What Dannburg Flooring does

Dannburg Flooring, operating legally as Dannburg Interiors, is a privately held full-service flooring and window covering retailer headquartered at 340 Spedding Court, Kelowna, British Columbia. Founded in 1987 originally as Dannburg Contract Floors, the company evolved into a comprehensive provider of five core flooring categories — carpet, hardwood, tile and natural stone, laminate, and vinyl — supplemented by window coverings (blinds and drapery). It operates a single recently renovated showroom displaying thousands of product samples and supports sales with a network of more than 30 professional installation subcontractors serving the Okanagan Valley.

The business model is straightforward specialty retail combined with trade services: customers consult with in-house interior designers and sales staff in the showroom, select custom-ordered products, and either self-install or engage Dannburg's installer network for full-service fitting. Revenue is generated one-time at the point of sale, with pricing determined via quote-based consultations rather than published rates. Distribution is exclusively regional — a single Canadian geography (Kelowna and the broader Okanagan Valley) — with no e-commerce, software platform, or proprietary technology stack disclosed.

Customer segmentation spans three primary groups: residential homeowners (both full-service and DIY), local builders and general contractors (multi-year trade relationships with H&H Homes, Corwest Building Supplies, MGN Ventures, and Okanagan Sunrise Construction), and insurance-claim customers routed through the company's preferred-vendor relationship with the Insurance Claims Collaborative Inc. (ICC), one of only five such vendors in Kelowna. Marketing is conducted through the physical showroom, organic social media (Facebook and Instagram), customer testimonials, and builder referral networks. There are no funding rounds, no parent company, no disclosed leadership beyond team-member designations, and no AI or proprietary technology components.

Name

Dannburg Flooring

Legal name

Dannburg Interiors

Website

https://dannburgflooring.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Dannburg Flooring is a Kelowna-based, privately held specialty retailer founded in 1987 that sells and installs carpet, hardwood, tile, natural stone, laminate, vinyl, and window coverings for Okanagan Valley homeowners, local builders, and insurance-claim customers.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Carpet installation
• Hardwood flooring
• Tile and stone
• Window coverings

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Products and Installation: Dannburg Flooring sells flooring materials (carpet, hardwood, tile, laminate, vinyl) and provides professional installation services. Products are custom ordered for each job, allowing homeowners to select exact products for their homes.
2. Window Coverings: Sale and installation of window treatments including blinds and drapery, along with professional interior design and decorating services.
3. Insurance Claims Services: As an ICC member and preferred vendor, Dannburg assists homeowners with insurance claims for flooring replacement due to accidents or damage, handling samples, validation, measuring, and full installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dannburg Flooring is a full-service floor and window covering retailer that sells carpet, hardwood, tile, natural stone, laminate, and vinyl, complemented by window coverings such as blinds and drapery. Customers meet with in-house interior designers at the Kelowna showroom to select custom floor coverings, then have them installed by experienced tradesmen, with DIY product-only purchase also available. The company additionally acts as a preferred ICC vendor assisting homeowners with insurance-claim flooring replacements.

Product overview

Dannburg Flooring is a locally owned full-service floor and window covering company serving the Okanagan Valley since 1987. The company operates as a single unified service offering centered on five core flooring products: Carpet, Hardwood, Tile & Natural Stone, Laminate, and Vinyl. These flooring products are complemented by Window Coverings (Blinds & Drapery). The company provides comprehensive services including professional flooring installation by over 30 professional installers, insurance claims specialist assistance, and interior design consultations. Products are primarily custom ordered for each job, allowing homeowners to select exact products for their homes, with the option to purchase materials only for do-it-yourself projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Timeless flooring material that remains popular in home design, sold to homeowners and builders in the Okanagan Valley, with optional professional installation.
• Hardwood Flooring Flooring option sold to homeowners and builders, with accompanying installation, refinishing, and staining services.
• Tile and Natural Stone Flooring Durable, stain-resistant flooring option suitable for floors, backsplashes, fixtures, and home exteriors, sold and installed by Dannburg for residential projects.
• Laminate Flooring Affordable flooring option for homeowners who want to replace existing floors without major construction.
• Vinyl Flooring Resilient flooring offering a stylish and durable option for residential homes, supplied by Dannburg with optional professional installation.
• Window Coverings (Blinds & Drapery) Blinds and soft fabric draperies to complement interior spaces, providing privacy, sun control, and aesthetic beauty, sold with interior design consultation by appointment only.
• Professional Flooring Installation Services On-site professional installation provided by a network of more than 30 experienced tradesmen across carpet, hardwood, tile, laminate, and vinyl flooring, for both homeowners and builder partners in the Okanagan Valley.
• Insurance Claims Flooring Services Service for homeowners handling insurance claims for damaged flooring: coordination with restoration companies, sample and validation submission to ICC, matching of replacement products to existing styles, measuring, and full installation.
• Interior Design and Decorating Consultation Consultation with in-house interior designers to help clients select custom floor coverings and window treatments, included as part of the comprehensive showroom service.

