords

• Needle-punched carpets
• Exhibition flooring
• Automotive carpeting
• Functionalized carpets
• Synthetic turf

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Carpet and Flooring Products: Manufacture and sale of needle-punched carpets (moquette agugliata) 100% Made in Italy across multiple product lines including Expo, Brico/Contract, and Automotive segments. Complete integrated production cycle from fiber to finished product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alma S.p.A. manufactures and sells 100% Made in Italy needle-punched carpets (moquette agugliata) through a fully integrated production cycle from fiber to finished product. The offering spans EXPO/event carpets (including functionalized and special-effect lines), BRICO/CONTRACT products (synthetic grass, outdoor carpets, high-resistance products, festive/holiday carpets), AUTOMOTIVE interior surfaces and subfloors, and fiber/textile products supplied via its partnership with Pointex.

Product overview

Alma S.p.A. is a 100% Made In Italy manufacturer of needle-punched carpets (moquette agugliata) established in 1976, operating with a completely integrated production cycle from fiber manufacturing to finished product. The company serves four main sectors: EXPO (exhibition and event carpets including Linea Elea, Linea Onice, Linea Venus, and the functionalized Moquette Funzionalizzata with antibacterial/antiviral nano-technology treatments), BRICO/CONTRACT (retail and contract market products including synthetic grass, outdoor carpets, high-resistance products, and festive/celebration carpets), AUTOMOTIVE (interior and subfloor carpet solutions for vehicles), and FIBRA (fiber products). Key product lines include specialized carpets (Moquette Speciali) with unique finishes like glitter, metallic, PVC, and fire-retardant options; wall coverings (Rivestimenti a Parete - ELEA Murals) in certified polypropylene felt; and fabrics through partnership with Pointex. The company emphasizes sustainability through its Reborn line and environmental initiatives including CO2 compensation and material recovery programs.

Differentiator

Problem solved

Functional benefit

Brands

• Alma Green: Sustainability initiative and eco-friendly product line focusing on environmental responsibility, CO2 compensation, and material recycling.
• Alma-Re

Products and services

• Moquette Agugliata (Needle-Punched Carpets) Core 100% Made in Italy needle-punched carpet (moquette agugliata) produced through a completely integrated cycle from fiber production to finished product, sold across EXPO, BRICO/CONTRACT, AUTOMOTIVE, and FIBRA verticals.
• Linea Elea Branded Expo-sector product line of functionalized carpets featuring antibacterial, fragrance-release, and odor-absorption technologies for exhibition and event use.
• Linea Onice Expo-sector product line offering unique-design carpets for exhibition and event flooring.
• Linea Venus Expo-sector product line featuring premium carpet designs for exhibition and event applications.
• Reborn Sustainable carpet line focused on recycled materials and environmental responsibility.
• Moquette Funzionalizzata (Functionalized Carpets) Patented nano-technology carpets that release fragrance gradually upon walking or absorb ambient odors, including the ELEA antibacterial and antiviral treatment effective against SARS-CoV-2 with over 99.99% viral infectivity reduction after 30 minutes.
• Moquette Speciali (Special Carpets) Wide range of patented special carpets with customizable characteristics including glitter, jacquard, brilliant, fluorescent, PVC, laminated, and metallic finishes for exhibition and event use.
• Rivestimenti a Parete - ELEA Murals Certified polypropylene felt wall coverings ideal for decorating exhibition stands and other walls, soft and easily moldable, with acoustic insulation properties and multiple colorations.
• Tessuti (Fabrics) Customizable fabric products offered through strategic partnership with Pointex, enabling integrated flooring-textile scenic solutions and special carpet projects.
• Prati Sintetici (Synthetic Grass) Artificial grass products for outdoor, landscaping, and event applications within the Brico/Contract segment.
• Passatoie Carpet runners and walkway products for various residential and contract applications.
• Moquette da Esterno (Outdoor Carpets) Carpets designed for outdoor use and exterior applications within the Brico/Contract segment.
• Prodotti ad Alta Resistenza (High Resistance Products) Heavy-duty carpet products designed for high-traffic and demanding environments in the Brico/Contract segment.
• Grattashoes Doormat and shoe-cleaning carpet products for entryway applications.
• Moquette Natalizie (Christmas Carpets) Festive and holiday-themed carpet products for seasonal retail and event use.
• Prodotti per Matrimoni (Wedding Products) Specialized carpet products designed for wedding venues and ceremonies.
• Sottofondi Termoplastici (Thermoplastic Subfloors) Thermoplastic subfloor materials for carpet installation in various applications.
• Automotive Superfici (Automotive Surfaces) Surface carpet products designed for automotive vehicle interiors.
• Automotive Sottofondi (Automotive Subfloors) Subfloor carpet products designed for automotive vehicle applications.
• Sottofondo ML e Riciclo (ML and Recycling Subfloor) Sustainable subfloor products incorporating recycled materials for automotive applications.
• Fibra (Fiber) Fiber products including raw and processed fibers for various textile and carpet applications.
• Accessori (Accessories) Supporting accessories and complementary products for carpet installation and use.

