Ocean & Earth
- Company typePrivate
- Founded1979
- HeadquartersSussex Inlet, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Ocean & Earth firmographics
Firmographics- Name
- Ocean & Earth
- Legal name
- Ocean and Earth
- Website
- https://oceanandearth.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ocean & Earth industry classification
Industry- Product category
- Surf Accessories & Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industries
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Ocean & Earth is headquartered
LocationHeadquarters
- HQ city
- Sussex Inlet
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ocean & Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer e-commerce sales of surfboard covers, leashes, soft boards, wetsuits, clothing, and accessories through the company's owned website and retail stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Surfboard Covers - APEX (Premium) |
| Unit Pricing | Pay-as-you-go | Surfboard Covers - Hypa (Mid-tier) |
| Unit Pricing | Pay-as-you-go | Surfboard Covers - COR_X (Entry) |
| Unit Pricing | Pay-as-you-go | Soft Boards - Ezi-Rider (Beginner) |
| Unit Pricing | Pay-as-you-go | Soft Boards - Performance/Epoxy (Advanced) |
| Unit Pricing | Pay-as-you-go | Surf School Boards |
| Unit Pricing | Pay-as-you-go | Surfboard Leashes - Diamond Flex |
| Unit Pricing | Pay-as-you-go | Surfboard Leashes - Premium One-XT |
| Unit Pricing | Pay-as-you-go | Surfboard Leashes - Slim Line One-XT (Pro) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ocean & Earth product offering
Product offeringCore offering
Ocean & Earth designs, manufactures, and sells surfing equipment and accessories, with the world's largest range of surfboard covers at its core. The product portfolio spans soft boards, leashes, tail pads, wetsuits, hats, board storage, surf hardware, travel accessories, and surf apparel, sold direct-to-consumer through owned e-commerce sites and through retail stockists worldwide.
Product overview
Ocean & Earth is an Australian-owned and operated surf brand established in 1979, offering a comprehensive range of surf accessories and apparel. The product portfolio centers on core surf protection and performance products including the world's largest range of surfboard covers (APEX, HYPA, COR_X, Stretch Day, Day Cover, Travel Covers with Wheel Travel options), soft boards (Ezi-Rider, Bug, Performance Soft Boards, Happy Hour, Surf School), surfboard leashes (Slim-Line One-XT, Premium One-XT, Diamond Flex, Sunset), and tail pads (Pro Series with pro surfer collaborations). Supporting product lines include wetsuits, surf hats, board storage, surf accessories (ponchos, hardware, travel gear), and clothing. The company operates as a unified product ecosystem where these complementary products serve surfers across all skill levels from beginners to world-class professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Surfboard Covers (APEX, HYPA, COR_X, Stretch Day, Day Cover, Travel Covers, Wheel Travel) World's largest range of surfboard covers for shortboards, fishes, longboards, midlengths, SUPs, and bodyboards. Range covers day use, travel, and wheeled travel configurations across APEX (premium), HYPA (mid-tier), and COR_X (entry) series.
- Soft Boards (Ezi-Rider, Bug, Performance Soft Boards, Happy Hour, Surf School) Soft foam surfboards covering beginner through advanced surfers: Ezi-Rider series for beginners, Bug for youth, Performance/Epoxy Soft Boards for intermediate to advanced riders, Happy Hour all-round series, Creative Army midlength and longboard lines, and dedicated Surf School boards for learn-to-surf programs. Also includes SUP boards and bodyboards. Interchangeable fin box systems are featured.
- Surfboard Leashes (Slim-Line One-XT, Premium One-XT, Diamond Flex, Sunset) Surfboard leg ropes across multiple series including Slim-Line One-XT (ultra-light pro comp), Premium One-XT (allround comp), Diamond Flex (moulded), and Sunset. Available for shortboards, fishes, longboards, SUPs, bodyboards, plus specialty applications (coldwater, big wave, reef). Features proprietary One-XT leash technology.
- Surfboard Tail Pads (Pro Series, Lite Trac, Cor_X, Blazed, Godfather, Micro Grom) Traction pads for surfboard tails featuring pro surfer collaborations in the Pro Series plus standard series (Lite Trac, Cor_X, Blazed, Godfather, Micro Grom). Includes centre deck options.
- Wetsuits (Steamers, Spring Suits, Vests, Rash Vests, Thermo Tops) Wetsuit range for men, women, and children including steamers, spring suits, vests, rash vests, and thermo tops. Includes wetsuit accessories such as boots, hoods, and gloves.
- Surf Hats (Mens, Ladies, Kids) Protective headwear for surfers including men's, women's, and kids' surf hats.
