The Citizens Bank of Winfield

What The Citizens Bank of Winfield does

The Citizens Bank of Winfield is a privately held community bank founded in May 1920 in Winfield, Alabama, serving a five-county service area across Marion, Walker, Winston, Lamar, and Fayette counties with over $250 million in total assets. The bank operates a single physical branch at 236 Bankhead Hwy offering lobby, drive-up, and 24-hour ATM access, complemented by a digital banking stack built on the Apiture platform that provides native iOS and Android apps (CBW Mobile), an online banking portal, two-way SMS text banking, and AccountLink telephone banking. Its product set spans tiered personal checking (Citizens Connection, Fabulous 55, Student, NOW, Super NOW, Money Market, Prestige), personal savings (standard, student, Christmas Club), CDs (7-day to 5-year terms) and IRAs, plus a parallel set of business checking, NOW, money market, and savings accounts; lending covers personal, business, automobile, mobile home, mortgage, and construction loans. The bank's distribution model is relationship-driven, anchored by "Hometown Lenders" and complemented by Mastercard-branded debit cards (with digital wallet tokenization via Apple Pay, Google Pay, Samsung Pay), the MyCardRules card-controls app, BillerPayments loan/deposit portal, instant-issue debit cards, safe deposit boxes, notary services, medallion stamps, and direct deposit.

The Citizens Bank of Winfield generates revenue primarily through net interest income on its loan portfolio and earning assets, supplemented by recurring monthly service charges on deposit accounts ($5–$15 for personal, $10–$15 for business), tiered minimum-balance waivers on premium products, BillPay fees ($6.95/month unless waived), debit card annual fees, and per-transaction convenience fees on loan payments ($8 web, $12 phone/in-person). Its go-to-market is direct-to-consumer via the cbwinfield.com website, App Store/Google Play presence, community outreach, and referrals generated by its lending officers. The bank is led by Chris H. Carothers (President, CEO, Chairman of the Board) under multi-generational Carothers family stewardship that traces back to founder A. M. Grimsley (1920) and subsequent Hill and Carothers leadership transitions in 1935, 1959, 1979, 1990, and 2010. Core compliance and trust signals include FDIC insurance, NMLS #440405, GLBA-aligned privacy controls, and tokenized card security.

Name

The Citizens Bank of Winfield

Legal name

The Citizens Bank of Winfield

Website

https://cbwinfield.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

The Citizens Bank of Winfield is a privately held, family-led community bank founded in 1920 in Winfield, Alabama, serving individuals and small businesses across a five-county region with deposit accounts, consumer and commercial lending, and digital banking channels built on the Apiture platform.

Ownership category

akta.pro rank

Product category

Retail/Community Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

akta.pro secondary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Community banking
• Consumer lending
• Deposit accounts
• Small business banking

Headquarters

HQ city

Winfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: The bank generates revenue through interest earned on various loan products including personal loans, business loans, automobile loans, mobile home loans, mortgage loans, and construction loans.
2. Monthly Service Charges: Various checking and savings accounts generate monthly service charges when minimum balance requirements are not met, ranging from $5 to $15 depending on account type.
3. Business Account Fees: Business checking, NOW accounts, and money market accounts charge monthly service fees ranging from $10 to $15 when minimum balances fall below requirements.
4. Bill Payment Fee: Bill Pay service incurs a $6.95 monthly fee unless 3 bills or more are paid each month.
5. Loan Payment Convenience Fees: Convenience fees of $8.00 for debit card payments via website and $12.00 for debit card payments by phone or in person.
6. Debit Card Annual Fee: Business Mastercard debit card has no fee the first year and $12 annually thereafter.
7. ATM Withdrawal Fees: No transaction charges for Citizens Bank Mastercard debit card at bank ATMs; fees may apply for other ATMs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Citizens Bank of Winfield is a community bank offering personal and business deposit accounts (checking, savings, certificates of deposit, IRAs) and a full range of lending products (personal, business, automobile, mobile home, mortgage, and construction loans). Services are delivered through a single branch in Winfield, Alabama with drive-up, 24-hour ATM, and digital channels including the Apiture-powered Internet Banking platform, CBW Mobile App, mobile check deposit, text banking, telephone banking, and Mastercard debit cards.

