What Club Atlético Lanús does

Club Atlético Lanús is a member-owned Argentine multi-sport association headquartered in Lanús, Buenos Aires Province, founded in 1915 and known as 'Los Granates' ('Los Granates'). It operates professional teams in football (men's first team, reserve, women's, and youth divisions from infantiles through juveniles) and men's and women's basketball, alongside a broad amateur portfolio spanning athletics, handball, hockey, volleyball, judo, tennis, swimming, taekwondo, yoga, gym, and other disciplines. The men's football team competes in the Argentine Primera División and in CONMEBOL tournaments (Copa Libertadores, Copa Sudamericana, Recopa Sudamericana), winning the Copa Sudamericana in 2025 and the Recopa Sudamericana in 2026; the men's basketball team won the Liga Argentina 2025/26 championship and was promoted back to the Liga Nacional de Básquetbol after 10 years in the second tier.

Core assets and 'products' beyond playing squads include the Estadio Ciudad de Lanús stadium complex, the Tienda Granate e-commerce and physical merchandise stores, an educational complex (Complexo Educativo), and the Museo Granate heritage museum. Revenue is generated across five streams: matchday ticket sales (with tiered socio/non-socio pricing and season abonado subscriptions managed through Boletería VIP), recurring membership/socio fees, broadcasting and licensing rights from Argentine and CONMEBOL competitions, merchandise sales, and player-transfer fees from the youth-development system. Distribution is increasingly multi-channel: physical box office, an official digital ticketing platform, Tienda Granate online and on-site retail, and a club-operated YouTube broadcast channel for local matches active since 2023. Commercial partners include Umbro (technical kit), Mapei, Coca-Cola, Sancor Seguros, Ciudad Moto (Chevrolet), Pinturas Andina, and Grupo A2. The club is governed by President Nicolás Russo and Vice President Alejandro Marón, with head coach Mauricio Pellegrino leading the men's first team. The organization is a private member association (not publicly traded), employing 501–1,000 people, and does not publicly disclose revenue figures.

Name

Club Atlético Lanús

Legal name

Club Atlético Lanús

Website

https://clublanus.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Club Atlético Lanús is a member-owned Argentine multi-sport association founded in 1915, operating professional football (Argentine Primera División, CONMEBOL tournaments) and basketball alongside amateur sports, serving socios, match attendees, and broadcast/digital audiences through ticketing, membership, merchandise, and player-transfer revenue streams.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Sports membership programs
• Basketball league operations
• Amateur sports programs
• Fan merchandise sales

Headquarters

HQ city

Lanús

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Ticket sales from professional football matches at Estadio Ciudad de Lanús. Different pricing tiers for socios (members) and non-members, with categories including General, Platea, Central, and Norte/Sur sections.
2. Membership Fees: Annual and monthly membership fees from socios (club members) providing access to benefits, priority ticket purchasing, and discounted matchday entries.
3. Broadcasting Rights: Revenue from television and streaming broadcast rights for professional football matches in Argentine leagues and international competitions.
4. Merchandise Sales: Sale of official club merchandise through the Tienda Granate online store and physical retail locations at the stadium and headquarters.
5. Player Transfers: Revenue from transfer fees when professional players are sold to other clubs. Dylan Aquino renewal mentioned with 90 matches and 12 goals as club professional record.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Club Atlético Lanús operates a multi-sport association based in Lanús, Argentina, fielding professional men's and women's football teams, men's and women's basketball teams, and more than 20 amateur sports disciplines, while selling match tickets, socio memberships, official merchandise, and broadcasting rights. It also provides community services through its educational complex, heritage museum (Museo Granate), foundation, and benefit club for members.

Product overview

Club Atlético Lanús operates as a multi-sport club offering a comprehensive portfolio of sports programs and club services. The core offering includes professional football (masculine first team, reserve, and youth divisions), women's football, and basketball (men's and women's). Beyond the professional teams, the club provides amateur sports activities including athletics, handball, hockey, judo, swimming, tennis, volleyball, and fitness programs. Supporting services include an educational complex, museum, official merchandise store (Tienda Granate), and membership/ ticketing services. The club competes in Argentine professional leagues and international tournaments including Copa Libertadores and Copa Sudamericana.

