What K12 Tech does

K-12 Tech (also branded K12 Tech) is a US-based, privately held managed services company that operates a full-lifecycle device management platform for K-12 school districts. Founded in 2011 and headquartered in Valparaiso, Indiana with an additional office in Indianapolis, the company serves 1,700+ schools nationwide through a mix of direct enterprise sales with dedicated relationship managers, the TIPS national purchasing cooperative, and a product-led growth motion anchored on the free Rocket software. Its core technology is Rocket, a cloud-based asset management and help desk ticketing platform that integrates with Google Admin Console, Microsoft SSO, FedEx, Stripe, and IncidentIQ, and provides ticketing, asset tracking, parts inventory (3,000+ SKUs), device auditing, family billing, and reporting dashboards. K-12 Tech holds ASP certifications with Acer, ASUS, Dell, HP, and Lenovo, enabling in-house in-warranty and out-of-warranty repairs with a stated 5-business-day turnaround and free local pickup or mail-in shipping.

The company monetizes across multiple revenue streams: subscription-based ADP (Accidental Damage Protection) coverage at $14/year per device with unlimited repairs, a parent-paid Device Complete Club subscription processed via Stripe, transaction-fee device repairs, hardware sales of new and refurbished devices plus parts (90-day returns, one-year warranty), professional services such as White Glove deployment and Summer Tech Refresh ($5 per device), and a managed-service Continuum program bundling deployment, daily device management, unlimited repairs, and end-of-life planning under a single per-device price. Supporting offerings include Student Repair Program curriculum, accessory sales (UZBL cases, TWT Audio, Kensington docks), and a Buyback + eRecycle program with a 10% credit bonus. K-12 Tech claims to reduce annual per-device costs from the industry DIY baseline of $75-85 to $14 and to extend device life from 4 years to 6-7 years, positioning its value proposition around budget optimization for school technology directors managing 1:1 device fleets.

Leadership is founder-led by President Zachary Marvel (creator of Rocket), with a small named executive bench including Head of Sales and Marketing Hallie Kilavos (joined 2023) and Marketing Coordinator Kierra Maisonneuve (joined 2023). The company is bootstrapped with no disclosed institutional funding and operates under the legal name K-12 Tech, governed by Indiana law. Recent strategic emphasis is on ecosystem expansion: a June 2026 partnership with CTL to co-distribute Rocket, a Q1 2026 IncidentIQ integration, a Q3 2025 revamp of the Device Complete Club parent portal, a Q4 2025 Parts Orders module, and a planned integration roadmap covering ClassLink, JAMF, and Active Directory.

Name

K12 Tech

Legal name

K-12 Tech

Website

https://k12techrepairs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

K-12 Tech is a US-based, bootstrapped managed services company that provides full-lifecycle device management for K-12 school districts, offering the free Rocket asset management platform, in-house certified device repairs, ADP coverage, and deployment services to 1,700+ schools nationwide.

Ownership category

akta.pro rank

Product category

K-12 Education Technology Services

NAICS

Educational Support Services (611710), Technical and Trade Schools (6115)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

akta.pro secondary industries

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM)

Keywords

• K-12 device management
• School technology repairs
• Educational IT services
• Asset management software
• Device lifecycle management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Device Repair Services: In-house repair services for iPads, Chromebooks, laptops, desktops, and tablets. Repairs completed within five business days with free local pickup or mail-in shipping options. Revenue generated per repair incident.
2. ADP Coverage (Accidental Damage Protection): Annual per-device coverage providing unlimited repairs for 1-5 years. Non-deductible, no claims process. Payments based on school budget cycles.
3. Device Complete Club: Parent-paid annual membership program providing unlimited repairs for student devices. Flat annual fee collected through Rocket portal with Stripe integration.
4. Parts Sales: New and used replacement parts (screens, keyboards, batteries, hinges, motherboards, cables) sold to schools for self-maintenance. Includes 90-day returns and one-year warranty.
5. White Glove Services: Device deployment services including unboxing, testing, enrollment, cases, and asset tagging with delivery to each school building.
6. Device Sales: New and refurbished devices from Lenovo, Dell, HP with low markups. Test drive program allows schools to trial devices before purchase.
7. Continuum Full Lifecycle Program: All-in-one asset management program combining White Glove deployment, daily device management, unlimited repairs, and end-of-life planning with predictable per-device pricing.
8. Buyback Program: Schools sell old devices for cash or credit (10% more value for credit). Free pickup with box truck and liftgate. Credit applicable toward repairs, parts, or new device purchases.
9. Summer Tech Refresh: Fleet preparation service at $5 per device including full testing, damage documentation, powerwashing, and re-enrollment.
10. Rocket Software (Free): Free asset management software provided to all schools regardless of service relationship. Serves as customer acquisition tool and competitive differentiator against paid alternatives charging $1.50/student.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

