Lobeco
Lobeco is a Munich-headquartered digital marketing and communications agency with 130+ employees across Germany, Switzerland, and China, serving enterprise clients in consumer goods, mobility, energy, sports, and public sectors with consulting, creative, performance marketing, AI, and sports sponsorship services.
- Company typePrivate
- Founded2014
- HeadquartersMünchen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lobeco does
Lobeco (legal entity LOBECO GmbH) is a privately held German digital marketing and communications agency headquartered in Munich, operating regional offices in Shanghai, Zurich, and Berlin with a headcount exceeding 130. The firm delivers an integrated portfolio of professional services spanning strategic consulting, creative and content production, performance marketing (SEO/SEA, display), corporate communications, data and analytics, video and livestreaming production (via two in-house studios in Munich), sports marketing and sponsorship activation, and digital innovation services (AR, VR, Web 3.0). Its China Services practice, anchored by the Shanghai office, is positioned as a dedicated bridge for Western brands entering or expanding in China, including clients such as Paulaner, Viessmann, and FC Bayern activations.
The company has productized an AI services line comprising CorporateGPT (an enterprise knowledge-management offering), AI Workshops, AI Keynotes, and AI Consulting, with 2025-dated marketing collateral indicating active commercialization of AI advisory work alongside traditional agency services. Client relationships span large enterprises (Siemens, BMW Motorrad, Continental, Würth, HypoVereinsbank, Lidl Schweiz, Viessmann, Schöck), sports organizations and rights holders (FC Bayern, DFB), and public-sector entities (CSU, Wir.Berlin). Revenue is generated via project-based and retainer professional services engagements under a consultative, sales-led GTM motion targeting enterprise buyers in Germany, Switzerland, and China; no pricing, ARR, or revenue figures are publicly disclosed, and ownership appears founder- or management-held with no external PE/VC backing identified.
Lobeco firmographics
Firmographics- Name
- Lobeco
- Legal name
- LOBECO GmbH
- Website
- https://lobeco.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lobeco is a Munich-headquartered digital marketing and communications agency with 130+ employees across Germany, Switzerland, and China, serving enterprise clients in consumer goods, mobility, energy, sports, and public sectors with consulting, creative, performance marketing, AI, and sports sponsorship services.
- Ownership category
- akta.pro rank
Lobeco industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Lobeco is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Lobeco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Strategy consulting, digital brand positioning, and campaign strategy services billed on project or retainer basis
- Creative & Content Services: Creative campaign development, content creation, graphic and motion design services
- Performance Marketing: Advertising, display advertising, SEO/SEA services typically billed on project or retainer basis
- Sports Marketing & Sponsoring: Sports marketing campaigns, rights management, and athlete consulting services
- Video & Streaming Production: Video production, livestreaming, and in-house studio services
- Data & Analytics Services: Performance analysis, reporting, data management, and campaign setup consulting
- Digital Innovation: AR, VR, Web 3.0 solutions and emerging platform services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Lobeco product offering
Product offeringCore offering
Lobeco is a Munich-headquartered digital marketing and communications agency offering AI consulting, creative services, performance marketing, sports marketing, video production, and data analytics services. The firm serves enterprise clients across Germany, Switzerland, and China with cross-functional marketing and communications engagements.
Product overview
Lobeco is a digital marketing and communications agency, not a traditional SaaS product company. The company offers a portfolio of interconnected professional services organized around digital marketing, communication, and innovation. Core offerings include AI services (AI Workshops, CorporateGPT, AI Keynotes, AI Consulting), Strategic Consulting, Digital Innovation (AR/VR/Web 3.0), Creative Services (Content Creation, Graphic & Motion Design), Performance Marketing (SEO/SEA, Display Advertising), Data & Analytics, Corporate Communications, Video & Streaming, Sports Marketing & Sponsoring, and China Services. With over 130 employees across Munich, Shanghai, Zurich, and Berlin, Lobeco serves corporate clients across diverse industries including consumer goods, energy, mobility, sports, and public sector. The company positions itself as helping clients become champions in digital marketing and communication by leveraging technological innovation.
