Advanced Management

What Advanced Management does

Advanced Management Company (AMC) is a privately held residential property management company founded in 1982 by Richard Julian and Frank Holloway, operating as a subsidiary of Advanced Real Estate Services, Inc. It manages nearly 13,000 apartment homes across more than 60 communities in Southern California, spanning Orange County, Los Angeles County, Riverside County, and San Bernardino County. The company serves individual and family renters primarily in the mid-market segment, with a growing presence in luxury high-rise living (Hollywood towers) and a niche housing relief program for wildfire-displaced residents offering 5% rent discounts and expedited move-in. AMC also serves property owners and investors via its parent's Opportunity Fund (Advanced Fund 24-3) and 721 exchange vehicle (X Fund 24), with a "friends and family" investor network of over 1,000 families.

The company's core operating technology is AppFolio Property Manager Plus, which it implemented in September 2023 after a six-month rollout — replacing a legacy system used for 20 years. The AppFolio stack includes AppFolio Realm AI, Realm-X (a generative AI conversational interface), and AI Leasing Assistant Lisa for automated leasing tour booking. AMC operates on a fully mobile-first basis, with residents accessing a portal via iOS and Android apps for rent payment, maintenance requests, and communication. The company is vertically integrated with R³ Construction Services, a sister company that handles renovations and manufactures custom cabinetry in Irvine, CA, enabling in-house execution of value-add property repositioning.

AMC's revenue model is primarily subscription-recurring through monthly apartment rentals, supplemented by transaction-based fees from resident services (application fees, maintenance, renter's insurance). The company sells through direct on-site leasing at each property, supported by digital channels (amcliving.com, AppFolio portal, iOS/Android apps), a resident referral program with cash compensation, and brand-led marketing through its "Live Happy®" trademark. Marketing and distribution channels also include Yelp reviews, community events (Food Truck Friday, Paint and Sip), and PR-driven campaigns for housing relief programs. AMC is led by Founder & Chairman Frank O. Holloway, President Danielle Holloway McCarthy, with a 550+ team operating from a 50,000 sq ft headquarters and training facility (AMC University) in Irvine, California.

Name

Advanced Management

Legal name

Advanced Management Company

Website

https://amcliving.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Advanced Management Company (AMC) is a Southern California residential property management firm managing nearly 13,000 apartment homes across 60+ communities on behalf of its parent Advanced Real Estate, serving individual and family renters in mid-market and luxury segments using the AppFolio technology platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Apartment property management
• Multifamily housing services
• Residential real estate management
• Apartment rental leasing
• Community management services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Apartment Rental Income: AMC generates primary revenue through monthly apartment rentals across its portfolio of nearly 13,000 units in Southern California. Rent pricing varies by unit size, location, and amenities. The company offers various lease terms including month-to-month options.
2. Resident Services and Fees: Revenue from resident-related services including application fees, maintenance request processing, renters insurance programs, and other resident services facilitated through the AppFolio platform.
3. Flexible Payment Processing: AMC offers Flex payment option for flexible rental payments with free account access, potentially generating transaction or service-related revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Advanced Management Company (AMC) provides residential property management services for nearly 13,000 apartment homes across more than 60 communities in Southern California. The company delivers leasing, maintenance, resident relations, and community operations supported by the AppFolio-powered Resident Portal, AI leasing assistant, and smart home technology. AMC also operates disaster relief housing programs and works in conjunction with sister company R³ Construction Services to renovate acquired properties.

Product overview

AMC operates as a property management company offering residential property management services across 60+ apartment communities with nearly 13,000 units in Southern California. The core product is AMC's property management services encompassing leasing, maintenance, and resident relations, delivered through the AMC Resident Portal (powered by AppFolio). Supporting offerings include AMC University (internal training), The Live Happy Project (charitable initiatives), and R³ Construction Services (renovations through AMC's sister company). AMC also provides comprehensive employee benefits as part of its workplace culture. The company was founded in 1982 and is a subsidiary of Advanced Real Estate Services, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• AMC Residential Property Management Services Comprehensive property management services covering leasing, maintenance, resident relations, community operations, and financial management for nearly 13,000 apartment homes across 60+ Southern California communities. Services target individuals, couples, and families seeking quality apartment living.
• AMC Resident Portal Online resident portal powered by AppFolio enabling residents to pay rent, submit maintenance requests, view account information, submit proof of renters insurance, and communicate with property management, accessible via web and mobile apps for iOS and Android.
• Wildfire Housing Relief Program