K12 Tech provides K-12 schools with a full device lifecycle management offering built around the free Rocket cloud-based asset management and help desk platform. The company delivers in-house device repair services, accidental damage protection (ADP) coverage, white-glove device deployment, parts sales, and a parent-paid Device Complete Club program. The company services 1,700+ schools nationwide and operates as an Authorized Service Provider for Acer, ASUS, Dell, HP, and Lenovo.

Product overview

K-12 Tech is a 1-to-1 full lifecycle management company serving school districts nationwide. The core product is Rocket, a free cloud-based asset management and help desk platform that consolidates device tracking, ticketing, repairs management, parts inventory, audits, reporting, and family billing into a single portal. Rocket integrates with Google Console for Chromebook syncing, IncidentIQ for ticket management, and FedEx for shipping. Around Rocket, K-12 Tech offers a suite of services: White Glove deployment and Continuum (full lifecycle program) for device management; ADP Coverage and Device Complete Club for device protection; Student Repair Program for technical skills curriculum; Repairs and Parts for maintenance; Accessories and Cases for protection; Summer Tech Refresh for fleet preparation; and Buyback/eRecycle for end-of-life. The company also provides Software Solutions through partnerships with Lightspeed, Google, GoGuardian, and FileWave.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket: Free all-in-one K-12 technology and maintenance ticketing system for asset management, incident tracking, and help desk functionality.
• Continuum
• Device Complete Club

Products and services

• Rocket Asset Management Software Free cloud-based asset, incident, and help desk ticket management software for K-12 districts, enabling tech directors to manage devices, users, tickets, parts, and software from one centralized portal with Google/Microsoft SSO, FedEx label generation, and IncidentIQ integration.
• Device Repair Services In-house device repairs for iPads, Chromebooks, laptops, desktops, and tablets performed by ASP certified technicians for Acer, ASUS, Dell, HP, and Lenovo, with 5 business day typical turnaround, free local pickup or mail-in shipping via FedEx labels generated in Rocket.
• White Glove Deployment Services Seamless device deployment service including unboxing, testing, enrollment, asset tagging, and cases with direct delivery to each school building, with customized services and updates throughout the process.
• ADP Coverage (Accidental Damage Protection) Annual per-device accidental damage protection subscription providing unlimited repairs for 1-5 years including damage exceeding device value, with no claims process or fine print, and payments aligned to school budget cycles.
• Device Complete Club Parent-paid annual device protection membership program offering unlimited student device repairs including damage exceeding device value, with enrollment and billing managed through the Rocket parent portal with Stripe integration.
• Continuum Full Lifecycle Program All-in-one asset management program combining White Glove deployment, daily device management, unlimited repairs, and end-of-life planning with predictable per-device pricing as a single managed service.
• Student Repair Program Ready-to-use curriculum and training program teaching students how to repair school devices, with training videos, flexible program support, and hands-on technology skills and career development components.
• Parts Sales New and used replacement parts (screens, keyboards, batteries, hinges, motherboards, cables) sold to schools for self-maintenance, with thousands of SKUs in stock, fast quotes, competitive prices, 90-day returns, free shipping, and one-year warranty.
• Accessories Device fleet accessories including UZBL cases, TWT Audio headphones, Kensington docking stations, and keyboards, with unbiased recommendations, manufacturer warranties, easy replacement, and free shipping.
• Summer Tech Refresh Fleet preparation service at $5 per device including full device testing, damage documentation, powerwashing, re-enrollment, and repairs at discounted pricing, designed to prepare device fleets before the school year starts.
• Buyback + eRecycle Device buyback program offering cash value or 10% more credit value for old devices, with free onsite pickup via box truck and liftgate, plus eRecycling with state compliance and data destruction.
• Community Buyback Option to offer surplus school equipment to the local community first before initiating the standard buyback process.
• New and Refurbished Device Sales New and refurbished devices from Lenovo, Dell, and HP sold with low markups, including a test drive program that allows schools to trial devices before purchase.
• Protective Cases Protective cases including UZBL Always-On Universal Chromebook Case, Hard Shell Laptop Cases, and Mag Folio iPad Case designed to reduce breakage rates and protect school device fleets.
• Educational Software Solutions Partnership-based distribution of educational technology software platforms including Lightspeed filtering, GoGuardian classroom management, FileWave endpoint management, and Google Workspace for Education, helping schools integrate these tools.

