Highway Assurance
Highway Assurance is a UK-based, founder-owned civil engineering and traffic management contractor delivering 12D/12AB traffic management, road resurfacing, drainage, and event traffic services to local authorities and major contractors across the East of England.
- Company typePrivate
- Founded2016
- HeadquartersIpswich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Highway Assurance does
Highway Assurance Ltd is a Suffolk-headquartered, founder-owned civil engineering and traffic management contractor operating exclusively across the East of England (Suffolk, Norfolk, Cambridgeshire, Essex, London, Kent, and Hertfordshire). The business runs two integrated divisions: a Traffic Management unit founded in 2016 delivering low-speed (12D) and high-speed (12AB) temporary traffic management, road closures, event traffic management, emergency response, and litter picking; and a Civil Engineering unit established in 2018 delivering carriageway resurfacing, major and minor schemes, Paco Patching, drainage, footpaths and cycleways, traffic signal installation, signage, and street furniture. Underlying operations are supported by a technology stack comprising the MMW paperless works platform, full-fleet AI vehicle cameras, Samsara telematics, HRS Intellicone incursion systems, and in-house bespoke sign production facilities in Barham and Brentwood.
The company's customers are primarily local authorities, public sector bodies, and major contractors — including Suffolk County Council, Harwich International Port, and Lidl — served through direct enterprise field sales, dedicated project managers, and quote-based pricing. Distribution is anchored by five regional depots (Barham, Brentwood, Huntingdon, Leiston, Norwich) and a fleet of over 100 vehicles, including a 20-vehicle fully electric office fleet. Highway Assurance holds an extensive accreditation stack covering ISO 9001, ISO 14001, CHAS Elite, Constructionline Gold, RISQS, FORS Bronze, SSIP, SafeContractor, Cyber Essentials, BSI National Highway Sector Schemes, Builder's Profile, and IKO Registered Contractor, with ISO 45001 targeted for 2025.
Revenue is generated through professional services contracts on a project-by-project, quote-based model with no disclosed public pricing. The company employs over 200 staff, is privately held with no external investors or parent entity disclosed, and operates as Highway Assurance Ltd, a UK private limited company founded in 2016 under the leadership of founder Simon Marsh and Managing Director Rob Brittain.
Highway Assurance firmographics
Firmographics- Name
- Highway Assurance
- Legal name
- Highway Assurance Ltd
- Website
- https://highwayassurance.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highway Assurance is a UK-based, founder-owned civil engineering and traffic management contractor delivering 12D/12AB traffic management, road resurfacing, drainage, and event traffic services to local authorities and major contractors across the East of England.
- Ownership category
- akta.pro rank
Highway Assurance industry classification
Industry- Product category
- Highway Construction and Traffic Management Services
- NAICS
- Highway, Street, and Bridge Construction (237310), Highway, Street, and Bridge Construction (23731), Other Support Activities for Road Transportation (48849), Water and Sewer Line and Related Structures Construction (23711)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)
- akta.pro secondary industries
- Highway & Roadway Construction (Highways, Arterials, Streets) (IMAFAEAA), Temporary Traffic Signal Systems & Portable Detection (Portable Signals, Radar, CCTV Trailers) (TLAJALAH), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where Highway Assurance is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Highway Assurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic Management Services: Service-based revenue from providing temporary traffic management solutions including low speed (12D) and high speed (12AB) traffic management, road closures, temporary traffic lights, event traffic management, and emergency response services.
- Civil Engineering Services: Service-based revenue from civil engineering projects including carriageway repairs, maintenance and resurfacing, major and minor schemes, Paco Patching, drainage, footpaths and cycleways, traffic signal installation, and signage and street furniture.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Highway Assurance product offering
Product offeringCore offering
Highway Assurance provides temporary traffic management solutions (low speed 12D and high speed 12AB) including road closures, temporary traffic lights, lane closures, event traffic management, and emergency response services. It also delivers civil engineering services covering carriageway repairs, resurfacing, Paco patching, drainage, footpaths, cycleways, traffic signal installation, and signage. Integrated planning, CAD design, road space permitting, and bespoke sign production round out the offering.
Product overview
Highway Assurance is a traffic management and civil engineering company operating two distinct service divisions. Its Traffic Management division (established 2016) offers Low Speed 12D and High Speed 12AB temporary traffic management as core products, supplemented by Planning & Consultation, Event Traffic Management, Emergency Response, and Litter Picking services. Its Civil Engineering division (established 2018) provides Major/Minor Schemes, Surfacing, Paco Patching, Traffic Signal Installation, Footways and Cycleways, Drainage and Ducting, Signage and Street Furniture, and Maintenance and Repairs. Innovation modules including Bespoke Sign Production, the HRS Intellicone Incursion System, the MMW Paperless Works Platform, and Full Vehicle Camera AI Technology augment the core service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Low Speed 12D Traffic Management A comprehensive range of temporary traffic management solutions for low-speed environments, delivered by Lantra-trained operatives. Services include road closures, temporary traffic lights, stop-go systems, lane closures, pedestrian management, convoy operations, plant crossing solutions, wide load manoeuvres, and 7403 mobile works.
- High Speed 12AB Traffic Management Sector scheme-approved, fully accredited high-speed traffic management for motorways and high-speed dual carriageways. Services include static lane closures, mobile lane closures (12C), road closures and diversions, short stop IPV, Type A scheme installations, scheme maintenance, and temporary barrier installation solutions.
