Rock On Enterprises

What Rock On Enterprises does

Rock On Enterprises, Inc. is a privately held, family-owned trucking carrier founded in 2001 and headquartered in Waite Park, Minnesota. The company specializes in aggregate hauling, transporting sand, gravel, crushed rock, coal, bituminous paving materials, asphalt, rip rap, and demolition debris for construction suppliers, roadwork contractors, asphalt plants, and concrete producers, with a heavy anchor in Minnesota and dispatch reach across 48 states. The fleet comprises 60+ company trucks and 75+ company trailers, supplemented by an owner-operator (ITO) program that provides additional capacity without proportional balance-sheet investment. Service lines include end dumps (40+ configurations, up to 25-26 ton payloads), side dumps, belly dumps, dump trucks (Tri/Quad/Quint axles), flat beds, step decks, reefers, dry vans, and heavy haul lowboy services up to 140,000 lbs, supported by features such as Super Slide Liners, electric tarp systems, and box vibration.

The company monetizes through transactional hauling fees on a quote-based pricing model, structured as direct B2B contracts and broker arrangements. Owner-operator revenue is generated through brokerage spreads and administrative fees for dispatch, fuel programs, and payment processing, while a wholly-owned subsidiary, Rock On Repair, contributes professional-service revenue from heavy truck and trailer maintenance, inspections, and PM services using full-length rolling cranes, mobile column lifts, and a 70ft in-ground service bay. Go-to-market is enterprise field sales to construction aggregate and infrastructure customers, with a light digital presence on Facebook, YouTube, and the rockontrucks.com website, plus industry association memberships (notably AGC). Operating technology is limited to GPS dispatching and electronic logging for DOT compliance; no AI/ML, telematics platforms, or proprietary software are disclosed.

Name

Rock On Enterprises

Legal name

Rock On Enterprises, Inc

Website

https://rockontrucks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Rock On Enterprises is a family-owned Minnesota-based trucking carrier founded in 2001, hauling aggregate and construction materials across 48 states with 60+ company trucks, 75+ trailers, an owner-operator network, and an in-house repair subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Waite Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trucking and Hauling Services: Transportation services for aggregate materials including sand, gravel, crushed rock, coal, bituminous paving materials, and general freight. Services include end dumps, side dumps, belly dumps, dump trucks, flat beds, step decks, reefers, dry vans, and heavy haul. Revenue is generated through contractual hauling agreements and broker contracts.
2. Owner Operator Program: Independent Truck Owner (ITO/MTO) operators join the fleet, providing their own equipment. The company provides dispatch services, fuel programs, and payment processing. Revenue is generated through brokerage arrangements and administrative fees.
3. Truck and Trailer Repair Services: Rock On Repair provides heavy truck and trailer repair services with full-length rolling cranes and mobile column lifts. Also offers 70ft in-ground grease and oil change station for inspections and PM services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rock On Enterprises is a premier aggregate trucking company that provides short and long-haul transportation of construction materials including sand, gravel, crushed rock, coal, bituminous paving materials, asphalt, and equipment. It operates a diversified fleet of 60+ company trucks and 75+ trailers (end dumps, side dumps, belly dumps, dump trucks, flat beds, step decks, reefers, dry vans, and heavy haul lowboys) supported by an owner operator network, with services contracted through direct B2B relationships and broker agreements across 48 states.

Product overview

Rock On Enterprises is a premier aggregate trucking company founded in 2001, offering a diversified fleet of specialized trucking services. The company operates 60+ company trucks and 75+ company trailers with a network of owner operators. Their core services include End Dumps (up to 25-ton payloads), Side Dumps, Belly Dumps, Dump Trucks (Tri/Quad/Quint Axles), Flat Beds & Step Decks, Reefers & Dry Vans for 48-state operations, and Heavy Haul services (up to 140,000 lbs). The portfolio is supported by Rock On Repair, an affiliated heavy truck and trailer repair service. The company specializes in aggregate transportation including sand, gravel, crushed rock, asphalt, and construction materials, serving the construction and infrastructure industry.

Differentiator

Problem solved

Functional benefit

Brands

• Rock On Repair: Heavy truck & trailer repair service equipped with full length rolling cranes, mobile column lifts, and 70ft in-ground grease and oil change station. Available for heavy duty repairs, inspections and PM services.

