Trigger

What Trigger does

Trigger Oslo AS is a privately held, partner-owned Norwegian PR and communications agency founded in 2010 and headquartered at Torggata 15, central Oslo. The firm delivers strategic communications, crisis communication, media training, content marketing, employer branding, and political/societal positioning services to Norwegian enterprises, government agencies and non-profit organizations across sectors including banking, energy, retail, transport, construction and public administration. Its methodology combines insight-based strategy with creative execution across campaigns and day-to-day communications support.

Trigger operates an internal AI infrastructure built on ChatGPT Business, comprising more than 60 custom GPT-based assistants trained for specialized tasks in strategy, content production, crisis communication, media training and campaign management, integrated with Slack, Outlook and Dropbox via Connectors and supported by a Projects feature for custom model training. One assistant aggregates thousands of pages of public reports to enable rapid insight extraction; a senior advisor (Fredrik Myhre) leads the firm's external positioning on AI and search visibility (Generative Engine Optimization).

Revenue is generated through retainer and project-based professional services contracts acquired via direct B2B sales, competitive pitches and referrals. The client roster includes Medietilsynet, Norad (Norwegian Agency for Development Cooperation — 4-year contract), Bufdir, Statkraft, Sparebanken Norge, DNB, IKEA Norway, Norwegian Air, Coca-Cola Norway, Samsung Norway, Polestar Norway, Trygg Trafikk, Oslofjordens Friluftsråd and Oslo Kommune among others. In 2025 the firm added a dedicated Politikk og samfunn (Politics and Society) practice, expanded its partner group, and was named Agency of the Year Europe at the European Excellence Awards (5 Gold awards), having previously won Norwegian PR Agency of the Year 10 times including 5 consecutive years through 2025.

Name

Trigger

Legal name

Trigger Oslo AS

Website

https://trigger.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Trigger Oslo AS is a Norwegian PR and communications agency that delivers strategic communications, crisis management, content marketing and political positioning services to Norwegian enterprises, government agencies and non-profit organizations, supported by an in-house GPT-based AI workflow.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Crisis communication consulting
• Content marketing agency
• Media training services
• Political communications advisory

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Agency Services: Trigger generates revenue by providing strategic communications, PR, crisis communication, content marketing, and political communications services to Norwegian enterprises, government agencies, and non-profits on retainer and project contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Trigger Oslo AS is a Norwegian PR and communications agency that provides strategic communications, public relations, crisis communication, media training, content marketing, and policy/society advisory services to enterprises, government agencies, and non-profit organizations. The agency combines insight-based strategy with creative execution, delivering integrated campaigns and day-to-day communications support through retainer and project-based engagements. Its proprietary AI infrastructure, built on over 60 custom GPT assistants, accelerates insight synthesis, content production, and crisis workflow execution.

Product overview

Trigger Oslo AS is a Norwegian PR and communications agency that operates as a single unified agency rather than a platform-plus-modules architecture. Its core offering encompasses strategic communications, crisis communication, media relations, content marketing, and policy/society advisory. The product portfolio consists of six interconnected service areas: the foundational Core Communications Services (insight, strategy, creative concepts, PR, content, channel strategy, and evaluation), supplemented by the Kriseplan-workshop for crisis preparedness, Medietrening for spokesperson training, PR Course for internal PR capability building, Innholdsmarkedsføring for content strategy and production, and Politikk og samfunn for political/government engagement and societal positioning. These services are delivered in an integrated, cross-disciplinary manner, with Trigger emphasizing that creativity and problem-solving run through all stages from strategy to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications and PR (Core Services) Insight-based strategic communications and PR service combining strategy, creative concepts, earned media relations, content production, channel strategy, and evaluation for Norwegian enterprises, government agencies, and NGOs. Delivered through retainer and project contracts across campaigns and ongoing day-to-day support.
• Crisis Plan Workshop (Kriseplan-workshop) Practical workshop led by Trigger to assess and update a company's crisis communication plan against current threat scenarios including geopolitical shifts, influence campaigns, and AI-generated content. Combines expert insight, practical examples, and hands-on exercises to produce concrete recommendations for plan updates.
• Media Training (Medietrening) Customized training for leaders, spokespersons, and subject-matter experts to communicate more clearly and confidently in media interviews, stage presentations, panel debates, internal meetings, and customer interactions. Combines theory, message development, and practical rehearsal with camera evaluation.
• PR Training Course (Kurs i PR-arbeid) Workshop-format course teaching participants how journalists and editorial teams operate, how to identify and develop stories with external visibility potential, and how to leverage those stories for earned media coverage.
• Content Marketing (Innholdsmarkedsføring) Content strategy and production services spanning editorial and commercial text, photography, video, graphic design, illustrations, animations, and podcasts. Includes content advisory, channel distribution, paid amplification, and optimization.
• Politics and Society Advisory (Politikk og samfunn) Strategic advisory combining political engagement, society communication, and reputation building. Services include public affairs strategy, stakeholder mapping, power maps, strategic event platforms, executive leadership communication, change communication, crisis and incident communication, sustainability communication, and preparedness communication.

