DS Insurance

What DS Insurance does

DS Insurance (DS SEGUROS) is a multi-brand insurance intermediary and credit intermediary operating exclusively in Portugal. The brand is owned by Decisões e Soluções – Intermediários de Crédito, Lda (NIPC 506742199), a subsidiary controlled by the privately held Decisões e Soluções Holding, Lda, and is part of Grupo DECISÕES E SOLUÇÕES, founded in 2003. DS SEGUROS entered insurance mediation in January 2016 under the ASF-registered category of "Agente de Seguros" (n.º 409311648/3, authorized for Vida and Não Vida branches) and also operates as a Linked Credit Intermediary registered with Banco de Portugal (n.º 0000926). The company is registered as a national trademark ("DS SEGUROS – Grupo DS", n.º 650438) and is GDPR/RGPD-compliant via a designated DPO.

DS SEGUROS distributes insurance products through a physical network of over 100 branded agencies covering every district of mainland Portugal as well as Madeira and the Azores. Customers access the company via face-to-face advisory in these agencies, online simulator tools, and free portfolio-review requests that route leads to specialists. The brokerage is multi-carrier: it is signed with virtually the full set of Portuguese insurers — Fidelidade, Generali Tranquilidade, Zurich, Mapfre, Allianz, Victoria, Caravela, April, Real Vida, MetLife, Asisa, Prevoir, Saúde Prime, Una Seguros, and Hiscox — which lets the firm compare and place business across providers on behalf of the customer rather than underwrite risk itself. As a broker, DS SEGUROS cannot conclude contracts in the insurer's name or collect premiums; it is remunerated through commissions paid by the insurance companies, with agents receiving up to ~85% of the customer's premium.

Revenue is therefore commission-based and recurring on policy renewals; no fees are charged directly to end customers (per DL 81-C/2017 disclosure). The offering spans auto (Seguro Automóvel), health (Seguro de Saúde), life (Seguro de Vida, including for mortgage-linked credit life), home multi-risk (Multirriscos Habitação), capitalization and PPR pension plans, personal accident, workers' compensation (Acidentes de Trabalho), commercial multi-risk (Multirriscos Comercial), and legal protection (Proteção Jurídica) insurance. The same firm is authorized to intermediate housing and consumer credit with seven partner banks (Santander Totta, BPI, Novo Banco, Bankinter, Unicre, Montepio Crédito, BNP Paribas Personal Finance). Founder Paulo Abrantes leads Grupo DECISÕES E SOLUÇÕES, with a National Coordinating Director and a layer of Regional Coordinators managing the agency's geographic roll-up. The technology stack is conventional web tooling — no proprietary algorithm, API, mobile app, AI/ML capability, or data platform is disclosed.

Name

DS Insurance

Legal name

Decisões e Soluções – Intermediários de Crédito, Lda

Website

https://dsseguros.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

DS Insurance (DS SEGUROS) is a Portuguese multi-brand insurance and credit intermediary that distributes auto, health, life, home, commercial, and legal-protection policies through a network of more than 100 branded agencies serving individual consumers and SMBs across Portugal, earning commission-based revenue from partner insurers.

Ownership category

akta.pro rank

Headquarters

HQ city

Praia Da Granja

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediation / Commission Income: DS SEGUROS earns revenue by acting as an intermediary between insurance companies and end customers (individuals and businesses). The company receives commissions from insurance providers for each policy placed and renewed. Commissions for agents can reach up to 85% of the customer's insurance premium. DS SEGUROS does not charge fees directly to customers — the client has no honorarium to pay (per regulatory disclosure). Revenue is therefore commission-based, recurring on policy renewals and new policy placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

DS SEGUROS is a multi-brand insurance intermediary (Agente de Seguros) operating a franchise network of over 100 physical agencies across Portugal. The company places and renews insurance policies on behalf of nearly all major insurers operating in Portugal, earning commissions from those insurers rather than charging fees to customers. It offers motor, health, life, home, commercial multi-risk, personal accident, workers' compensation, legal protection, capitalization/PPR, and pet insurance, with free portfolio reviews claiming up to 60% savings for clients.

