What Bargate Homes does

Bargate Homes is a Hampshire-based regional housebuilder established in 2006 that designs, builds, and sells new residential properties in Hampshire, Dorset, and West Sussex. The company operates as a wholly-owned subsidiary of VIVID, Hampshire's largest affordable housing provider, with approximately 70 employees and a cumulative delivery of more than 1,442 homes to date. Current activity spans roughly 900 homes across six live developments, with a forward pipeline exceeding 2,500 future homes and live planning applications representing £460-550 million of gross development value.

Core products are one- to five-bedroom houses and apartments marketed under named developments such as Rivercross (£128m, 354 homes), Heritage Place (£97m, 322 homes), Admirals Green, Shepherds Green (the 100th development milestone), Berewood Garden Village (in partnership with Grainger plc), and a smaller Admirals Green Custom Build collection. Homes are built to a consistent eco-focused specification: air-source heat pumps, solar PV panels, EV charging points, Google Nest thermostats, fibre-optic broadband, bespoke kitchens with integrated Neff appliances, and Porcelanosa bathroom tiling, achieving EPC A or B ratings. Developments incorporate biodiversity-net-gain features exceeding 100%.

The revenue model is one-time unit sales: open-market homes sold directly to purchasers through on-site marketing suites and a website property-search portal, supplemented by affordable tenures (shared ownership, affordable rent, social rent) delivered through the parent VIVID partnership. Unit prices range from £345,000 to £715,000. Supporting revenue lines include the Bargate Sell & Assist part-exchange scheme and a land-acquisition service that promotes strategic sites to landowners. Distribution is direct-to-buyer with a community-led marketing approach anchored by sponsorships of Hampshire Cricket, Southampton FC and Saints Foundation, AFC Stoneham, Lymington Cricket Club, Ex Saints, and Mayflower Theatre. Bargate holds an HBF five-star customer satisfaction rating, has won Premier Guarantee Developer of the Year (2023) and Development of the Year (2023, 2025), and reports a 98% 'would recommend' score.

Name

Bargate Homes

Legal name

Bargate Homes Limited

Website

https://bargatehomes.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Bargate Homes is a Hampshire-based regional housebuilder, founded in 2006 and wholly owned by VIVID, that designs and sells energy-efficient new-build homes across Hampshire, Dorset, and West Sussex, delivering one- to five-bedroom properties with EPC A/B ratings and a mix of open-market and affordable tenures.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential housebuilding
• New home construction
• Property development
• Energy-efficient homes
• Affordable housing

Headquarters

HQ city

Eastleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from sale of newly built residential properties. Homes sold directly to purchasers through marketing suites at developments. Mix of open market and affordable housing delivered in partnership with parent company VIVID.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bargate Homes designs, builds, and sells new-build residential properties (one- to five-bedroom houses) across Hampshire, Dorset, and West Sussex. Each home is delivered with energy-efficient features as standard, including air source heat pumps, solar PV panels, EV charging points, and smart home technology. The company delivers a mix of open market homes and affordable housing in partnership with parent company VIVID, alongside supporting services such as part-exchange (Bargate Sell & Assist) and land acquisition.

Product overview

Bargate Homes is a regional housebuilder operating in Hampshire, Dorset, and West Sussex since 2006. The company operates as a wholly-owned subsidiary of VIVID (Hampshire's largest affordable housing provider) and builds select developments in prime semi-rural and coastal locations. Their core offering consists of new residential developments featuring one- to five-bedroom houses and apartments, with a portfolio that includes flagship projects like Rivercross (Warsash, £128m, 354 homes), Heritage Place (Eastleigh, £97m, 322 homes), and newer schemes like Admirals Green and Shepherds Green. The company differentiates through energy-efficient homes with EPC A/B ratings featuring air-source heat pumps, solar PV panels, and EV charging points. Beyond property sales, Bargate offers land acquisition services for landowners and part-exchange schemes (Bargate Sell & Assist) to support buyers. Currently delivering approximately 900 homes across multiple live developments with a pipeline exceeding 2,500 future homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Admirals Green Final phase of the £128m Rivercross development in Warsash, Hampshire. Offers 126 two- to four-bedroom homes with sustainable features including air-source heat pumps, solar PV panels, and EV charging points. Prices range from £345,000 to £680,000. Both open market and affordable housing options are available.
• Shepherds Green Bargate's 100th development milestone — a 97-home collection in Hordle village on the edge of the New Forest. Features 50% affordable housing in partnership with VIVID. Energy-efficient design with air-source heat pumps and PV solar panels. Two- to four-bedroom homes priced from £350,000.
• Heritage Place £97m development of 322 homes within a 120-acre former deer park at North Stoneham Park, Eastleigh. Three-, four-, and five-bedroom homes with EPC A ratings, bespoke kitchens with Neff appliances, Porcelanosa tiles, PV solar panels, and EV chargers. Prices from £425,000 to £715,000.
• Admirals Green Custom Build Homes Collection of 13 individual custom build homes within the Warsash development, allowing buyers to design homes to their own specifications and vision.
• Berewood Garden Village 62-home first phase in Waterlooville, Hampshire, as part of Grainger plc's wider 2,550-home masterplan. Features one- to four-bedroom homes with EV charging, air-source heat pumps, and solar panels. 40% affordable housing allocation.
• Bargate Sell & Assist Part-exchange and assisted-move scheme helping existing homeowners sell their current property and purchase a new Bargate home.
• Land Acquisition Services Strategic land promotion and acquisition services backed by over 20 years of experience. Works with landowners to unlock potential of strategic sites, from infill schemes to larger strategic projects.

