NY State MLS

What NY State MLS does

NY State MLS is a Multiple Listing Service platform operated by State Listings, Inc., founded in 2009 by Dawn Pfaff and headquartered in Castleton On Hudson, New York. Originally launched as a statewide MLS for New York, the company expanded nationwide in 2015 under the My State MLS brand and now serves more than 75,000 real estate professionals across all 50 states and Puerto Rico. The platform is built on a proprietary software stack anchored by the Broker Listing System (BLS), which provides listing management, search, syndication, and reporting, and is complemented by the Bread List CRM (transaction management, e-signature, drip email, showings), a Professional Search tool powered by Realtor.com covering 117 million+ properties and 6 million listings, IDX data feeds in RESO API/XML/RETS formats plus a WordPress plugin, and a BrokerLS white-label offering for brokerages. Listings are syndicated to 125+ consumer-facing websites including Zillow, Trulia, Realtor.com, Homes.com, and Crexi, as well as 21 international sites in 24 languages.

The business is subscription-based, charging $50/month or $420/year for individual membership (annual prepay saving $180) with discounted brokerage pricing, supplemented by IDX feed fees and an affiliate/referral program that pays members for new customer introductions. Go-to-market is self-serve PLG: agents sign up online, verify their license, and gain immediate access. Marketing is built around the Go Home TV media brand (YouTube and webinars), a 10,000+ follower Facebook presence, blog content, and industry events such as the Florida Realtors Convention and RISMedia Leadership Exchange. Customer segments include agents, brokerages, appraisers, auctioneers, and manufactured home dealers. The company is bootstrapped, founder-controlled, and operates with an 11-50 person team under President Dawn Pfaff, VP of Operations David Mink, and VP of Marketing & Communications R. Michael Brown.

Name

NY State MLS

Legal name

State Listings, Inc.

Website

https://nystatemls.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

NY State MLS operates a nationwide Multiple Listing Service platform, serving 75,000+ real estate professionals across all 50 states with proprietary BLS software, integrated CRM, and syndication to 125+ consumer websites including Zillow, Trulia, and Realtor.com.

Ownership category

akta.pro rank

Product category

Real Estate MLS Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Multiple listing service
• Real estate listings
• Property syndication
• IDX data feeds
• Real estate CRM

Headquarters

HQ city

Castleton On Hudson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual MLS Subscription: Monthly and annual subscription fees for individual real estate agents, brokers, appraisers, and auctioneers to access MLS listing and search capabilities. Annual subscription offers significant discount ($180 savings).
2. Office/Brokerage Subscription: Discounted pricing for brokerages with multiple agents. Administrative tools allow managing all offices, agents, and listings from single account.
3. IDX Feed Services: Fees for IDX feeds, plugins, and custom website solutions for brokers wanting to display MLS data on their own websites.
4. MLS Affiliate Program: Commission payments to existing members who refer new customers to the platform, creating referral income stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NY State MLS operates a proprietary statewide and nationwide Multiple Listing Service platform for licensed real estate professionals. Members can list and search properties across all 50 states, syndicate listings to 125+ consumer websites including Zillow, Trulia, Realtor.com, and Homes.com, and access IDX data feeds, integrated CRM (Bread List), and professional search tools. The platform is built on the company's own Broker Listing System (BLS) software launched in 2009.

Product overview

NY State MLS is a web-based real estate Multiple Listing Service platform offering a core MLS product (NY State MLS/My State MLS) built on proprietary BLS (Broker Listing System) software. The platform enables real estate professionals to list and syndicate properties nationwide across all 50 states. Key integrated products include: the core MLS platform with listing management; Bread List CRM for transaction management and e-signatures; Professional Search powered by Realtor.com for national property data; IDX Data Feeds (RESO API, XML, RETS) and WordPress plugin for website integration; Go Home TV for educational content; Listing Syndication to 125+ consumer websites including Zillow, Trulia, Realtor.com, Homes.com, and Crexi for commercial properties; Comparative Market Analysis tools; Auction Listings modules; Financial Assistance Directory; Mortgage Calculator; Agent Directory; and an MLS Affiliate Program for referral income. The platform serves agents, brokers, appraisers, auctioneers, and manufactured housing dealers with pricing at $50/month or $420/year for individual membership.

