The Lincoln Home

What The Lincoln Home does

The Lincoln Home is a nonprofit, all-inclusive assisted living community founded in 1925 and located on the Damariscotta River in Newcastle, Maine. It serves seniors primarily from Lincoln County and the broader Midcoast Maine region, offering three core residency options: permanent assisted living in private studios, one-bedroom, and two-bedroom apartments; short-term post-surgery recovery stays; and summer and winter seasonal stays. The community provides 24-hour RN support, medication management, three chef-inspired locally sourced meals daily, housekeeping, transportation to medical appointments, and a calendar of cultural, creative, and physical activity programs under a person-centered social model of care. It operates from a single riverside campus that recently underwent a 2024 renovation adding six new apartments and new common spaces including a library, media room, activity room, and demonstration kitchen.

The home is staffed by approximately 40-50 employees across care services, culinary, facilities, quality assurance, human resources, and community outreach, with unusually long tenure including an HR Director who has served since 1992. Revenue is generated from individualized monthly all-inclusive fees for permanent residents, daily or weekly short-term care rates, seasonal stay rentals, venue rental for community events, and tax-deductible donations supporting a Resident Financial Assistance Fund; the organization receives no federal or state funding. The go-to-market model is direct-to-consumer, relying on referrals, community outreach through churches and local organizations, public events, a monthly newsletter, and the website. Technology is limited to standard care management, medication, and emergency call systems, with no proprietary platform or AI capabilities. The home is governed by a volunteer Board of Directors and led by Executive Director Lorrie Winslow.

Name

The Lincoln Home

Legal name

The Lincoln Home

Website

https://lincoln-home.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

The Lincoln Home is a nonprofit, all-inclusive assisted living community founded in 1925 on the Damariscotta River in Newcastle, Maine, serving Midcoast Maine seniors with permanent assisted living, short-term post-surgery care, and seasonal stays supported by 24-hour RN coverage and locally sourced cuisine.

Ownership category

akta.pro rank

Product category

Assisted Living / Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Assisted living services
• Senior living community
• Short-term care
• Seasonal senior stays
• Residential care facility

Headquarters

HQ city

Newcastle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Short-Term Care Stays: Post-surgery and recuperation stays at daily/weekly rates covering the same comprehensive services as long-term residents.
2. Seasonal Stays: Summer and winter seasonal rental programs for seniors wanting temporary residency with all services included.
3. Donations and Philanthropy: Tax-deductible donations support the Resident Financial Assistance Fund for residents who have exhausted their resources. The organization is a nonprofit receiving no federal or state funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Lincoln Home is a non-profit, all-inclusive senior living community in Newcastle, Maine that provides assisted living in private apartments, short-term post-surgery recovery stays, and seasonal residency programs for seniors. Services include 24-hour RN support, medication management, three daily chef-inspired locally sourced meals, housekeeping, transportation, and a calendar of cultural, social, and physical activities. The community operates on a single residential campus on the Damariscotta River and serves seniors from Lincoln County and the broader Midcoast Maine region.

Product overview

The Lincoln Home is a non-profit, all-inclusive senior living community offering a unified portfolio of services centered on vibrant senior living. The core offerings include Assisted Living apartments with panoramic river views, Short-Term Care for post-surgery recovery, and Seasonal Stays for summer or winter visits. These services are supported by award-winning locally-sourced cuisine, comprehensive amenities (Silver Sneakers fitness, transportation, 24-hour care), and robust cultural and community programming including public events. The community operates as a single, integrated residential campus rather than a platform with separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Individualized, compassionate caregiving in a home-like setting with spacious apartments offering panoramic views of the Damariscotta River, featuring three meals daily, activities, and 24-hour RN support. Designed for seniors who need assistance with daily living activities, medication management, and personal care.
• Short-Term Care Post-surgery recovery stays providing optimal health recuperation with compassionate care partners, personalized care plans, RN support, medication management, and transportation to medical appointments. Marketed as less expensive than in-home care, skilled nursing, or rehabilitation centers.
• Seasonal Stays Summer and winter seasonal living options allowing seniors to enjoy Midcoast Maine's offerings or activity-filled winters free from home responsibilities, isolation, and driving risks. All services included; serves as a low-commitment entry point to full-time residency.
• Innovative Cuisine Program Award-winning, locally sourced, chef-inspired dining experience overlooking the Damariscotta River with farm-to-table menus, monthly resident feedback meetings, and kitchen gardens tended by residents. Includes three daily meals for residents.
• Amenities Package Comprehensive senior living amenities including Silver Sneakers exercise program, chair yoga, transportation, housekeeping, laundry, emergency call system, and licensed caregiver support.
• Culture & Community Programs Cultural, social, creative, intellectual, and physical activity programs fostering engagement and vibrant senior living, including yoga, exercise classes, writing groups, outings, and creative activities.
• Community Events & Special Events Public and private events including July 4th celebrations, lobster bakes, and social gatherings open to residents and the broader community, supporting community outreach and fundraising.
• Event Hosting Venue rental for special events, ceremonies, and professional photography overlooking the Damariscotta River for up to 50 guests, with donations requested to the Resident's Assistance Fund.

Quantifiable outcome

• Residents report feeling safe, socially connected, and able to maintain independence while receiving necessary care support
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scrap Dogs Community CompostminorOthersThe Lincoln Home participates in a food scrap composting program offered by Scrap Dogs Community Compost in Rockland, Maine. This reduces landfill waste and provides organic matter for garden compost. This is an environmental sustainability initiative rather than a commercial partnership.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Holbrook at Piper Shores: Maine nonprofit continuing care retirement community in Scarborough. Comparable as a small, mission-driven nonprofit senior living operator in Maine offering a continuum of care including assisted living.
• National Church Residences: One of the nation's largest nonprofit providers of senior housing and services. Comparable as a faith- and mission-inspired nonprofit senior living operator combining housing, assisted living, and supportive services.
• Woodlands Senior Living: Maine-based assisted living operator with multiple senior living communities across the state. Highly comparable as a regional assisted living peer serving Maine seniors with similar care models and staffing structures.
• Maine Veterans' Homes: Nonprofit operator of senior living and skilled nursing facilities across Maine. Comparable as a nonprofit, Maine-focused senior care organization serving a defined resident population through multi-service campuses.
• Volunteers of America National Services: National nonprofit operating senior living, assisted living, and community-based services. Comparable as a mission-driven, donation-supported senior services provider with assisted living offerings.

Broad incumbents

• Sunrise Senior Living: National premium assisted living operator with an emphasis on resident-centered care and quality dining. Comparable as a broad incumbent whose premium positioning and lifestyle-driven model overlap with The Lincoln Home's differentiation.
• Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living, memory care, and independent living portfolio. Comparable as the dominant broad incumbent in assisted living with overlapping resident segments, though at vastly greater scale.
• Atria Senior Living: Large national senior living operator with assisted living and memory care communities. Comparable as a broad incumbent offering all-inclusive senior living experiences in a similar resident demographic.
• Benchmark Senior Living: New England-based senior living operator with communities across the Northeast. Comparable as a regional broad incumbent with premium assisted living positioning in markets near The Lincoln Home's geography.

Regional players

• St. Joseph's Rehabilitation and Nursing Center: Maine-based senior care and rehabilitation provider. Comparable as a regional peer operating senior-focused care services in the same Maine market, though its primary focus is skilled nursing and rehabilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LincolnHome
• LinkedInlinkedin.com/company/the-lincoln-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lincoln Home