Differentiator
Problem solved
Functional benefit
Companies that use Lobeco
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles1 record
Lobeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lobeco partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights2 records
Lobeco competitors and assessment
Company assessmentEmerging players
- Pilot Group: Munich-based digital agency specializing in digital transformation, enterprise platforms, and marketing technology. Local peer in Lobeco's home market with overlapping enterprise and digital-services focus.
- TLGG (Havas): Düsseldorf-based digital communications and content agency (now part of Havas), with strong content-marketing and corporate-comms capabilities comparable to Lobeco's content, social, and corporate comms practices.
Direct peers
- Scholz & Friends: Germany-headquartered creative agency with full-service brand and digital transformation offerings. Comparable business model and customer profile to Lobeco across German enterprise and consumer-goods clients.
- Udg United Digital Group: Germany-based digital agency group providing consulting, creative, digital marketing, and technology services to enterprise clients. Highly comparable peer operating in the same DACH digital-marketing-services category as Lobeco.
- SinnerSchrader (Accenture Song): Formerly independent digital agency now operating within Accenture Song, focused on digital experience, ecommerce, and marketing transformation for European enterprises. Direct overlap with Lobeco's digital innovation and performance marketing offerings.
- Serviceplan Group: Largest owner-managed creative and digital agency group in Germany and Europe, offering integrated consulting, creative, media, and digital innovation services. Closest direct peer to Lobeco across both the full-service agency model and the DACH enterprise client base.
- Jung von Matt: Hamburg-headquartered independent creative agency group with strong digital and brand-strategy capabilities. Competes with Lobeco for the same enterprise clients in automotive, consumer goods, and public sector across the DACH region.
Broad incumbents
- DDB Germany (DDB Tribal): German arm of the global Omnicom-owned DDB network offering creative, digital, and brand strategy services. Competes with Lobeco for German enterprise and consumer-goods clients with the backing of a global holding company.
- Ogilvy Germany: Global WPP-owned brand and advertising network with German operations serving multinational and German enterprise clients. Broader portfolio scale than Lobeco but directly competes on creative, consulting, and digital strategy mandates.
Regional players
- Kolibri Games / Played (services) peers are not direct; using broader category peer: Ressource Communications: DACH-based integrated communications agency specializing in corporate communications, PR, and content marketing. Comparable on the corporate-communications and content-creative services that Lobeco offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Lobeco social profiles
Digital presenceLobeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobeco leadership team
Management profileNumber of profiles
Lobeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobeco
What does Lobeco do?
Lobeco is a Munich-headquartered digital marketing and communications agency offering AI consulting, creative services, performance marketing, sports marketing, video production, and data analytics services. The firm serves enterprise clients across Germany, Switzerland, and China with cross-functional marketing and communications engagements.
Is Lobeco a public or private company?
Lobeco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lobeco founded?
Lobeco was founded in 2014. It employs 101 to 250 people.
Where is Lobeco based?
Lobeco is headquartered in München, Germany, in the Europe region.
How does Lobeco make money?
Seven revenue lines are on record. Consulting Services are the primary driver. The others are creative & Content Services, performance Marketing, sports Marketing & Sponsoring, video & Streaming Production, data & Analytics Services and digital Innovation.
Who are Lobeco's main competitors?
Emerging players on record are Pilot Group and TLGG (Havas). Direct peers are Scholz & Friends, Udg United Digital Group, SinnerSchrader (Accenture Song), Serviceplan Group and Jung von Matt. Broad incumbents are DDB Germany (DDB Tribal) and Ogilvy Germany. Kolibri Games / Played (services) peers are not direct; using broader category peer: Ressource Communications is listed as a regional player.
Does Lobeco have an API?
No public API is recorded for Lobeco.
What industry is Lobeco in?
Lobeco's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.