California Palm

What California Palm does

California Palms (legal name: California Palms Apartment Homes) is a single-asset residential apartment community located at 901 S Harbor Blvd in Santa Ana, California, operating under Advanced Management Company (AMC) and licensed under California Department of Real Estate License #00881503. The property offers pet-friendly studio, one-bedroom, and two-bedroom floor plans — with currently visible units at 386 sq ft (studio, $1,905/month) and 516 sq ft (1-bed, $2,170/month) — and serves individual renters and small households seeking modern, amenitized housing in the South Coast Plaza / John Wayne Airport / Santa Ana College corridor of Orange County. On-site staff includes a Community Director, Service Director, three Leasing Agents, and two maintenance technicians.

The operating stack is built on AppFolio as the core property management platform, handling rental applications, lease execution, rent collection, and maintenance requests across web and dedicated iOS/Android resident apps. Two value-added integrations layer on top of AppFolio: Flex, which lets residents split monthly rent into two payments while guaranteeing the property receives full on-time payment; and Piñata, which reports on-time rent payments to major credit bureaus at no cost to the resident. Amenities include two resort-style pools, a fitness center, resident lounge, BBQ grills, a dog run, and a pet wash station. Marketing channels are limited to the company website, organic social (Facebook), and a local Santa Ana blog — with no paid acquisition, broker network, or external listing distribution in evidence.

The business model is a standard subscription-recurring multifamily rental operation: monthly rent on 12-month leases, supplemented by ancillary income streams including a $500 refundable security deposit, $250 non-refundable holding deposit, $55 non-refundable application fee, $250 per-pet deposit, and a $75/month per-pet premium. The property operates under a CCPA/CPRA-compliant privacy posture, honors Global Privacy Control signals, and aligns its website with WCAG accessibility guidelines. Ownership of the underlying real estate is not disclosed, and no venture capital, private equity, or institutional investment signals are present in the source data.

Name

California Palm

Legal name

California Palms Apartment Homes

Website

https://californiapalmsapts.com

Company type

Private

Operating status

Operating

Short description

California Palms is a pet-friendly studio, one-, and two-bedroom apartment community in Santa Ana, California, operated by Advanced Management Company under California DRE License #00881503. It serves individual renters and small households in the Orange County corridor near South Coast Plaza and John Wayne Airport.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: Monthly rental payments from tenants occupying studio and one-bedroom apartments. Revenue is recurring on a monthly basis with 12-month lease terms standard.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

California Palms is a residential apartment community in Santa Ana, California that rents studio, one-, and two-bedroom apartments on 12-month lease terms. The community features resort-style amenities including two pools, a fitness center, and a resident lounge, with modern apartment interiors containing stainless steel appliances and urban wood flooring. The property is managed by Advanced Management Company (AMC) and uses the AppFolio platform for online resident services including rent payment, maintenance requests, and resident communications.

Product overview

California Palms is a pet-friendly apartment community offering studio, one-, and two-bedroom apartments for rent in Santa Ana, California. The primary product is residential apartment leasing, supported by the AppFolio Resident Portal, which provides an integrated digital experience for rent payment, maintenance requests, and resident communications. Additional value-added services include Flex rent payment splitting and Piñata credit reporting for rent payments.

Differentiator

Problem solved

Functional benefit

Products and services

• California Palms Apartment Homes Pet-friendly apartment rentals offering studio, one-, and two-bedroom units in Santa Ana, California. The community features resort-style amenities including two pools, a fully equipped fitness center, a stylish resident lounge, BBQ grills, an on-site dog run, and a pet wash station. Apartments feature modern design with stainless steel appliances, urban wood flooring, custom cabinets, and granite countertops. Residents access rent payment, maintenance requests, and management communications through the AppFolio online portal.

Quantifiable outcome

• Residents can split rent payments into two installments per month using Flex service
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management platform powering California Palms' online resident portal, rental applications, rent payment processing, and maintenance request submission. Residents access services through web and mobile apps. The partnership enables modern digital property management operations.
• FlexcoreTechnology or IntegrationFlex is integrated into the AppFolio platform, allowing residents to split their monthly rent into two payments throughout the month. Flex pays the full rent amount to California Palms on time while residents pay Flex back on a flexible schedule, supporting cash flow management.
• PiñatacoreTechnology or IntegrationPiñata offers free positive rent payment reporting to major credit bureaus. California Palms residents can enroll to have their on-time rent payments reported, helping them build credit history over time at no additional cost.
• Los Angeles Angels (Angel Stadium)minorGTM or Marketing PartnerAdvanced Management Company partnership providing California Palms residents and employees exclusive discounts on premium seating at Angel Stadium of Anaheim for regular season games throughout the season.
• Anaheim Ducks (Honda Center)minorGTM or Marketing PartnerPartnership offering California Palms residents and staff special access to Anaheim Ducks playoff tickets and NHL action at Honda Center in the Anaheim entertainment district.
• LA Galaxy (Dignity Health Sports Park)minorGTM or Marketing PartnerPartnership providing unique offers for select LA Galaxy MLS matches at Dignity Health Sports Park in Carson, giving residents access to premier professional soccer in the greater Los Angeles region.
• LA Chargers (SoFi Stadium)minorGTM or Marketing PartnerPartnership offering special access to select LA Chargers NFL games at SoFi Stadium in Inglewood. Residents can use code AMC when prompted to confirm access to available tickets.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Camden Property Trust: Multifamily REIT (CPT) operating ~58,000 apartment homes across Sunbelt markets. Comparable as an institutional multifamily operator with amenitized Class A product, though primarily Sunbelt-focused rather than coastal California.
• UDR Inc. National multifamily REIT operating ~60,000 apartment homes across West Coast, Northeast, and Mid-Atlantic markets including California. Comparable as a coastal multifamily owner, though broader and more diversified than California Palms.
• Veris Residential: Multifamily REIT operating Class A apartment communities in the Northeast and Mid-Atlantic. Comparable as a publicly-traded multifamily REIT at smaller scale, though operating in different geographic markets.
• Equity Residential: Large diversified multifamily REIT (EQR) with urban and coastal apartment communities nationwide including Southern California. Comparable as an institutional apartment landlord, though operating at much larger scale and asset diversity.

Direct peers

• Essex Property Trust: West Coast-focused multifamily REIT (ESS) operating ~62,000 apartment homes primarily in coastal California and the Seattle region. Highly comparable as a coastal California multifamily landlord with similar renter demographics and rent levels.
• AvalonBay Communities: Large multifamily REIT (AVB) operating Class A apartment communities across coastal U.S. markets including Southern California. Directly comparable on amenitized Class A product in supply-constrained coastal infill locations.
• Advanced Management Company: The parent operator managing California Palms and other California apartment communities under California DRE License #00881503. Most directly comparable as the operator of sister properties using identical AppFolio/Flex/Piñata stack and similar staffing model.
• Irvine Company: Largest private multifamily operator in Orange County, CA, owning and operating tens of thousands of apartment homes across coastal Southern California. Directly comparable as a California infill apartment operator with similar target renter demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CA_Palms_Apts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Palm