Quantifiable outcome

• Serving the Okanagan Valley for nearly 40 years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Insurance Claims Collaborative Inc (ICC)coreStrategic or Co-development PartnerDannburg Flooring is a member of the Insurance Claims Collaborative Inc (ICC). They are one of five preferred ICC vendors in the Kelowna area. Their Insurance Flooring Specialist assists homeowners with working with restoration companies, sending samples and validation forms to ICC, recommending available products, measuring, and providing full installation services for insurance claim flooring replacements.
• H&H HomescoreStrategic or Co-development PartnerLong-term builder partnership spanning over 8 years. H&H Homes has completed more than 50 houses with Dannburg Flooring handling all flooring needs, citing quality products, professional installers, and excellent after-service.
• Corwest Building SuppliescoreStrategic or Co-development PartnerTrusted trade partner relationship where Corwest Building Supplies provides testimonial praising Dannburg's commitment to quality, attention to detail, and expertise across flooring options from classic hardwood to modern tile.
• MGN VenturesminorStrategic or Co-development PartnerGeneral contractor partnership of over 10 years with consistently positive experiences, recommending Dannburg for projects.
• Okanagan Sunrise ConstructionminorStrategic or Co-development PartnerConstruction company partner that values Dannburg's honesty, integrity, craftsmanship and customer satisfaction.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Floor & Decor: US-based specialty flooring retailer with deep hard-surface (tile, stone, wood, vinyl) assortment and pro-focused service model. Comparable product depth to Dannburg's showroom, but at national scale and without window coverings.
• RONA: Canadian home improvement retailer (Lowe's-owned) carrying flooring categories and installation referrals. Serves the same Kelowna/Okanagan DIY and prosumer customer base as Dannburg with broader SKU breadth.
• Home Hardware: Canadian dealer-owned hardware and home improvement retailer. Many BC dealers carry flooring assortments and serve the same Okanagan homeowner base as Dannburg, though as a side category rather than a specialty focus.
• Home Depot Canada: National big-box home improvement retailer offering carpet, hardwood, tile, laminate, vinyl, and installation services across Canada. Competes with Dannburg on price and selection in the same Kelowna trade area but as part of a much broader assortment.
• Lowe's Canada: North American big-box home improvement retailer operating in Canada. Overlaps with Dannburg on flooring product sales and installation services as part of a wider home improvement portfolio.

Direct peers

• Carpet One Floor & Home: Cooperative of independent flooring retailers in Canada and the US offering carpet, hardwood, tile, and vinyl with professional installation — directly comparable buyer cooperative model to Dannburg's independent retail-and-install offering.
• End of the Roll: Canadian flooring retailer operating showroom-based carpet, hardwood, laminate, and vinyl sales with installation services — a directly comparable specialty flooring retail model to Dannburg, just at multi-location Canadian scale.
• Flooring Superstores: Western Canadian flooring retailer specializing in carpet, hardwood, laminate, vinyl, and tile with in-house installation — operates the same product breadth and full-service installation model as Dannburg in overlapping BC geography.

Emerging players

• Tile Shop: US specialty retailer focused on tile, natural stone, and related flooring with in-store design consultation. Overlaps with Dannburg's tile and natural stone category but with a narrower product focus and no installation labor network.

Regional players

• Beaulieu Canada: Canadian flooring manufacturer and retailer with carpet, hardwood, and vinyl products sold through independent dealers. Operates a different vertical model (manufacturer-led) but competes for the same dealer-channel customers and end-buyers as Dannburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dannburgflooringkelowna
• Instagraminstagram.com/dannburgflooring
• LinkedInlinkedin.com/company/dannburg-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dannburg Flooring