Differentiator

Problem solved

Functional benefit

Products and services

• Tienda Granate Official merchandise store of Club Atlético Lanús selling club apparel, accessories, and fan merchandise online and at physical retail locations at the stadium and headquarters. Targeted at supporters, socios, and fans.
• Complexo Educativo Educational complex offering schooling and developmental programs for club members and the Lanús community.
• Museo Granate Club museum preserving the history and heritage of Club Atlético Lanús, showcasing trophies, memorabilia, and historical exhibits for fans and visitors.
• Programa de Socios (Membership Program) Recurring membership program ('socios') offering priority access to match tickets, discounted matchday entries, access to the Club de Beneficios benefits club, and community identification with the club.
• Professional Men's Football Team Men's first team football program competing in the Argentine Primera División and CONMEBOL tournaments (Copa Libertadores, Copa Sudamericana, Recopa Sudamericana). Targeted at football fans, socios, and broadcast viewers.
• Professional Men's Basketball Team Men's basketball program recently promoted to the Liga Nacional de Básquetbol following the 2025/26 Liga Argentina championship, providing competitive professional basketball entertainment for fans.

Quantifiable outcome

• Won Copa CONMEBOL Sudamericana 2025
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• MapeiminorOthersConstruction materials sponsor appearing in the sponsors section of the official website
• UmbrocoreOthersOfficial technical sponsor and kit supplier for Club Atlético Lanús, providing all match and training kits
• Ciudad Moto (Nuevo Chevrolet)minorOthersAutomotive partner and sponsor visible in the official website sponsors section
• Pinturas AndinaminorOthersPaint products sponsor appearing in the official website sponsors section
• Sancor SegurosminorOthersInsurance company sponsor visible in the sponsors section
• Coca-ColaminorOthersBeverage sponsor appearing in the official website sponsors section
• Grupo A2minorOthersSponsor partner visible in the official website sponsors section
• Escuela EDTminorStrategic or Co-development PartnerLanús and Escuela EDT signed a sports training agreement in March 2026 for youth player development
• Villarreal Houston AcademyminorStrategic or Co-development PartnerVillarreal Houston Academy players visited Argentina from October 11-17, 2025 for a soccer and cultural immersion program including training at Lanús facilities and visits to football landmarks

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Club Nacional de Football: Uruguayan multi-sport club with comparable CONMEBOL exposure and similar member-driven association structure; relevant as a South American peer of similar scale.
• Club Olimpia: Paraguayan multi-sport club with strong CONMEBOL pedigree; comparable scale and member-owned structure, and a recurring CONMEBOL opponent comparable in stature to Lanús.

Broad incumbents

• Racing Club: One of Argentina's 'Big Five' football clubs with substantially larger commercial scale; competes with Lanús in the Argentine league and CONMEBOL tournaments and represents the upper bound of comparable local peers.
• Club Atlético Independiente: Historic Argentine football club with comparable CONMEBOL pedigree (multiple Libertadores titles); broader commercial operations but directly competes with Lanús in domestic and continental play.

Direct peers

• Club Atlético Belgrano: Mid-tier Argentine football club with member-association governance and multi-sport operations; competes in the same domestic league tier and similar broadcast/membership economics.
• Estudiantes de La Plata: Argentine football club with Copa Libertadores pedigree, similar multi-sport structure, and comparable CONMEBOL participation profile to Lanús.
• Defensa y Justicia: Buenos Aires Province football club of similar mid-tier scale competing in the Argentine Primera División and recent CONMEBOL tournaments; comparable squad size and revenue profile.
• Club Atlético Banfield: Neighboring Buenos Aires Province football club of comparable scale and Argentine league tier; competes in similar domestic and CONMEBOL contexts and shares the southern Greater Buenos Aires supporter base.
• Club Atlético Vélez Sarsfield: Historic Buenos Aires football club competing in the Argentine Primera División and CONMEBOL tournaments, with multi-sport operations (basketball, etc.) similar to Lanús's structure.
• Club Atlético Tigre: Greater Buenos Aires football club competing at similar domestic tier with comparable supporter base size and CONMEBOL exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clublanus
• YouTubeyoutube.com/@clublanusoficial
• Facebookfacebook.com/clublanusoficial
• LinkedInlinkedin.com/company/clublanus
• Instagraminstagram.com/clublanusoficial
• TikToktiktok.com/@clublanusoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético Lanús