Kindred
Kindred Connections Society is a Calgary-based non-profit, founded in 1957, that delivers accessible mental health counselling (including 75-minute single-session Rapid Access Counselling) and parenting supports spanning pregnancy through early childhood, serving individuals, couples, families, and vulnerable populations across Alberta.
- Company typePrivate
- Founded1957
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kindred does
Kindred Connections Society (formerly Catholic Family Service) is a Calgary-based non-profit charitable organization founded in 1957 that delivers accessible mental health and parenting support services to individuals, couples, families, and vulnerable populations across Alberta. Its service portfolio centers on Rapid Access Counselling, a 75-minute single-session model often available within the week and delivered in person, by phone, or by video, with sliding-scale client fees supplemented by Family Resource Networks Alberta. The parenting suite spans pregnancy through early childhood and includes the Prenatal Outreach Support Team (a co-delivered program with CUPS and Calgary Police Service for vulnerable pregnant people), Healthy Babies Network, Outreach Parent Support, the Parent-Infant Relationship Team, Brief Intervention Caregiver Support for foster/kinship caregivers (referral-gated through Children and Family Services), Louise Dean Centre (high school completion for pregnant and parenting students in partnership with Calgary Board of Education and Alberta Health Services), and the Parent-Child Learning Centre (childcare for ages 0-5). The organization's underlying technology stack is modest: a 24/7 online booking platform called Community Connect YYC sits on top of human-delivered counselling using a solution-focused, goal-based methodology; there is no disclosed AI/ML or proprietary software layer.
The business model is a hybrid non-profit revenue stack. The primary stream is government grants and contracted funding from the Government of Alberta (including the Ministry of Children's Services), the Public Health Agency of Canada (via the Canada Prenatal Nutrition Program), Alberta Health Services, Calgary Board of Education, and the City of Calgary's Family and Community Support Services program, with additional funding from United Way Calgary and Area and the Calgary Homeless Foundation. Secondary streams include charitable donations routed through the separately incorporated Unlocking Potential Foundation (established 2008), modest client-paid fees (sliding scale for RAC, monthly tuition for Parent-Child Learning Centre with affordability grants), and special-event fundraising such as the annual Kindred Live gala. Customer concentration sits primarily on the funder side rather than the client side: service recipients are highly fragmented across mental health and parenting segments, but revenue is heavily dependent on a small number of public-sector and institutional funders.
Kindred firmographics
Firmographics- Name
- Kindred
- Legal name
- Kindred Connections Society
- Website
- https://kindred.ca
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kindred Connections Society is a Calgary-based non-profit, founded in 1957, that delivers accessible mental health counselling (including 75-minute single-session Rapid Access Counselling) and parenting supports spanning pregnancy through early childhood, serving individuals, couples, families, and vulnerable populations across Alberta.
- Ownership category
- akta.pro rank
Kindred industry classification
Industry- Product category
- Mental Health and Family Support Services
- NAICS
- Individual and Family Services (6241), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industry
- Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)
Keywords
Where Kindred is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Kindred business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Government Grants and Funding: Primary revenue stream from government sources including Government of Alberta, Ministry of Children's Services, Public Health Agency of Canada, Calgary Board of Education, and Alberta Health Services
- Charitable Donations: Donations from individuals, corporations, and foundations through the Unlocking Potential Foundation fundraising arm
- Program Fees: Affordable fee model for Rapid Access Counselling where clients set their own session fee; monthly fees for Parent-Child Learning Centre with affordability grants available
- Special Events Revenue: Fundraising events such as Kindred Live: A Night of Connection, corporate sponsorships, and gala-style fundraising
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Rapid Access Counselling - Affordable sliding scale |
| Unit Pricing | Monthly | Parent-Child Learning Centre - Affordable childcare with grants |
| Other | Pay-as-you-go | Outreach Parent Support - Free service |
| Other | Pay-as-you-go | Brief Intervention Caregiver Support - Free service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Kindred product offering
Product offeringCore offering
Kindred (legally Kindred Connections Society) is a Calgary-based non-profit that delivers accessible mental health counselling and a suite of parenting support programs. It provides single-session Rapid Access Counselling and wraparound family/parenting services spanning pregnancy through early childhood, funded primarily by government grants and charitable donations.