Quantifiable outcome

• Nearly 13,000 apartment homes managed across Southern California
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or Integration · 7 December 2023AMC partnered with AppFolio as its technology partner for property management, implementing AppFolio Property Manager Plus with AppFolio Realm AI suite including Realm-X generative AI conversational interface. The partnership enables 100% mobile utilization, AI Leasing Assistant Lisa for prospective renters, digitized vendor payments, and enhanced owner experience with on-demand property data access.
• R³ Construction ServicescoreStrategic or Co-development PartnerR³ Construction Services is AMC's sister company and in-house construction arm specializing in high-volume renovations for multifamily clients. Handles all renovation work for AMC properties including cabinetry made in Irvine, CA. Part of vertically integrated approach with Advanced Real Estate.
• Triqor Newport BeachminorChannel Partner/ Reseller/ DistributorTriqor Newport Beach office, led by Gary Tolfa, brokered the off-market acquisition of Beachpoint property in Huntington Beach.
• ColliersminorChannel Partner/ Reseller/ DistributorShane Shafer from Colliers (previously of Northmarq) brokered the sale of The Cove at West Covina property for $41 million.
• Costco (Laguna)minorOthersCostco in Laguna provides turkeys for AMC's annual Thanksgiving Dinner Deliveries program, which delivered 416 dinners to community members in 2023.
• El Super (Santa Ana)minorOthersEl Super in Santa Ana provides food items (potatoes, vegetables, stuffing, pie) for AMC's annual Thanksgiving Dinner Deliveries program.
• Kaiser PermanenteminorOthersAMC has an outstanding partnership with Kaiser Permanente providing fully paid health insurance for employees as part of employee benefits package.

Scale indicators13 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• Essex Property Trust: Multifamily REIT concentrated in Southern California and Northern California, operating ~62,000 apartment units. Essex is the most direct peer given its SoCal density, Class A multifamily focus, and exposure to California rent regulation—directly comparable to AMC's geographic and product concentration.
• Greystar Real Estate Partners: Largest multifamily property manager in the US, managing over 800,000 units globally with vertically integrated investment management. Greystar is the closest direct peer in property management scale, third-party operating platform, and multifamily focus—operating in the same SoCal market.
• Lincoln Property Company: Major third-party multifamily property manager with ~215,000 units under management across the US. Comparable to AMC in property management focus, technology adoption, and SoCal presence, but operates at significantly greater scale.
• FPI Management: Multifamily property management firm with strong SoCal presence managing ~170,000 units across the western US. Direct competitor to AMC in the SoCal multifamily management market with similar geographic focus and Class B/C property expertise.
• Asset Living: Large multifamily property manager with ~300,000 units managed nationally, including SoCal properties. Comparable third-party management platform serving institutional and private owners in similar markets to AMC.
• RPM Living: Multifamily property management company managing ~250,000 units across the US with significant Sun Belt and West Coast presence. Direct competitor in third-party multifamily management with comparable technology adoption and client base.

Broad incumbents

• AvalonBay Communities: Large multifamily REIT with ~90,000 apartment units across coastal US markets including Southern California. Comparable as a major institutional owner/operator in SoCal but operates at much larger scale and broader geographic footprint than AMC.
• Equity Residential: Multifamily REIT with ~80,000 apartment units concentrated in coastal gateway markets including Los Angeles. Overlaps with AMC in coastal urban high-density markets and exposes similar regulatory dynamics, though at materially larger scale.
• UDR Inc. Multifamily REIT operating ~60,000 apartment units across US markets including Southern California. Comparable institutional Class A multifamily owner-operator in overlapping SoCal submarkets, though with broader geographic diversification.
• Cushman & Wakefield (Multifamily Asset Services): Global commercial real estate services firm with a multifamily property management division serving institutional owners. Comparable as a property management services provider but operates as part of a broader diversified CRE services platform rather than as a multifamily specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amcliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Management