Maison & Partners

Name

Maison & Partners

Legal name

MAISON & PARTNERS

Website

https://maison.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Consumer market research
• Consumer psychology insights
• Brand research services
• Segmentation studies
• Advertising copy testing

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Research Projects: Maison & Partners provides tailored research services including segmentation studies, concept testing, brand positioning, customer satisfaction tracking, and advertising research. Services are offered as custom engagements tailored to client needs.
2. Research Reports: The company publishes and sells research reports on consumer behavior topics including financial behaviors (MoneyTrack), mothers, seniors 55+, and CSR attitudes. Reports are available for purchase and provide industry insights.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maison & Partners is a senior research boutique providing custom consumer research services to enterprise clients, grounded in social psychology. The firm delivers segmentation studies, brand positioning research, concept testing, advertising copy testing, customer satisfaction tracking, ethnography and co-creation workshops, using proprietary tools (RAM, Concept Lab, Ad Mechanic, CST) and physiological measurement techniques. It also publishes syndicated research reports (MoneyTrack, Mothers, POLES 55 PLUS, CSR Barometer) and conducts panel-based studies via the Ariadna platform.

Product overview

Maison & Partners is a senior research boutique offering a portfolio of qualitative and quantitative consumer research methodologies. The core offering includes specialized research tools such as RAM (Relevant Awareness Measurement) for brand image measurement, CST (Customer Satisfaction Tracking) for ongoing brand health monitoring, and Concept Lab/Concept Tester for concept optimization. The company provides research methodologies including ethnography, segmentation studies, bulletin boards, confrontation workshops, co-creation workshops, brand positioning workshops, and Big Ideas workshops for communication platform development. Additionally, the company publishes proprietary research reports including MoneyTrack (financial behaviors), Mothers Report, POLES 55 PLUS, and CSR Barometer. The firm partners with the Ariadna national research panel for survey-based studies.

Differentiator

Problem solved

Functional benefit

Products and services

• RAM (Relevant Awareness Measurement) Quantitative measurement tool for brand image that explores how consumers automatically associate brands with various attributes by measuring response times to identify automated reactions and latent attitudes.
• CST (Customer Satisfaction Tracking)
• Concept Lab
• Concept Tester
• Ad Mechanic
• MoneyTrack Report Regular study conducted since 2009 focusing on Poles' attitudes towards money and financial institutions, covering financial behaviors, banking attitudes, and segmentation.
• Mothers Report Comprehensive study presenting multifaceted picture of Polish mothers with children aged 0-12, covering attitudes, values, childcare and spending behaviors.
• POLES 55 PLUS Report Study identifying distinct segments of people aged 55+ in Poland, focusing on psychological characteristics rather than demographics to understand consumer behaviors.
• CSR Barometer Report Study reflecting Poles' reactions to corporate business responsibility activities, including attitudes towards CSR, segmentation and impact on purchasing.
• Ariadna Panel National research panel in Poland comprising over 80,000 registered Polish consumers aged 15-65, with verified candidates and guaranteed anonymity, used for conducting reliable survey-based research.

Quantifiable outcome

• RAM methodology awarded 'Research Project of the Year' (Impactor 2011)

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AriadnacoreTechnology or IntegrationAriadna is a national research panel in Poland comprising over 80,000 registered Polish consumers aged 15-65. Maison & Partners uses this panel for conducting nearly any type of opinion and market survey. Each candidate is verified before joining, guaranteeing full anonymity and credible data. Surveys conducted through this panel are more cost-effective and quicker than traditional PAPI, CAPI, or CATI methods.
• Universal McCanncoreTechnology or IntegrationRAM (Relevant Awareness Measurement) methodology was developed in collaboration with Universal McCann based on scientific knowledge on automated processes. This response time-based brand image measurement tool was created jointly to identify consumers' latent, unconscious and automated attitudes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nielsen: Global measurement and consumer research firm. Comparable because both deliver consumer insights and brand performance analytics, though Nielsen's scale, syndicated data assets, and retail measurement focus set it apart from Maison & Partners' bespoke psychology-driven model.
• Ipsos: Global market research and consumer insights firm. Directly comparable because both firms deliver consumer research services including segmentation, brand tracking, and advertising research to enterprise clients, though Ipsos operates at much larger scale and geographic breadth.
• GfK (now part of NIQ): Global consumer research and analytics firm. Comparable because both provide consumer behavior research, brand tracking, and segmentation services to enterprise clients, though GfK/NIQ operates at significantly larger scale with broader productized offerings.
• TNS Polska (now Kantar Poland): Polish operation of the global TNS network where Iza Rudak previously served as Client Service Director. Comparable because TNS Polska served the same enterprise clients with consumer research services, though at substantially larger scale and as part of a global network.
• Kantar: One of the world's largest consumer insights and market research firms. Comparable because both serve enterprise clients with brand tracking, segmentation, and consumer behavior studies, though Kantar offers a much broader portfolio and global infrastructure.

Direct peers

• ARC Rynek i Opinia: Polish market and opinion research firm. Comparable as a domestic peer offering qualitative and quantitative consumer research to enterprise clients in Poland, operating in the same competitive set as Maison & Partners.
• Pentor Research International: Polish market research firm where co-founder Iza Rudak previously served as Qualitative Research Director (1998-2012). Highly comparable as a directly competing Polish consumer research firm with overlapping methodology stack and client base.
• System1 (formerly BrainJuicer): Marketing research firm focused on emotional and unconscious consumer response measurement. Highly comparable because both firms specialize in psychology-based research methodologies that go beyond self-reported attitudes to measure latent consumer behavior drivers.

Emerging players

• Eye Square: Research firm specializing in eye-tracking and implicit response measurement. Comparable because Maison & Partners also uses eye-tracking and face-tracking methodologies, though Eye Square focuses more narrowly on attention and brand performance analytics.

Regional players

• Gemius: Digital audience research and consumer insights firm active in CEE markets. Comparable because both serve enterprise clients with consumer behavior data and audience research in Central Europe, though Gemius is more focused on digital/online audience measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/badaniamaison

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison & Partners