Campey Turf Care Systems

What Campey Turf Care Systems does

Campey Turf Care Systems (legal entity Richard Campey Ltd) is a UK-based, family-owned specialist distributor and exclusive sales agent for professional turf maintenance and renovation machinery, founded in 1986 by Richard Campey and now led by Managing Director Julia Campey. The company sells and supports a portfolio that combines own-developed and patented implements (KORO FTM fraise mowers, UNIVERSE Rotor upgrades, Air2G2 air-injection aerators, Imants ShockWave, Dakota turf tenders, Campey-branded dressers, scarifiers, seeders, and rollers) with dealership lines from complementary OEMs such as Dennis, New Holland, Trimax, SISIS, Tru Turf, Segway Navimow, Martin Lishman, Omarv, and Weedingtech Foamstream. Its installed base spans elite venues (FIFA World Cup and Wimbledon venues, Real Madrid, Manchester United, Tottenham Hotspur, Stoke City, York Racecourse, multiple golf clubs) down to grassroots football and rugby clubs served through formal partnerships with the Rugby Football Union, Birmingham County FA, and Staffordshire FA.

The revenue model is primarily one-time equipment sales of capital machinery, supplemented by used machinery resale (Bosley branch), aftermarket parts and consumables via the Tines Direct and campeyshop.com e-commerce stores, and a small recurring trade in tractors and accessories. Go-to-market is enterprise field sales from the Marton, Cheshire headquarters, supported by a global dealer network of more than 70 partners across Europe, Asia, Africa, and the USA, plus a wholly-owned Australian subsidiary (Campey Australia) and a second UK retail branch in Bosley. Pricing is quote-based and not publicly disclosed; used tractor listings are visible at £7,250–£42,500 excluding VAT, while new machinery and robotic mowers are sold on enquiry.

Campey's competitive position rests on a defensible IP base (UNIVERSE Rotor patents granted in UK, EU, US, China, Japan, Brazil, and Australia; multiple registered trademarks), exclusive distribution rights for niche specialist OEMs, 38 years of brand and demo-day familiarity with groundskeepers, and a low-friction procurement channel for districts that lack in-house agronomy expertise. The strategy trajectory visible from recent moves — Bosley branch opening, Campey Australia incorporation, AGIF board appointment, grassroots FA partnerships, and continuing product launches — indicates active geographic and vertical expansion built around the core specialty-distributor playbook rather than a pivot toward software, data, or autonomous platforms.

Name

Campey Turf Care Systems

Legal name

Richard Campey Ltd

Website

https://campeyturfcare.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Campey Turf Care Systems is a UK-based, family-owned specialist distributor of professional turf maintenance and renovation machinery, serving elite sports venues, golf courses, and grassroots football and rugby clubs across Europe, Asia, Africa, the USA, and Australia.

Ownership category

akta.pro rank

Product category

Sports Turf Care Machinery

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Sports turf maintenance
• Turf renovation machinery
• Aeration equipment
• Overseeding machinery
• Topdressing equipment

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. New Machinery Sales: Sale of new professional turf care machinery including exclusive products (Air2G2, Koro, Imants, Dakota, Vredo, Omarv) and dealership products (Dennis, Trimax, New Holland, Tru Turf, Sisis, Martin Lishman).
2. Used Machinery Sales: Sale of pre-owned turf care machinery and tractors including brands like New Holland, John Deere, Kubota, Ford, Iseki.
3. Parts and Accessories: Replacement tines, blades, brushes, and quality accessories through Tines Direct online store. Also available through campeyshop.com.
4. E-commerce: Online shop at campeyshop.com offering specialist turf care, garden and agricultural machinery and equipment including ATVs, chainsaws, strimmers, mowers, log splitters, power tools, parts and clothing.
5. Tractor Sales: New and used tractors including New Holland Boomer series and other agricultural equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Campey Turf Care Systems is a specialist distributor and supplier of professional turf care and renovation machinery, serving sports grounds, golf courses, racecourses, and agricultural customers worldwide. The company sells both exclusive branded machinery (Air2G2 aerators, KORO FTM fraise mowers, Imants implements, Dakota turf tenders, Vredo overseeders, Omarv flail mowers, Martin Lishman sprayers, Foamstream weed control, and Campey-branded implements) and dealership products (Dennis, New Holland, SISIS, Trimax, Tru Turf, Segway Navimow, Cool Tops, Classen). It also trades used tractors and machinery and supplies replacement tines, blades and brushes through Tines Direct.

