ARC Rynek i Opinia
ARC Rynek i Opinia is an independent Polish market research institute, founded 1992, operating the country's oldest online consumer panel (ePanel.pl, 65,000 panelists) and delivering custom ad-hoc studies, syndicated sector reports, and mystery shopping to enterprise clients in banking, FMCG, telecom, automotive, pharma, and PR/media.
- Company typePrivate
- Founded1992
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ARC Rynek i Opinia does
ARC Rynek i Opinia Sp. z o.o. is an independent Polish market research institute headquartered in Warsaw and operating continuously since 1992. The firm provides full-service quantitative and qualitative research for enterprise clients across banking, FMCG, automotive, telecom, pharmaceutical, and PR/media sectors, delivering both custom ad-hoc studies and a portfolio of recurring syndicated reports (Sponsoring Monitor, Loyalty Programs Monitor, Promotion Monitor, Retail Bank Customer Satisfaction Monitor, Café Monitor, Meals on the Route, The Press about Banks, Polish Users of eSport, Petrol Stations Satisfaction Monitor, Banks' Call Centres Quality Study, Mature Consumers, and Pet Owners). Its data-collection infrastructure combines owned CATI and field operations (250+ interviewers across Poland, 70-station in-house telephone facility, 20 regional coordinators) with multi-method design capability (CAWI, CATI, face-to-face, IDI, FGI, projective techniques).
The firm's core technology asset is ePanel.pl, an internet-based consumer panel launched in 2001 and operated continuously since, making it Poland's oldest and one of the largest online research panels with approximately 65,000 registered users, a 20% response rate, 38% mobile completion share, and a mobile application for panelists. Complementing the panel, ARC developed KartoGraf (launched 2023), a proprietary deck of approximately 2,000 AI-generated metaphorical cards covering 12 archetypes based on Mark and Pearson's model, used to support projective qualitative techniques in brand image research.
Revenue is generated through three streams: project-based custom ad-hoc research quoted individually by methodology and sample (professional services), recurring syndicated report subscriptions, and shared-cost Omnibus CAWI surveys; mystery shopping and international comparative studies via the IRIS network round out the offering. The company is privately held by Chairman Łukasz Mazurkiewicz with no disclosed external investment, and pricing is project-by-project with no public rate cards; the firm executes 250+ concurrent research projects monthly and surveys roughly 350,000 individuals annually across all methodologies.
ARC Rynek i Opinia firmographics
Firmographics- Name
- ARC Rynek i Opinia
- Legal name
- ARC Rynek i Opinia Sp. z o.o.
- Website
- https://arc.com.pl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARC Rynek i Opinia is an independent Polish market research institute, founded 1992, operating the country's oldest online consumer panel (ePanel.pl, 65,000 panelists) and delivering custom ad-hoc studies, syndicated sector reports, and mystery shopping to enterprise clients in banking, FMCG, telecom, automotive, pharma, and PR/media.
- Ownership category
- akta.pro rank
ARC Rynek i Opinia industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where ARC Rynek i Opinia is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
ARC Rynek i Opinia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Ad-hoc Research Projects: On-demand market research studies tailored to specific client needs across various methodologies (CAWI, CATI, face-to-face, qualitative). Projects range from simple surveys delivered in 48 hours to complex multi-method studies.
- Syndicated Reports Subscription: Pre-packaged research reports on recurring topics published annually or periodically. Includes reports on sponsorship, promotions, loyalty programs, banking, café consumption, meals on the route, pet owners, and other market topics. Sold to multiple clients sharing research costs.
- Omnibus CAWI: Shared-cost survey product where multiple clients include questions in a single questionnaire, reducing per-client cost. Enables faster turnaround for smaller research needs.
- Mystery Shopping Services: Field mystery shopping projects in specified locations across Poland, delivered by trained evaluators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom research projects are quoted individually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ARC Rynek i Opinia product offering
Product offeringCore offering
ARC Rynek i Opinia is a full-service Polish market research institute that conducts custom ad-hoc studies (quantitative and qualitative), produces syndicated reports on recurring market topics, runs the ePanel.pl consumer panel for online surveys, and performs mystery shopping projects. Services span CAWI, CATI, face-to-face, IDI, and FGI methodologies, with proprietary tools such as the KartoGraf metaphorical card set for projective qualitative research.
