Caring for You Nursing Agency

What Caring for You Nursing Agency does

Caring for You Nursing Agency is an Australian, family-owned healthcare staffing platform founded in 2004 by Louise and Steve Thomson, operating from its head office in Hamilton, Queensland. The company supplies temporary, contract, and permanent nursing and care personnel — registered nurses, endorsed enrolled nurses, assistants in nursing, midwives, mental health clinicians, and support staff — to public health networks, private hospitals, aged care facilities, home care clients, and travel nursing assignments across Victoria, Queensland, New South Wales, South Australia, and Tasmania. Its service portfolio spans six product lines: Aged Care Staffing, Acute Care Staffing, Home Care, Travel/Short-Term Assignments, General Nursing & Corporate Health Services, and non-clinical Support Services. The company claims a 9,000+ active member workforce and is described in its own materials as Australia's largest family-owned and female-led nursing agency.

The technology stack is built around a two-sided platform: a Client Portal (c4uclients.entirehr.com.au) and the C4U Clients App (iOS and Android) give healthcare facilities self-serve shift booking, live status visibility, and preferred-member requests, while the C4U Members App (iOS and Android) lets nurses and carers update availability, pick up released shifts, and access payroll and timesheets. Training and compliance run through the Qintil cloud-based Learning Management System, which delivers online competencies, real-time record keeping, and CPD portfolio management. Supporting member engagement are the MECCA 4 Members and MONEY 4 Members reward programs, the C4U Shop for branded merchandise, and the "Behind the Care" video series.

Caring for You generates revenue through usage-based pricing on shifts (registered nurses quoted up to AUD 105/hour in Gold Coast) sold via a B2B sales motion to healthcare facilities, paired with a direct-to-consumer recruitment funnel that onboards nurses, carers, and student nurses through an online application portal with weekly payments. The go-to-market combines dedicated account management and 24/7 client support (1300 369 206) with self-serve mobile and portal channels. The company is privately held with no disclosed external investors or funding rounds, and is currently led by CEO Bec Thomson with Co-CEOs Grace Thomson and Belle Thomson, reflecting an intra-family succession from the founders.

Name

Caring for You Nursing Agency

Legal name

Caring for You (C4U) Pty Ltd

Website

https://caringforyou.net.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Caring for You Nursing Agency is an Australian, family-owned healthcare staffing platform that places nurses, carers, and support staff into aged care, acute, home care, travel, and general nursing roles across five states, operating through a 9,000+ member workforce served by mobile apps and a client portal.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYHSABAMAC

Hospital/Facility-to-Home Caregiver Placement

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

SECONDARYHSABACAA

Medicare-Certified Skilled Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLADALAG

Caregiver Support, Coaching & Training

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Nursing staffing services
• Aged care staffing
• Healthcare workforce solutions
• Home care services
• Travel nursing assignments

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Nursing Staffing Services: Provides temporary, contract, and permanent placement staffing solutions for healthcare industry. Places registered nurses, enrolled nurses, assistants in nursing, midwives, mental health clinicians, and support staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Caring for You Nursing Agency is a healthcare staffing agency that places registered nurses, enrolled nurses, assistants in nursing, midwives, mental health clinicians, carers, and support staff with aged care facilities, public and private hospitals, community nursing programs, and private home care clients across Australia. Services span temporary, contract, and permanent placements delivered via a tech-enabled platform comprising a client portal and member-facing mobile applications.

