Stage One
Stage One Dance Studio is a privately-held dance instruction business operating a single 5,000-square-foot, four-studio facility in Downtown Brea, California, serving boys and girls ages 2 and up in Orange County with recreational and competitive dance classes, private lessons, and ancillary coaching services.
- Company typePrivate
- Founded1990
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stage One does
Stage One Dance Studio is a privately-held dance instruction business operating from a single 5,000-square-foot facility with four dance rooms at 330-H N. Brea Blvd in Downtown Brea, California. Founded in 1990 in Anaheim by co-founders and directors Robyn Melanson and Kara Fleming, the studio relocated to Fullerton in 1995 and then to its current Brea location in September 2017. The studio provides recreational and competitive dance instruction for boys and girls ages 2 and up across Tap, Ballet, Jazz, Hip Hop, Lyrical, Irish Dance, and Acrobatic disciplines, supplemented by private lessons, studio space rentals, team tryout coaching, pageant coaching, and an annual recital production.
The business is structured around a tiered monthly subscription pricing model (1-class series at $70/month through unlimited classes at $265/month) with discounted family plans, augmented by drop-in classes at $20, private lessons ranging from $40 to $105 per session, recital ticket sales at $25 per seat, and hourly/weekly/monthly studio space rentals. Revenue is generated on a direct-to-consumer basis with walk-in customers from the Orange County region, complemented by approved-vendor relationships with three charter schools (River Springs, Empire Springs, Sage Oak) that enable charter education funds to be applied toward tuition. The Company Dancers competition program is the studio's marquee offering, with teams competing regionally and nationally at Starbound, Act 1 Talent, Headliners, and Energy events, and earning Top Studio honors in early 2026.
The studio's technology footprint is minimal: it relies on Studio Pro Portal for customer account management and online payments (rolled out in 2026), Remind Texts for communication, and a website plus Facebook, Instagram, and Twitter channels for marketing. The studio holds no patents, has no AI/ML capabilities, has received no external institutional investment, and operates as a single-location small business with an estimated 11–50 employees serving a fragmented base of individual family customers in the Brea–Fullerton–Orange County area.
Stage One firmographics
Firmographics- Name
- Stage One
- Legal name
- Stage One Dance Studio
- Website
- https://stageonedancestudio.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stage One Dance Studio is a privately-held dance instruction business operating a single 5,000-square-foot, four-studio facility in Downtown Brea, California, serving boys and girls ages 2 and up in Orange County with recreational and competitive dance classes, private lessons, and ancillary coaching services.
- Ownership category
- akta.pro rank
Stage One industry classification
Industry- Product category
- Dance Instruction Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Floor, Staging & Platform Rentals (HSACAFAD), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Stage One is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Stage One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Tuition: Recurring monthly tuition payments for dance class enrollment. Students enroll in class series (1-9 classes per week) or unlimited classes. Family plans offer discounted rates for immediate family members.
- Drop-in Classes: Single class or drop-in fees at $20 per class for students who do not commit to monthly plans.
- Private Lessons: One-on-one, duet, or trio instruction sessions offered at various rates. Solo lessons at $40 (half hour) or $65 (one hour). Duet lessons at $70 (half hour) or $80 (one hour). Trio lessons at $90 (half hour) or $105 (one hour).
- Recital Ticket Sales: The studio sells tickets to annual recitals at $25 per seat per night, with two different shows offered.
- Studio Space Rentals: Four dance rooms available for rent during open hours. Space available hourly, weekly, or monthly depending on availability.