Product overview

Campey Turf Care Systems is a specialist supplier and distributor of professional turf maintenance machinery, offering both exclusive branded products and dealership products. The exclusive portfolio includes Imants machinery (ShockWave, Recycling Dresser, SandCat, RotoSweep, RootPruner, RotoKnife, Penetrometer, RotoBlast), Koro by Imants products (FTM Field TopMaker, Terraplane Rotor, Universe Rotor, Top Drain, Speed Harrow), Air2G2 aeration systems, Dakota turf tenders, Vredo overseeders, Omarv flail mowers, Fleischmann mowers, Martin Lishman sprayers, Van Vuuren equipment, FI Equipment, Foamstream weed control, and a comprehensive range of Campey-branded implements (SPEEDRESSER, UniRake, UniSeeder, Aeraseeder, Electric Sarel Roller, LineMarker, Seed Shot, SR2000 Spreader, and various brushes, trailers and ground care tools). Dealership products include Dennis cylinder mowers, New Holland tractors, SISIS equipment, Trimax mowers, Tru Turf rollers, Cool Tops canopies, Segway Navimow robotic mowers, and Classen turf cutters. The company also offers used machinery and a dedicated accessories shop (Tines Direct). Products serve sports stadiums, golf courses, cricket grounds, bowling greens, racecourses, and grassroots football pitches worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Tines Direct: Replacement tines, blades and brushes online store
• Campey Bosley

