Associação Sara Carreira

What Associação Sara Carreira does

Associação Sara Carreira is a Portuguese private non-profit social solidarity association founded in May 2021 in memory of Sara Carreira, a young Portuguese singer. Headquartered in Charneca da Caparica, Setúbal, the organization operates with a lean team of 8 employees and is governed by a board that includes the Carreira family (Tony, David, Mickael Carreira) along with Fernanda Antunes as President and Anabela Fonseca as Executive Director. Its core mission is to award educational scholarships (the Sara Carreira Scholarships) to talented children and young people aged 12-21 facing socio-economic hardship in Portugal, pairing each recipient with a mentor (padrinho/madrinha) and providing year-round multidisciplinary support. The association acquired Portuguese Public Utility Status (Utilidade Pública) in December 2022 under Dispatch 14803/2022 for a ten-year term, conferring tax-deductibility on donations.

Name

Associação Sara Carreira

Legal name

Associação Sara Carreira

Website

https://saracarreira.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação Sara Carreira is a Portuguese non-profit founded in 2021 that awards educational scholarships and mentorship to underprivileged youth aged 12-21, funded primarily through the annual televised Gala dos Sonhos, corporate patrons, and recurring donations.

Ownership category

akta.pro rank

Product category

Youth Education Charity / Social Solidarity Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industries

Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM), Fundraising & Annual Giving (EDALAOAB)

Keywords

• Educational scholarships
• Youth social solidarity
• Charity fundraising events
• Nonprofit association
• Donation programs

Headquarters

HQ city

Charneca da Caparica

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: Individual and corporate donations received through the website donation portal, event ticket sales, and direct bank transfers. IBAN provided for direct donations. Tax-deductible donations for Portuguese taxpayers with NIF required.
2. Merchandise Sales: Sale of branded merchandise through the online shop (essebysaracarreira.com) including the Éssê by Sara Carreira brand products.
3. Album Sales - A Minha História: Sale of Sara Carreira's album 'A Minha História' through Fnac stores and digital platforms. All royalties revert to the Association.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Associação Sara Carreira awards educational scholarships (Bolsa de Estudo Sara Carreira) to talented children and young people aged 12-21 in Portugal facing socio-economic hardship, pairing each recipient with a mentor (padrinho/madrinha). The scholarship program is funded primarily through individual and corporate donations collected via the website donation portal, the annual televised Gala dos Sonhos fundraising gala, solidarity event tickets, branded merchandise sales (Éssê by Sara Carreira), and royalties from Sara Carreira's music catalog.

Product overview

Associação Sara Carreira is a non-profit social solidarity association founded in May 2021 in memory of Sara Carreira. The organization's core offering is the Sara Carreira Scholarship program, which provides educational support to talented youth aged 12-21 facing financial hardship in Portugal. This is complemented by the annual Gala dos Sonhos fundraising event. The association also operates merchandise (Éssê by Sara Carreira) and music releases ('Leva-me a Viajar' anthem and 'A Minha História' album) as fundraising channels, with all royalties supporting scholarship recipients. The organization acquired Public Utility status in December 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Éssê by Sara Carreira: Merchandise brand created by Sara Carreira in 2020.
• Gala dos Sonhos
• Sementes do Futuro

Products and services

• Sara Carreira Scholarship (Bolsa de Estudo Sara Carreira) Educational scholarship program supporting talented children and young people aged 12-21 from socio-economically disadvantaged backgrounds in Portugal. Each recipient receives tailored financial support and is assigned a mentor (padrinho/madrinha) who provides guidance throughout their educational journey.
• Gala dos Sonhos (Gala of Dreams) Annual televised fundraising gala event honoring Sara Carreira's legacy while raising funds for the scholarship program. Features performances by national artists, the Carreira family, and scholarship holders. Held at major venues (Centro Cultural de Belém, Sagres Campo Pequeno) and broadcast on SIC and TVI.
• Éssê by Sara Carreira Merchandise Branded merchandise store created by Sara Carreira in 2020 and continued by the association, selling products through the online storefront at essebysaracarreira.com.
• Leva-me a Viajar (Association Anthem) The association's anthem, originally recorded by Sara Carreira and later re-recorded with multiple Portuguese artists. All royalties revert to the association to support its mission.
• A Minha História Album Album of Sara Carreira's original songs released by the association, including tracks from her EP 'Metade' plus re-recordings featuring other artists. All royalties fund the association's operations.

Quantifiable outcome

• €303,465.54 raised at inaugural Gala dos Sonhos with 1.5M+ TV viewers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and supporting.

