Burns Dentistry
Burns Dentistry is a privately held, founder-owned multi-location dental practice serving West Valley Arizona with three offices offering comprehensive dental services including implants, cosmetic, sedation, and periodontal care, supported by in-house clinical labs and iTero 3D imaging.
- Company typePrivate
- Founded1997
- HeadquartersSun City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burns Dentistry does
Burns Dentistry is a privately held, founder-owned dental practice established in 1997 by Dr. Jerry Burns in Sun City, Arizona. The practice operates three physical office locations — Sun City (13404 N Del Webb Blvd.), Sun City West (13949 W Meeker Blvd.), and Litchfield Park (13909 W Camino Del Sol) — serving adult residents across the West Valley of Maricopa County, including Surprise, Peoria, Glendale, Goodyear, and Wickenburg. Service lines span general and preventive dentistry, dental implants (including Hybridge full-arch, snap-in dentures, single implants, and zygomatic implants), cosmetic and restorative dentistry (porcelain veneers, Invisalign, teeth whitening), sedation dentistry, periodontal care, and oral cancer screening.
The practice is built around an in-house clinical laboratory at every location, enabling same-day crown fabrication and eliminating external referrals. Technology stack includes iTero 3D scanning for digital impressions and Invisalign simulation, 3D CT imaging for implant planning (nerve location, jaw dimensions, bone density), laser periodontal therapy, and digital smile makeover visualization. Burns Dentistry is a certified Hybridge provider and certified Invisalign provider, with multiple general dentists, a Clinical Director, Hygiene Director, and Administrative Director supporting operations.
Burns Dentistry operates a direct-to-consumer go-to-market model with no third-party distribution. Revenue is generated through fee-for-service dental care, an annual Burns Membership Plan ($350 per person, $250 for additional household members) offering 30% off all treatment, a Whitening for Life program tied to hygiene visits, and a Double the Smiles referral program ($100 in Burns Bucks per completed referral). The practice accepts major PPO dental insurance (Aetna, Delta Dental, Cigna, MetLife) and integrates third-party patient financing (CareCredit, Proceed Finance, Cherry). The primary customer acquisition channels are word-of-mouth referrals, organic social media (Facebook, Instagram, LinkedIn, YouTube), and a free new-patient cleaning and X-rays offer.
Burns Dentistry firmographics
Firmographics- Name
- Burns Dentistry
- Legal name
- Burns Dentistry
- Website
- https://burnsdentistry.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burns Dentistry is a privately held, founder-owned multi-location dental practice serving West Valley Arizona with three offices offering comprehensive dental services including implants, cosmetic, sedation, and periodontal care, supported by in-house clinical labs and iTero 3D imaging.
- Ownership category
- akta.pro rank
Burns Dentistry industry classification
Industry- Product category
- General Dentistry / Comprehensive Dental Care Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Periodontic & Implant Group Practices (HLABAKAF), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)
Keywords
Where Burns Dentistry is headquartered
LocationHeadquarters
- HQ city
- Sun City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Burns Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Fee-for-Service Dental Care: Standard dental procedures billed at market rates. Accepts most PPO dental insurance plans including Aetna, Delta Dental, Cigna, and MetLife. Files claims on behalf of patients.
- Burns Membership Plan: Annual membership program offering 30% off all treatment for $350 per person per year, $250 for additional household members. Includes free whitening kit with custom trays and fluoride treatments. No deductibles, waiting periods, or claim forms.
- Whitening for Life Program: Includes custom trays and initial kit, plus free whitening gel at every hygiene visit. Provides ongoing revenue through repeat visits.
- Referral Program Revenue: Double the Smiles referral program rewards patients $100 in Burns Bucks for referrals who complete first visit, driving new patient acquisition through existing patient advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Burns Membership Plan - Individual |
| Subscription | Annual | Burns Membership Plan - Additional Household Member |
| Subscription | Pay-as-you-go | Whitening for Life Program |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Burns Dentistry product offering
Product offeringCore offering
Burns Dentistry is a comprehensive dental practice providing general and preventative dentistry, cosmetic and restorative dentistry (porcelain veneers, Invisalign, teeth whitening), dental implants (single, Hybridge full-arch, snap-in dentures, zygomatic), sedation dentistry, and periodontal care. All services are delivered in-house across three Arizona offices with on-site clinical labs, advanced 3D imaging, iTero scanning, and laser periodontal therapy, supported by an annual membership plan and patient referral program.
