Vernon Woods Animal Hospital
Vernon Woods Animal Hospital is a family-owned small-animal veterinary practice in Sandy Springs, Georgia, founded in 1973, serving Atlanta-area pet owners through the Innovetive Petcare network with sister hospitals in Brookhaven and North Springs.
- Company typePrivate
- Founded1973
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vernon Woods Animal Hospital does
Vernon Woods Animal Hospital is a full-service small-animal veterinary hospital located in Sandy Springs, Georgia, serving the greater Atlanta metropolitan area. Founded in 1973 and family-owned by the Empel family, the practice operates as part of the Innovetive Petcare (IPC) management network, which provides shared back-office, procurement, and operational support across a multi-site group that includes sister hospitals Brookhaven Animal Hospital (added 2010) and North Springs Animal Clinic (added 2005). Service offerings span preventive care, diagnostics, surgery, dentistry, and pharmacy, with a clinical staff holding Fear Free Certified Practice and Cat-Friendly Practice certifications.
The hospital monetizes through standard fee-for-service veterinary billing, including exams, procedures, and dispensed pharmaceuticals. The practice has progressively expanded its medical formulary, adding newer therapeutics such as Senvelgo (2024) for feline diabetes, Librela (2024) for canine osteoarthritis, and Bravecto Quantum (2025) for year-long parasiticides, signaling an intent to grow per-patient revenue through advanced chronic-care and preventive products. The customer base consists of individual pet owners in the local community, with no enterprise or B2B contracts disclosed. The referral and specialty network across sister hospitals extends the effective service area beyond the single Sandy Springs location.
Vernon Woods Animal Hospital firmographics
Firmographics- Name
- Vernon Woods Animal Hospital
- Legal name
- Vernon Woods Animal Hospital
- Website
- https://vernonwoodsanimalhospital.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vernon Woods Animal Hospital is a family-owned small-animal veterinary practice in Sandy Springs, Georgia, founded in 1973, serving Atlanta-area pet owners through the Innovetive Petcare network with sister hospitals in Brookhaven and North Springs.
- Ownership category
- akta.pro rank
Vernon Woods Animal Hospital industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
Keywords
Where Vernon Woods Animal Hospital is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vernon Woods Animal Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Veterinary Medical Services: Core revenue stream from comprehensive veterinary medical services including wellness exams, sick pet care, vaccinations, diagnostics, surgery, dental care, dermatology, emergency care, and specialized treatments. Services billed per visit/procedure on a transaction basis.
- Boarding & Grooming: Medically-supervised pet boarding with twice-daily feeding, exercise walks, and air-conditioned kennels. Professional grooming services including baths, brushing, dematting, full-scissor cuts, and specialized cat grooming performed by groomer Angelia Swink with 15+ years experience.
- In-House Pharmacy: On-site veterinary pharmacy offering flea, tick, heartworm preventives, chronic condition medications, and post-illness recovery pharmaceuticals. Revenue from medication dispensing alongside veterinary consultations.
- Pet Health Products: Online pharmacy and shop selling pet health products, medications, and supplies through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CareCredit Financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vernon Woods Animal Hospital product offering
Product offeringCore offering
Vernon Woods Animal Hospital is a full-service veterinary hospital providing comprehensive medical, surgical, dental, and diagnostic care for dogs, cats, and small mammals in the Atlanta and Sandy Springs metropolitan area. The practice combines routine wellness and preventive services with advanced procedures such as CO2 laser surgery, cold laser therapy, and in-house laboratory diagnostics, alongside medically-supervised boarding, professional grooming, and an online pharmacy for medications and preventive products.
Product overview
Vernon Woods Animal Hospital is a full-service veterinary hospital offering comprehensive pet care services. The practice operates as a single-location animal hospital providing core medical services including wellness care, surgery, dental care, diagnostics, dermatology, laser therapy, boarding and grooming, nutritional counseling, behavioral counseling, ultrasound imaging, emergency care, and end-of-life hospice care. Additional services include an online pharmacy, pet portal for appointment scheduling and medical records access, blood transfusion services, and health certificates for travel. The hospital is family-owned and has been serving the Atlanta/Sandy Springs area since 1973, with Fear Free and Cat-Friendly certifications for reduced-stress pet care.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Care
- Surgery
- Dental Care
- Diagnostics
- Dermatology and Allergy Care
- Cold Laser Therapy
- Boarding and Grooming
- Nutritional Counseling
- Behavioral Counseling
- Ultrasound
- Emergency Care
- End of Life Care and Hospice
- Online Pharmacy
- Blood Transfusion Service
- Health Certificates
Companies that use Vernon Woods Animal Hospital
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Vernon Woods Animal Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Vernon Woods Animal Hospital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supportive.
- PetDeskcorePartnership with PetDesk mobile app providing 24/7 appointment and medication request capabilities, custom to-do tasks, vaccine record viewing and sharing, and service due alerts. PetDesk is available on iOS and Android platforms.
- Brookhaven Animal HospitalcoreSister hospital located at 205 Town Blvd, Suite 210A, Atlanta, GA 30319 (Phone: 404-237-0316). Part of the same family veterinary practice under Dr. Andrew Empel's leadership. Open Monday-Friday until 7 PM and Saturdays 7:30am-12:30pm.
- North Springs Animal CliniccoreSister hospital in North Sandy Springs, Georgia. Part of the Empel family veterinary practice network opened in 2005. Provides additional access point for clients needing services across multiple locations.
- CareCreditsupportivePreferred payment partner offering medical financing credit card for pet owners. Enables flexible payment options for veterinary procedures, emergency situations, and surgeries. Provides financing for pet care big and small.
- GetOliversupportiveOnline booking platform integration for appointment scheduling through the Pet Portal, allowing pet owners to book appointments and manage their pets' records digitally.
- Zoetis PetCare RewardssupportiveRewards program partnership offering points for every eligible Zoetis product purchased (submitted within 60 days of purchase). 10 points = $1 in rewards for future vet visits. Includes access to ongoing Zoetis promotional offers.
- Merck Animal Health (Bravecto)supportiveOffering Bravecto Quantum (fluralaner extended-release injectable suspension), a once-yearly flea and tick injection for dogs administered by veterinarians. Approved for dogs and puppies 6 months and older.
- Innovetive PetcarecoreParent company/management organization for Vernon Woods Animal Hospital. Operates multiple veterinary practices. Privacy policy and website terms reference Innovetive Petcare (IPC) as the operating entity.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Vernon Woods Animal Hospital competitors and assessment
Company assessmentEmerging players
- Lap of Love Veterinary Hospice: Mobile veterinary hospice and in-home euthanasia service. Overlaps with Vernon Woods' End-of-Life Care offering but competes in the at-home hospice segment that Vernon Woods is also expanding into.
- Petco Animal Hospital: Retail-based veterinary clinics operated inside Petco stores. Recent expansion of in-store vet clinics targets price-conscious pet owners and overlaps with Vernon Woods' wellness and preventive care services.
Direct peers
- Brookhaven Animal Hospital: Sister hospital opened by Dr. Andrew Empel in 2010 in Brookhaven, Georgia. Operates as part of the same Empel-family veterinary network under Innovetive Petcare with overlapping service mix and shared client referral dynamics.
- North Springs Animal Clinic: Sister hospital opened by the Empel family in 2005 in North Sandy Springs, Georgia. Comparable single-location GP practice serving the same metro area under the same Innovetive Petcare umbrella.
Others
- Heartland Veterinary Partners: Veterinary consolidator partnering with independent practices across the Midwest and East Coast. Represents the broader roll-up strategy archetype that competes for independent practice partnerships similar to Vernon Woods' Innovetive Petcare affiliation.
- Innovetive Petcare: Parent company/management organization that operates Vernon Woods and a portfolio of independent-feeling veterinary practices. Relevant as the platform investor/operator behind Vernon Woods rather than a direct clinical competitor.
Broad incumbents
- Thrive Pet Healthcare: Multi-specialty veterinary network with primary care locations. Operates GP clinics in the Atlanta metro that compete for the same wellness and sick-visit demand as Vernon Woods.
- Banfield Pet Hospital: Nation's largest GP veterinary chain, located inside PetSmart stores and operated by Mars. Competes in the same wellness, vaccination, and sick-visit categories as Vernon Woods but with retail co-location and standardized protocols.
- BluePearl Veterinary Partners: Specialty and emergency veterinary hospital chain, also owned by Mars Petcare. Competes for after-hours emergency referrals and specialty cases that fall outside Vernon Woods' GP scope — Dr. Wen's internship training took place here, illustrating the talent and referral overlap.
- VCA Animal Hospitals: Largest U.S. veterinary chain owned by Mars Petcare, operating hundreds of GP and specialty hospitals nationwide. Direct competitor in Atlanta GP veterinary services, though at vastly greater scale and brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Vernon Woods Animal Hospital social profiles
Digital presenceVernon Woods Animal Hospital compliance and trust
Trust signalCompliance2 records
Vernon Woods Animal Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vernon Woods Animal Hospital leadership team
Management profileNumber of profiles
Profiles6 records
Vernon Woods Animal Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vernon Woods Animal Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vernon Woods Animal Hospital
What does Vernon Woods Animal Hospital do?
Vernon Woods Animal Hospital is a full-service veterinary hospital providing comprehensive medical, surgical, dental, and diagnostic care for dogs, cats, and small mammals in the Atlanta and Sandy Springs metropolitan area. The practice combines routine wellness and preventive services with advanced procedures such as CO2 laser surgery, cold laser therapy, and in-house laboratory diagnostics, alongside medically-supervised boarding, professional grooming, and an online pharmacy for medications and preventive products.
Is Vernon Woods Animal Hospital a public or private company?
Vernon Woods Animal Hospital is a private company. It is classified as family owned and is currently operating.
When was Vernon Woods Animal Hospital founded?
Vernon Woods Animal Hospital was founded in 1973. It employs 11 to 50 people.
Where is Vernon Woods Animal Hospital based?
Vernon Woods Animal Hospital is headquartered in Atlanta, United States, in the North America region.
How does Vernon Woods Animal Hospital make money?
Four revenue lines are on record. Veterinary Medical Services are the primary driver. The others are boarding & Grooming, in-House Pharmacy and pet Health Products.
Who are Vernon Woods Animal Hospital's main competitors?
Emerging players on record are Lap of Love Veterinary Hospice and Petco Animal Hospital. Direct peers are Brookhaven Animal Hospital and North Springs Animal Clinic. Others are Heartland Veterinary Partners and Innovetive Petcare. Broad incumbents are Thrive Pet Healthcare, Banfield Pet Hospital, BluePearl Veterinary Partners and VCA Animal Hospitals.
Does Vernon Woods Animal Hospital have an API?
No public API is recorded for Vernon Woods Animal Hospital.
What industry is Vernon Woods Animal Hospital in?
Vernon Woods Animal Hospital's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care). Its NAICS code is 54194 and its SIC code is 8000.