Differentiator

Problem solved

Functional benefit

Brands

• Go Home TV: Real estate media company serving brokers, agents, and the public with news, feature stories, analysis, webinars, and fun content.
• Bread List
• BrokerLS
• BLS (Broker Listing System)
• My Space MLS

Quantifiable outcome

• Members report doubling or tripling business using NY State MLS syndication capabilities
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• CrexicoreTechnology or IntegrationPartnership brings My State MLS commercial listings onto Crexi's marketplace. Crexi is the fastest-growing commercial real estate platform with over 500,000 active listings, $1 trillion+ in property value, and more than 2 million monthly users. Enables commercial property syndication for MLS members.
• ListHubcoreTechnology or IntegrationListHub is the primary syndication partner powering listing distribution to over 135 different websites. My State MLS contributes data to their network in exchange for broad distribution.
• Realtor.comcoreTechnology or IntegrationDirect feed to Realtor.com ensures prominent placement with agent contact information. Also powers Professional Search tool providing comprehensive national property data access for MLS members.
• ZillowcoreTechnology or IntegrationDirect feed to Zillow network provides prominent placement of agent contact information alongside listings on the major consumer real estate portal.
• TruliacoreTechnology or IntegrationDirect feed to Trulia enables listing distribution to Trulia's consumer audience with agent branding and contact information displayed.
• Homes.comcoreTechnology or IntegrationDirect feed partnership ensures listings reach Homes.com consumer audience with proper agent attribution.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Crexi: Crexi is a fast-growing commercial real estate marketplace with over 500,000 active listings. NY State MLS feeds commercial listings to Crexi via partnership; Crexi is a partial-overlap emerging player in CRE listings and agent tools.

Others

• ListHub (Move/Realtor.com): ListHub is the primary listing syndication network distributing NY State MLS listings to 135+ consumer sites. It is an adjacent infrastructure provider enabling NY State MLS's distribution but does not itself operate an agent-facing MLS.

Broad incumbents

• Compass: Compass is a national residential brokerage and technology platform with its own agent-facing tech stack and listings. It is a broad incumbent competing for agent mindshare and listings that could otherwise flow to NY State MLS.
• Realtor.com (Move, Inc.): Realtor.com is a leading national real estate portal operated by Move, Inc. It powers NY State MLS's Professional Search tool and is a broad incumbent comparable as both a partner and a potential competitor in agent technology and listings.
• Zillow Group: Zillow Group operates the largest U.S. consumer real estate portal and Zillow Premier Agent. Although it is also a syndication partner, it is the broad incumbent whose listings and agents drive the consumer demand NY State MLS members depend on, and it could vertically integrate agent tools.

Direct peers

• Heartland MLS (HMLS): Heartland MLS is a major regional MLS covering Kansas City and surrounding areas. It is a direct competitor to NY State MLS in providing agent listing subscriptions, search, and IDX data services within its territory.
• Bright MLS: Bright MLS is one of the largest MLSs in the U.S., serving a multi-state footprint across the Mid-Atlantic. It competes directly with NY State MLS's My State MLS platform for agent subscriptions and listing syndication across overlapping geographies.
• Stellar MLS: Stellar MLS is a large regional MLS covering Florida and surrounding markets. It directly competes with NY State MLS for agent memberships, listing density, and syndication partnerships in its service territory.
• MLS PIN: MLS PIN is the largest MLS in New England, serving Massachusetts and surrounding states. It is a direct regional peer competing for agent subscriptions and broker relationships similar to NY State MLS's product.
• Realcomp II Ltd. Realcomp is a regional MLS serving Michigan with listing management, syndication, and agent tools. It is comparable as a regional MLS competitor with overlapping service offerings to NY State MLS agents operating in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/gohometv
• Facebookfacebook.com/NYSMLS
• Xx.com/mystatemls

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NY State MLS