Product overview
Burns Dentistry is a dental practice offering comprehensive oral healthcare services across three locations in Sun City, Sun City West, and Litchfield Park, Arizona. The practice provides a full range of dental services organized into: General & Preventative Dentistry (cleanings, fillings, crowns, bridges, root canals, extractions, dentures); Dental Implants (single implants, Hybridge full-arch, snap-in dentures, zygomatic implants); Cosmetic & Restorative Dentistry (porcelain veneers, Invisalign, teeth whitening); Sedation Dentistry (nitrous oxide, oral conscious, IV sedation); and Periodontal Care (gum disease treatment, laser therapy). The practice also operates a Burns Membership Plan (30% off all treatment for annual fee) and a Double the Smiles referral rewards program. All services are performed in-house with on-site clinical labs and advanced imaging technology including iTero 3D scanning.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free new patient cleaning and X-rays for first visit
- +2 more outcomes
Companies that use Burns Dentistry
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Burns Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Burns Dentistry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- AetnaminorMajor dental insurance provider. Burns Dentistry is contracted with Aetna for dental insurance claims processing.
- Delta DentalminorMajor dental insurance provider. Burns Dentistry accepts Delta Dental plans and files claims on behalf of patients.
- CignaminorMajor dental insurance provider contracted with Burns Dentistry for dental services.
- MetLifeminorMajor dental insurance provider. Burns Dentistry accepts MetLife dental insurance and processes claims directly.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Burns Dentistry competitors and assessment
Company assessmentDirect peers
- Western Dental & Orthodontics: Multi-location dental group with strong presence in Arizona and California offering general, orthodontic, implants, and cosmetic services. Direct geographic and service overlap with Burns Dentistry in the Phoenix market.
- Bright Now! Dental: Multi-location dental group offering general, specialty, and cosmetic services across multiple states. Closely comparable business model of comprehensive services under one roof across multiple offices.
- Jefferson Dental & Orthodontics: Multi-location dental group offering general, orthodontic, and specialty services with regional density. Comparable comprehensive multi-office dental model serving similar patient demographics.
- Smile Brands: Multi-location dental support organization operating affiliated practices that offer general, specialty, and cosmetic services. Comparable group-practice model with multiple brands and locations.
- Aspen Dental: One of the largest multi-location dental group practices in the US, offering comprehensive general, cosmetic, implants, and denture services. Closely comparable to Burns Dentistry in service mix and full-arch/multi-specialty model, though at much larger scale.
- Affordable Dentures & Implants: Multi-location dental practice chain focused on dentures and implants with hundreds of US offices. Highly comparable in core implant-and-restorative service line and multi-location delivery model.
- Gentle Dental: Multi-location dental group practice offering comprehensive general and specialty services with regional concentration. Comparable multi-office comprehensive dental model.
Broad incumbents
- Pacific Dental Services: Large DSO supporting multi-location dental offices with comprehensive services including implants and specialty care. Comparable full-service dental model at greater scale with private equity backing.
- Dental Care Alliance: Large DSO supporting multi-location dental offices offering general and specialty services. Comparable full-service dental group model at greater scale.
- Heartland Dental: Largest US dental support organization, supporting hundreds of offices with full general and specialty services. Comparable comprehensive multi-specialty dental model, but operates at significantly greater scale and with DSO infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Burns Dentistry social profiles
Digital presenceBurns Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burns Dentistry leadership team
Management profileNumber of profiles
Profiles5 records
Burns Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burns Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burns Dentistry
What does Burns Dentistry do?
Burns Dentistry is a comprehensive dental practice providing general and preventative dentistry, cosmetic and restorative dentistry (porcelain veneers, Invisalign, teeth whitening), dental implants (single, Hybridge full-arch, snap-in dentures, zygomatic), sedation dentistry, and periodontal care. All services are delivered in-house across three Arizona offices with on-site clinical labs, advanced 3D imaging, iTero scanning, and laser periodontal therapy, supported by an annual membership plan and patient referral program.
Is Burns Dentistry a public or private company?
Burns Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burns Dentistry founded?
Burns Dentistry was founded in 1997. It employs 11 to 50 people.
Where is Burns Dentistry based?
Burns Dentistry is headquartered in Sun City, United States, in the North America region.
How does Burns Dentistry make money?
Four revenue lines are on record. Fee-for-Service Dental Care is the primary driver. The others are burns Membership Plan, whitening for Life Program and referral Program Revenue.
Who are Burns Dentistry's main competitors?
Direct peers on record are Western Dental & Orthodontics, Bright Now! Dental, Jefferson Dental & Orthodontics, Smile Brands, Aspen Dental, Affordable Dentures & Implants and Gentle Dental. Broad incumbents are Pacific Dental Services, Dental Care Alliance and Heartland Dental.
Does Burns Dentistry have an API?
No public API is recorded for Burns Dentistry.
What industry is Burns Dentistry in?
Burns Dentistry's product category is General Dentistry / Comprehensive Dental Care Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 62121 and its SIC code is 8000.