Hankintatukku

What Hankintatukku does

Hankintatukku Oy is a Finnish privately-held manufacturer of dietary supplements and cosmetics, founded in 1982 and headquartered in Helsinki, with production operations in Karkkila. The company develops, manufactures, and distributes a portfolio of nutritional supplements organized under multiple sub-brands including Bodyflex® (joint and bone health), Vitatabs® (vitamins and minerals), Vitacell® (specialized formulations including acetyl-L-carnitine and ashwagandha), Zinkosan® (zinc-based immune products), Pycnogenol® (maritime pine bark extract tablets, gel, and mouth spray), and Echinamix (immune and respiratory support). The company serves Finnish health-conscious consumers, athletes, physically active individuals, individuals experiencing fatigue, and families with children, addressing needs across joint health, bone health, immune support, energy, cardiovascular wellness, and skin care.

The company's product formulations leverage proprietary branded ingredients sourced from specialized international suppliers, including OptiMSM® methylsulfonylmethane, AprèsFlex® Boswellia serrata extract, Phytodroitin™ seaweed-derived chondroitin alternative, LipocellTech™ liposomal vitamin C, Quatrefolic® L-methylfolate, VitaMK7® menaquinone-7, and Pycnogenol® French maritime pine bark extract. Many formulations are vegan, lactose-free, and gluten-free. Hankintatukku's revenue model is one-time product sales through a dual distribution channel: direct-to-consumer via its owned e-commerce storefront Fennosan.fi (carrying a basic selection), and an extensive network of retailers (jälleenmyyjät) across Finland carrying the full product range. Marketing is conducted in Finnish and English via the corporate website (hankintatukku.fi), social media (Facebook, Instagram, LinkedIn), and Google Ads.

The company holds Oiva food safety certification, operates three physical sites (factory at Lehtolankatu 18, Karkkila; headquarters at Museokatu 13 B, Helsinki; logistics center at Yrittäjäntie 64, Karkkila), and is currently expanding its product portfolio, with launches in 2025–2026 including Magnesia Energy (magnesium malate), Bodyflex® Combi Nivel (eight-ingredient joint, cartilage, bone, and muscle formula), and the award-winning Bodyflex® Boswellia, which was selected as the 2025 Athlete's Product by the Finnish Health Product Retailers Association (Suomen Terveystuotekauppiaiden Liitto).

Name

Hankintatukku

Legal name

Hankintatukku Oy

Website

https://hankintatukku.fi

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Hankintatukku Oy is a Finnish privately-held dietary supplement and cosmetics manufacturer founded in 1982, producing vitamins, minerals, joint-health, and immune-support products under multiple brands including Bodyflex® and Vitatabs®, distributed via its Fennosan.fi e-commerce store and a Finnish retailer network.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Vitamin supplements
• Joint health products
• Mineral supplements
• Nutritional supplements

Headquarters

HQ city

Karkkila

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplements Sales: Hankintatukku manufactures and sells dietary supplements (ravintolisät) through two channels: their own e-commerce store (Fennosan.fi) selling a basic product range, and through an extensive network of retailers who carry the full product range. Products include vitamins, minerals, bone/joint health, immune support, and other health supplements.
2. Cosmetics Sales: The company also manufactures and sells cosmetics, including Pycnogenol® gel products for skin care, sold through the same distribution channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hankintatukku Oy manufactures and sells branded dietary supplements and cosmetics in Finland. The company produces vitamins, minerals, joint and bone health formulations, immune support supplements, and Pycnogenol®-based cosmetic gels at its Karkkila factory, distributing them through its own e-commerce store (Fennosan.fi) and an extensive network of Finnish retailers under product lines including Bodyflex®, Vitatabs®, Vitacell®, Zinkosan®, and Pycnogenol®.

Product overview

Hankintatukku Oy is a Finnish food supplement manufacturer established in 1982, producing high-quality dietary supplements inspired by nature and backed by science. The company operates multiple product lines organized by brand families: Bodyflex® (joint and bone health products including Boswellia, Combi Nivel, MSM, Glucosamin); Vitatabs® (comprehensive vitamin and mineral supplements including multivitamins, single vitamins, and specialized combinations); Pycnogenol® (maritime pine bark extract products in tablet and gel formats); Zinkosan® (zinc-based immune support products); Vitacell® (specialized supplements including acetyl-L-carnitine and ashwagandha); and Magnesia® (magnesium-based mineral supplements). The portfolio spans bone and joint health, immune support, vitamins, minerals, cardiovascular health, digestive health, skin care, weight management, and specialized formulations including vegan options. Products are available through the company's own online store (Fennosan.fi) and a network of retailers across Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Fennosan: Company's own online store for direct sales of food supplements
• Bodyflex
• Vitatabs
• Vitacell
• Zinkosan
• Pycnogenol
• Echinamix

Products and services

• Bodyflex® Boswellia Boswellia serrata extract dietary supplement (100 mg/capsule) using patented AprèsFlex® extract with standardized AKBA. Supports active lifestyle and joint health. Vegan, lactose-free, gluten-free. Available in 60-capsule package.
• Bodyflex® Combi Nivel Combination formula for joints, cartilage, bones, and muscles. Contains OptiMSM® methylsulfonylmethane, Phytodroitin™ seaweed extract, ginger extract, glucosamine hydrochloride, vitamin C, copper, manganese, and molybdenum. Vegan formula in 120-capsule package.
• Magnesia Energy Magnesium malate supplement providing 125 mg magnesium per tablet for fast effect. Supports energy, muscles, nervous system, and reduction of tiredness and fatigue. Available in 120-tablet package.
• Pycnogenol® Strong 40 mg Maritime pine bark extract (Pinus pinaster) tablet providing standardized natural bioflavonoids. Supports immunity, respiratory health, blood circulation, and skin collagen. Available in 60-tablet package.
• Pycnogenol® Gel Renewing, firming, and moisturizing facial gel with maritime pine bark extract, vitamin E, pantothenol, Aloe vera, and hyaluronic acid. Regenerates skin collagen and elastin. Free from fragrances, colorants, and parabens. 50 ml package.
• Pycnogenol® Gel Strong 1% Strong anti-aging gel with 1% Pycnogenol® maritime pine bark extract that regenerates skin collagen and elastin and prevents collagen embrittlement. Antioxidant effect. Free from parabens, fragrances, and colorants. 50 ml package.
• Vitatabs® Folate Folate supplement containing L-methylfolate (bioactive folic acid) via Quatrefolic®. Supports maternal tissue growth during pregnancy, normal blood formation, nervous system function, and reduction of tiredness. Orodispersible tablet format. 60 tablets/18 g. Vegan.
• Vitacell® Acetyl L-Carnitine 250 mg Acetyl L-carnitine capsule providing 250 mg water-soluble acetyl L-carnitine per capsule. Supports mitochondrial function for fatty acid-to-energy conversion. Vegan, gluten-free. 60 capsules/27 g.
• Zinkosan® Sinkki+C (Zinc + C) Zinc citrate and vitamin C supplement supporting skin and immune function, and protecting cells from oxidative stress. Contains 15 mg zinc and 80 mg vitamin C per tablet. Available in 120 or 200 tablet packages.
• Zinkosan® Fresh Mint Zinc, vitamin C, and purple cone flower (Echinacea purpurea) extract lozenge. Supports immune system and respiratory health, including relief of sore throat and congested breathing through menthol and mint flavors. 20 tablets/14 g. Vegan.
• Xylisweet Acerola Sweet raspberry-flavored vitamin C chewable/suckable tablet containing 75 mg vitamin C per tablet, sweetened with xylitol. Made in Finland. 200 tablets/153 g.
• Vitatabs® Puru C 500 mg + bioflavonoids Chewable vitamin C and bioflavonoid tablet with berry (sweet cranberry) flavor. Contains 500 mg vitamin C and 12 mg flavonoids per tablet. Supports nervous system, immunity, and collagen formation. 100 tablets/160 g. Vegan.
• Vitatabs® Multi Junior Chewable strawberry-flavored multivitamin gummy for children over 3 years. Contains 6 vitamins (D3, E, C, niacin, B6, biotin). Free from artificial colors or flavors. 60 gummies/180 g.
• Vitatabs® Multi Multivitamin and mineral supplement containing 18 vitamins and minerals including A, D3, E, B-complex, C, manganese, chromium, and selenium. Supports normal skin, nervous system, bones, and immune function. 120 tablets/60 g. Free from lactose, yeast, gluten.
• Vitatabs® Mega B Vitamin B-complex supplement containing all B vitamins (B1, B2, B3, B5, B6, B12, folic acid, biotin). Supports energy metabolism, nervous system, and reduction of tiredness. 150 tablets/45 g. Vegan.
• Vitatabs® Liposomi C Duo 400 mg Liposomal and water-soluble vitamin C combination supplement using patented LipocellTech™ technology. Contains 400 mg vitamin C per capsule, absorbed via different routes for enhanced effectiveness. 100 capsules/55 g. Vegan.
• Vitatabs® Laktoferriini + C Lactoferrin and vitamin C capsule. Vitamin C increases iron absorption and can be used with iron preparations. Lactoferrin processed from milk (186 mg milk protein per capsule). 40 capsules/18 g.
• Vitatabs® Lactoferrin + Iron + C Lactoferrin, liposomal iron (pyrophosphate), and vitamin C capsule. Iron contributes to normal red blood cell formation, oxygen transport, and immune function; vitamin C enhances iron absorption. 40 capsules/19 g.
• Vitatabs® Koliini (Choline) Choline supplement containing VitaCholine® choline (bitartrate) providing 550 mg per daily dose. Supports lipid metabolism, homocysteine metabolism, and normal liver function. 60 tablets/60 g. Vegan.
• Vitatabs® K2 100 µg + D3 Vitamin K2 (menaquinone) and D3 (cholecalciferol from lichen) combination tablet. K2 supports bone maintenance and normal blood clotting; D3 enhances calcium absorption. Contains VitaMK7® K2. 60 tablets/18 g. Vegan.
• Vitatabs® Folic acid 1 mg Strong folic acid supplement containing 1 mg folic acid per tablet. Supports tissue growth during pregnancy, normal blood formation, and reduction of tiredness. 150 tablets. Vegan.
• Vitatabs® E 50 mg Natural vitamin E supplement with cold-pressed wheat germ oil providing 50 mg total vitamin E as tocopherol equivalents. Contains all four tocopherol compounds. Free from lactose, yeast, sweeteners, and gluten. 60 capsules/43 g.
• Vitatabs® D10 Junior Chewable strawberry-flavored vitamin D3 tablet for children over 3 years. Contains 10 µg vitamin D3 for immunity, bones, and teeth. Full xylitol sweetener base. 100 tablets/30 g. Free from lactose, yeast, gluten.
• Vitatabs® D-Caps 50 µg Vitamin D3 supplement in cold-pressed olive oil. Small, easy-to-swallow soft gelatin capsule containing 50 µg D3. Supports immunity, bones, and calcium absorption. 200 capsules/52 g.
• Vitatabs® D-Caps 100 µg Vitamin D3 supplement in cold-pressed olive oil. Contains 100 µg D3 per capsule. Supports immunity and bone health. 200 capsules.
• Vitatabs® D 50 Pear Strong vitamin D3 supplement with pear flavor. 50 µg D3 in orodispersible tablet that dissolves quickly in the mouth. 120 tablets/36 g.
• Vitatabs® D 50 Strong vitamin D3 supplement containing 50 µg D3 in small, easy-to-swallow tablet. Supports immunity, bones, and teeth. 150 tablets.
• Vitatabs® D 100 Passion Strong vitamin D supplement with passion fruit flavor. 100 µg D3 in orodispersible tablet. 120 tablets.
• Vitatabs® C 500 mg + Zinc 10 mg Chewable vitamin C and zinc tablet with berry (sweet cranberry) flavor. Contains 500 mg vitamin C, 10 mg zinc, and bioflavonoids. Supports immune function, skin health, and antioxidant protection. 100 tablets. Vegan.
• Vitatabs® C 1000 mg Long Long-acting vitamin C tablet with gradual release. Contains 1000 mg vitamin C per tablet. Supports nervous system, immune function, and reduction of tiredness. 120 tablets/173 g.
• Vitatabs® C + Kalkki D Vitamin C and calcium D supplement supporting bone health, immune function, and collagen formation. 200 tablet package.

