Eliciting Insights

What Eliciting Insights does

Eliciting Insights is a privately-held, founder-led healthcare market research and strategy consulting firm based in Granby, Connecticut. Founded in 2015 by Trish Rivard (previously Head of Product Management at Trizetto Provider Solutions, with prior roles at Accretive Health, Cigna, and the Federal Reserve), the firm serves three primary customer segments — healthcare technology vendors, private equity and investment banking professionals, and new entrants to U.S. healthcare — alongside a secondary health system segment. Its core deliverable is primary research produced through a proprietary panel of thousands of healthcare executives (CFOs, revenue cycle leaders, and other decision-makers), differentiating the firm from competitors that rely on third-party panels.

The firm operates a proprietary Insights Platform that combines market intelligence with healthcare executive insights to deliver quantitative surveys and qualitative interviews. Its product mix comprises (1) discrete market studies sold directly via the website at $1,500-$2,500 per report (e.g., 2019 Patient Access Market Share, 2025 AI Market Pulse at $2,500, 2025 HFMA Readiness for AI at $2,499); (2) custom consulting engagements including competitive analysis, persona development, product roadmap planning, and M&A diligence on a quote-based model, with fast-turnaround Market Pulses starting at $10,000-$15,000; and (3) HFMA co-published studies distributed through HFMA's 100,000+ member base under HFMA Peer Review designation. The firm has 1-10 employees and is led by CEO Trish Rivard and COO Carol Romashko.

Commercial activity is sales-led with both self-serve direct website sales for standard reports and direct enterprise sales for custom engagements. Distribution is augmented by the HFMA co-publishing channel (a Channel/Reseller-style relationship), earned media in healthcare trade publications (Becker's, Fierce Healthcare, Modern Healthcare, Healthcare Brew), and co-marketed webinars and roundtables with partners such as Healthcare Growth Partners, Wolters Kluwer (Invistics), Nursa, and Grounded Logic. The firm publishes roughly one major market study per year, with AI-themed studies emerging as a recurring franchise from 2025 onward. Revenue and ARR are not publicly disclosed.

Name

Eliciting Insights

Legal name

Eliciting Insights

Website

https://elicitinginsights.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Eliciting Insights is a healthcare-focused market research and strategy consulting firm serving healthcare technology vendors, private equity investors, and health systems using a proprietary executive panel to deliver primary research reports, custom consulting, and HFMA-co-published studies.

Ownership category

akta.pro rank

Product category

Healthcare Market Research and Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

Keywords

• Healthcare market research
• Market research consulting
• Healthcare executive surveys
• Competitive intelligence services
• Revenue cycle insights

Headquarters

HQ city

Granby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Reports: Eliciting Insights publishes and sells market studies on healthcare technology, revenue cycle management, AI adoption, and related topics. Reports are priced at $1,500–$2,500 per study. They are distributed directly through the website and via HFMA's peer review program to reach HFMA's large member base.
2. Custom Market Research & Consulting: Bespoke consulting engagements including custom surveys, qualitative interviews, market pulses (rapid 2-week turnaround), persona development, competitive intelligence, win/loss analysis, and strategic advisory services. Engagements are quote-based and tailored to individual client needs.
3. HFMA Co-Published Studies: Eliciting Insights partners with the Healthcare Financial Management Association (HFMA) to co-produce and distribute market research studies. These reports are sold through both Eliciting Insights and HFMA channels, with HFMA Peer Review customers receiving copies as a membership benefit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eliciting Insights is a healthcare-focused market research and strategy consulting firm that sells published market studies ($1,500–$2,500 each) and conducts custom primary research engagements—including surveys, qualitative executive interviews, market pulses, persona development, competitive intelligence, and M&A diligence—for healthcare technology vendors, private equity investors, and health systems. Its offerings are powered by a proprietary Insights Platform and a proprietary panel of thousands of healthcare executives.

Product overview

Eliciting Insights is a healthcare market research and strategy consulting firm offering a portfolio of research services built around its proprietary Insights Platform that combines market intelligence with healthcare executive insights. The core offering consists of consulting services (competitive analysis, persona development, product roadmap planning, M&A diligence) and market studies/reports sold as individual products. Market studies include recurring annual reports on AI adoption, CFO pain points, and health system purchasing plans; ad-hoc studies on topics like online scheduling and private equity investment; and rapid Market Pulses for quick strategic insights. The company leverages its proprietary panel of thousands of healthcare executives to deliver primary research to healthcare technology companies, investors, and providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research & Strategy Consulting Bespoke healthcare market research and strategy consulting engagements, including custom surveys, qualitative executive interviews, persona development, competitive intelligence, win/loss analysis, and M&A diligence, sold on a quote basis to healthcare technology vendors, investors, and health systems.
• Health System AI Adoption: 2025 Market Pulse Annual market pulse study tracking AI adoption rates among U.S. health systems, based on survey responses from 117 health system executives and qualitative interviews, presented as part of an AI adoption webinar.
• 2026 AI Adoption in U.S. Health Systems Study Second annual AI adoption study covering AI deployment acceleration across U.S. health systems, with adoption rates by AI application, bed size, and EMR platform, plus ROI metrics.
• Health System Readiness for Artificial Intelligence Study Comprehensive HFMA co-published study providing a holistic view of health system AI readiness, adoption barriers, and vendor opportunities, priced at $2,499 per report.
• HFMA Health System CFO Pain Points Study HFMA co-published report providing CFO perspective on margin pressure, initiatives to alleviate pressure, budget predictions, and a detailed CFO buyer persona for vendors.
• Health System Purchase Plans Report HFMA co-published study uncovering health system purchasing priorities for revenue cycle management and finance solutions, providing market data for vendors, investors, and M&A planning.
• Online Appointment Scheduling Study Research report on patient preferences for self-service online appointment scheduling, quantifying adoption willingness across age groups and the opportunity for healthcare providers.
• 2019 U.S. Health System Patient Access Market Share Study Market share study covering 26 patient access workflow areas, including vendor market share, technology adoption rates, and pain points for address verification, eligibility, prior authorization, and patient estimation.
• 2018 US Hospital RCM Accounts Receivable Technology Market Share Study Market opportunity analysis for hospital revenue cycle management accounts receivable technologies, including vendor landscape, market share, and hospital satisfaction levels.
• Change Healthcare Market Pulse Series of pulse surveys tracking the financial and operational impact of the Change Healthcare outage on health systems and physician practices.
• Market Pulses Rapid-turnaround custom research service delivering critical market information via short surveys or qualitative interviews in two weeks or less, starting at $10,000–$15,000.
• HGP Private Equity Survey Survey of private equity investment professionals on healthcare and health IT investment activities, co-developed with Healthcare Growth Partners.

Quantifiable outcome

• 67% year-over-year increase in multi-solution AI deployment adoption reported in 2026 study
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Healthcare Financial Management Association (HFMA)coreStrategic or Co-development Partner · 12 August 2025Eliciting Insights co-publishes market research studies with HFMA, the industry's largest healthcare financial management association with over 135,000 members. HFMA Peer Review designation provides credibility and distribution for Eliciting Insights reports, which are also provided as HFMA member benefits. Reports cover health system CFO pain points, AI readiness, RCM purchasing plans, and margin challenges. The partnership has produced multiple major studies since 2023.
• Grounded LogicsecondaryGTM or Marketing Partner · 1 April 2025Eliciting Insights co-hosted a webinar with Grounded Logic on '7 Real AI Use Cases Transforming Healthcare Today,' presenting joint research findings on AI adoption in healthcare. The partnership leverages Grounded Logic's technology expertise and Eliciting Insights' market research panel to reach shared audiences.
• Healthcare Growth Partners (HGP)secondaryStrategic or Co-development Partner · 1 November 2024Eliciting Insights partnered with Healthcare Growth Partners (HGP) in fall 2024 to conduct a comprehensive survey of private equity investment professionals on their activities in Healthcare and Health IT. The study captured market dynamics at a pivotal point in the interest rate cycle and ahead of the U.S. presidential election.
• NursasecondaryStrategic or Co-development Partner · 2 April 2024Nursa commissioned Eliciting Insights to conduct a nurse staffing survey among 203 health system executives in late 2023. The study examined health system perspectives on nursing staffing challenges, the 1099 workforce, and technology solutions. Eliciting Insights provided primary research design and execution; Nursa used findings for market positioning and thought leadership.
• Wolters Kluwer (Invistics)secondaryStrategic or Co-development Partner · 1 January 2023In early 2023, Invistics, part of Wolters Kluwer, collaborated with Eliciting Insights to conduct a study assessing healthcare executives' perceptions of drug diversion programs. Surveys covered pharmacy, nursing, administrative/medical, and drug diversion specialists. Eliciting Insights provided primary research capabilities; Wolters Kluwer used findings for their industry reporting.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KLAS Research: KLAS Research is the most directly comparable healthcare IT market research firm, producing vendor performance studies, market share reports, and buyer perception research used by health systems, vendors, and investors. It mirrors Eliciting Insights' HCIT- and RCM-focused primary research model, though at substantially larger scale.
• Chilmark Research: Chilmark Research is a boutique healthcare IT advisory and market research firm producing subscription research on clinical and operational IT. It is a close peer in scale and methodology (primary research, vendor/buyer personas) and overlaps on HCIT topics.
• Reaction Data: Reaction Data runs healthcare market research surveys targeting hospital executives and HCIT buyers, including win/loss, persona, and vendor perception studies. It is a near-direct competitor for the firm's core healthcare executive survey work.
• Definitive Healthcare: Definitive Healthcare provides commercial intelligence on healthcare providers and the HCIT vendor landscape, serving overlapping buyer personas (vendors, PE, consultants). It is a direct competitor for healthcare market intelligence, though it leans more on data/analytics platform delivery than bespoke primary research.
• The Chartis Group: The Chartis Group is a healthcare-focused advisory and consulting firm whose research publications and provider/vendor strategy work overlap with Eliciting Insights' consulting and market study offerings, particularly on RCM and digital health topics.

Others

• Healthcare Growth Partners (HGP): HGP is a healthcare-focused investment bank and advisory firm that Eliciting Insights has actually partnered with on PE research. It is not a direct competitor but is a relevant adjacent peer in the healthcare investment research ecosystem and a co-author on Eliciting Insights' PE survey.

Broad incumbents

• Forrester Research: Forrester is a broad research and advisory firm serving enterprise technology buyers, including healthcare technology vendors. It competes for vendor-side research and advisory spend, though its coverage of healthcare is less specialized than Eliciting Insights'.
• IDC Health Insights: IDC Health Insights is a dedicated health-industry research practice within IDC, producing market intelligence used by HCIT vendors and investors. It is a broader incumbent with comparable healthcare-specific research, but at materially larger scale and platform investment.
• HIMSS (HIMSS Analytics): HIMSS, including its HIMSS Analytics research arm, is a large, established healthcare IT industry body producing market intelligence and research. It is a broader incumbent that overlaps with Eliciting Insights' healthcare IT research from a much larger institutional vantage point.
• Gartner: Gartner is a broad incumbent research and advisory firm with a substantial healthcare provider and HCIT practice. It competes with Eliciting Insights for enterprise vendor and investor research budgets, but at much greater scale and with a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eliciting-insights
• Xx.com/EInsightsHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliciting Insights