ATCG India
ATCG India is a privately held, Bhiwadi-based distributor of global life sciences instrumentation—covering genomics, proteomics, bioprinting, microscopy, and flow cytometry—serving roughly 2,000 academic, hospital, CRO, and pharma customers across India as an authorized channel partner for nine international brands.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATCG India does
ATCG India is a privately held scientific solutions distributor headquartered in Bhiwadi, Rajasthan, founded in 2010. The company operates as the authorized Indian channel partner for nine global life sciences instrumentation brands—Bio-Rad, Agilent, Cellink (BICO), Bruker, Beckman Coulter, Echo, Parse Biosciences, Polbionica, and Celvivo—covering a portfolio of approximately 200 products across 3D bioprinting, genomics (PCR, ddPCR, NGS, sequencing), proteomics (electrophoresis, gel imaging, capillary electrophoresis), microscopy, flow cytometry, spatial biology, single-cell genomics, and 3D cell culture.
The core business model is high-touch distribution: ATCG combines inbound direct sales with lab-level pre-sales consulting, on-site installation, and post-sales application support delivered by a multidisciplinary team of domain experts. The company claims a pan-India footprint, 2,000+ active customers, and stated self-reported operational metrics of 95% customer satisfaction, 99% technical support excellence, and 87% sales efficiency. Revenue is generated primarily through one-time hardware sales of capital equipment plus recurring consumables (reagents, supermixes, bioinks, precast gels), supplemented by a recently launched self-serve e-commerce storefront at atcg.in.
Customer segments span academic and government research institutions (IISc, multiple IITs, NIAB), hospitals and diagnostic laboratories (Medanta, Amrita, Sir Ganga Ram, LV Prasad), pharmaceutical R&D (Mankind Pharma), and contract research organizations (Syngene, Premas Biotech). Pricing on the website is explicitly stated as illustrative, with actual quotes provided through enterprise sales engagement. The company is founder/privately owned with no disclosed external funding, M&A activity, or institutional investors.
ATCG India firmographics
Firmographics- Name
- ATCG India
- Legal name
- ATCG India
- Website
- https://atcg.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATCG India is a privately held, Bhiwadi-based distributor of global life sciences instrumentation—covering genomics, proteomics, bioprinting, microscopy, and flow cytometry—serving roughly 2,000 academic, hospital, CRO, and pharma customers across India as an authorized channel partner for nine international brands.
- Ownership category
- akta.pro rank
ATCG India industry classification
Industry- Product category
- Life Sciences Instrumentation Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
- akta.pro secondary industry
- Customs Brokerage, Trade Compliance & Import/Export for Life Sciences (HLAGAMAI)
Keywords
Where ATCG India is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ATCG India business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Scientific Instrumentation Sales: Distribution and sale of research-grade reagents, instrumentation, and consumables from globally recognized brands and proprietary ATCG India brands to academic institutions, diagnostic laboratories, CROs, and healthcare enterprises.
- E-commerce Product Sales: Direct online sales through their website shop featuring products like Real Time PCR systems, GeoMx DSP, ddPCR Systems, and BIO X 3D Bioprinters with pricing from $12 to $35 per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Real Time PCR - Research instrument for quantitative PCR applications |
| One time/ perpetual license | Pay-as-you-go | GeoMx DSP - Spatial biology platform for RNA and protein profiling |
| One time/ perpetual license | Pay-as-you-go | ddPCR System - Digital PCR for absolute nucleic acid quantification |
| One time/ perpetual license | Pay-as-you-go | BIO X - 3D Bioprinter with 20% discount available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ATCG India product offering
Product offeringCore offering
ATCG India is the authorized Indian distributor of global life-sciences brands, selling research-grade scientific instruments, reagents, and consumables across genomics, proteomics, 3D bioprinting, microscopy, flow cytometry, spatial biology, and 3D cell culture. The company sources hardware and consumables from manufacturers such as Bio-Rad, Agilent, Cellink, Bruker, Echo, Beckman Coulter, Parse Biosciences, Polbionica, and Celvivo, and resells them to academic institutions, diagnostic laboratories, CROs, and healthcare enterprises in India with installation, demo, and post-sales technical support.
Product overview
ATCG India is a pan-India scientific solutions provider distributing life science instruments, reagents, and consumables. The company serves academic institutions, diagnostic laboratories, contract research organizations, and healthcare enterprises across multiple technology domains. The product portfolio includes: 3D Bioprinters (CELLINK BIO X, BIO X6, BIONOVA X, LUMEN X, BIO ONE) for tissue engineering and regenerative medicine; Proteomics solutions (electrophoresis, gel documentation, chemiluminescence imaging, protein analysis); Genomics instruments (centrifuges, TapeStation, PCR systems, Droplet Digital PCR, sequencing, liquid handling automation); Microscopy systems (Echo hybrid microscopes - Rebel, Revolve, Revolution, Confocal - offering upright/inverted configurations); Flow Cytometry (CytoFLEX); 3D Cell Culture platforms (ClinoStar 2, ResearchLine Bioreactor); Single Cell Genomics (Evercode); and Spatial Biology solutions (GeoMx DSP, nCounter). The company also distributes Bio-Rad consumables and represents brands including Bio-Rad, Agilent, Celvivo, Bruker, Cellink, Polbionica, Echo, Parse Biosciences, and Beckman Coulter.
Differentiator
Problem solved
Functional benefit
Products and services
- Cellink BIO X 3D Bioprinter
Quantifiable outcome
- 95% Customer satisfaction rate across 2,000+ customers
- +2 more outcomes
Companies that use ATCG India
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
ATCG India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ATCG India partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Bio-Rad LaboratoriescoreATCG India is an authorized distributor of Bio-Rad products including Real Time PCR systems, ddPCR Systems (QX600, QX700), electrophoresis equipment, gel imaging systems, flow cytometers, and qPCR supermixes.