- Specialized Coaching Services: Team tryout coaching and pageant coaching offered as additional services with private instructors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Class Series - $70/month |
| Subscription | Monthly | 2 Class Series - $125/month |
| Subscription | Monthly | 3 Class Series - $150/month |
| Subscription | Monthly | 4 Class Series - $175/month |
| Subscription | Monthly | 5 Class Series - $190/month |
| Subscription | Monthly | 6 Class Series - $215/month |
| Subscription | Monthly | 7 Class Series - $225/month |
| Subscription | Monthly | 8 Class Series - $235/month |
| Subscription | Monthly | 9 Class Series - $245/month |
| Subscription | Monthly | Unlimited Classes - $265/month |
| Subscription | Monthly | Family Plan 1 Class - $65/month |
| Subscription | Monthly | Family Plan Unlimited - $255/month |
| Unit Pricing | Pay-as-you-go | Drop-in Single Class - $20 |
| Unit Pricing | Pay-as-you-go | Private Solo Lesson - $40 (30 min) / $65 (60 min) |
| Unit Pricing | Pay-as-you-go | Private Duet Lesson - $70 (30 min) / $80 (60 min) |
| Unit Pricing | Pay-as-you-go | Private Trio Lesson - $90 (30 min) / $105 (60 min) |
| Unit Pricing | Pay-as-you-go | Recital Tickets - $25/seat/night |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Stage One product offering
Product offeringCore offering
Stage One Dance Studio provides recreational and competitive dance instruction for boys and girls ages 2 and up, offering classes in Tap, Ballet, Jazz, Hip Hop, Lyrical, Irish Dance, and Acrobatic. The studio also runs Company Dancers competition teams that compete at regional and national events, offers private lessons, specialized coaching for cheer/song team tryouts and pageants, studio space rentals, and hosts an annual recital.
Product overview
Stage One Dance Studio offers a unified dance instruction service combining recreational and competitive programs for students ages 2 and up. The core offerings include group dance classes across multiple disciplines (Tap, Ballet, Jazz, Hip Hop, Lyrical, Irish Dance, Acrobatic), the Company Dancers competition team program, private lessons, and annual recital performances. Additional services include studio space rental, team tryout coaching, and pageant coaching. The studio operates from a 5,000-square-foot facility with four dance rooms, serving the Fullerton and Brea, California area.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Classes (Recreational and Competitive) Group dance instruction for boys and girls ages 2 and up, covering Tap, Ballet, Jazz, Hip Hop, Lyrical, Irish Dance, and Acrobatic styles. Classes are offered at multiple weekly frequencies (1-9 classes per week or unlimited) with monthly subscription pricing.
- Company Dancers (Competition Teams) Studio performing groups and competition teams formed for all ages and skill levels, participating in regional and national dance competitions including Starbound, Act 1 Talent, Headliners, Energy, KAR, Radix, Celebrity, Countdown, Star Systems, and Ultra. Placement is done via annual summer auditions or private lessons.
- Private Lessons One-on-one, duet, and trio dance instruction sessions. Solo lessons at $40 (30 min) or $65 (60 min); Duet lessons at $70 (30 min) or $80 (60 min); Trio lessons at $90 (30 min) or $105 (60 min). Primarily used for competition preparation.
- Studio Space Rental Rental of the studio's four dance rooms during open hours, available hourly, weekly, or monthly depending on availability, to external instructors, choreographers, or groups.
- Team Tryout Coaching Specialized preparation for junior high, high school, college, or professional cheer, dance, and song team tryouts, including stretch/turn technique, strength and conditioning, and tumbling (acro).
- Pageant Coaching One-on-one coaching for local or national pageants, delivered in partnership with Pageant Planet's #1 Pageant Coach in the country, Kari Volen. Covers interview skills, formal wear, public speaking, hair, make-up, and wardrobe.
- Annual Recital Annual recital productions showcasing all studio students, held at external venues (e.g., Anaheim Performing Center at Servite for 2026). Tickets sold at $25 per seat per night with two different shows offered.
Quantifiable outcome
- Received 'Best of Fullerton' award for 10 consecutive years
- +2 more outcomes
Companies that use Stage One
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Stage One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stage One partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- River Springs Charter SchoolminorStage One is an approved vendor for River Springs Charter School, allowing students to use charter school funding for dance instruction payments.
- Empire Springs Charter SchoolminorStage One is an approved vendor for Empire Springs Charter School, allowing students to use charter school funding for dance instruction payments.
- Sage Oak Charter SchoolsminorStage One is an approved vendor for Sage Oak Charter Schools, allowing students to use charter school funding for dance instruction payments.
