ModeFair

What ModeFair does

ModeFair is a Kuala Lumpur-based technology consulting firm specialising in GovTech and digital transformation services for Malaysian government and public-sector clients. Founded in 2015 originally as an e-commerce business, the company pivoted in early 2018 to its current GovTech and special-projects focus, and is registered in Malaysia as Mode Fair Sdn Bhd (registration 201501015740). The firm offers an end-to-end service portfolio spanning digital transformation strategy, concept proposals, UI/UX design, tailor-made development and integration, and ongoing managed services, with an engagement model that emphasises long-term client relationships.

In parallel with its direct consulting work, ModeFair positions itself as a local Malaysian market-entry partner for international GovTech technology vendors. The company states it has engaged with and explored partnerships with technology firms from Estonia, Italy, Germany, China, and Vietnam, acting as the on-the-ground bridge for foreign GovTech solutions targeting Malaysian government projects. The firm does not sell packaged software products; its offerings are services-based and project-deliverable oriented.

Commercially, ModeFair operates as a private professional services firm with a small team of 11-50 employees, no disclosed funding rounds, no institutional investors, and no public revenue figures. Pricing is project-based and not publicly disclosed. Its go-to-market relies on direct, long-term client engagement and inbound partnership inquiries routed through its website (modefair.com), with no broad digital marketing or app distribution presence.

Name

ModeFair

Legal name

Mode Fair Sdn Bhd

Website

https://modefair.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Government Technology (GovTech) Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

akta.pro secondary industry

Third-Party Risk, Vendor Due Diligence & Supply Chain Compliance (BPAEAPAG)

Keywords

• GovTech consulting
• Digital transformation services
• Government technology solutions
• Custom software development
• Public sector IT services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Technology Consulting and Professional Services: Revenue generated through long-term consulting engagements with clients, providing strategy, design, development, integration, and managed services across the digital transformation value chain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ModeFair is a technology consulting firm that provides end-to-end digital transformation services to Malaysian government agencies and organizations. Its offerings span the full value chain: strategy, concept proposal, UI & UX design, tailor-made development and integration, and managed services. It also serves as a local Malaysian partner for international GovTech companies seeking to penetrate the Malaysian market.

Product overview

ModeFair is a technology services company offering a comprehensive suite of digital transformation services rather than a packaged software product. The company provides end-to-end offerings across the full value chain including strategy, concept proposal, UI & UX design, tailor-made development & integration, and managed services. Additionally, ModeFair acts as a local partner in Malaysia for GovTech companies seeking to penetrate the Malaysian market, helping connect international technology companies (from Estonia, Italy, Germany, China, and Vietnam) with Malaysian government projects. No individual named product modules or branded software offerings are specified in available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Transformation Strategy and Consulting

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Estonian Technology CompaniesminorStrategic or Co-development PartnerModeFair has explored partnerships with companies from Estonia for GovTech projects in Malaysia. These represent potential technology partners looking to enter the Malaysian government technology market.
• Italian Technology CompaniesminorStrategic or Co-development PartnerModeFair has explored partnerships with companies from Italy for GovTech projects in Malaysia. These represent potential technology partners looking to enter the Malaysian government technology market.
• German Technology CompaniesminorStrategic or Co-development PartnerModeFair has explored partnerships with companies from Germany for GovTech projects in Malaysia. These represent potential technology partners looking to enter the Malaysian government technology market.
• Chinese Technology CompaniesminorStrategic or Co-development PartnerModeFair has explored partnerships with companies from China for GovTech projects in Malaysia. These represent potential technology partners looking to enter the Malaysian government technology market.
• Vietnamese Technology CompaniesminorStrategic or Co-development PartnerModeFair has explored partnerships with companies from Vietnam for GovTech projects in Malaysia. These represent potential technology partners looking to enter the Malaysian government technology market.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Regional players

• MIMOS Berhad: Malaysian national applied R&D center in ICT under the Ministry of Science, Technology and Innovation — a state-affiliated player in Malaysian GovTech R&D and solution prototyping, adjacent to ModeFair's delivery scope.

Direct peers

• Censof Holdings Berhad: Malaysian financial and government technology solutions provider covering digital government, treasury, and e-government platforms — directly competes for the same Malaysian government digital transformation mandates.
• HeiTech Padu Berhad: Malaysian-listed IT services group with deep government and public-sector contracts across digital transformation, systems integration, and managed services — a direct domestic competitor for the same Malaysian GovTech wallet.
• MyEG Services Berhad: Malaysia's leading e-government services provider delivering digital government-to-citizen and government-to-business services — directly competes for Malaysian GovTech engagement mandates.
• Datasonic Group Berhad: Malaysian technology group with a strong public-sector focus, including secure ID, e-government, and digital identity programs — a comparable local GovTech delivery and integration player.
• Microlink Solutions Berhad: Malaysian IT services and solutions company serving banking, financial services, and government clients with custom development, integration, and managed services — closely comparable full-stack delivery model.
• IRIS Corporation Berhad: Malaysian technology company providing government-grade solutions (ePassport, national ID, e-government) — comparable in serving Malaysian public-sector digital transformation with development and integration services.

Broad incumbents

• Accenture: Global professional services firm with a large public-sector practice delivering digital government, citizen services, and managed services — competes for the same Malaysian GovTech wallet at the high end of the market.
• Deloitte Consulting: Global consulting firm with a sizeable Government & Public Services practice offering strategy, design, technology implementation, and managed services — competes for large Malaysian government digital transformation mandates.
• Thoughtworks: Global technology consultancy specializing in custom software development, integration, and digital transformation for government and regulated industries — closely comparable delivery model at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModeFair