Daruma

What Daruma does

Daruma operates a B2B online marketplace (daruma.co.id) for industrial tools and office supplies (ATK / Alat Tulis Kantor) in Indonesia, connecting business buyers with authorized suppliers and official brand distributors. Founded in 2017 and headquartered in Jakarta Utara, the company is the privately held operating entity PT Daruma Adira Pratama, with platform operations managed by PT Somagede Indonesia from a single domestic office. The platform is a single unified storefront with a product catalog, online quotation tool for instant custom pricing, a buyer help-center, and supplier onboarding pages. Its core technology stack is a standard e-commerce build (Nuxt/Jamstack-rendered pages) with payments processed through Midtrans, SSL encryption, and shipping integrated with JNE for nationwide Indonesian delivery. Multiple Indonesian payment methods are supported (Mastercard/Visa, BCA, Mandiri, BNI, BRI, GoPay, and QRIS), and the company maintains a registered consumer-complaint channel via the Directorate General of Consumer Protection and Fair Trade at Indonesia's Ministry of Trade.

The business model is transactional B2B commerce: revenue is generated through product sales on the marketplace, with the underlying revenue mechanic described as transaction fees. The go-to-market motion is product-led growth via the self-serve website, supplemented by an online quotation workflow that enables customized pricing for procurement-oriented buyers. Distribution is exclusively through the proprietary daruma.co.id storefront, targeting SMB industrial buyers across Indonesia (single-country footprint). No mobile application is offered; customer engagement beyond the webstore occurs via WhatsApp Business. The company has 11-50 employees and has not raised external venture or private-equity capital according to disclosed records.

Operating as a niche vertical B2B marketplace, Daruma competes in the industrial supplies and office-stationery procurement segment alongside larger horizontal Indonesian e-commerce platforms. No pricing is publicly disclosed; procurement pricing is handled through the online quotation tool. There is no evidence of named enterprise customer logos, no disclosed revenue or GMV, and no announced funding rounds, acquisitions, or geographic expansion beyond the domestic Indonesian market.

Name

Daruma

Legal name

PT Daruma Adira Pratama

Website

https://daruma.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Daruma is a Jakarta-based B2B e-commerce marketplace (daruma.co.id) where Indonesian businesses procure industrial tools and office supplies (ATK) from authorized suppliers, with payments via Midtrans and nationwide delivery through JNE.

Ownership category

akta.pro rank

Product category

B2B Industrial Supplies Marketplace

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

Keywords

• B2B e-commerce marketplace
• Industrial tools supply
• Office supplies procurement
• B2B online marketplace
• Industrial equipment distribution

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: B2B e-commerce marketplace generating revenue through product sales of industrial tools and office supplies (ATK). Operates as an online storefront connecting buyers with verified suppliers and official brand distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Daruma operates a B2B online marketplace at daruma.co.id that connects Indonesian businesses with verified suppliers and official brand distributors of industrial tools and office supplies (ATK/Alat Tulis Kantor). The platform enables companies to browse, request online quotations, and purchase products directly, with integrated secure payments (via Midtrans) and nationwide shipping through JNE.

Product overview

Daruma operates as a single unified B2B online marketplace platform connecting buyers with suppliers of industrial tools and office supplies (ATK). The platform offers online quotation tools, guided purchasing, multiple payment options, and logistics coordination via JNE. No separate modules, sub-products, or add-on offerings are identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Daruma Online Marketplace A B2B online marketplace for industrial tools and office supplies (ATK/Alat Tulis Kantor) in Indonesia, connecting business buyers with authorized suppliers and official brand distributors. Offers online quotation tools, secure multi-method payments, and integrated shipping.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• JNEcoreChannel Partner/ Reseller/ DistributorJNE is integrated as the primary shipping and logistics partner for the Daruma e-commerce platform, handling delivery of industrial tools and office supplies to customers across Indonesia.
• MidtranscoreTechnology or IntegrationMidtrans provides payment gateway services enabling secure online transactions on the Daruma platform, supporting multiple payment methods including credit cards, bank transfers, and e-wallets.
• PT Somagede IndonesiacoreStrategic or Co-development PartnerParent company and operator of the Daruma platform. Manages the business operations, supplier relationships, and platform development from their Jakarta office location.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tokopedia (GoTo B2B): Tokopedia is Indonesia's largest consumer marketplace with a growing B2B/UMKM vertical that increasingly carries office and industrial supplies, posing competitive overlap from a much larger incumbent.
• Bukalapak: Bukalapak is a major Indonesian marketplace with a Mitra (agent) and B2B commerce layer, directly competing for the same B2B procurement wallet by carrying industrial and office categories.
• Shopee Business: Shopee is a major Southeast Asian marketplace with growing B2B offerings that include office and industrial supplies, competing for the same Indonesian B2B buyer base Daruma addresses.
• Alibaba.com (Indonesia): Alibaba.com is the world's largest B2B marketplace, with Indonesian buyers sourcing industrial tools and supplies through it, representing the global competitive alternative in Daruma's category.

Direct peers

• Bhinneka: Bhinneka is an established Indonesian e-commerce platform with a strong B2B/procurement orientation serving office supplies, IT, and industrial categories across the country, overlapping directly with Daruma's offerings.
• Ralali: Ralali is an Indonesian B2B e-commerce marketplace connecting businesses with suppliers across industrial, MRO, and office supply categories, the same core use case and customer segment Daruma targets.
• KOMPASKO: KOMPASKO is an Indonesian platform specializing in office and industrial supplies with both B2B and B2C motions, making it a close functional peer in the same procurement workflow Daruma serves.
• Mbiz.co.id: Mbiz is an Indonesian B2B e-procurement platform serving corporate and SMB buyers of office supplies, industrial tools, and facility consumables, directly comparable to Daruma's procurement focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/daruma_id
• Facebookfacebook.com/daruma.co.id
• LinkedInlinkedin.com/company/darumacoid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daruma