- Anaheim Performing Center at ServiteminorVenue partner for the 2026 Stage One Recital. Located at 1952 W. La Palma Dr. Anaheim, CA 92801.
- Pageant Coaching & Designs (Kari Volen)minorPartnership with Pageant Planet's #1 Pageant Coach in the country, Kari Volen, to provide pageant coaching services including interview, formal wear, public speaking, hair, make-up, and wardrobe coaching.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Stage One competitors and assessment
Company assessmentDirect peers
- Maple Conservatory of Dance: Orange County-based dance training organization offering multi-genre instruction and performance opportunities. Closely comparable in size, geography, and recreational-plus-competitive program mix.
- Millennium Dance Complex: Large, multi-room dance studio in Los Angeles known for commercial/hip-hop training and competition prep. Operates with a similar multi-room physical facility, multiple instructors, and competition-focused programming serving a youth-to-adult demographic.
- City Ballet of Irvine: Orange County-based dance school offering classical and contemporary dance instruction across ages and levels. Directly comparable geographic and operational profile to Stage One, including recital productions and youth programming.
Regional players
- Los Angeles Ballet: Greater Los Angeles performing ballet company with associated training academy. Comparable mix of performance, instruction, and youth development in the SoCal market, though with a heavier classical repertoire.
- Southland Ballet Academy: Southern California ballet and dance training academy serving Orange County youth dancers. Comparable curriculum (ballet, contemporary, performance) and competitive-recital model in an overlapping geographic footprint.
- Debbie Allen Dance Academy: Los Angeles-based dance academy offering multi-discipline training for youth and adults with a strong performance and competition track. Comparable in mission (community-centered, multi-genre instruction) though larger scale.
Emerging players
- CLI Studios: Online dance instruction platform offering classes in hip-hop, contemporary, and ballet. Competes for student attention and enrollment with digital-first learning, a structural threat to brick-and-mortar studios.
- Steezy: Subscription-based online dance education platform. Targets the same youth and adult beginner-to-intermediate dancer demographic, offering an alternative delivery model that could erode Stage One's local enrollments over time.
Broad incumbents
- Arthur Murray International: Global dance studio franchise offering private and group lessons across a wide curriculum. Comparable business model (recurring lessons, multi-tier pricing, franchise replication) though oriented more toward adult social dancers.
- Fred Astaire Dance Studios: Largest franchised dance studio chain in the U.S., operating hundreds of locations. While more social/ballroom-focused than Stage One's youth competitive orientation, it shares the subscription-based group instruction model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Stage One social profiles
Digital presenceStage One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stage One leadership team
Management profileNumber of profiles
Profiles2 records
Stage One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stage One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stage One
What does Stage One do?
Stage One Dance Studio provides recreational and competitive dance instruction for boys and girls ages 2 and up, offering classes in Tap, Ballet, Jazz, Hip Hop, Lyrical, Irish Dance, and Acrobatic. The studio also runs Company Dancers competition teams that compete at regional and national events, offers private lessons, specialized coaching for cheer/song team tryouts and pageants, studio space rentals, and hosts an annual recital.
Is Stage One a public or private company?
Stage One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stage One founded?
Stage One was founded in 1990. It employs 11 to 50 people.
Where is Stage One based?
Stage One is headquartered in Brea, United States, in the North America region.
How does Stage One make money?
Six revenue lines are on record. Monthly Tuition is the primary driver. The others are drop-in Classes, private Lessons, recital Ticket Sales, studio Space Rentals and specialized Coaching Services.
Who are Stage One's main competitors?
Direct peers on record are Maple Conservatory of Dance, Millennium Dance Complex and City Ballet of Irvine. Regional players are Los Angeles Ballet, Southland Ballet Academy and Debbie Allen Dance Academy. Emerging players are CLI Studios and Steezy. Broad incumbents are Arthur Murray International and Fred Astaire Dance Studios.
Does Stage One have an API?
No public API is recorded for Stage One.
What industry is Stage One in?
Stage One's product category is Dance Instruction Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 61161 and its SIC code is 7990.