Product overview
ARC Rynek i Opinia is an independent Polish market research institute providing full-service research since 1992. The core offering is ePanel.pl — the oldest and largest Polish online consumer panel (founded 2001, ~65,000 registered users, 250,000+ surveys annually) — which powers the company's primary data collection capabilities. Complementing the panel are syndicated reports including Sponsoring Monitor, Loyalty Programs Monitor, Promotion Monitor, Customer Satisfaction Monitor of Retail Banks, Café Monitor, Meals on the Route, The Press about Banks, Polish Users of eSport, Petrol Stations' Satisfaction Monitor, Banks' Call Centres Quality Study, Dojrzali konsumenci (Mature Consumers), and Opiekunowie psów i kotów (Pet Owners). The proprietary qualitative tool KartoGraf — a deck of metaphorical cards illustrated via generative AI — supports projective research techniques. Custom On-Demand (Ad-Hoc) studies provide client-specific quantitative and qualitative research. Together, the ePanel.pl panel serves as the primary data engine, syndicated reports deliver recurring sector insights, and the Ad-Hoc service handles bespoke client projects.
Differentiator
Problem solved
Functional benefit
Brands
- KartoGraf: Original set of metaphorical cards developed by ARC experts to support projective techniques in qualitative research, particularly brand image studies. Created with generative AI, featuring illustrations based on archetypes.
Products and services
- ePanel.pl Internet-based consumer panel and the oldest and one of the largest research panels in Poland, with approximately 65,000 registered users from all over Poland and over 250,000 online surveys conducted annually. Includes a mobile application for panelists.
- On-Demand (Ad-Hoc) Study Custom quantitative and qualitative research studies tailored to specific client needs, covering multiple sectors including finance, telecom, FMCG, automotive, and professional B2B services, using CAWI, CATI, face-to-face, IDI, and FGI methodologies.
- Omnibus CAWI Shared-cost online survey product where multiple clients include questions in a single questionnaire, reducing per-client cost and enabling faster turnaround for smaller research needs.
- Mystery Shopping Services Field mystery shopping projects in specified locations across Poland, delivered by trained evaluators, used to assess service quality, customer experience, and compliance with brand standards.
- Sponsoring Monitor Flagship syndicated report providing in-depth knowledge on sponsorship perception, potential of sports disciplines, teams, athletes, and cultural events. Covers sports and culture/CSR sponsorship in Poland.
- Monitor programów lojalnościowych (Loyalty Programs Monitor) Comprehensive syndicated report covering consumer loyalty program usage, program evaluation, mobile application adoption, reward preferences, and multi-partner program opinions in the Polish market.
- Monitor Promocji (Promotion Monitor) Annual syndicated report analyzing consumer promotion knowledge, usage, positive and negative experiences, promotional type preferences, and the impact of digital on promotional activities across industries.
- Monitor satysfakcji klientów detalicznych banków (Customer Satisfaction Monitor of Retail Banks' Clients) Annual syndicated report measuring retail bank customer satisfaction, loyalty, product offerings, touchpoint evaluation, fees, Net Promoter Score, reputation, and marketing communication. Produces the 'Bank doceniony przez klientów' ranking.
- Café Monitor Annual syndicated report tracking consumer coffee behaviors, visiting habits, chain preferences, spending, non-coffee product preferences, and chain image evaluations across coffee-serving outlets in Poland.
- Posiłki w trasie (Meals on the Route) Annual syndicated report on driver and passenger eating habits during car travel, covering segmentation, preferences, expectations, and image of food-service locations along routes.
- Dziennikarze o bankach (The Press about Banks) Biennial syndicated report covering financial journalists' expectations of banks and their press offices, communication preferences, press office evaluations, and banks' image as perceived by the media.
- Polish Users of eSport Annual syndicated report providing the first comprehensive study of eSport fans in Poland, covering demographic profiles, lifestyle, viewership, sponsorship attitudes, and spending behaviors among eSport audiences.
- Petrol Stations' Customers' Satisfaction Monitor Annual syndicated report measuring petrol station customer satisfaction and loyalty, service evaluation, complementary service usage, and demographic profiling of fuel station clients.
- Banks' Call Centres and Online Contact Channels – Service Quality Study Biannual syndicated report using Mystery Caller and Mystery Mailing techniques to evaluate bank call centre availability, wait times, consultant professionalism, and email-based contact quality across 12 banks.
- KartoGraf Proprietary set of metaphorical cards developed by ARC researchers with generative AI support, aiding projective qualitative research techniques particularly brand image studies by providing visual archetypes and their opposites for face-to-face and online qualitative projects.
- Dojrzali konsumenci w Polsce (Mature Consumers in Poland) Comprehensive syndicated report on Polish consumers aged 60+, covering values, leisure, media, shopping, health, and finance.