Product overview

DS SEGUROS is a multi-brand insurance broker operating as part of the Grupo Decisões e Soluções, offering a comprehensive portfolio of insurance products through a network of over 100 agencies across Portugal. The company's core offering centers on insurance mediation services, providing customers with access to multiple insurance providers through a single point of contact. The product portfolio includes motor insurance (Seguro Automóvel), health insurance (Seguro de Saúde), life insurance (Seguro de Vida), home multi-risk insurance (Seguro Multirriscos Habitação), capitalization and pension products (Seguro Capitalização e PPR), personal accident insurance (Seguro Acidentes Pessoais), work accident insurance (Seguro Acidentes de Trabalho), commercial multi-risk insurance (Seguro Multirriscos Comercial), and legal protection insurance (Seguro Proteção Jurídica). Supporting services include an online simulator for quote comparison and free portfolio analysis that can identify savings opportunities of up to 60%. DS SEGUROS works with major insurance providers including Generali Tranquilidade, Zurich, Mapfre, Allianz, Victoria, Fidelidade, Caravela, April, Real Vida, MetLife, Asisa, Prevoir, Saúde Prime, Una Seguros, and Hiscox.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Automóvel (Motor Insurance) Mandatory and optional automobile insurance covering third-party liability, own damage, assistance, theft, fire, natural phenomena, windscreen protection, and vehicle replacement; placed through DS SEGUROS's multi-brand intermediary network for individual and business customers.
• Seguro de Saúde (Health Insurance) Private health insurance covering medical consultations, diagnostic exams, hospital stays, surgeries, and in some cases mental health treatments and physiotherapy, with access to a network of partner hospitals and clinics.
• Seguro de Vida (Life Insurance) Life insurance providing protection in case of death or disability, often required by banks for mortgage loans, with options for Absolute and Definitive Disability (IAD) or Total and Permanent Disability (ITP) coverage.
• Seguro Multirriscos Habitação (Home Multi-Risk Insurance) Multi-risk home insurance covering structural damage from fires, water damage, theft, natural phenomena, and earthquakes, with optional contents (recheio) coverage for furniture and personal belongings.
• Seguro Capitalização e PPR (Capitalization and Pension Plan Insurance) Capitalization and PPR (pension plan) insurance combining savings and investment features with life insurance elements.
• Seguro Acidentes Pessoais (Personal Accident Insurance) Personal accident insurance covering unexpected daily accidents resulting in physical or mental damage, injuries, disability, or death, including treatment or funeral expenses.
• Seguro Acidentes de Trabalho (Workers' Compensation Insurance) Work accident insurance providing mandatory coverage for employees injured in workplace incidents.
• Seguro Multirriscos Comercial (Commercial Multi-Risk Insurance) Commercial multi-risk insurance protecting businesses against property damage, liability, and operational risks.
• Seguro Proteção Jurídica (Legal Protection Insurance) Legal protection insurance helping cover costs related to legal disputes, including labor disputes and consumer rights issues.
• Simulador (Online Insurance Simulator) Online insurance simulator allowing customers to compare quotes and calculate potential savings across multiple insurance types and providers.
• Análise Carteira Seguros (Insurance Portfolio Review Service) Free insurance portfolio review service where DS SEGUROS specialists analyze existing policies and propose more advantageous conditions, claiming potential savings of up to 60%.
• Crédito Intermediation (Credit Intermediation Services) Credit intermediation services for housing credit and consumer credit, with DS SEGUROS acting as a Linked Credit Intermediary registered with Banco de Portugal, working with linked credit institutions including Santander Totta, BPI, Novo Banco, Bankinter, Unicre, Montepio Crédito, and BNP Paribas Personal Finance.