Product overview
Kindred is a non-profit organization offering a coordinated suite of mental health services and parenting supports. The core offerings include Rapid Access Counselling (single-session counselling available within days, in-person or virtual) and Community Connect YYC (24/7 online booking platform). Parenting programs span pregnancy through early childhood: Healthy Babies Network (nutrition/education for 0-12 months), Prenatal Outreach Support Team (POST - collaborative early intervention), Outreach Parent Support (individualized coaching), Parent-Infant Relationship Team (PIRT - attachment support for 0-3 years), Brief Intervention Caregiver Support (BICS - trauma-informed foster/kinship care), Louise Dean Centre (high school completion for student parents), and Parent-Child Learning Centre (play-based childcare for 0-5 years). The organization also hosts Kindred Live as its flagship fundraising event.
Differentiator
Problem solved
Functional benefit
Brands
- Healthy Babies Network: A program funded through the Public Health Agency of Canada's Canada Prenatal Nutrition Program that provides health provisions, information, and support to member agencies for pre- and post-natal care.
- Louise Dean Centre
- Rapid Access Counselling
- Kindred Live
Products and services
- Rapid Access Counselling (RAC) Single-session counselling program providing 75-minute appointments often available within the week, using a goal-based and solution-focused approach, delivered in person or virtually for individuals, couples, and families across Alberta.
- Community Connect YYC Online booking platform available 24/7 that provides direct, barrier-free access to affordable in-person, phone, or video counselling sessions.
- Healthy Babies Network Nutrition support, health education, and counselling for pregnant and parenting individuals with babies up to 12 months old, funded through the Public Health Agency of Canada's Canada Prenatal Nutrition Program.
- Prenatal Outreach Support Team (POST) Collaborative early intervention program involving Kindred, CUPS, and Calgary Police Service dedicated to supporting pregnant people experiencing vulnerabilities including risk of homelessness, substance use, domestic violence, or mental health challenges.
- Outreach Parent Support Personalized parenting support connecting expectant and current parents to resources, emotional support, and coping skills through Parent Support Workers, following the Nurturing Parenting curriculum.
- Parent-Infant Relationship Team (PIRT) Program supporting parents and caregivers experiencing difficulties in early relationships with infants (0-3 years), promoting social, emotional, and cognitive development through enhanced parental reflective functioning and mental health.
- Brief Intervention Caregiver Support (BICS) Specialized trauma-informed support for foster, kinship, and adoptive caregivers to help them understand and respond to the unique needs of children in their care, focusing on grief, trauma, and attachment.
- Louise Dean Centre Collaborative program with Calgary Board of Education and Alberta Health Services providing pregnant and parenting students with wraparound services including teachers, childcare, health professionals, and support workers to complete high school.
- Parent-Child Learning Centre Nurturing, play-based childcare for children aged 0-5 in Forest Lawn, supporting young parents attending school and families in the community through individualized care plans and developmentally appropriate classrooms.
- Kindred Live Annual fundraising event bringing together community members for live music, storytelling, and connection to support Kindred's mental health and parenting programs.
Quantifiable outcome
- 75-minute counselling appointments often available within the week
- +2 more outcomes
Companies that use Kindred
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Kindred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Kindred partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Calgary Board of Education (CBE)coreCollaborative partnership for Louise Dean Centre, a supportive learning environment alongside Jack James High School serving pregnant and parenting students. CBE provides teachers as part of wraparound services.
- Alberta Health Services (AHS)coreCollaborative partner in Louise Dean Centre providing health professionals as part of wraparound services for pregnant and parenting students.
- CUPS (Calgary Urban Project Society)corePartner in Prenatal Outreach Support Team (POST) program. CUPS provides nursing staff for prenatal education and wellness support.
- Calgary Police Service (CPS)corePartner in Prenatal Outreach Support Team (POST) program providing constables who assist with legal system navigation, court dates, warrants, and domestic violence support.