- Opiekunowie psów i kotów (Dog and Cat Owners: Purchasing Choices, Brand Relationships, Lifestyle) Syndicated report on Polish pet owners' purchasing behavior, brand loyalty, pet health and veterinary care, interest in innovative pet care solutions, and socio-demographic profiling of dog and cat owners.
Quantifiable outcome
- 350,000 individuals surveyed annually across all methodologies
- +3 more outcomes
Companies that use ARC Rynek i Opinia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ARC Rynek i Opinia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
ARC Rynek i Opinia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IRIS (International Research Initiative Survey)minorARC participates in IRIS, an international research network conducting cross-country comparative studies on topics including life satisfaction, migration aspirations, and consumer behavior. This partnership enables ARC to contribute Polish data to international studies and provide clients with cross-border comparison insights.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
ARC Rynek i Opinia competitors and assessment
Company assessmentDirect peers
- Gemius: Polish-origin online audience measurement and digital market research firm running consumer panels and digital behaviour studies; overlaps with ARC's ePanel.pl CAWI offering.
- IQS (IQS RESEARCH): Polish full-service market research agency offering quant/qual studies, panels and syndicated reports with a comparable customer base in FMCG, finance and retail.
- PMR Market Insight: PMR is a Poland/Central Europe-focused full-service market research firm providing custom and syndicated research, directly comparable to ARC's ad-hoc studies and recurring reports.
Broad incumbents
- Ipsos (Poland): Ipsos runs Polish operations across qualitative and quantitative research including brand and customer experience work, comparable in scope to ARC's full-service offering at larger multinational scale.
- NielsenIQ (Poland): NielsenIQ operates large-scale consumer panels and syndicated FMCG/retail measurement in Poland, the deepest direct competitor to ARC's panel-and-syndicated model with far greater global reach.
- Circana (formerly IRI Poland): Circana provides retail and CPG measurement and consumer insights in Poland, overlapping with ARC's FMCG and shopper research on syndicated tracks.
- Kantar (Poland): Kantar's Polish division offers brand tracking, consumer panels and ad effectiveness research, competing with ARC for enterprise brand-research budgets from multinational clients.
Emerging players
- Toluna: Toluna runs a global online panel and DIY research platform with panelists in Poland, competing for tech-enabled research budgets and representing a technology-led alternative to ARC's traditional methodology mix.
- Norstat (Poland/CEE): Norstat operates consumer panels across Europe including Poland, focusing on online data collection — overlapping with ePanel.pl on access-to-respondents for syndicated and ad-hoc studies.
Regional players
- Havas Media (Poland): Havas's Polish research and media intelligence arm serves brand-tracking and consumer insight needs overlapping with ARC's brand and FMCG research, but as part of a global advertising network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ARC Rynek i Opinia social profiles
Digital presenceARC Rynek i Opinia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARC Rynek i Opinia leadership team
Management profileNumber of profiles
Profiles9 records
ARC Rynek i Opinia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARC Rynek i Opinia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARC Rynek i Opinia
What does ARC Rynek i Opinia do?
ARC Rynek i Opinia is a full-service Polish market research institute that conducts custom ad-hoc studies (quantitative and qualitative), produces syndicated reports on recurring market topics, runs the ePanel.pl consumer panel for online surveys, and performs mystery shopping projects. Services span CAWI, CATI, face-to-face, IDI, and FGI methodologies, with proprietary tools such as the KartoGraf metaphorical card set for projective qualitative research.
Is ARC Rynek i Opinia a public or private company?
ARC Rynek i Opinia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARC Rynek i Opinia founded?
ARC Rynek i Opinia was founded in 1992. It employs 11 to 50 people.
Where is ARC Rynek i Opinia based?
ARC Rynek i Opinia is headquartered in Warszawa, Poland, in the Europe region.
How does ARC Rynek i Opinia make money?
Four revenue lines are on record. Custom Ad-hoc Research Projects are the primary driver. The others are syndicated Reports Subscription, omnibus CAWI and mystery Shopping Services.
Who are ARC Rynek i Opinia's main competitors?
Direct peers on record are Gemius, IQS (IQS RESEARCH) and PMR Market Insight. Broad incumbents are Ipsos (Poland), NielsenIQ (Poland), Circana (formerly IRI Poland) and Kantar (Poland). Emerging players are Toluna and Norstat (Poland/CEE). Havas Media (Poland) is listed as a regional player.
Does ARC Rynek i Opinia have an API?
No public API is recorded for ARC Rynek i Opinia.
What industry is ARC Rynek i Opinia in?
ARC Rynek i Opinia's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191 and its SIC code is 7310.