Product overview

Caring for You Nursing Agency operates as a platform-based staffing marketplace connecting healthcare facilities with nurses, carers, and support staff across Australia. Its core offering is a managed staffing service spanning Aged Care, Acute/Hospital Care, Home Care, Travel Nursing, and General Nursing Services. The technology ecosystem includes a client-facing portal (Client Portal) for booking and managing staff, two dedicated mobile applications — the Caring For You Clients App and the Caring For You Members App — for shift management and availability updates, and the Qintil Learning Management System for member training and compliance. Member-facing programs include the MECCA 4 Members reward program, MONEY 4 Members incentive scheme, and the C4U Shop for branded merchandise. The company also produces the Behind the Care video series as a culture and wellbeing initiative. Together these components form a platform that covers the full lifecycle from recruitment and training through to shift delivery and member retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Aged Care Staffing Services Placement of nurses and carers for residential aged care facilities, covering In-Charge Nurses, Memory Support Staff, Palliative Care Specialists, and compliance support, delivered to aged care operators across Australia.
• Acute Care Staffing Services Provision of registered nurses, endorsed enrolled nurses, midwives, and personal care workers to public and private hospitals across Victoria, Queensland, and New South Wales, covering specialties such as general medical/surgical, theatre, oncology, ICU, paediatrics, and mental health.
• Home Care Services Private in-home nursing and care services ranging from a few hours to around-the-clock complex care, including nursing care, carer support, social and medical escort services, and transportation to appointments for individuals and families.
• Travel / Short Term Nursing Assignments Short-term nursing assignments of 3 weeks to 6 months across coastal, rural, and metro areas of Australia, with accommodation, living-away-from-home allowances, and flight support provided for interstate assignments.
• General Nursing & Corporate Health Services Broad range of nursing services including medical appointment escorts, in-home nursing, post-hospital care, social support and companionship, correctional health services, immunisation nurses, event nursing, and school nurses.
• Support Services Staffing Non-clinical staffing including administrative support staff, food services assistants, personal service assistants, and community nursing support for healthcare and aged care facilities.

Quantifiable outcome

• 95% of almost 1000 nurses would recommend C4U to colleagues
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• RCSA (Recruitment, Consulting & Staffing Association)coreStrategic or Co-development PartnerRCSA is the peak industry representation body for recruitment and staffing in Australia and New Zealand. Caring for You is affiliated with RCSA and participates in their industry awards.
• ACN (Australian College of Nursing)coreStrategic or Co-development PartnerAustralian College of Nursing is the peak professional body for nurses. Caring for You holds ACN Affiliate Gold status.
• ACCPA (Aged & Community Care Providers Association)coreStrategic or Co-development PartnerACCPA is the national industry peak body for aged care providers. Caring for You is recognized as an ACCPA Industry Partner for 2023-24.
• ISO AccreditationcoreTechnology or IntegrationISO 9001:2015 Quality certification for quality management systems. Caring for You is committed to ISO certification for continuous improvement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Randstad Healthcare Australia: Global staffing giant's Australian healthcare division placing nurses, allied health, and support staff. Larger and broader than C4U but serves overlapping customer segments in hospitals and aged care.
• Hays Healthcare Australia: International recruitment group's Australian healthcare arm placing nursing, allied health, and clinical staff into public and private providers. Comparable in target customers, though broader in scope than C4U's family-owned model.
• Chandler Macleod Health: Large Australian generalist staffing firm with a dedicated healthcare vertical placing nurses, carers, and allied health staff. Broader portfolio than C4U but overlapping in aged care and hospital nursing placements.

Direct peers

• Alecto Australia: Healthcare recruitment and staffing firm focused on placing doctors, nurses, and allied health professionals across Australia and New Zealand. Directly comparable in nurse and aged care placement services.
• AHP Healthcare: Australian nursing and allied health staffing agency supplying staff to hospitals, aged care, and community settings. Operates with a similar temporary and contract placement model targeting the same facility and home care customer base.
• WorkPac Health: Australian workforce solutions provider with a dedicated health division staffing nurses and care workers into aged care, hospitals, and clinical settings. Comparable in scale, customer verticals, and shift-based delivery model.
• Healthcare Australia (HCA): One of Australia's largest healthcare staffing agencies placing nurses, carers, and allied health professionals across aged care, acute, and community settings. Direct competitor in the same customer verticals with a comparable B2B staffing model.
• Medacs Healthcare Australia: International healthcare staffing brand with Australian operations placing doctors, nurses, and allied health staff into public and private facilities. Overlaps with C4U in nursing and aged care placements.

Emerging players

• Sidekicker: Australian digital staffing marketplace with a healthcare vertical, placing casual nurses and carers via an app-based model. Adjacent platform model competing for the same member pool on technology-led experience.
• Talent Quarter: Specialist Australian healthcare recruitment and staffing firm focused on aged care, community, and allied health placements. Smaller and more niche than C4U but directly comparable in the aged care staffing vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/caringforyounursingagency
• Xx.com/c4unursing
• Facebookfacebook.com/caringforyounursing
• LinkedInlinkedin.com/company/caring-for-you-nursing-agency

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring for You Nursing Agency