Product overview

The Citizens Bank of Winfield offers a unified banking platform combining traditional personal and business deposit products with digital banking channels. The core offering consists of personal checking (with multiple account tiers including Citizens Connection Checking, Fabulous 55 for seniors, and Student Checking), personal savings (including Student Savings and Christmas Club), CDs and IRAs, business checking and savings accounts, and lending services (personal, business, auto, mobile home, mortgage, and construction loans). These are supported by digital banking modules including Internet Banking, the CBW Mobile App, Mobile Check Deposit, Text Banking, and AccountLink telephone banking. Additional services include debit cards (with Instant Issue capability), the MyCardRules card control app, BillPay, E-Statements, Notify Me Alerts, Safe Deposit Boxes, Direct Deposit, Notary Service, Medallion Stamp, and a Fraud and Security Center. The bank also offers digital wallet integration with Apple Pay, Google Pay, and Samsung Pay, and supports Quicken and Microsoft Money data exports.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts
• Personal Savings Accounts
• Certificates of Deposit (CDs)
• Individual Retirement Accounts (IRAs)
• Business Checking Accounts
• Business Savings Account
• Lending Services

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ApiturecoreTechnology or IntegrationApiture provides the online and mobile banking platform powering The Citizens Bank of Winfield's digital banking services including internet banking, mobile apps, and account access.
• MastercardcoreTechnology or IntegrationMastercard provides the debit card network for Citizens Bank debit cards, offering worldwide acceptance, Zero Liability protection, and digital wallet tokenization services.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Renasant Corporation: Southeast regional bank with significant Alabama presence offering full-service consumer and commercial banking. Comparable product set but materially larger scale; competes for the same Alabama deposit and lending customers as Citizens Bank of Winfield.
• Trustmark Corporation: Mississippi-headquartered regional bank with Alabama branches offering consumer and commercial banking. Comparable full-service bank model operating across the same Southeast region, but at materially larger scale.
• Regions Financial: Large Southeast regional bank with extensive Alabama branch network. Provides the same consumer and small-business banking products as Citizens Bank of Winfield and represents the dominant competitive incumbent in the bank's five-county service area.
• Cadence Bank: Southeast and Texas regional bank offering commercial, consumer, and small-business banking. Comparable product breadth and overlapping Alabama service territory, but operates at significantly larger scale.
• ServisFirst Bancshares: Alabama-headquartered regional bank serving consumers and businesses across the Southeast. Comparable as a peer for Citizens Bank of Winfield given overlapping Alabama geography, full-service commercial banking model, and similar deposit/lending products, but materially larger scale.

Direct peers

• FirstBank (Alabama): Alabama-based community bank offering personal and business checking, savings, lending, and digital banking services. Directly comparable to Citizens Bank of Winfield as a same-state community bank with similar product breadth and customer segments.
• Progress Bank and Trust: Alabama community bank with branches in northern Alabama. Comparable community-bank model serving similar rural/small-market demographics with personal and business banking products.
• SouthPoint Bank: Alabama-based community bank serving consumers and small businesses with deposit and lending products. Comparable operating model and customer segments to Citizens Bank of Winfield.
• Oakworth Capital Bank: Alabama-headquartered community bank offering personal and business banking, lending, and wealth services. Comparable as an Alabama community bank peer with similar product breadth and customer focus.
• Bryant Bank: Alabama community bank headquartered in Tuscaloosa with branches across central/north Alabama. Comparable product mix (checking, savings, lending, digital banking) and similar community-bank positioning to Citizens Bank of Winfield.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/citizens-bank-of-winfield

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Citizens Bank of Winfield