- Planning & Consultation
Quantifiable outcome
- 89% reduction in paper usage through MMW paperless works platform
- +4 more outcomes
Companies that use Highway Assurance
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Highway Assurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Highway Assurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Ipswich Town Foundation TrustcoreGold Corporate Friend partnership supporting community programs that target less privileged, disabled and minorities. Foundation undertakes activities open to everyone, young and old, including dementia cafes and support for those with barriers to participation.
- Suffolk New CollegecoreIndustry Partner offering valuable work placements and sharing knowledge of the sector. This collaboration allows support for development of future talent, providing students with hands-on experience and real-world insights. The partnership helps students bridge the gap between education and industry.
- Daruma GroupminorPartnership supporting underprivileged individuals through education, training, and hands-on experience. Together they offer site visits and expert guidance, giving participants practical skills and industry knowledge. Completing training participants may join Highway Assurance Traffic Management department.
- ROTL (Rehabilitation of Offenders Through Leisure)minorWork with Category C prisons to provide meaningful work opportunities for deserving inmates. By giving them hands-on experience and real responsibilities, supporting their rehabilitation, building skills, and helping prepare them for a positive future outside of prison.
- Suffolk and Rural CollegescoreIndustry partners providing hands-on work experience and helping shape new apprenticeship courses. Through the Norfolk and Suffolk Careers Hub, they inspire high school and special educational needs students with workshops, employability programs, and career insight days.
- Lighthouse CharitycoreCharity partner providing 24/7 support to the entire workforce for mental health and wellbeing services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Highway Assurance competitors and assessment
Company assessmentDirect peers
- HW Martin (Traffic Management): UK traffic management and civils contractor with multi-region coverage offering temporary traffic management, road marking, and civil engineering. Comparable service portfolio and customer segments to Highway Assurance.
- SRL Traffic Systems: UK supplier of temporary traffic light systems, variable message signs, and traffic management equipment hire. Comparable temporary traffic signal product line (Vehicle Actuated Traffic Light Systems) and serves overlapping contractor clients.
- Chevron Traffic Management: One of the UK's largest specialist traffic management providers offering 12D/12AB temporary traffic management, event management, and CAD design across multiple regions. Directly comparable to Highway Assurance in service mix, customer base (local authorities, contractors), and accredited delivery model.
- ATM Traffic Management: UK-based traffic management specialist providing 12D/12AB services, event management, and CAD design. Direct competitor on regional traffic management frameworks in the East of England and adjacent regions.
- Multevo (formerly McCann): UK specialist contractor delivering traffic management, civil engineering, and highway maintenance services with multiple regional depots. Closely comparable integrated TM + civils business model serving utility providers, local authorities, and major contractors nationwide.
- Forest Traffic Services: UK regional traffic management company offering temporary traffic management, road closures, and event management. Comparable regional UK operator competing for similar local authority and contractor work.
- O'Halloran & O'Brien: UK civil engineering and traffic management contractor operating across the East of England and Midlands. Directly comparable integrated civils + traffic management offering for local authorities and developers.
Broad incumbents
- Kier Group: Large UK infrastructure and construction group delivering highways, civils, and utilities work for public and private clients. National scale incumbent that competes for the same major framework opportunities as Highway Assurance.
- Amey plc: Major UK infrastructure services and highways maintenance contractor operating national frameworks for National Highways and local authorities. Broader incumbent with overlapping highway maintenance, civils, and traffic management capabilities across the UK.
Regional players
- Jackson Civil Engineering: East of England-based civil engineering contractor delivering highways, drainage, and infrastructure schemes for local authorities and developers. Strong regional incumbent in the same geography as Highway Assurance with overlapping service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Highway Assurance social profiles
Digital presenceHighway Assurance compliance and trust
Trust signalCompliance15 records
Highway Assurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highway Assurance leadership team
Management profileNumber of profiles
Profiles9 records
Highway Assurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highway Assurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highway Assurance
What does Highway Assurance do?
Highway Assurance provides temporary traffic management solutions (low speed 12D and high speed 12AB) including road closures, temporary traffic lights, lane closures, event traffic management, and emergency response services. It also delivers civil engineering services covering carriageway repairs, resurfacing, Paco patching, drainage, footpaths, cycleways, traffic signal installation, and signage. Integrated planning, CAD design, road space permitting, and bespoke sign production round out the offering.
Is Highway Assurance a public or private company?
Highway Assurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Highway Assurance founded?
Highway Assurance was founded in 2016. It employs 11 to 50 people.
Where is Highway Assurance based?
Highway Assurance is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Highway Assurance make money?
Two revenue lines are on record. Traffic Management Services are the primary driver. The others are civil Engineering Services.
Who are Highway Assurance's main competitors?
Direct peers on record are HW Martin (Traffic Management), SRL Traffic Systems, Chevron Traffic Management, ATM Traffic Management, Multevo (formerly McCann), Forest Traffic Services and O'Halloran & O'Brien. Broad incumbents are Kier Group and Amey plc. Jackson Civil Engineering is listed as a regional player.
Does Highway Assurance have an API?
No public API is recorded for Highway Assurance.
What industry is Highway Assurance in?
Highway Assurance's product category is Highway Construction and Traffic Management Services. Its primary akta.pro industry code is TLAJALAK, Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management), with a secondary code of IMAFAEAA, Highway & Roadway Construction (Highways, Arterials, Streets). Its NAICS code is 237310 and its SIC code is 1623.