Quantifiable outcome

• 98% of customers would recommend Bargate to a friend
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Lymington Cricket ClubminorGTM or Marketing Partner · 24 February 2026Three-year major sponsorship providing support to community club. Focus on developing junior section and women's game. Bargate branding across kits, club signage, and social media channels.
• Hampshire Cricket and Utilita BowlcoreGTM or Marketing Partner · 12 February 2026Two-year-plus partnership making Bargate the official sponsor of the Family Zone at Utilita Bowl. Branding on players' kit trousers and perimeter advertising boards during domestic fixtures. First time a housebuilder has partnered with the professional county cricket club and international venue.
• VIVIDcoreStrategic or Co-development PartnerVIVID is Hampshire's largest affordable housing provider and parent company of Bargate Homes. Partnership delivers affordable housing across developments with shared ownership, affordable rent, and social rent tenures. VIVID plans to build at least 17,000 new homes over 10 years, with 30% provided as affordable housing. Bargate retains full operational independence while benefiting from increased finance for land acquisition.
• Southampton FC and Saints FoundationcoreGTM or Marketing PartnerLong-standing supporter including refurbishment of Sensory Room at St Mary's Stadium. Sponsorship of Saints Soccer Schools initiative providing free places for Pupil Premium eligible children. Corporate Patron of Saints Foundation.
• AFC StonehamminorGTM or Marketing PartnerSponsorship of youth football teams - Stoneham Pumas Under 8s and Stoneham United Under 12s. Second consecutive year for Pumas and fourth year for Stoneham United.
• Ex Saints TeamminorGTM or Marketing PartnerPrimary sponsor in 2026. Partnership announced at Ex Saints Golf Day. Bargate branding featured on team's new kit for 10 charity matches.
• Grainger plccoreStrategic or Co-development PartnerDevelopment partner at Berewood Garden Village, Waterlooville. Grainger (largest listed residential landlord) secured outline planning for at least 2,550 homes. Bargate is first and currently only Hampshire housebuilder working with master developers on this 250-acre scheme.
• The Garden SocietyminorStrategic or Co-development PartnerHampshire interior and garden specialists who designed show home interiors and gardens at Shepherds Green. Schemes reflect natural landscape of Hordle and New Forest setting.
• MosaicminorImplementation/ SI/ Consulting PartnerMasterplanning specialist appointed for Burton, Dorset development (100-home site near Christchurch).
• tor&cominorImplementation/ SI/ Consulting PartnerPlanning consultancy appointed for Burton, Dorset development (100-home site near Christchurch).
• Mayflower TheatreminorGTM or Marketing PartnerCorporate sponsor of Mayflower Theatre in Southampton, including annual Christmas pantomime sponsorship.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Crest Nicholson: UK regional housebuilder focused on Southern England with similar geographic footprint to Bargate Homes. Comparable mid-market to premium positioning across multiple regional offices, though materially larger scale.
• Linden Homes: Subsidiary of Vistry Group (formerly Bovis Homes/Galliford Try housebuilding division) building new homes across Southern England. Competes directly with Bargate in Hampshire and surrounding counties with comparable product offering.
• Bellway Homes: One of the UK's largest housebuilders with significant Southern England operations including Hampshire divisions. National scale player with overlapping geographic markets and customer segments, though materially larger than Bargate.
• Vistry Group: Major UK housebuilder with significant affordable housing partnerships (similar to VIVID/Bargate structure) and substantial Southern England operations. Operates Vistry Partnerships and Housebuilding divisions with overlapping customer segments.

Direct peers

• Avant Homes: Private UK regional housebuilder operating across the Midlands, North West, Yorkshire, and South East. Similar privately-held scale and regional premium positioning with comparable development size and price points to Bargate Homes.
• Wain Homes: Privately-held UK regional housebuilder with strong presence in Southern England and similar mid-premium new-build positioning. Operates comparable residential development model targeting similar buyer profiles.
• Keepmoat Homes: UK regional housebuilder with similar focus on volume and quality new-build homes in regional markets. Comparable customer segment targeting first-time buyers, families, and downsizers with new-build homes across similar price points.
• Bloor Homes: Large privately-held UK housebuilder with Southern England operations including Hampshire presence. Comparable premium specification approach and family-focused new-build positioning across regional markets.
• Morris Homes: Privately-held UK regional housebuilder with similar focus on quality family homes in the Midlands and Southern England. Comparable scale, premium specification approach, and regional housebuilding model.
• Hopkins Homes: East Anglian-based regional housebuilder with comparable privately-held scale, focus on quality family homes, and similar go-to-market model targeting regional premium segments in Southern UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bargatehomes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bargate Homes