Quantifiable outcome

• Bodyflex® Boswellia selected as 2025 Athlete's Product by Finnish Health Product Retailers Association

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Midsona AB: Swedish-listed health and wellness products company with branded dietary supplements across multiple categories, operating across the Nordics with comparable go-to-market via retailer networks and own brands.
• Vitabalans Oy: Finnish pharmaceutical and dietary supplement manufacturer of comparable size, producing vitamins and supplements in the same domestic market and selling through similar pharmacy/retailer channels.
• Pharma Nord: Danish dietary supplement manufacturer with a broad portfolio of vitamins, minerals, and condition-specific supplements distributed across Northern Europe; similar premium-ingredient positioning and channel mix.
• Orkla Health: Nordic consumer-health division of Orkla ASA, producing vitamins, supplements, and health products under multiple brands and distributed across Scandinavian grocery and pharmacy channels — directly comparable scale and product overlap.
• New Nordic Healthbrands AB: Swedish supplement company marketing condition-targeted herbal and nutritional products (hair, skin, joint, vitality) across the Nordics and Europe; overlapping product positioning and target consumers.

Broad incumbents

• Herbalife Nutrition: Global nutrition company selling vitamins, supplements, and meal-replacement products through direct-selling and retail; broader portfolio but overlapping vitamin/supplement category.
• GNC Holdings: Global specialty retailer and brand of vitamins, minerals, and sports-nutrition supplements; overlapping category across all core Hankintatukku segments with a much broader geographic footprint.
• Bayer AG Consumer Health: Global consumer-health division with supplement brands (e.g., Supradyn, Elevit, Berocca) competing for the same multivitamin and condition-targeted supplement demand in Finland and Europe.
• Pfizer Inc. (Centrum): Global pharmaceutical major whose Centrum line is one of the largest mass-market vitamin/mineral supplement brands; competing directly for the same end-consumer vitamin purchase occasions.

Emerging players

• BioGaia AB: Swedish probiotics-focused health company with branded probiotic dietary supplements sold globally; narrower category focus but same Nordic-originated, premium-ingredient, condition-targeted supplements model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itsehoito
• LinkedInlinkedin.com/company/hankintatukku-oy
• Instagraminstagram.com/hankintatukku
• Xx.com/hankintatukku

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hankintatukku