Quantifiable outcome

• Media coverage reach exceeding 10M+ views per major campaign (e.g., Ta vare på gutta: 10M+ views, 2M+ organic; Kraft til lokale krefter: 19M+ views reaching 2.2M unique persons)
• +3 more outcomes

Named customers32 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Opinion (research agency)minorStrategic or Co-development Partner · 1 January 2025Opinion conducted national population surveys for Trigger's campaigns including the Oslo Fjord campaign (Oslofjordbarometeret) and the 'Førstegangsvelgeren' campaign for Medietilsynet. Research findings were used to shape campaign strategy and messaging.
• Miljøagentene (Environmental Agents)minorStrategic or Co-development Partner · 1 January 2025Trigger collaborated with Miljøagentene on the 'Barnas Oslofjord' (Children's Oslo Fjord) project for Oslofjordens Friluftsråd, producing videos where young reporters challenged politicians on fjord policy.
• SølvrevcoreStrategic or Co-development Partner · 1 January 2023Sølvrev collaborated with Trigger on the 'Jenter vil mer' campaign for Sparebanken Norge, producing the campaign launch film in 2023 and again in 2026. The creative partnership combines Trigger's strategic and concept development with Sølvrev's film production expertise.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hill+Knowlton: Global communications consultancy with a long-standing Nordic footprint. Overlaps with Trigger on crisis, public affairs and corporate reputation mandates from Norwegian multinational clients.
• Edelman: World's largest independent PR firm with a Nordic presence. Competes with Trigger for Norwegian enterprise and government retainers through its regional desks, with far deeper resources and global network reach.
• FleishmanHillard: Global PR and integrated communications agency (Omnicom). Operates a Nordic practice that competes with Trigger on Norwegian enterprise and public-sector campaigns, especially corporate reputation and crisis work.
• Burson (BCW / Burson Cohn & Wolfe): Global PR and public affairs firm with established Nordic teams. Competes with Trigger for Norwegian government, energy and public-sector communications engagements through pan-European capabilities and scale.

Regional players

• Advice A/S: Leading Danish PR and communications agency with Nordic reach. Comparable service portfolio (PR, crisis, content, campaigns) for Nordic enterprise and government clients; a natural cross-border peer as Trigger considers Nordic expansion.
• Rud Pedersen Public Affairs: Nordic public affairs and strategic communications firm with offices across Scandinavia. Comparable to Trigger on politics-and-society engagements and Nordic enterprise public-affairs work, though anchored more in Sweden and Denmark.

Direct peers

• Bjerkø & Co: Oslo-based PR and strategic communications agency serving Norwegian brands and public-sector clients. Similar size and positioning to Trigger, competing for similar mid-market Norwegian mandates in brand storytelling and content campaigns.
• Geelmuyden Kiese: Largest Norwegian-owned PR and communications agency, headquartered in Oslo with Nordic presence. Closest direct competitor to Trigger in the Norwegian market, serving similar enterprise and public-sector clients across campaigns, crisis, content and political communications.
• First House: Norwegian strategic communications and public affairs firm based in Oslo. Directly comparable to Trigger on the politics-and-society service line that Trigger just launched, with overlapping government and corporate stakeholders.
• Akselsen: Established Norwegian communications consultancy operating in Oslo. Comparable to Trigger in profile and service mix (PR, content, stakeholder communications) for Norwegian enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@triggeroslo2331
• Facebookfacebook.com/triggeroslo
• LinkedInlinkedin.com/company/trigger-oslo
• Instagraminstagram.com/triggeroslo
• Xx.com/triggeroslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigger