Reaction Data

What Reaction Data does

Reaction Data, Inc. is a privately held SaaS company founded in 2012 and headquartered in Orem, Utah, operating with 11–50 employees. The company sells a unified "Growth Operating System" — a single platform that consolidates CRM, customer experience management (CXM), marketing automation, audience intelligence, contact intelligence, market insights/research, analytics, and a communication coordination layer that spaces and de-conflicts outbound messaging across marketing, sales, customer success, and research teams. Underlying platform mechanics include a unified audience view combining CRM activity, engagement history, and behavioral signals, automated message timing and cool-down logic, and data-driven customer health scoring for proactive churn intervention. The product is positioned primarily for healthcare organizations and healthcare technology companies (logos include Mayo Clinic, Intermountain Healthcare, Philips, Altera Digital Health, Health Catalyst, RLDatix, and Rhapsody), with additional B2B technology buyers such as AWS, VMware, and Talkdesk.

The company monetizes via an annual subscription SaaS model sold through direct enterprise sales — website demo requests with 15-minute phone consultation or 30-minute live demo entry points — complemented by a self-service signup path at app.reactiondata.com/register. Pricing is quote-based and not publicly disclosed. Distribution relies heavily on owned content: a frequently published blog (Content Hub), The OverReaction Podcast (28+ episodes featuring healthcare and technology executives), LinkedIn/X/YouTube presence, and an email newsletter. The company has raised approximately $790,000 across two early-stage rounds in 2013 and 2014 (Frazier VC and Kickstart) and has since been sustained by operating cash flow with no disclosed growth-stage institutional funding.

The leadership team is founder-led: Jeremy Bikman serves as President (with a healthcare research background dating to 2003), Al Harris as CFO, Jason Ayre as CTO, and Mick Brown as an advisor since 2013. The engineering function appears thin — staffing includes an R&D lead, a junior software engineer, an intern-level AI developer (Kynan Sorochan, University of Alberta), and a data analytics contributor (Bryce Martin), supplemented by client operations and marketing roles. The company operates primarily in North America with no disclosed geographic restrictions on its website platform.

Name

Reaction Data

Legal name

Reaction Data, Inc.

Website

https://reactiondata.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reaction Data offers a unified Growth Operating System combining CRM, CXM, marketing automation, audience intelligence, and market research into one SaaS platform. It primarily serves healthcare organizations and healthcare technology firms through a subscription model and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Healthcare market research
• Audience intelligence platform
• Customer experience management
• Growth operating system
• Marketing automation software

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Reaction operates as a cloud-based SaaS platform offering unified CRM, CXM, marketing automation, and market insights capabilities. The platform appears to follow a subscription model with organizations paying for access to the Growth Operating System.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Reaction Data delivers a unified Growth Operating System SaaS platform that consolidates CRM, customer experience management (CXM), marketing automation, audience intelligence, contact intelligence, market insights, analytics, and communication coordination into a single product. The company also operates a Research-as-a-Service practice that supplies target audiences and runs survey-based market research projects for clients, particularly in healthcare. Its core differentiator is unified audience intelligence combined with intelligent, automated coordination of outbound communications across marketing, sales, customer success, and research teams.

Product overview

Reaction Data offers a unified Growth Acceleration Platform (also called the Growth Operating System) that consolidates multiple functions into a single integrated system. The core Reaction Platform serves as the foundation, combining CRM (Customer Management), CXM (Customer Experience Management), Marketing Automation, Market Insights, Audience Intelligence, Contact Intelligence, Analytics, and Communication Coordination modules. The platform's key differentiator is its unified audience intelligence that maintains one constantly updated view of every contact, combined with intelligent communication orchestration that automatically spaces and coordinates outbound messages across teams to prevent customer overwhelm.

Differentiator

Problem solved

Functional benefit

Products and services

• Reaction Platform (Growth Operating System) Unified Growth Operating System combining CRM, customer experience management (CXM), marketing automation, audience intelligence, contact intelligence, market insights, analytics, and coordinated communication, sold on an annual subscription to B2B customers with a healthcare specialization.
• Research as a Service Project-based market research service where Reaction designs survey instruments, supplies target audiences (especially healthcare professionals), runs primary research campaigns, and delivers insights for clients needing target-market intelligence, positioning strategy, or product development feedback.

Quantifiable outcome

• Reduced customer churn through proactive engagement and coordinated communication
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Public CRM and marketing-automation giant offering CRM, marketing hub, sales hub, and service hub as an integrated platform. Comparable as the broad horizontal incumbent Reaction positions against in mid-market and enterprise, with overlapping CRM + marketing automation + analytics surface area.
• Salesforce: The dominant enterprise CRM platform with Marketing Cloud, Pardot, and Tableau for analytics. Overlaps with Reaction's CRM, marketing automation, and analytics modules, and is the primary competitor for healthcare system deals (often via Health Cloud).
• Qualtrics: Experience management and survey research platform (now part of PE/PPX) with strong penetration in healthcare. Directly comparable to Reaction's Market Insights / Research Cloud offering, though at much larger scale and price point.
• Mailchimp: Long-standing email marketing and basic automation platform for SMBs, now part of Intuit. Overlaps with Reaction's marketing automation and customer engagement modules, and represents a low-end incumbent in the same workflow.

Direct peers

• ActiveCampaign: SaaS platform combining CRM, email marketing automation, and customer experience automation with a strong SMB and mid-market motion. Closely comparable in product scope (CRM + automation + CX) and in serving similar customer profiles to Reaction's healthcare-adjacent SMB base.
• Iterable: Cross-channel customer communication and journey orchestration platform with built-in messaging, segmentation, and behavioral timing. Directly comparable to Reaction's Coordinated Communication and Precision Engagement Timing features.
• SurveyMonkey: Self-serve and enterprise survey and market research platform with audience panels and analytics. Comparable to Reaction's Research Cloud and healthcare research use cases, and a likely self-serve substitute for SMB customers.

Emerging players

• Klaviyo: Data-first marketing automation and CRM platform originally built for e-commerce and increasingly expanding into B2B. Comparable on the unified-data + behavioral-timing axis that Reaction emphasizes.
• Customer.io: Messaging and customer engagement platform with event-based behavioral triggers, segmentation, and orchestrated campaigns. Comparable to Reaction's communication coordination and timing modules, though Customer.io is messaging-first rather than CRM-first.

Others

• Zapier: Workflow automation and integration platform that Reaction's customers often use to coordinate the very systems Reaction unifies. Adjacent/competing in the "stop using disconnected tools" narrative but provides glue rather than a unified CRM substitute.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reactiondata
• YouTubeyoutube.com/channel/UC-q2Kogga0e37bXJmdBRF3A
• LinkedInlinkedin.com/company/17955400
• Facebookfacebook.com/reactiondata

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaction Data