- Unlocking Potential (UP) FoundationcoreEstablished in 2009 as the fundraising arm of Kindred. Board of Directors includes Alex Currie, Tim Quigley, Kayla Keim, Stuart McGibbon, Krystyn Persaud, Skyelar Kachur. Raises funds to ensure long-term sustainability of Kindred programs.
- Nextleaf SolutionsminorCannabis company partnership where Kindred Canada supports national sales efforts for Nextleaf's cannabis brands (from Nextleaf Solutions press release).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kindred competitors and assessment
Company assessmentEmerging players
- CUPS (Calgary Urban Project Society): Calgary-based non-profit serving vulnerable populations experiencing poverty, homelessness, and health challenges. Already a partner in Kindred's POST program with overlapping client base in perinatal support and vulnerable family services.
Direct peers
- Distress Centre Calgary: Calgary-based non-profit providing 24/7 crisis support, counselling, and mental health services. Comparable in offering accessible mental health services including phone and online delivery channels to similar client populations.
- Catholic Social Services: Faith-based non-profit serving immigrants, refugees, and vulnerable populations across Alberta. Comparable in faith-affiliated heritage (Kindred was formerly Catholic Family Service), non-profit social services model, and Alberta-wide geographic focus.
- Wood's Homes: Calgary-based non-profit delivering children's mental health, family services, and community programs. Comparable in serving vulnerable children, youth, and families through trauma-informed and wraparound approaches.
- Calgary Family Services: Calgary-based non-profit providing counselling, family therapy, and parenting programs. Direct competitor offering overlapping mental health and family support services to similar populations in the same geographic market.
- Calgary Counselling Centre: Calgary-based non-profit providing affordable counselling services to individuals, couples, and families. Directly competes with Kindred's Rapid Access Counselling offering in the same geographic market with similar sliding-scale pricing model.
- The Alex Community Health Center: Calgary-based non-profit providing integrated health and social services to vulnerable populations. Comparable in serving low-income families with wraparound supports including counselling, parenting programs, and community-based care.
- YW Calgary: Calgary-based non-profit providing housing, counselling, and family support services with focus on women and families. Comparable in serving vulnerable families, providing affordable counselling, and operating wraparound community programs.
- Hull Services: Calgary-based non-profit offering child, youth, and family services including counselling, residential treatment, and community programs. Comparable in mission, target populations (vulnerable children/families), and trauma-informed clinical approach.
Broad incumbents
- McMan Youth, Family and Community Services: Alberta-wide non-profit delivering child, youth, and family services including counselling, foster care, and community programs. Operates at larger geographic scale with comparable service mix to Kindred's parenting and family programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kindred social profiles
Digital presenceKindred compliance and trust
Trust signalCompliance1 record
Kindred financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindred leadership team
Management profileNumber of profiles
Profiles6 records
Kindred subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kindred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindred
What does Kindred do?
Kindred (legally Kindred Connections Society) is a Calgary-based non-profit that delivers accessible mental health counselling and a suite of parenting support programs. It provides single-session Rapid Access Counselling and wraparound family/parenting services spanning pregnancy through early childhood, funded primarily by government grants and charitable donations.
Is Kindred a public or private company?
Kindred is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kindred founded?
Kindred was founded in 1957. It employs 51 to 100 people.
Where is Kindred based?
Kindred is headquartered in Calgary, Canada, in the North America region.
How does Kindred make money?
Four revenue lines are on record. Government Grants and Funding is the primary driver. The others are charitable Donations, program Fees and special Events Revenue.
Who are Kindred's main competitors?
CUPS (Calgary Urban Project Society) is listed as an emerging player. Direct peers are Distress Centre Calgary, Catholic Social Services, Wood's Homes, Calgary Family Services, Calgary Counselling Centre, The Alex Community Health Center, YW Calgary and Hull Services. McMan Youth, Family and Community Services is listed as a broad incumbent.
Does Kindred have an API?
No public API is recorded for Kindred.
What industry is Kindred in?
Kindred's product category is Mental Health and Family Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HLAFAEAO, Bereavement, Grief & Family Support Services (Hospice-Linked). Its NAICS code is 6241 and its SIC code is 8300.