• Missão ContinenteflagshipStrategic or Co-development Partner · 15 July 2021Major patron providing long-term support for scholarships and social initiatives. Missão Continente has deep roots in supporting vulnerable populations and shares the association's commitment to education and youth development.
• Altice PortugalflagshipStrategic or Co-development Partner · 15 July 2021Corporate patron providing funding and communications support for the association's mission and events.
• Banco SantanderflagshipStrategic or Co-development Partner · 15 July 2021Patron providing scholarships including socio-economic support grants for students 16+ and international mobility grants for Latin American university experiences. Also promotes employment initiatives for beneficiaries.
• SICflagshipStrategic or Co-development Partner · 15 July 2021Major television patron providing media broadcasting for Gala dos Sonhos and Sementes do Futuro scholarship presentations, reaching over 1.5 million viewers.
• Grupo DScoreStrategic or Co-development PartnerDecision Solutions Group supporting the association's mission. Paulo Abrantes, General Director, emphasizes empowering people through education rather than charity.
• TVIcoreGTM or Marketing PartnerTelevision partner broadcasting the 4th edition of Gala dos Sonhos in 2024, produced by Fremantle.
• Pricewaterhousecoopers (PwC)supportingImplementation/ SI/ Consulting PartnerProfessional services partner providing auditing and financial oversight as the association's statutory auditor.
• Cap SudsupportingStrategic or Co-development PartnerSponsor partner supporting the association's initiatives.
• FremantlesupportingStrategic or Co-development PartnerProduction company producing the Gala dos Sonhos event.
• Casa Ermelinda FreitassupportingStrategic or Co-development PartnerVenue partner hosting the #SOMOS1 annual gathering event for family, friends, patrons, and scholarship holders.
• FidelidadesupportingStrategic or Co-development PartnerInsurance company partner listed on the association's partners page.
• NiusupportingStrategic or Co-development PartnerTechnology/communication partner supporting the association.
• Sheraton Lisboa Hotel & SpasupportingStrategic or Co-development PartnerHotel partner providing venue support for events.
• DellsupportingStrategic or Co-development PartnerTechnology partner providing equipment support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundação José Berardo: Portuguese private foundation established by entrepreneur José Berardo, funding education, health, and social programs. Comparable as a Portuguese grantmaking foundation supporting educational scholarships and youth development.
• Fundação Champalimaud: Major Portuguese foundation focused on medical research and social causes, with programs supporting disadvantaged populations. Comparable as a high-profile, donor-supported Portuguese foundation though operating primarily in health rather than education.
• Scholarship America: US-based scholarship management nonprofit administering corporate and foundation scholarship funds at scale. Comparable as an organization that administers scholarships with mentor pairing and corporate sponsor partnerships, though at significantly larger scale.
• Fundação Calouste Gulbenkian: Portugal's largest grantmaking foundation with a major endowment, funding education, arts, and social welfare. Comparable as a Portuguese grantmaking foundation supporting educational and social causes, but operates at vastly larger scale and scope.

Direct peers

• Make-A-Wish Portugal: Portuguese affiliate of Make-A-Wish International, granting wishes to children with critical illnesses. Comparable as a Portugal-based, donation-driven, celebrity-amplified charity supporting individual children with named beneficiary programs.
• Fundação EDP: Corporate-affiliated Portuguese foundation funding education, arts, and social inclusion programs. Comparable in the way Banco Santander partners with Associação Sara Carreira — combining corporate social responsibility with educational grantmaking in Portugal.
• Missão Continente (Continente): Corporate social responsibility arm of MC retail group, supporting vulnerable populations and education. As a flagship patron of Associação Sara Carreira, it operates in the same charitable space with overlapping beneficiary populations.
• Fundação Luso-Americana para o Desenvolvimento (FLAD): Portuguese foundation funding scholarships, educational programs, and youth development, including Latin America mobility grants. Most directly comparable as a Portugal-based scholarship-granting foundation with similar geographic mobility programs.
• Banco Santander Foundation (Universia / Becas Santander): Already a partner of Associação Sara Carreira, this foundation runs scholarship and educational mobility programs across Iberia and Latin America. Comparable as a scholarship-granting foundation using corporate capital, including for socio-economic grants and international mobility.

Regional players

• Fundação Infantil Ronald McDonald: International pediatric charity foundation supporting families of sick children, with a Portuguese affiliate. Comparable in operating as a celebrity/corporate-backed charity running donor events and ambassador programs supporting vulnerable children and youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRyegT6gBm8qT9RY8EJ67jw
• LinkedInlinkedin.com/company/associacao-sara-carreira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Sara Carreira