Quantifiable outcome

• Over 99.99% reduction in SARS-CoV-2 viral infectivity after 30 minutes on antibacterial treated carpets

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PointexcoreStrategic or Co-development PartnerPointex is Alma's strategic partner for fabric (tessuti) products. Through this collaboration, Alma offers fully customizable fabric solutions and develops integrated flooring-textile solutions for exclusive scenic effects. Pointex also supports special carpet projects including glitter, jacquard, and creative designs. Website: Pointexspa.com

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interface, Inc. Global leader in modular carpet tile and broadloom, with a strong sustainability mission (Mission Zero). Comparable to Alma as a commercial carpet manufacturer serving exhibitions, offices, and institutional buyers, though at much greater scale and focused on modular rather than needle-punched.
• Forbo Holding: Swiss flooring manufacturer producing commercial carpet, vinyl, and linoleum flooring systems. Comparable to Alma in commercial carpet tile and contract flooring segments, with broader flooring portfolio and larger scale.
• Shaw Industries: US-based broadloom carpet, carpet tile, and resilient flooring manufacturer (Berkshire Hathaway subsidiary). Competes with Alma in commercial carpet and contract flooring, with substantially larger scale and broader product portfolio.
• Tarkett: French multinational flooring manufacturer producing carpet, vinyl, wood, and rubber flooring for commercial and residential markets. Overlaps with Alma in commercial carpet and contract segments; competing more broadly across hard-surface and soft-surface flooring.
• Mohawk Industries: World's largest flooring manufacturer with broadloom carpet, carpet tile, and rug product lines across residential and commercial channels. Comparable as a broadloom/carpet incumbent with far larger scale; competes with Alma in contract and automotive flooring tenders.

Direct peers

• Victoria PLC: UK-based manufacturer of tufted and woven carpets and artificial grass for residential and commercial markets. Comparable to Alma in B2B carpet manufacturing, multi-vertical exposure (residential, contract, outdoor), and mid-sized European industrial scale.
• Balta Group: European carpet manufacturer producing broadloom carpet, carpet tiles, rugs, and needle-punched products for residential and commercial markets. Direct peer to Alma in carpet/rug manufacturing, multi-segment B2B distribution, and European production footprint.
• Beaulieu International Group: Belgian flooring group manufacturing carpets (needle-punched and tufted), carpet tiles, and needle-punched nonwovens for residential, commercial, and automotive customers. Highly comparable to Alma in needle-punch capability, automotive flooring exposure, and European B2B segments.
• Condor Group: Italian needle-punched carpet and nonwoven manufacturer producing tufted and needle-punched carpets for residential, commercial, and automotive applications. Closely comparable to Alma in process technology (needle-punch), product range (broadloom carpet and contract flooring), and Italian manufacturing base.

Emerging players

• Foss Manufacturing: US needle-punched nonwoven and carpet manufacturer specializing in recycled-content and specialty needle-punch products. Comparable to Alma in needle-punch technology and recycled-material sustainability positioning (analogous to Alma's Reborn line).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlmaSpaVE
• Facebookfacebook.com/almacarpets

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma