Brookhaven Animal Hospital

What Brookhaven Animal Hospital does

Brookhaven Animal Hospital is a single-location, AAHA-accredited full-service companion-animal veterinary practice operating in the Town Brookhaven district of north Atlanta, Georgia. Founded in 2016 and led by Co-Medical Directors Dr. Erin Horner and Dr. Zak Vrono, the practice serves individual pet owners across Brookhaven, Buckhead, Chamblee, Dunwoody, Sandy Springs, Lenox, Druid Hills, and surrounding north Atlanta neighborhoods. The clinical offering spans preventive wellness (semi-annual exams, vaccinations, parasite screening), surgery (soft tissue, orthopedic, oral, spay/neuter), dental care, dermatology, in-house diagnostics (digital radiography, ultrasound, echocardiography, tonometry, laboratory), therapeutic laser therapy, nutritional counseling, medically supervised boarding, and end-of-life care including in-home hospice and euthanasia. The hospital operates Monday–Friday 7:30am–7pm and Saturday mornings, with after-hours emergency referrals routed to Animal Emergency Center of Sandy Springs and Dogwood Veterinary Specialty & Emergency.

The technology footprint is conventional veterinary practice tooling rather than a technology platform: in-house diagnostic medical equipment, a PetDesk mobile application for 24/7 appointment requests and prescription refills, an Oliver pet portal, and a dedicated online pharmacy storefront (shop.brookhavenanimalhospital.com) for home delivery of medications and preventives. Financing partnerships with CareCredit and Scratch Pay extend affordability for higher-ticket procedures. The hospital is part of Innovetive Petcare's regional network alongside two sister hospitals — North Springs Animal Clinic and Vernon Woods Animal Hospital, both in Sandy Springs — enabling client referrals and shared after-hours coverage.

The revenue model is professional-services based, monetized per visit and per procedure through three streams: (1) veterinary medical services (wellness, surgery, dental, diagnostics, emergency, dermatology, end-of-life), (2) boarding services priced per night with optional add-ons (bath, groom, extra walks, teeth brushing, nail trims), and (3) in-house and online pharmacy sales of medications and preventives. Pricing is quote-based and not publicly disclosed; the practice accepts cash, check, major credit cards, and mobile wallets. Customer acquisition is driven by direct-to-consumer local marketing — SEO, the company website, social media, online reviews, client referrals, and partnerships with local pet-industry businesses (daycares, groomers, boarders) — supplemented by email/text promotional campaigns for product launches such as Bravecto Quantum and Zoetis PetCare Rewards.

Name

Brookhaven Animal Hospital

Legal name

Brookhaven Animal Hospital

Website

https://brookhavenanimalhospital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AAHA-accredited full-service veterinary hospital in Brookhaven, Atlanta providing medical, surgical, dental, diagnostic, boarding, and end-of-life care for dogs and cats, operating as one of three sister hospitals under the Innovetive Petcare network.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF)

Keywords

• Veterinary medical services
• Pet healthcare
• Animal hospital care
• Veterinary diagnostics
• Pet boarding services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Services: Revenue from comprehensive veterinary medical services including wellness exams, vaccinations, surgery, dental care, diagnostics, emergency care, dermatology, and end-of-life services. Services are provided on a per-visit and per-procedure basis.
2. Boarding Services: Revenue from pet boarding services including overnight stays with medically-supervised care, feeding, exercise, and optional add-on services such as grooming and extra walks.
3. Pharmacy and Products: Revenue from in-house pharmacy sales including medications, flea/tick/heartworm preventives, and prescriptions. Also includes online pharmacy sales through their shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Brookhaven Animal Hospital is a full-service, AAHA-accredited veterinary hospital providing preventive wellness care, surgery, dental care, diagnostics, dermatology, laser therapy, nutritional counseling, end-of-life care, emergency care, health certificates, and medically-supervised boarding for dogs and cats. The practice operates an in-house diagnostic laboratory, digital radiography, ultrasound, echocardiography, and tonometry, alongside an online pharmacy and mobile-app-enabled appointment and refill services.

Product overview

Brookhaven Animal Hospital is an AAHA-accredited, full-service veterinary hospital serving dogs and cats in Brookhaven and north Atlanta, GA. The practice operates a single unified offering centered on in-person veterinary care, supported by a companion mobile app (PetDesk) for client communications. The portfolio spans preventive/wellness services (wellness exams, vaccinations, heartworm/flea prevention, microchipping), surgical services (soft-tissue, orthopedic, oral surgery, spay/neuter), diagnostics (radiology, ultrasound, echocardiograms, tonometry, in-house laboratory), dental care, dermatology/allergy management, nutrition counseling, laser therapy, boarding, hospice/end-of-life care, emergency care during business hours, health certificates for travel, and an online pharmacy (Shop Online). An online appointment booking system (Oliver/PetDesk) and payment financing options (CareCredit, Scratch Pay) round out client-facing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Care Comprehensive preventive veterinary care for dogs and cats including semi-annual physical exams, individualized wellness plans, core and lifestyle-based vaccinations, annual intestinal parasite and heartworm screening, and affordable blood screening panels across all life stages.
• Spay and Neuter Routine spay and neuter procedures for puppies and kittens (recommended as early as 6 months of age) including comprehensive anesthetic monitoring and post-operative pain management.
• Surgery Wide range of surgical services for dogs and cats including soft-tissue surgery, orthopedic surgery, oral surgery, tooth extractions, tumor removal, enucleations, hernia repair, mastectomy, stenotic nares repair, cystotomy, and splenectomy, with pre-surgical lab work and post-operative pain management.
• Dental Care Professional dental cleanings, digital dental radiographs, tooth extractions, and oral surgery to support long-term oral health in dogs and cats.
• Diagnostics State-of-the-art in-house diagnostic technology including digital radiography (X-rays), ultrasound, echocardiograms (ECGs), tonometry, in-house laboratory testing, and OFA X-rays for hip dysplasia evaluation.
• Dermatology and Allergy Control Diagnosis and treatment of skin, ear, and allergy-related conditions for dogs and cats, including allergies, pyoderma (hot spots), ringworm, scabies, mange, fleas, yeast and bacterial infections, and skin cancer.
• Boarding Medically-supervised boarding for dogs and cats in a safe, clean, air-conditioned environment with feeding twice daily, minimum twice-daily dog walks, and optional add-ons including bath, groom, extra walks, teeth brushing, and nail trim.
• Laser Therapy Therapeutic laser treatment using controlled infrared light pulses to reduce pain, inflammation, and promote healing for acute and chronic conditions including skin injuries, arthritis, post-operative incisions, and disc disease.
• Nutritional Counseling Expert dietary guidance and weight management recommendations, including counseling for life stages (puppyhood, pregnancy, nursing, senior years) and medical conditions such as kidney disease, diabetes, arthritis, and heart disease.
• End of Life Care Compassionate hospice and end-of-life services including in-home euthanasia, hospice care plans, and support for owners during difficult decisions regarding their pet's final journey.
• Emergency Care Urgent veterinary care during business hours (Mon-Fri until 7 PM, Sat 7:30 AM-12:30 PM) for pets in critical or life-threatening situations such as choking, trauma, poisoning, seizures, or severe illness.
• Health Certificates Domestic and international pet health certificates (Certificates of Veterinary Inspection) issued after examination confirming pets are disease-free and up-to-date on required vaccinations for travel, typically issued within 10 days of travel.
• Online Pharmacy (Shop) Online pharmacy for home delivery of veterinary medications, flea/tick/heartworm preventives, and chronic condition medications, managed by a dedicated pharmacy support team.
• Bravecto Quantum (Flea and Tick Prevention) Once-yearly flea and tick injection (fluralaner extended-release injectable suspension) administered by veterinarians for dogs and puppies 6 months and older, providing up to 12 months of continuous flea and tick protection from a single annual injection.

