The Citizens Bank of Winfield
The Citizens Bank of Winfield is a privately held, family-led community bank founded in 1920 in Winfield, Alabama, serving individuals and small businesses across a five-county region with deposit accounts, consumer and commercial lending, and digital banking channels built on the Apiture platform.
- Company typePrivate
- Founded1920
- HeadquartersWinfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Citizens Bank of Winfield does
The Citizens Bank of Winfield is a privately held community bank founded in May 1920 in Winfield, Alabama, serving a five-county service area across Marion, Walker, Winston, Lamar, and Fayette counties with over $250 million in total assets. The bank operates a single physical branch at 236 Bankhead Hwy offering lobby, drive-up, and 24-hour ATM access, complemented by a digital banking stack built on the Apiture platform that provides native iOS and Android apps (CBW Mobile), an online banking portal, two-way SMS text banking, and AccountLink telephone banking. Its product set spans tiered personal checking (Citizens Connection, Fabulous 55, Student, NOW, Super NOW, Money Market, Prestige), personal savings (standard, student, Christmas Club), CDs (7-day to 5-year terms) and IRAs, plus a parallel set of business checking, NOW, money market, and savings accounts; lending covers personal, business, automobile, mobile home, mortgage, and construction loans. The bank's distribution model is relationship-driven, anchored by "Hometown Lenders" and complemented by Mastercard-branded debit cards (with digital wallet tokenization via Apple Pay, Google Pay, Samsung Pay), the MyCardRules card-controls app, BillerPayments loan/deposit portal, instant-issue debit cards, safe deposit boxes, notary services, medallion stamps, and direct deposit.
The Citizens Bank of Winfield generates revenue primarily through net interest income on its loan portfolio and earning assets, supplemented by recurring monthly service charges on deposit accounts ($5–$15 for personal, $10–$15 for business), tiered minimum-balance waivers on premium products, BillPay fees ($6.95/month unless waived), debit card annual fees, and per-transaction convenience fees on loan payments ($8 web, $12 phone/in-person). Its go-to-market is direct-to-consumer via the cbwinfield.com website, App Store/Google Play presence, community outreach, and referrals generated by its lending officers. The bank is led by Chris H. Carothers (President, CEO, Chairman of the Board) under multi-generational Carothers family stewardship that traces back to founder A. M. Grimsley (1920) and subsequent Hill and Carothers leadership transitions in 1935, 1959, 1979, 1990, and 2010. Core compliance and trust signals include FDIC insurance, NMLS #440405, GLBA-aligned privacy controls, and tokenized card security.
The Citizens Bank of Winfield firmographics
Firmographics- Name
- The Citizens Bank of Winfield
- Legal name
- The Citizens Bank of Winfield
- Website
- https://cbwinfield.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Citizens Bank of Winfield is a privately held, family-led community bank founded in 1920 in Winfield, Alabama, serving individuals and small businesses across a five-county region with deposit accounts, consumer and commercial lending, and digital banking channels built on the Apiture platform.
- Ownership category
- akta.pro rank
The Citizens Bank of Winfield industry classification
Industry- Product category
- Retail/Community Banking
- NAICS
- Commercial Banking (522110)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)
- akta.pro secondary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where The Citizens Bank of Winfield is headquartered
LocationHeadquarters
- HQ city
- Winfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Citizens Bank of Winfield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income from Lending: The bank generates revenue through interest earned on various loan products including personal loans, business loans, automobile loans, mobile home loans, mortgage loans, and construction loans.
- Monthly Service Charges: Various checking and savings accounts generate monthly service charges when minimum balance requirements are not met, ranging from $5 to $15 depending on account type.
- Business Account Fees: Business checking, NOW accounts, and money market accounts charge monthly service fees ranging from $10 to $15 when minimum balances fall below requirements.
- Bill Payment Fee: Bill Pay service incurs a $6.95 monthly fee unless 3 bills or more are paid each month.
- Loan Payment Convenience Fees: Convenience fees of $8.00 for debit card payments via website and $12.00 for debit card payments by phone or in person.
- Debit Card Annual Fee: Business Mastercard debit card has no fee the first year and $12 annually thereafter.
