Broadmoor Country Club

What Broadmoor Country Club does

Broadmoor Country Club is a family-owned public-access golf facility located at 7725 Kraft Avenue SE in Caledonia, Michigan, approximately 20 minutes south of Grand Rapids. The club operates an 18-hole golf course, an on-site restaurant, and a driving range, and is open to the public without mandatory membership. The course was opened in 1965 and has been owned and operated by the Leatherman family since 1986; the club shares ownership and operations with sister property Briarwood Golf Course, offering a combined 45 holes within the same family enterprise.

The club's core product surface spans recreational golf play, an on-site restaurant with expanded seating (following a 2000 clubhouse remodel), driving range practice facilities, golf outing and tournament hosting, membership programs, and an online store for merchandise and digital gift cards. Underlying technology is a single third-party SaaS platform, Teesnap, which powers the online tee-time booking system, the e-commerce store, gift-card issuance, the events calendar, and website management. Teesnap functions as the primary digital infrastructure for both customer-facing reservations and back-office course operations, and the club also maintains presence on Facebook, Instagram, and an email newsletter list to drive bookings and event awareness.

Broadmoor generates revenue across five streams: green fees and cart rentals (transactional, tiered by time of day and player category), memberships (recurring subscription offering preferential rates and access), food and beverage sales from the on-site restaurant, golf shop and merchandise sales through the pro shop and online store, and event/outing fees for group and corporate bookings. Standard 18-hole play with cart is priced at $30, with twilight and senior-day discount tiers designed to fill low-demand windows. The club's primary customer segment is general public golfers in the Greater Grand Rapids area, with secondary segments including senior golfers (via discount days), club members, and group/corporate event organizers.

Name

Broadmoor Country Club

Legal name

Broadmoor Country Club

Website

https://golfbroadmoor.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadmoor Country Club is a family-owned, public-access 18-hole golf course in Caledonia, Michigan, offering green fees, memberships, an on-site restaurant, driving range, and event hosting to recreational golfers in the greater Grand Rapids area.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Public golf course
• Golf memberships
• Golf outing services
• Country club dining
• Tee time booking

Headquarters

HQ city

Caledonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Cart Rentals: Revenue from public play, including 18-hole rounds and twilight golf, with optional cart rentals. Tiered pricing based on time of day and player category.
2. Memberships: Annual and recurring membership programs offering preferential rates and exclusive access to members.
3. Food and Beverage (Restaurant): On-site restaurant and clubhouse dining services, generating revenue from food and beverage sales during golf operations.
4. Golf Shop and Merchandise: Online store and clubhouse pro shop sales of golf equipment, apparel, and accessories.
5. Events and Outings: Revenue from hosting golf outings, corporate events, and tournaments at the club.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Broadmoor Country Club operates an 18-hole public golf course in Caledonia, Michigan, offering tee-time-based golf play, a driving range, an on-site restaurant, and event hosting for golf outings and tournaments. The facility also runs membership programs, an online store for merchandise and gift cards, and operates as a sister property with Briarwood Golf Course for combined play.

Product overview

Broadmoor Country Club is a family-owned golf resort offering a unified set of recreational services centered around its 18-hole golf course in Caledonia, Michigan. The core offering includes the golf course itself, a driving range, and an on-site restaurant, all supported by a Teesnap-powered digital platform for tee time booking, online store, gift cards, and membership management. The club also offers golf outings and events coordination for groups and tournaments. The product portfolio is a single integrated service model rather than a platform-plus-modules architecture, with the Teesnap software providing the digital infrastructure for reservations, e-commerce, and member accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole golf course open to the public, suitable for golfers of all skill levels, with tiered pricing including twilight and senior rates.
• Membership Programs Annual and recurring membership offerings that provide preferential rates and member-exclusive access to Broadmoor Country Club.
• Golf Outings & Events Event coordination for group golf outings, corporate events, tournaments, and scrambles, using the expanded clubhouse facilities.
• On-Site Restaurant & Clubhouse Dining Food and beverage service available at the clubhouse for golfers and event attendees.
• Driving Range Practice facility for golfers to warm up and improve their game before or after a round.
• Online Tee Time Booking Teesnap-powered online reservation system allowing golfers to book tee times directly without mandatory membership.
• Online Store & Gift Cards E-commerce store offering golf-related merchandise, apparel, and digital gift cards redeemable at the course.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TeesnapcoreTechnology or IntegrationTeesnap provides the golf management technology platform powering Broadmoor Country Club's tee time booking system, online store, gift cards, events calendar, and website management. This is the primary technology infrastructure for course operations and customer-facing digital services.
• Briarwood Golf CoursecoreStrategic or Co-development PartnerBriarwood Golf Course is the sister property to Broadmoor Country Club, both family-owned and operated for over 60 years combined. Together they offer 45 holes of golf located 20 minutes south of Grand Rapids, with combined special offerings and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Troon: Global golf and club management company managing hundreds of daily-fee, private, and resort courses; relevant as the dominant scaled operator Broadmoor competes against for outings, memberships, and corporate events.
• KemperSports: Large third-party golf and club management company operating many public and private courses nationwide; comparable as an incumbent that competes for the same golfer dollars through managed portfolios of public-access courses.
• American Golf Corporation: Large operator of public-access golf courses in the U.S.; comparable broad incumbent competing in the same daily-fee public-golf segment with similar pricing-tier positioning.

Regional players

• Arcadia Bluffs Golf Club: Michigan public-access golf destination along Lake Michigan; comparable regional peer with public-access model, F&B, lodging-adjacent positioning, and strong destination-golf branding.
• Thousand Oaks Golf Club: Michigan-based public-access golf course; comparable as a similarly sized Midwestern public course with comparable pricing tier, F&B, and outings focus.
• Treetops Resort: Michigan golf resort with multiple courses, lodging, and F&B; comparable as a regional multi-course golf operation competing for the same destination and corporate outing demand.
• Cascade Hills Country Club: Country club in the Grand Rapids, MI area offering golf, dining, and events; directly comparable regional peer competing for the same Greater Grand Rapids golfer and corporate-outing wallet share.
• Egypt Valley Country Club: Established Grand Rapids-area country club with 36 holes, F&B, and event facilities; comparable regional peer competing for the same corporate outing, membership, and tournament business in West Michigan.
• Shanty Creek Resorts: Northern Michigan golf resort with multiple courses and lodging; comparable regional multi-course operator competing for the same Michigan destination golf and group-outing demand.

Direct peers

• Briarwood Golf Course: Sister property to Broadmoor under shared Leatherman family ownership; combined 45-hole operation with shared Teesnap booking platform and cross-promotional offerings, making it the most directly comparable peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/golf.at.broadmoorcc
• Instagraminstagram.com/broadmoor_golfmi
• LinkedInlinkedin.com/company/broadmoor-country-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadmoor Country Club