- AgilentcoreAuthorized distribution of Agilent products including Magnis NGS Prep System, TapeStation, SureScan Microarray Scanner, Bravo Automated Liquid Handling Platform, Fragment Analyzer, ProteoAnalyzer, and related consumables.
- CellinkcoreAuthorized distributor of CELLINK 3D bioprinting platforms including BIO X, BIO X6, BIONOVA X, LUMEN X, and BIO ONE systems along with bioinks for tissue engineering and regenerative medicine applications.
- BrukercoreDistribution of Bruker spatial biology platforms including GeoMx Digital Spatial Profiler (DSP), nCounter Analysis System, and CellScape for spatial proteomics and multi-omics research.
- EchocoreDistribution of Echo hybrid microscopy systems including Revolve, Rebel, Revolution, and Confocal microscopes featuring patented rotating body technology for upright/inverted configuration switching.
- Beckman CoultercoreDistribution of Beckman Coulter flow cytometry products including CytoFLEX Flow Cytometer for high-complexity applications and associated software solutions.
- Parse BiosciencescoreDistribution of Parse Biosciences Evercode technology for single-cell sequencing including Evercode WT Mini, Evercode WT, Evercode WT Mega, and Evercode TCR products.
- PolbionicacoreDistribution of Polbionica ResearchLine Bioreactor systems for dynamic cell culture, organoid maturation, and in vitro incubation of tissue models and bionic organ constructs.
- CelvivocoreDistribution of Celvivo ClinoStar and ClinoStar 2 systems using clinostat rotation to simulate microgravity for shear-stress-free 3D cell culture and organoid cultivation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ATCG India competitors and assessment
Company assessmentBroad incumbents
- Waters India: Global scientific instrument company with India direct presence in chromatography and mass spectrometry — competes with ATCG for Indian analytical-instrument budgets at pharma and CRO customers.
- Bio-Rad Laboratories (India): Owns PCR, ddPCR, electrophoresis, flow cytometry, and imaging products ATCG distributes; direct India presence creates channel overlap and the risk of in-housing the Indian go-to-market.
- Avantor: Global distributor of lab supplies, equipment, and services to biopharma and research customers. Overlaps with ATCG's lab-supply distribution model and academic/CRO/hospital channels, though at vastly larger scale.
- Thermo Fisher Scientific (India): Operates direct India sales for life-science instruments, reagents, and consumables across genomics, proteomics, cell biology and clinical diagnostics — competing with ATCG at the principal level and indirectly via channel.
- Beckman Coulter Life Sciences (India): Owns flow cytometry and life-science research product lines distributed by ATCG in India. Maintains direct sales in the country, creating overlap with ATCG's flow-cytometer franchise.
- Agilent Technologies (India): Owns the NGS, TapeStation, microarray, and Bravo automation product lines ATCG distributes. Has direct India sales; any change in distribution agreement (or shift to direct) would directly threaten ATCG.
Direct peers
- Spinco Biotech: India-based distributor and service provider for life-science research equipment spanning genomics, proteomics, cell biology, and biopharma — directly overlapping ATCG's genomics and biopharma customer base.
- Genetix Biotech Asia: Indian distributor of molecular biology, genomics, and cell-biology research products to academic and clinical labs. Closely comparable product categories (PCR, NGS, cell culture) and customer segments.
- HiMedia Laboratories: India-based manufacturer and supplier of microbiology, cell biology, and molecular biology products with extensive pan-India lab supply distribution — comparable go-to-market and customer base.
- Labindia Instruments: Long-standing Indian distributor of scientific and analytical instruments for life sciences, chemistry, and clinical labs. Highly comparable to ATCG in serving academic, hospital, and CRO customers across India via an authorized-distributor model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ATCG India social profiles
Digital presenceATCG India financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATCG India leadership team
Management profileNumber of profiles
Profiles2 records
ATCG India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATCG India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATCG India
What does ATCG India do?
ATCG India is the authorized Indian distributor of global life-sciences brands, selling research-grade scientific instruments, reagents, and consumables across genomics, proteomics, 3D bioprinting, microscopy, flow cytometry, spatial biology, and 3D cell culture. The company sources hardware and consumables from manufacturers such as Bio-Rad, Agilent, Cellink, Bruker, Echo, Beckman Coulter, Parse Biosciences, Polbionica, and Celvivo, and resells them to academic institutions, diagnostic laboratories, CROs, and healthcare enterprises in India with installation, demo, and post-sales technical support.
Is ATCG India a public or private company?
ATCG India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATCG India founded?
ATCG India was founded in 2010. It employs 11 to 50 people.
Where is ATCG India based?
ATCG India is headquartered in New Delhi, India, in the Asia region.
How does ATCG India make money?
Two revenue lines are on record. Scientific Instrumentation Sales are the primary driver. The others are E-commerce Product Sales.
Who are ATCG India's main competitors?
Broad incumbents on record are Waters India, Bio-Rad Laboratories (India), Avantor, Thermo Fisher Scientific (India), Beckman Coulter Life Sciences (India) and Agilent Technologies (India). Direct peers are Spinco Biotech, Genetix Biotech Asia, HiMedia Laboratories and Labindia Instruments.
Does ATCG India have an API?
No public API is recorded for ATCG India.
What industry is ATCG India in?
ATCG India's product category is Life Sciences Instrumentation Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces, with a secondary code of HLAGAMAI, Customs Brokerage, Trade Compliance & Import/Export for Life Sciences. Its NAICS code is 42343 and its SIC code is 5047.