- ATM Withdrawal Fees: No transaction charges for Citizens Bank Mastercard debit card at bank ATMs; fees may apply for other ATMs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Citizens Connection Checking (CCC) - All-inclusive package with checks, insurance, and debit card |
| Subscription | Monthly | Personal Checking - Unlimited check writing with $500 minimum daily balance |
| Subscription | Monthly | Fabulous 55 Account - Checking for customers 55+ with no minimum balance |
| Subscription | Monthly | Student Account - Checking for students through age 24 |
| Subscription | Monthly | Personal Savings - Savings with competitive interest rates |
| Subscription | Monthly | Student Savings - Savings for infants through college students 24 and under |
| Subscription | Monthly | Christmas Club Savings - Savings for holiday expenses |
| Subscription | Monthly | Business Checking - Unlimited check writing with $1,000 minimum daily balance |
| Subscription | Monthly | Business Money Market - Check writing with competitive interest rates |
| Subscription | Monthly | Business Mega Money Market - Premium money market with higher rates |
| One time/ perpetual license | Multi-year contract | Certificates of Deposit - Terms from 7 days to 5 years |
| One time/ perpetual license | Multi-year contract | Individual Retirement Accounts (IRAs) - Fixed and variable rate options |
| Subscription | Monthly | Online BillPay - Online bill payment service |
| Transaction based/ take rate | Pay-as-you-go | Debit Card Loan Payment - Via website |
| Transaction based/ take rate | Pay-as-you-go | Debit Card Loan Payment - By phone or in person |
| Subscription | Annual | Business Mastercard Debit Card |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
The Citizens Bank of Winfield product offering
Product offeringCore offering
The Citizens Bank of Winfield is a community bank offering personal and business deposit accounts (checking, savings, certificates of deposit, IRAs) and a full range of lending products (personal, business, automobile, mobile home, mortgage, and construction loans). Services are delivered through a single branch in Winfield, Alabama with drive-up, 24-hour ATM, and digital channels including the Apiture-powered Internet Banking platform, CBW Mobile App, mobile check deposit, text banking, telephone banking, and Mastercard debit cards.
Product overview
The Citizens Bank of Winfield offers a unified banking platform combining traditional personal and business deposit products with digital banking channels. The core offering consists of personal checking (with multiple account tiers including Citizens Connection Checking, Fabulous 55 for seniors, and Student Checking), personal savings (including Student Savings and Christmas Club), CDs and IRAs, business checking and savings accounts, and lending services (personal, business, auto, mobile home, mortgage, and construction loans). These are supported by digital banking modules including Internet Banking, the CBW Mobile App, Mobile Check Deposit, Text Banking, and AccountLink telephone banking. Additional services include debit cards (with Instant Issue capability), the MyCardRules card control app, BillPay, E-Statements, Notify Me Alerts, Safe Deposit Boxes, Direct Deposit, Notary Service, Medallion Stamp, and a Fraud and Security Center. The bank also offers digital wallet integration with Apple Pay, Google Pay, and Samsung Pay, and supports Quicken and Microsoft Money data exports.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
- Personal Savings Accounts
- Certificates of Deposit (CDs)
- Individual Retirement Accounts (IRAs)
- Business Checking Accounts
- Business Savings Account
- Lending Services
Companies that use The Citizens Bank of Winfield
Customer profileSegments4 records
Ideal customer profiles2 records
The Citizens Bank of Winfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
The Citizens Bank of Winfield partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ApiturecoreApiture provides the online and mobile banking platform powering The Citizens Bank of Winfield's digital banking services including internet banking, mobile apps, and account access.
- MastercardcoreMastercard provides the debit card network for Citizens Bank debit cards, offering worldwide acceptance, Zero Liability protection, and digital wallet tokenization services.
Scale indicators2 records
Recent moves10 records
Expansion highlights4 records
The Citizens Bank of Winfield competitors and assessment
Company assessmentBroad incumbents
- Renasant Corporation: Southeast regional bank with significant Alabama presence offering full-service consumer and commercial banking. Comparable product set but materially larger scale; competes for the same Alabama deposit and lending customers as Citizens Bank of Winfield.
- Trustmark Corporation: Mississippi-headquartered regional bank with Alabama branches offering consumer and commercial banking. Comparable full-service bank model operating across the same Southeast region, but at materially larger scale.
- Regions Financial: Large Southeast regional bank with extensive Alabama branch network. Provides the same consumer and small-business banking products as Citizens Bank of Winfield and represents the dominant competitive incumbent in the bank's five-county service area.
- Cadence Bank: Southeast and Texas regional bank offering commercial, consumer, and small-business banking. Comparable product breadth and overlapping Alabama service territory, but operates at significantly larger scale.
- ServisFirst Bancshares: Alabama-headquartered regional bank serving consumers and businesses across the Southeast. Comparable as a peer for Citizens Bank of Winfield given overlapping Alabama geography, full-service commercial banking model, and similar deposit/lending products, but materially larger scale.
Direct peers
- FirstBank (Alabama): Alabama-based community bank offering personal and business checking, savings, lending, and digital banking services. Directly comparable to Citizens Bank of Winfield as a same-state community bank with similar product breadth and customer segments.
- Progress Bank and Trust: Alabama community bank with branches in northern Alabama. Comparable community-bank model serving similar rural/small-market demographics with personal and business banking products.
- SouthPoint Bank: Alabama-based community bank serving consumers and small businesses with deposit and lending products. Comparable operating model and customer segments to Citizens Bank of Winfield.
- Oakworth Capital Bank: Alabama-headquartered community bank offering personal and business banking, lending, and wealth services. Comparable as an Alabama community bank peer with similar product breadth and customer focus.
- Bryant Bank: Alabama community bank headquartered in Tuscaloosa with branches across central/north Alabama. Comparable product mix (checking, savings, lending, digital banking) and similar community-bank positioning to Citizens Bank of Winfield.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Citizens Bank of Winfield social profiles
Digital presenceThe Citizens Bank of Winfield compliance and trust
Trust signalCompliance5 records
The Citizens Bank of Winfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Citizens Bank of Winfield leadership team
Management profileNumber of profiles
Profiles6 records
The Citizens Bank of Winfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Citizens Bank of Winfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Citizens Bank of Winfield
What does The Citizens Bank of Winfield do?
The Citizens Bank of Winfield is a community bank offering personal and business deposit accounts (checking, savings, certificates of deposit, IRAs) and a full range of lending products (personal, business, automobile, mobile home, mortgage, and construction loans). Services are delivered through a single branch in Winfield, Alabama with drive-up, 24-hour ATM, and digital channels including the Apiture-powered Internet Banking platform, CBW Mobile App, mobile check deposit, text banking, telephone banking, and Mastercard debit cards.
Is The Citizens Bank of Winfield a public or private company?
The Citizens Bank of Winfield is a private company. It is classified as family owned and is currently operating.
When was The Citizens Bank of Winfield founded?
The Citizens Bank of Winfield was founded in 1920. It employs 1 to 10 people.
Where is The Citizens Bank of Winfield based?
The Citizens Bank of Winfield is headquartered in Winfield, United States, in the North America region.
How does The Citizens Bank of Winfield make money?
Seven revenue lines are on record. Interest Income from Lending is the primary driver. The others are monthly Service Charges, business Account Fees, bill Payment Fee, loan Payment Convenience Fees, debit Card Annual Fee and ATM Withdrawal Fees.
Who are The Citizens Bank of Winfield's main competitors?
Broad incumbents on record are Renasant Corporation, Trustmark Corporation, Regions Financial, Cadence Bank and ServisFirst Bancshares. Direct peers are FirstBank (Alabama), Progress Bank and Trust, SouthPoint Bank, Oakworth Capital Bank and Bryant Bank.
Does The Citizens Bank of Winfield have an API?
No public API is recorded for The Citizens Bank of Winfield.
What industry is The Citizens Bank of Winfield in?
The Citizens Bank of Winfield's product category is Retail/Community Banking. Its primary akta.pro industry code is FSABAEAG, Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 522110 and its SIC code is 6021.