Crickingdom

What Crickingdom does

CricKingdom is a global cricket academy platform headquartered in Singapore, founded in 2017 and operating under brand ambassadorship of Indian cricket captain Rohit Sharma. The company provides structured cricket coaching for children aged 5-17 through direct academy operations, school partnership programs (68+ partner schools), summer camps, and online content, serving approximately 9,000+ trainees across 60+ centers in 40+ cities and 5+ countries (India, Singapore, UAE, USA, Indonesia, with operations referenced in Japan, Australia, Bangladesh, and Qatar). Its core technology is the proprietary SKonnect mobile application (iOS and Android), which handles academy registration, subscription management, attendance and progress tracking, session video access, and tournament participation, with payment processing via Stripe (and Razorpay for summer camps).

The revenue model is diversified across recurring academy training subscriptions (monthly, quarterly, half-yearly, yearly, and custom plans at a maintained 15:1 student-to-coach ratio), summer cricket camps (5-10 day programs), an online cricket equipment store (store.crickingdom.com), tournament participation fees (School Champions Trophy and Champions Trophy), and sponsorships for promising players. Distribution is hybrid: direct company-operated academies in some regions (Singapore, parts of India, new UAE direct operations from September 2025), franchise/license arrangements via Sportskingdom K.K. entities in Australia, Japan, USA, and Indonesia, and venue partnerships with established cricket clubs and schools (Islam Gymkhana, Sahara Cricket Academy, GEMS Education schools, Kuraby Knights).

The company is privately held with no disclosed external funding, structured via CricKingdom Global Pte. Ltd. (Singapore) and CricKingdom India Private Limited. In 2025, CricKingdom terminated its UAE franchise partner for non-payment of Minimum Monthly Guarantee and coach salaries, and announced a transition to direct operations under a new legal entity. Notable strategic partnerships include district cricket associations (KDCA), school networks (GEMS Education), and venue partners across India and overseas. Leadership includes Parag Dahiwal (VP Global Expansions and Strategic Partnerships) and Director of Coaching Prem in Singapore; Rohit Sharma functions as brand ambassador rather than operational executive.

Name

Crickingdom

Legal name

CricKingdom India Private Limited

Website

https://crickingdom.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CricKingdom is a global cricket academy platform serving 9,000+ young players across 40+ cities, offering structured coaching, summer camps, and school programs via direct operations and franchises under the Rohit Sharma brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Academy Training Subscriptions: Monthly, quarterly, half-yearly, yearly, and custom subscription packages for academy coaching services. Auto-renewing subscriptions managed via Skonnect app with Stripe payment processing. Student-to-coach ratio maintained at 15:1.
2. Summer Cricket Camps: Full-day or half-day intensive cricket programs running 5-10 days across India, Singapore, and UAE. Targeted at players aged 6-17.
3. Cricket Equipment and Merchandise: Online store (store.crickingdom.com) and selected academy venues offering cricket equipment, uniforms, and gear.
4. Tournament Participation: Fees for participation in CricKingdom School Champions Trophy and Champions Trophy tournaments.
5. Sponsorships: Sponsorships offered to promising cricketers to support hassle-free training. Also includes corporate sponsorship for academy programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CricKingdom operates a global cricket academy platform delivering structured cricket coaching to children and teenagers aged 5-17 through company-operated academies, school partnerships, and seasonal camps. It bundles coaching with a proprietary mobile platform (SKonnect) for registration, progress tracking, and subscription management, alongside annual tournaments (Champions Trophy and School Champions Trophy) and a retail store for cricket equipment.

Product overview

CricKingdom is a global cricket academy platform founded by cricketer Rohit Sharma, offering a comprehensive ecosystem for cricket development. The core offering is the CricKingdom Cricket Academy with certified coaches and structured curriculum aligned with Rohit Sharma's methodology. The platform operates through the SKonnect mobile app for progress tracking, registration, and subscription management. Additional offerings include School Programs (during-school and after-school cricket across 68+ schools), Summer Camps (intensive seasonal programs), the CricKingdom.io video platform for online coaching content, and tournaments including the Champions Trophy and School Champions Trophy. The company also operates a retail Store for cricket equipment and offers a Coaches Education Program. The ecosystem connects players, coaches, schools, facilities, and parents through technology-enabled cricket coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Skonnect: Mobile application for tracking trainee progress, attendance, and tournament participation; also handles academy registration and subscription management
• SKonnect
• CricKingdom Champions Trophy
• School Champions Trophy