Quantifiable outcome

• Only 15% of veterinary hospitals in the US and Canada hold AAHA accreditation, with Brookhaven Animal Hospital regularly evaluated on over 900 different standards.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vernon Woods Animal HospitalcoreStrategic or Co-development PartnerSister hospital located at 270 Vernon Woods Drive NE, Atlanta, GA 30328. Part of a trio of hospitals under shared ownership. Clients may be referred between locations for specialized care or after-hours emergencies.
• North Springs Animal CliniccoreStrategic or Co-development PartnerSister hospital located at 7541 Roswell Road, Sandy Springs, GA 30350. Part of the same hospital network, providing additional access points for clients across the north Atlanta area.
• Innovetive Petcare (IPC)coreStrategic or Co-development PartnerParent company/network that Brookhaven Animal Hospital is part of, providing shared resources, operational support, and centralized privacy policies and terms.
• PetDeskcoreTechnology or IntegrationMobile app partnership providing 24/7 appointment requests, medication refill requests, vaccine record access, and service reminders. Downloadable via App Store and Google Play.
• CareCreditcoreGTM or Marketing PartnerPreferred financing partner providing healthcare credit card for medical financing. Allows clients to pay for procedures over time rather than upfront.
• Scratch PayminorGTM or Marketing PartnerPayment plan provider offering simple, friendly financing options for veterinary expenses. Promoted on payment options page.
• Zoetis PetCare RewardsminorGTM or Marketing PartnerRewards program where clients earn points for eligible product purchases, redeemable for discounts on future vet visits ($1 reward per 10 points).
• Animal Emergency Center of Sandy SpringsminorStrategic or Co-development PartnerAfter-hours emergency referral partner. Brookhaven refers clients to this clinic when emergencies occur after their 7pm closing.
• Dogwood Veterinary Specialty & EmergencyminorStrategic or Co-development PartnerAfter-hours emergency referral partner. Clients are referred here for emergencies occurring outside of normal business hours.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Innovetive Petcare: Parent/management platform for Brookhaven and the sister-hospital trio. Provides shared operational, technology, and back-office infrastructure across its affiliated clinics, making it a platform-level peer rather than a direct competitor.

Broad incumbents

• Thrive Pet Healthcare: Multi-site veterinary hospital operator with a national footprint offering general practice, specialty, and ER. Operates clinics across the US including Atlanta; competes as a scaled corporate peer rather than a neighborhood clinic.
• BluePearl Pet Hospital: Mars-owned specialty and emergency veterinary hospital operator. Represents the after-hours emergency and specialty referral side that Brookhaven depends on, while also being a competitive threat for complex cases.
• VCA Animal Hospitals: Largest US veterinary chain (owned by Mars Petcare) operating full-service primary care, specialty, and ER hospitals. Competes broadly across Atlanta with multiple locations and significantly greater scale and marketing reach.
• Banfield Pet Hospital: Largest US general-practice veterinary chain, often co-located inside PetSmart stores. Competes on convenience, Optimum Wellness Plans, and scale; serves Atlanta-area pet owners as a low-friction alternative.

Direct peers

• Peachtree Hills Animal Hospital: Independent AAHA-accredited small-animal practice in the north Atlanta area offering comparable wellness, surgery, dental, and boarding services. Direct local competitor with overlapping service area and similar positioning.
• North Springs Animal Clinic: Sister hospital under the same ownership network, also serving north Atlanta. Operates as a comparable full-service small-animal veterinary practice with shared branding, management, and referral pathways — the most directly comparable peer.
• Vernon Woods Animal Hospital: Third sister hospital in the trio, also a full-service companion animal practice serving the Sandy Springs/Atlanta area. Shares ownership and operating model with Brookhaven, providing a near-identical peer for benchmarking utilization, staffing, and revenue.
• Cat Care of Atlanta: Feline-only veterinary practice in the Atlanta metro. Competes for cat-owning households in the same service area, though narrower in species scope, making it a focused direct peer.

Emerging players

• Lap of Love Veterinary Hospice: Niche provider focused on in-home euthanasia and hospice care. Partial overlap with Brookhaven's end-of-life service offering and an example of how specialty-focused entrants can take share of high-margin service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/zak-vrono-43381a72
• Xx.com/bhah2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookhaven Animal Hospital