What NORMANDIE MANUTENTION does

Normandie Manutention is a French private industrial equipment dealer and service provider headquartered in Saint-Étienne-du-Rouvray, founded in 1979 by Jean-Claude Vaqué and led since 2001 by his daughter Sonia Dubès. The company holds exclusive Fenwick (Linde Material Handling) dealership rights for the Normandy region and operates a 7-branch agency network spanning Rouen, Caen, Le Havre, Évreux, Saint-Lô, Dieppe, and Alençon, supported by 271 staff including 140 specialized technicians and 21 commercial agents.

Its commercial portfolio spans the full materials-handling lifecycle: sale of new and certified used Fenwick forklifts (electric, hydrogen, diesel, gas, ATEX explosion-proof, and automated models), short-term rental from a fleet of more than 1,160 modern units, long-term rental contracts of 12 to 72 months, four-tier maintenance subscriptions (Prévention, Performance, Disponibilité, Sur Mesure), and a multi-brand spare parts operation holding more than 3,000 in-stock references shipped within 24 hours alongside 30,000 OEM parts at the Élancourt hub. Complementary product lines include industrial cleaning machines, trailers, tractors, warehouse equipment, and elevating work platforms.

Revenue is generated through a mix of one-time equipment sales (new and used), recurring rental subscriptions, and recurring maintenance contracts, distributed entirely through direct enterprise field sales rather than third-party resellers. The customer book spans nine verticals — pharmaceutical, port, logistics, nuclear and energy, aerospace, food, manufacturing, distribution, and agriculture — with regulatory certifications (ISO 9001, ISO 14001, ISO 45001, CEFRI, Ecovadis Platinum) qualifying the company for bid lists in regulated environments.

Name

NORMANDIE MANUTENTION

Legal name

NORMANDIE MANUTENTION

Website

https://normandiemanutention.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Normandie Manutention is the exclusive Fenwick (Linde Material Handling) dealer for Normandy, distributing, renting, and servicing industrial forklifts and materials handling equipment through 7 agencies and 271 staff across French regulated and industrial sectors.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Logistics Services

NAICS

Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Industrial Supplies Merchant Wholesalers (423840), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)

Keywords

• Industrial material handling
• Forklift sales and rental
• Warehouse equipment supply
• Equipment maintenance services
• Spare parts distribution

Headquarters

HQ city

Rouvray-catillon

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new Fenwick forklifts and industrial equipment, including financing solutions (clés en main). Products range from electric to diesel, hydrogen, gas-powered forklifts, automated vehicles, and ATEX explosion-proof equipment.
2. Used Equipment Sales: Sale of certified used equipment. Stock of over 1000 used forklifts available. All equipment certified compliant with 92-point control including static and dynamic tests. Can be purchased or via long-term rental.
3. Long-term Rental Contracts: Extended rental contracts spanning 12 to 72 months, providing equipment access without capital expenditure. Turnkey financing included.
4. Short-term Rental: Flexible rental from a few hours up to 12 months. Fleet of over 1160 modern equipment items maintained in workshops. Delivery and installation included. Rapid response for peak demand or special projects.
5. Maintenance and Service Contracts: Four-tier service approach: Prevention (regular verified equipment compliance), Performance (curative and preventive maintenance delegation), Availability (all-inclusive budget), and Custom Development (additional tailored interventions). Full service maintenance, safety inspections, and spare parts replacement.
6. Spare Parts Distribution: Multi-brand spare parts supply through 7 stores. Over 3000 references in stock, shipped within 24 hours. 30,000 original manufacturer parts at Élancourt. Replacement part kits for common repairs also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Normandie Manutention is the exclusive Fenwick (Linde Material Handling) dealer for the Normandy region, providing industrial forklift and material handling equipment (electric, hydrogen, diesel, gas, ATEX, and automated models). The company delivers turnkey solutions across the equipment lifecycle including new and used equipment sales, short-term (under 12 months) and long-term (12–72 months) rental contracts, multi-tier maintenance service contracts (Prévention, Performance, Disponibilité, Sur Mesure), and a multi-brand spare parts distribution network with over 3,000 in-stock references.

Product overview

Normandie Manutention operates as a Fenwick exclusive dealer in Normandy offering a comprehensive portfolio of industrial handling and logistics solutions. The core product portfolio centers on Fenwick (Linde Matériel Handling) branded trucks spanning 14 main categories including automated trucks, electric front trucks, hydrogen trucks, gas trucks, diesel trucks, heavy-duty trucks, pallet trucks, stackers, reach trucks, high-bay trucks, order pickers, tractors, trailer trains, and ATEX explosion-proof trucks. Complementary industrial equipment modules address specific operational needs including workstation ergonomics, load handling, maintenance equipment, industrial cleaning, industrial trailers, electric vehicles, towing solutions, elevated work platforms, and warehouse infrastructure. Service offerings include long-term rental (12-72 months), short-term rental (0-12 months) with a fleet of over 1,160 units, sales contracts, maintenance contracts with 140 specialized technicians, multi-brand spare parts (3,000+ references), and certified used equipment (1,000+ units).

Differentiator

Problem solved

Functional benefit

Products and services

• Chariots frontaux électriques Fenwick (Electric Forklifts)

Quantifiable outcome

• 8000 General Periodic Visits (VGP) conducted annually, ensuring regulatory compliance for customers
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fenwick (Linde Matériel Handling)coreStrategic or Co-development PartnerExclusive Fenwick dealer for the Normandy region since 1993. Fenwick is the French brand name for Linde Material Handling. The partnership provides access to Fenwick's full product portfolio including over 77 series with up to 382 model versions and more than 10,000 equipment options. Products include industrial forklifts, automated vehicles, hydrogen equipment, fleet management systems (Connect), and comprehensive service solutions. Normandie Manutention benefits from Fenwick's technology leadership while providing local sales, service, and support.
• Local Normandy Clubs and AssociationsminorOthersNormandie Manutention actively supports local sports clubs and associations throughout Normandy as part of its regional commitment. The company maintains partnerships with approximately 15 local clubs and associations, including football clubs (QRM, PAYS DE L'AIGOUIN FC, AGON-COUTAINVILLE STEAKHOUSE, AL ST LO, FC BOURBON VENDEE, JSC PAYS L'AIGOUIN), handball (SAINT VALLERIE HANDBALL), and others. These sponsorships strengthen the company's regional brand presence and community ties.

Scale indicators13 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kiloutou: Kiloutou is France's largest equipment rental company with national coverage including material handling equipment rental. Directly competes with Normandie Manutention's short-term and long-term rental offerings for forklift and handling equipment customers in Normandy.
• Toyota Material Handling France: Toyota Material Handling is one of the largest forklift OEMs globally with a French dealer network competing directly with Normandie Manutention for the same industrial and logistics customers across overlapping equipment categories (electric, IC-engine, automated).
• Jungheinrich France: Jungheinrich is a leading intralogistics provider with French operations directly competing in forklifts, warehouse equipment, and automated solutions. Overlapping product portfolio (electric forklifts, reach trucks, order pickers, AGVs) makes it a close functional peer.
• STILL France: STILL is a KION Group brand (sister to Linde/Fenwick) with French dealer coverage. Competes head-to-head in forklifts, warehouse trucks, and tow tractors with similar customer targeting in industrial and logistics segments.
• Bretagne Manutention: Bretagne Manutention is an adjacent Fenwick-Linde dealer serving Brittany, mirroring Normandie Manutention's model with the same OEM products, service contracts, and rental fleet approach in a neighboring French region.
• Cat Lift Trucks (France): Cat Lift Trucks distributes a competing forklift portfolio (electric and diesel) with French dealer coverage overlapping with Normandie Manutention's target customers in industrial and port applications.

Broad incumbents

• Manitou Group: Manitou is a French-listed global material handling and aerial work platform manufacturer. While more focused on telehandlers and aerial platforms, it competes in adjacent product categories (warehousing equipment, all-terrain forklifts) and serves similar end-markets.
• Fenwick-Linde (Linde Material Handling): Fenwick is the parent brand whose forklifts and equipment Normandie Manutention distributes exclusively in Normandy. As the OEM, Fenwick sets product strategy, pricing, and dealer terms; relevant for understanding the supply relationship and competitive dynamics in France.

Regional players

• Locapro: Locapro is a French regional equipment rental operator overlapping in forklifts and material handling. Operates in Normandy-adjacent regions with comparable fleet rental and short-term equipment offerings to industrial customers.

Emerging players

• Groupe Bernard (Bernard Manutention): Bernard Manutention is a regional French material handling dealer with multi-brand forklift distribution and maintenance offerings. Smaller scale than Normandie Manutention but operates a similar distribution-plus-service model in overlapping French regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/normandiemanutention
• LinkedInlinkedin.com/company/normandie-manutention

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORMANDIE MANUTENTION