Products and services

• Air2G2 Pedestrian Aerator & Air2hp Self-propelled aerification machine that injects pressurised air 12-inches beneath the turf surface to relieve soil compaction, promote root development, improve drainage and water infiltration without surface disturbance. Multi-award winning, used by elite sports venues including Stoke City FC.
• KORO FTM (Field TopMaker) Fraise Mower Heavy-duty fraise mower for surface restoration of sports pitches, available in 1.2m, 1.6m, 2.0m and 2.5m models. Designed to remove unwanted surface matter or the entire surface using the patented UNIVERSE rotor. Used at Tottenham Hotspur FC, Real Madrid, and Provo Golf Club for turf conversion projects.
• Campey Universe Rotor (UNIVERSE Patented Rotor System) Patented rotor system for the KORO Field TopMaker developed for use on Desso GrassMaster and other reinforced turf surfaces. Protected by multiple patents across the UK, Europe, USA, Japan, China, Australia and Brazil.
• Imants ShockWave Deep compaction relief machine for sports turf that enables year-round decompaction without disrupting play. Used by Sandbach Rugby Club, Naas Golf Club and other elite sports venues.
• Imants RecyclingDresser 1.3 Machine designed for recycling organic matter back into the turf surface, improving soil conditions and water movement. The 2025 1.3 update introduced a lighter design suitable for smaller tractors.
• Dakota 310 & 410 Turf Tenders Turf tender machines designed to save time, eliminate waste, and reduce operating costs when spreading sand and other materials on turf surfaces. Used by Real Madrid C.F. and Chart Hills Golf Club for material handling.
• Vredo Compact Series, Turf Buddy, Stitch Compact, Turf-Fix, Synergy Compact Overseeders Range of overseeders and seed drills that place seed perfectly into the soil for consistent germination. Used by Castle Stuart Golf Club and Sunderland AFC Academy of Light.
• Omarv Venezia & Alba Flail Mowers Award-winning range of professional flail mowers and collectors suited to sports field and golf course use.
• Imants SandCat Gravel banding and sand injection machine for improving drainage and water movement in turf surfaces.
• Imants RotoSweep & Rhea Scarifier Scarification equipment for removing thatch and surface debris from turf surfaces.
• Imants RootPruner Deep root pruning equipment for maintaining healthy turf root systems.
• Imants RotoKnife & Mini RotoKnife Rotary knife implements for verticutting and aeration operations.
• KORO Top Drain Deep drainage machine for improving water infiltration in turf surfaces. Used by York Racecourse.
• KORO Speed Harrow High-speed harrowing equipment for pitch preparation and surface levelling.
• Campey SPEEDRESSER Top Dressing Spreader Top dressing spreader for sports turf maintenance and renovation.
• Campey UniRake Rake implement for turf renovation and maintenance, used on Desso constructed pitches and bermuda grass fairways.
• Campey UniSeeder Precision seeding implement for turf renovation.
• Campey Aeraseeder & Pedestrian Aeraseeder Combined aeration and seeding equipment for sports turf renovation.
• Campey Electric Sarel Roller Battery-powered 60cm aerating roller designed for bowling greens and cricket squares. Sharp spikes penetrate the soil to improve air circulation, water absorption and root growth.
• Bellon Mit BM40, BM45, BM50, BM60 Scarifiers Range of scarifiers, verticutters and rakes with collector options for professional turf maintenance.
• Martin Lishman Nano Spray & Micro Spray Compact pedestrian sprayers designed for all types of sports grounds and amenity applications.
• Fleischmann Electric 5 Deck Rotary Mower Electric-powered 5 deck rotary mower designed for turf growers and sod farms.
• Van Vuuren BigTick & TurfTick Professional turf maintenance equipment for sports turf and golf applications.
• FI Equipment Fairway Falcon Fairway mowing equipment for large area turf maintenance.
• Foamstream L12 Weed Killer Herbicide-free weed control system combining hot water with foam made from plant oils and sugars. Eco-friendly weed control for sporting venues and amenity spaces.
• Club Car Carryall Utility Vehicles Electric and diesel utility vehicles for grounds maintenance operations.
• Dakota Turf Trailers, D60 Box Scraper, Soil Movers, TB 220 Turf Brush Range of turf trailers and ground preparation equipment for material handling and surface maintenance.
• Campey SR2000 Rotary Spreader Rotary spreader for top dressing and material application on sports turf.
• Campey Seed Shot Seed application equipment for turf renovation and overseeding.
• Dennis Cylinder Mowers (ES-34R, ES-36, ES-860, Simplex, Razor Ultra, G-Series, PRO 34R, G860, Premier) Range of cylinder mowers and grounds maintenance equipment, including battery-powered options (ES series), interchangeable cassette systems, and dedicated fine turf mowers for groundsmen, greenkeepers and gardeners.
• New Holland Boomer & T4S/T5 Utility Tractors Compact tractors ideal for small horticulture, agriculture, sports turf care, golf courses and municipalities. Includes Boomer 25, Boomer 25C-55, T4S and T5 Utility ranges.
• SISIS Equipment (Javelin, Veemo, Rotorake, Dart, Litamina, Osca, Multitiner, Flexibrush, Variseeder, Truspred, Trulute) Over 80 years of professional groundcare equipment for maintenance of sports and amenity turf and artificial playing surfaces. Includes aerators, scarifiers, sweepers, seeders, and top dressers.
• Trimax Mowers (Ezeemow, FlailDek, Warlord, Force, Striker, ProCut, Stealth, Snake, Pegasus) High-performance commercial tractor-powered rotary and flail lawn mowers. Includes flail mowers for rough cutting and rotary mowers for fine turf applications.
• Tru Turf Rollers (RB70, RE50, RB48, R50-11) Lightweight golf greens rollers that create billiard-table-like surfaces without compacting soil beneath, using weight strategically rather than heavy compression.
• Segway Navimow X3 Series Robotic Mowers Advanced robotic mowers for areas from 1,500 to 10,000 square meters. Features EFLS 3.0 system, ultra-fast charging, AI-powered VisionFence obstacle avoidance, and handles slopes up to 50%.
• Cool Tops Cooling Canopies Patented canopies (fan-powered and standard) providing shade and cooling for equipment operators, fitting a wide range of tractors, mowers and ATVs.
• Classen Turf Cutter PRO HSC18 Hydrostatic drive turf cutter with 4.7mph transport speed, vibration dampening and multiple blade options (12", 16", 18", 20", 24").
• Used Tractors & Machinery Large selection of pre-owned tractors (New Holland, John Deere, Kubota, Ford, Iseki) and turf care machinery, including new tractors at special ex-stock prices. All used tractors located at the Bosley branch.
• Tines Direct (Replacement Tines, Blades, Brushes) Online store for replacement tines, blades, brushes and quality accessories. Free delivery on orders over £120 for GB mainland. Also available through campeyshop.com.

