Correct2Compete

What Correct2Compete does

Correct2Compete (C2C) is a single-location, facility-based golf and athletic performance training company headquartered in Carmel, Indiana. Founded in 2011 by Keith Suttle, a TPI Level 3 certified coach with a Master's in Biomechanics from Ball State University and prior roles with the Chicago Bulls and PitFit Training, the company delivers an integrated stack of golf instruction, custom club fitting, TPI-informed golf fitness, indoor simulator practice, multi-sport athletic performance training, and recovery services (cold plunge, infrared sauna, Normatec, MarcPro, Theragun). The technology backbone combines FlightScope launch monitors, K-Vest swing sequencing, TPI and FMS movement screening frameworks, and Sportsbox AI for data-driven swing analysis, with scheduling and bookings handled through MINDBODY.

The business serves a horizontally segmented consumer base spanning golfers of all skill levels, junior athletes pursuing college scholarships, and adults seeking general athletic performance or fitness. All programs begin with a required evaluation (Golf, Speed/Agility, or Fitness) that diagnoses limitations and produces a personalized training plan, after which customers convert into Premier Coaching or Premier Training memberships starting at $250 per month. Additional revenue streams include usage-based practice bay and simulator bookings, individual lessons, club fittings, the seasonal Winter SIM League, and recovery services.

Operationally, Correct2Compete ran its original Zionsville, Indiana facility from 2014 until reaching capacity, and in 2026 relocated to a new state-of-the-art Carmel facility at 4250 W 99th St. Ste 100 that consolidates all service lines under one roof. The company is privately held, founder-owned, with no disclosed outside investment or institutional shareholders. The company reports 176 athletic scholarships generated for athletes it has trained and an average of 15,000 training and coaching sessions per year.

Name

Correct2Compete

Legal name

Correct2Compete

Website

https://correct2compete.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Correct2Compete is a Carmel, Indiana-based facility that delivers integrated golf instruction, club fitting, athletic performance training, and recovery services to golfers, junior athletes, and adults, using FlightScope, K-Vest, TPI, and Sportsbox AI technology under a membership-plus-evaluation model.

Ownership category

akta.pro rank

Product category

Athletic and Golf Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Golf instruction services
• Athletic performance training
• Sports recovery services
• Custom club fitting
• Golf fitness coaching

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly membership programs starting at $250 per month. Premier Coaching Members receive golf lessons or fitness training plus facility access. Premier Training Members receive individualized training programs, practice plans, and facility access.
2. Practice Bay and Simulator Booking: Revenue from booking practice bays and golf simulators for individual use. Customers can book practice bays for self-directed training.
3. Winter SIM League: Seasonal league running February-March with regular season and playoffs. $250 per person, $500 per team. Includes weekly prizes and cash awards for top finishers.
4. Golf Instruction and Coaching: Professional golf coaching services for all skill levels. Includes lessons, skill development, and course management coaching.
5. Custom Club Fitting: Club fitting services using launch monitor data and technology. Indoor and outdoor fitting options with top industry brands.
6. Recovery Services: Recovery tools including cold plunge, infrared sauna, Normatec compression therapy, MarcPro muscle stimulation, and Theragun percussive therapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Correct2Compete operates an indoor golf and athletic performance training facility offering personalized coaching, simulator-based practice, golf-specific fitness, custom club fitting, multi-sport athletic training, and sports recovery services under one roof. Services are delivered through monthly memberships, individual evaluations, and seasonal leagues at a single facility in Carmel, Indiana.

Product overview

Correct2Compete is an indoor golf and athletic performance training facility offering an integrated suite of services centered on golf instruction, fitness training, and recovery. The core offerings include golf simulators with FlightScope technology, golf instruction, golf fitness (TPI-informed), custom club fitting, sports performance training, player development programs, and recovery services. Services are delivered through memberships (Premier Coaching and Premier Training starting at $250/month), evaluations (Golf, Speed/Agility, Fitness), and specialized programs like the Winter Sim League. The facility opened its new Carmel, IN location in 2026, expanding from its original Zionsville location established in 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Golf Simulators

Quantifiable outcome

• 176 Athletic Scholarships
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Broadmoor Country ClubminorStrategic or Co-development PartnerGolf partnership relationship. Broadmoor Country Club logo displayed on partnerships section of golfer page, indicating collaborative relationship in the local golf industry.
• Zionsville Golf CourseminorStrategic or Co-development PartnerGolf partnership relationship. Zionsville Golf Course logo displayed on partnerships section, indicating collaborative relationship in the local golf community.
• Indy Sports RecoveryminorStrategic or Co-development PartnerRecovery services partnership. Linked from recovery page as external recovery service provider, suggesting collaborative relationship for comprehensive athlete recovery solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Parisi Speed School: Parisi Speed School is a franchised youth speed and athletic performance training network. Its certified-coach model and youth sports focus closely parallels Correct2Compete's athlete development segment.
• X-Golf: X-Golf is a national indoor golf simulator and entertainment concept with league play, lessons, and bays. It competes for the same simulator-usage, league-format, and casual golfer mindshare that Correct2Compete's Winter SIM League and simulator bookings target.
• Athletic Republic: Athletic Republic is a national sports performance training franchise focused on speed, strength, and agility for athletes. It directly mirrors Correct2Compete's youth athlete and speed/agility programming on the athletic performance side of the business.
• GOLFTEC: GOLFTEC is the largest tech-enabled golf instruction chain in the U.S., using launch monitors, video swing analysis, and certified coaches in a coaching-center format. Like Correct2Compete, it combines technology (GOLFTEC Smart Bayes) with private/small-group lessons and club fittings, but at national scale.
• Club Champion: Club Champion operates a national chain of indoor custom club fitting studios using launch monitor technology and brand-agnostic fitter recommendations. It directly overlaps with Correct2Compete's club fitting service line and indoor, data-driven fitting experience.

Broad incumbents

• Drive Shack: Drive Shack operates indoor golf entertainment venues (Puttery and traditional golf venues). It is a broad incumbent in the indoor golf leisure and simulator space where Correct2Compete competes for share of golfer entertainment dollars.
• Topgolf: Topgolf is the largest tech-enabled golf entertainment venue operator in the U.S. While entertainment-led rather than instruction-led, it competes for indoor golfer leisure time and simulator experience, and has begun offering instruction-adjacent programming.
• PGA of America Coaches / Local PGA Professionals: Traditional PGA professionals at local country and public clubs represent the incumbent channel for golf instruction that Correct2Compete disrupts with its indoor, tech-enabled model. They are a broad incumbent competitor for coaching hours across the Indianapolis market.

Regional players

• Indy Sports Recovery: Indy Sports Recovery is a local Indianapolis-area recovery services provider that is both a partner and an adjacent competitor to Correct2Compete's in-house recovery offering (cold plunge, infrared sauna, Normatec, etc.).

Others

• Titleist Performance Institute (TPI): TPI is the leading golf fitness and biomechanics certification body whose screening framework is central to Correct2Compete's methodology. It is an ecosystem enabler/standards-setter rather than a direct competitor, but its network of TPI-certified coaches competes for the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Correct2Compete
• Instagraminstagram.com/correct2compete
• Xx.com/correct2compete
• LinkedInlinkedin.com/company/correct2compete

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Correct2Compete