Quantifiable outcome

• Customers can save up to 60% on their insurance portfolio through policy review and renegotiation
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• Associação Sara CarreiraminorOthers · 24 February 2023DS SEGUROS (through Grupo DECISÕES E SOLUÇÕES) became one of the main patrons of Associação Sara Carreira in February 2023, signing a collaboration protocol and making a donation of €100,000 to support children and young people from underprivileged backgrounds with their education and future prospects.
• Generali TranquilidadecoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS. The company works with nearly all insurers operating in Portugal, bringing multi-brand comparison and placement services to customers.
• ZurichcoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing life and non-life insurance products through the DS SEGUROS intermediary network.
• MapfrecoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing motor, health, home and other insurance products through the DS SEGUROS intermediary network.
• AllianzcoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing life and non-life insurance products through the DS SEGUROS intermediary network.
• Victoria (Seguros Victoria)coreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing various insurance products through the DS SEGUROS intermediary network.
• FidelidadecoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing life and non-life insurance products through the DS SEGUROS intermediary network.
• CaravelacoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing insurance products through the DS SEGUROS intermediary network.
• AprilcoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, including for international travel insurance products.
• Real VidacoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing life and health insurance products.
• MetLifecoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing life and related insurance products.
• AsisacoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing health insurance products.
• PrevoircoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing insurance products through the DS SEGUROS intermediary network.
• Saúde PrimecoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing health insurance products.
• Una SegurosChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing various insurance products through the DS SEGUROS intermediary network.
• HiscoxcoreChannel Partner/ Reseller/ DistributorOne of the insurance company partners of DS SEGUROS, providing specialty and commercial insurance products through the DS SEGUROS intermediary network.
• Banco Santander Totta, S.A.minorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal. DS SEGUROS is authorized to provide credit intermediation services (consultancy and intermediation) for housing credit and consumer credit with this institution.
• Banco BPI, S.A.minorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal. DS SEGUROS provides credit intermediation services with this institution.
• Novo Banco, S.A.minorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal.
• Bankinter, S.A. – Sucursal em PortugalminorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal.
• Unicre – Instituição Financeira de Crédito, S.A.minorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal.
• Montepio Crédito – Instituição Financeira de Crédito, S.A.minorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal.
• BNP Paribas Personal Finance, S.A. – Sucursal em PortugalminorChannel Partner/ Reseller/ DistributorOne of the credit institution partners linked to DS SEGUROS as a Credit Intermediary registered with Banco de Portugal.

Scale indicators18 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• MAPFRE Portugal: MAPFRE is a major Spanish-headquartered global insurance carrier with a substantial Portuguese operation offering multi-line products through direct and broker channels. A key DS SEGUROS partner that also competes via own distribution, comparable as a broad incumbent.
• Fidelidade: Fidelidade is Portugal's largest insurance carrier (life, non-life, and health) with an extensive own-agency distribution network. Comparable as a broad incumbent with overlapping distribution in Portugal — also a competitor and counterpart to DS SEGUROS's intermediation model.
• Generali Tranquilidade: Generali Tranquilidade is one of Portugal's leading insurance carriers offering life and non-life products, part of the global Generali Group. Listed as a core DS SEGUROS partner while also operating own distribution channels, making it a broad incumbent peer.
• Zurich Portugal: Zurich is a major global insurance carrier with operations in Portugal offering life and non-life products through multi-channel distribution. Listed as a core DS SEGUROS partner while also maintaining own distribution, comparable as a broad incumbent in the Portuguese market.

Direct peers

• MDS Group: MDS Group is the largest insurance and reinsurance broker in Portugal, offering multi-line intermediation across life, non-life, and health insurance for both corporate and individual clients. Directly comparable to DS SEGUROS as a multi-line intermediary serving the Portuguese market.
• Howden Portugal: Howden is a fast-growing international insurance broker with a growing Portuguese footprint, offering multi-line intermediation across retail, commercial, and specialty lines. Directly comparable to DS SEGUROS as an insurance intermediary competing in the Portuguese market.
• Aon Portugal: Aon is a global insurance brokerage and advisory firm with a substantial Portuguese presence serving corporate and mid-market clients with multi-line risk and insurance solutions. Directly comparable to DS SEGUROS as a multi-line insurance intermediary in Portugal, though skewed more toward B2B.
• Willis Towers Watson Portugal: WTW is a global insurance, risk management, and advisory firm operating in Portugal with broking and intermediary services across multiple lines. Comparable to DS SEGUROS as a multi-line insurance intermediary in the Portuguese market.
• Marsh Portugal: Marsh is one of the world's largest insurance brokers with significant Portuguese operations focused on corporate risk management and insurance placement. Directly comparable to DS SEGUROS as an insurance intermediary operating in Portugal, primarily on the B2B side.

Emerging players

• AdvanceCare: AdvanceCare is a Portuguese healthcare management and insurance services company specializing in health insurance administration, provider networks, and managed care. Connected to DS SEGUROS's health insurance offering (via partners like Saúde Prime) and comparable as an emerging/niche player in Portuguese health insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClS0ZLgcOJSNqpxmT1hubFA
• Facebookfacebook.com/DSSEGUROSPORTUGAL
• LinkedInlinkedin.com/company/ds-seguros
• Instagraminstagram.com/seguros.ds/?hl=pt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DS Insurance