Quantifiable outcome

• 30 acres (front 9 wall to wall) stripped with Koro FTM in 3 weeks for turf conversion
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Asian Golf Industry Federation (AGIF)coreGTM or Marketing Partner · 20 June 2025Campey Export Sales Manager Nick Brown joined the AGIF Board, representing the first time Campey has had representation on the board. AGIF is the Asian Golf Industry Federation, and Nick brings over 25 years of experience in the golf and sports turf industry.
• Greater Manchester Chamber of CommerceminorOthers · 1 January 2024Campey won the 2024 Global Star Award from the Greater Manchester Chamber of Commerce, recognizing outstanding achievements in innovation and global business growth.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerCampey conducted machinery demonstrations for RFU facilities, showcasing the latest turf care machinery. Drone footage captured demonstrations designed to help rugby clubs maintain high standards of playing conditions.
• Birmingham County Football AssociationcoreStrategic or Co-development PartnerNew partnership announced to service grassroots football teams in the Black Country area, supporting improvement of grassroots pitches.
• Staffordshire Football AssociationcoreStrategic or Co-development PartnerFormal partnership with the aim of improving the quality of grassroots pitches in Staffordshire through access to modern sports turf machinery.
• WeedingtechcoreChannel Partner/ Reseller/ DistributorCampey appointed as nationwide distributor for Weedingtech's Foamstream L12, an eco-friendly herbicide-free weed control system using hot water with plant-based foam.
• European Turfgrass ProducersminorGTM or Marketing PartnerIndustry partner supporting European turfgrass industry standards and professional development.
• BIGGA (British & International Golf Greenkeepers Association)minorGTM or Marketing PartnerIndustry association partner supporting golf course management professionals. Campey is a National Patron supporter.
• BALI (British Association of Landscape Industries)minorGTM or Marketing PartnerIndustry association partner for landscape professionals.
• EIGCA (European Institute of Golf Course Architects)minorGTM or Marketing PartnerBronze partner supporting golf course architecture profession.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere: Global agricultural and turf equipment major with a dedicated commercial mowing and sports turf range — comparable end-user customers and overlap on compact tractors, sprayers and turf renovation machinery, though not a specialist turf-care-only play.
• The Toro Company: Major US-based manufacturer of professional turf maintenance equipment serving golf, sports fields and groundscare markets — competes with Campey at the elite-venue level but offers a broader, multi-segment portfolio.
• AGCO Corporation: Global agricultural equipment major (Massey Ferguson, Valtra, Fendt) whose compact and specialty tractors and groundscare implements overlap with the tractor and turf-attachment offering Campey distributes.
• Textron (Jacobsen): Jacobsen-branded turf maintenance equipment within Textron's portfolio, focused on golf courses, sports fields and municipal grounds — overlaps with Campey's turf care lineup as a much larger, multi-product incumbent.
• Kubota: Japanese manufacturer of compact tractors, utility vehicles and grounds-care equipment used by sports turf and horticulture customers — comparable compact tractor product overlap (e.g., against New Holland Boomer line Campey distributes).

Direct peers

• Wiedenmann GmbH: German manufacturer of specialised turf care, aeration and synthetic-surface maintenance equipment used by professional groundskeepers worldwide — competes head-on with Campey's Imants/KORO franchises in fraise mowing, aeration and top-dressing.
• Redexim BV: Dutch designer and manufacturer of turf maintenance machinery including Verti-Drain aerators and KORO Field TopMaker family; directly comparable product range targeting sports stadiums, golf courses and contractors in the same geographies as Campey.
• Charterhouse Turf Machinery: UK-based specialist in sports-turf renovation equipment (Verti-Drain aerators, top dressers, seeders); serves the same groundscare customers as Campey with overlapping product categories in aeration and seeding.
• Rink Spezialmaschinen: German manufacturer of professional turf care implements including scarifiers, sweepers and aerators for sports fields and golf courses — a closely comparable specialty turf-equipment OEM with similar target customers.

Emerging players

• SISIS: UK heritage groundscare equipment manufacturer (80+ years) producing aerators, scarifiers, sweepers and top-dressers — Campey actually distributes selected SISIS products in some channels but SISIS itself sells competing turf renovation equipment to the same groundskeeper customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CampeyTurfCare
• YouTubeyoutube.com/user/CampeyMachinery
• Facebookfacebook.com/CampeySportsTurfMachinery
• LinkedInlinkedin.com/company/campey-turf-care-systems
• Instagraminstagram.com/campeyturfcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campey Turf Care Systems