Quantifiable outcome

• Cost reduction from $75-85/year to $14/year per device
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• CTL (Computer Lab Tokens LLC)coreStrategic or Co-development Partner · 23 June 2026CTL partnered with K-12 Tech to co-develop and distribute the free Rocket Asset Management Software to K-12 schools. CTL CEO Dan Rodgers stated the initiative aims to change how school districts source and manage technology by ensuring every school has access to essential management tools at no cost.
• Google Workspace for EducationcoreTechnology or IntegrationGoogle is a core integration partner with Google Admin Console sync available in Rocket and Google SSO authentication support.
• AcercoreTechnology or IntegrationAcer is an ASP (Authorized Service Provider) certification partner. K-12 Tech performs in-warranty repairs for Acer devices.
• ASUScoreTechnology or IntegrationASUS is an ASP (Authorized Service Provider) certification partner. K-12 Tech performs in-warranty repairs for ASUS devices.
• DellcoreTechnology or IntegrationDell is an ASP (Authorized Service Provider) certification partner. K-12 Tech performs in-warranty repairs for Dell devices.
• HPcoreTechnology or IntegrationHP is an ASP (Authorized Service Provider) certification partner. K-12 Tech performs in-warranty repairs for HP devices.
• LenovocoreTechnology or IntegrationLenovo is an ASP (Authorized Service Provider) certification partner. K-12 Tech performs in-warranty repairs for Lenovo devices.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a core integration partner with Microsoft SSO authentication support in Rocket platform.
• FedExcoreTechnology or IntegrationFedEx integration enables automatic shipping label generation within Rocket for device repairs and returns.
• StripecoreTechnology or IntegrationStripe payment processing integration for Device Complete Club parental enrollment and billing.
• Tips Purchasing CooperativecoreChannel Partner/ Reseller/ DistributorNational purchasing cooperative contract enabling simplified procurement for member schools without RFP requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• CTL: CTL is a Chromebook and education-device OEM that has partnered with K12 Tech to co-develop and distribute the free Rocket platform. Although primarily a hardware vendor, CTL's move into bundled software places it as a partial competitor in K-12 device management and a strategic distribution partner for Rocket.

Direct peers

• Hero K12: Hero K12 offers student-device damage protection plans and repair services for K-12 schools, with similar per-device annual coverage mechanics to K12 Tech's ADP Coverage. Direct overlap on device protection, accidental damage, and family-facing programs.
• IncidentIQ: IncidentIQ sells a paid K-12 help desk, asset management, and ticketing platform (~$1.50/student) that directly competes with K12 Tech's free Rocket software. K12 Tech already integrates with IncidentIQ, illustrating the direct product overlap in K-12 device and ticket management.
• Wireless Computing: Wireless Computing provides K-12 device repair, warranty services, and IT asset management for school districts nationwide. Operates a comparable depot-based repair model and serves the same K-12 technology director buyer as K12 Tech.
• TechDefenders: TechDefenders provides K-12 and education device repair services with nationwide mail-in logistics, similar in scope to K12 Tech's repair and ADP offerings. Comparable service model, target customer (school IT directors), and revenue approach (per-incident and coverage-based).
• Learn21: Learn21 is a K-12 cooperative purchasing organization offering device management, asset tracking, and educational technology solutions to member districts. Competitor on paid K-12 software platforms that Rocket positions against as a free alternative.

Broad incumbents

• School Specialty: School Specialty supplies K-12 schools with devices, furniture, classroom supplies, and instructional resources, and offers lifecycle and procurement services. Adjacent competitor to K12 Tech for district-wide education technology and supply contracts.
• SHI International: SHI is a large IT services and procurement provider with a meaningful K-12 practice spanning device procurement, deployment, and managed services. Competes with K12 Tech for district-wide technology lifecycle contracts at scale.
• Trox (Trox Ed): Trox is an education-focused technology services provider offering device deployment, repair, and lifecycle management to school districts. Overlaps with K12 Tech's White Glove and Continuum programs across K-12 deployments.
• CDW Education: CDW is a large IT solutions provider with a dedicated K-12 education practice covering device sales, deployment, asset management, and professional services. While much broader than K12 Tech, it competes for the same district CIO/CTO budget and increasingly bundles lifecycle services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/k12techrepairs
• Xx.com/k12techrepairs
• Facebookfacebook.com/k12techrepair
• LinkedInlinkedin.com/company/k-12-tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K12 Tech