- Board Storage Storage solutions for surfboards including dedicated options for shortboards, longboards, and SUP boards.
- Surf Accessories (Ponchos, Hardware, Travel) Surf gear including surf ponchos (mens, ladies, kids) and towels; surf hardware (wetsuit buckets, surfboard fins, wax, resin and repair kits, surf locks, SUP accessories, bodyboard accessories, tow surfing); and travel accessories (travel racks/tie downs, board cover accessories, waterproof bags, water bottles, cooler bags, travel bags/backpacks, bike racks).
- Surf-Inspired Clothing (T-Shirts, Singlets, Shirts, Boardshorts, Swimwear, Pants, Jumpers, Jackets) Surf-inspired apparel for men and women including T-shirts, singlets, shirts, boardshorts, walkshorts, swimwear, pants, jumpers, jackets, and accessories such as beanies, hats, and wallets.
- Ocean & Earth Gift Card Ocean and Earth branded gift cards available for purchase online.
Companies that use Ocean & Earth
Customer profileSegments5 records
Ideal customer profiles5 records
Ocean & Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ocean & Earth partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ocean & Earth competitors and assessment
Company assessmentBroad incumbents
- Rip Curl: Iconic Australian surf brand with broad apparel, wetsuit, and accessory range. Overlaps with Ocean & Earth across leashes, wetsuits, and accessories, but operates at much larger scale across full surf lifestyle.
- Quiksilver: Global surf apparel and accessories giant. Competes in accessories, wetsuits, and apparel categories where Ocean & Earth also operates, with vastly greater scale and distribution.
- O'Neill: Long-standing surf and wetsuit brand. Direct overlap in wetsuits and tail pads/traction, with broader portfolio and global distribution.
- Billabong: Australian heritage surf brand with apparel, wetsuits, and accessories. Overlaps in wetsuit and accessory categories and competes for surf school and youth segment share.
Direct peers
- Creatures of Leisure: Australian-founded surf accessories brand specializing in leashes, traction pads, and board covers. Highly comparable to Ocean & Earth across product mix, geography, and target customer, and is one of the most direct head-to-head competitors in board covers and leashes.
- Pro-Lite: Specialized surfboard cover manufacturer offering day and travel covers. Highly comparable on the flagship surfboard cover category and competes for similar premium positioning in board protection.
- Dakine: Surf and outdoor accessories brand with deep overlap in board bags, leashes, traction, and surf travel gear. Competes directly with Ocean & Earth in board protection and surf accessories categories, especially in North America.
- FCS: Global leader in surfboard fins, leashes, and traction pads. Comparable product overlap in leashes and traction pads, similar pro-surfer-driven positioning, and directly competes for the same surfer accessory wallet.
Others
- Sun Bum: Surf-lifestyle adjacent brand in sun protection and related accessories. Not a direct competitor but operates in the same surf channel and lifestyle branding space, useful for retail benchmarking.
Emerging players
- Firewire Surfboards: Performance surfboard brand focused on epoxy and sustainable constructions. Comparable on the soft-board/performance surfboard category but a board maker first, accessories secondary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ocean & Earth social profiles
Digital presenceOcean & Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean & Earth leadership team
Management profileNumber of profiles
Profiles2 records
Ocean & Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean & Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean & Earth
What does Ocean & Earth do?
Ocean & Earth designs, manufactures, and sells surfing equipment and accessories, with the world's largest range of surfboard covers at its core. The product portfolio spans soft boards, leashes, tail pads, wetsuits, hats, board storage, surf hardware, travel accessories, and surf apparel, sold direct-to-consumer through owned e-commerce sites and through retail stockists worldwide.
Is Ocean & Earth a public or private company?
Ocean & Earth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ocean & Earth founded?
Ocean & Earth was founded in 1979. It employs 11 to 50 people.
Where is Ocean & Earth based?
Ocean & Earth is headquartered in Sussex Inlet, Australia, in the Oceania region.
How does Ocean & Earth make money?
One revenue line is on record: direct Product Sales.
Who are Ocean & Earth's main competitors?
Broad incumbents on record are Rip Curl, Quiksilver, O'Neill and Billabong. Direct peers are Creatures of Leisure, Pro-Lite, Dakine and FCS. Sun Bum is listed as an others. Firewire Surfboards is listed as an emerging player.
Does Ocean & Earth have an API?
No public API is recorded for Ocean & Earth.
What industry is Ocean & Earth in?
Ocean & Earth's product category is Surf Accessories & Equipment. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 45911 and its SIC code is 3949.