Products and services

• End Dump Hauling Aluminum end dump trailer transportation service with 40+ different configuration combinations capable of hauling payloads up to 25-26 tons. Equipped with Super Slide Liners for fast and safe dumps. Used to transport sand, gravel, crushed aggregate rocks, scrap iron, boulders, liquid concrete, and hot mix for construction and aggregate industry customers.
• Side Dump Hauling Side dump trailer service that can dump to either side for indoor or outdoor applications. Handles materials ranging from sand to rubble, wet muck jobs, concrete, asphalt rubble, and high volume aggregate for construction and demolition industry customers.
• Belly Dump Hauling Belly dump trailer service capable of moving thousands of yards of aggregate in short periods. Designed for fast aggregate, sand, or asphalt placement and spreading, suited for mass quantity aggregate moves.
• Dump Truck Hauling Company dump truck service using tri axle, quad axle, and quint axle configurations equipped with box vibration, tarp system, and box heater. Used for transport of aggregate, sand, or asphalt with secure load handling.
• Flat Bed and Step Deck Hauling Flat bed and step deck trailer service for local and long-distance hauling of equipment, steel, wood, and machinery across 48 states. Includes tarping and oversized hauling capabilities.
• Refrigerated and Dry Van Hauling Refrigerated trailer (Reefer) service for food-grade products with air chute temperature regulation, and dry van service for general freight. Operates locally and long-distance across 48 states.
• Heavy Haul Services Heavy haul service with lowboy trailers capable of hauling up to 140,000 lbs, using multi-axle tractors for tow-away operations such as crusher plant moves or asphalt plant moves. Backed by over 45 years of heavy haul driver experience and seasonal overweight permits.
• Rock On Repair Heavy truck and trailer repair service equipped with full-length rolling cranes, mobile column lifts, and a 70ft in-ground grease and oil change station. Provided by professional service technicians with over 40 years of experience for heavy duty repairs, inspections, and PM services.

Quantifiable outcome

• Over 100,000 loads hauled since 2001
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Associated General Contractors of America (AGC)OthersRock On Trucks is a member of the Associated General Contractors of America. AGC is a trade association for the construction industry that advocates for policies and practices that benefit construction firms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Werner Enterprises: Werner Enterprises is a publicly traded mid-sized carrier operating dedicated, one-way truckload, and logistics services with exposure to specialty and refrigerated freight. Comparable to Rock On as a similarly mid-sized carrier serving enterprise customers, though broader in customer mix and far larger in scale.
• Heartland Express: Heartland Express is a publicly traded truckload carrier with a similar mid-sized footprint operating dry van and refrigerated freight. Comparable to Rock On in operating a similar-sized asset-heavy truckload fleet, though with a more general freight mix rather than aggregate specialization.
• Schneider National: Schneider National is a publicly traded large diversified transportation and logistics provider with truckload, intermodal, and logistics services. Comparable to Rock On in long-haul truckload operations and enterprise customer focus, though substantially larger and more diversified across modes.
• J.B. Hunt Transport Services: J.B. Hunt is a publicly traded large diversified transportation provider with dedicated, intermodal, and truckload services. Comparable to Rock On in serving enterprise customers with long-haul truckload and dedicated capacity, though at substantially larger scale and across multiple modes.
• Knight-Swift Transportation: Knight-Swift is the largest truckload carrier in North America, operating a broad portfolio including dedicated, refrigerated, and specialty divisions (e.g., AAA Cooper, US Xpress). Comparable to Rock On as a truckload competitor serving construction and bulk haul customers, but at vastly greater scale and with publicly traded financial disclosure.

Direct peers

• Daseke: Daseke is a specialty heavy-haul and flatbed trucking platform (now privately held following a take-private) that includes dedicated aggregate and construction materials hauling subsidiaries. Most comparable to Rock On in serving construction/aggregate end markets with specialized equipment, though at significantly larger scale.
• Marten Transport: Marten Transport is a publicly traded mid-sized carrier specializing in refrigerated, intermodal, dry van, and brokerage services. Comparable to Rock On in fleet size and mid-market enterprise customer focus, with similar exposure to specialized equipment and dedicated capacity offerings.
• Landstar System: Landstar System is a publicly traded asset-light truckload carrier using an agent-based model that integrates owner-operator capacity into a national network. Comparable to Rock On in relying heavily on independent owner-operator capacity and offering specialized/flatbed/heavy haul services, though at much greater scale and with broader freight diversity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKNZ5PO7WfCW7k_RwtQTYiw
• Facebookfacebook.com/RockOnTrucks
• LinkedInlinkedin.com/company/rock-on-trucks-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock On Enterprises