Products and services

• CricKingdom Cricket Academy Global cricket academy providing holistic cricket coaching for students aged 5 and above, with expert certified coaches, structured curriculum aligned with Rohit Sharma's methodology, and facilities including nets, grounds, and equipment.
• SKonnect App Mobile application for tracking trainee progress, attendance, session videos, and tournament participation; also used for academy registration and auto-renewing subscription management.
• School Programs During-school and after-school cricket programs integrated into partner schools, aligned with India's National Education Policy (NEP), providing schools with curriculum, coaches, and infrastructure for holistic student development.
• Summer Camps Intensive structured cricket development programs running across India, Singapore, and UAE, featuring technical skills sessions, fitness, team games, match simulations, and video review for players aged 6-17.
• CricKingdom.io Video Platform Online video learning platform providing cricket coaching tips, technique tutorials, and educational content including off-spin bowling and running between wickets instruction, with AI-powered video analysis.
• Champions Trophy Tournament Annual international cricket tournament for academy teams featuring Under-16 and Open categories with participation from India, Singapore, Japan, USA, and Bangladesh academies.
• School Champions Trophy Nationwide grassroots cricket tournament across 17 cities in India providing competitive platform and expert guidance for school-level cricketers.
• CricKingdom Store Online and physical store offering cricket equipment including bats, balls, protective gear, and exclusive CricKingdom merchandise at store.crickingdom.com and selected academy venues.
• Online Cricket Coaches Education Program Online training program for aspiring cricket coaches featuring expert panel with global coaching experience and a well-defined training curriculum with practicals.

Quantifiable outcome

• 9000+ trainees trained globally across academies
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, regional and minor.

• GEMS Education (UAE)coreStrategic or Co-development PartnerPartnership with GEMS Metropole, GEMS Winchester, and GEMS New Millennium schools for cricket programs. Operations began September 2024 at these school locations. Currently in transition as CricKingdom moves to direct operations.
• Kuraby Knights Cricket Club (Australia)coreStrategic or Co-development PartnerPartnership with Kuraby Knights Cricket Club for operating academy at Bonemill Park, 123 Beenleigh Road, Runcorn QLD 4113, Australia. Branded as CricKingdom Brisbane.
• Kolhapur District Cricket Association (KDCA)coreStrategic or Co-development PartnerKick-off event of Cricket Training & Development Program between KDCA and CricKingdom India Private Limited. Strategic partnership for district-level cricket development.
• Islam Gymkhana (Mumbai)regionalStrategic or Co-development PartnerVenue partnership for Mumbai academy launch at Islam Gymkhana. Ribbon cutting ceremony with Rohit Sharma's father Mr. Gurunath Sharma and Islam Gymkhana president Mr. Yusuf Abrahami.
• Pruthvi's Sports Zone (Pune)regionalStrategic or Co-development PartnerVenue partnership for Pune academy launch. Owner Mr. Mauli Tingre collaborated with Rohit Sharma and CricKingdom team for launch event.
• Shri Durga Sports Academy (Hubli)regionalStrategic or Co-development PartnerPartnership with Shri Durga Sports Academy for CricKingdom cricket academy in Hubli. Press conference with Rohit Sharma and visit from Karnataka State Women's Team player Pushpa Kiresur.
• Sahara Cricket Academy (Pune)regionalStrategic or Co-development PartnerSahara Super Strikers, academy team from CricKingdom Sahara Cricket Academy Pune, won inaugural CricKingdom Champions Trophy. Participant in tournaments.
• Sportskingdom International Pte LtdcoreTechnology or IntegrationParent company/technology partner for CricKingdom Global Pte Ltd. Provides Skonnect platform technology and coaching programs. Terms of service reference employees and coaches under direct control of Sportskingdom International Pte Ltd.
• Sportskingdom K.K. (Australia/Japan/USA)regionalChannel Partner/ Reseller/ DistributorRegional franchise operators for Australia (Sportskingdom K.K. Australia), Japan (Sportskingdom K.K. Japan), USA (Sportskingdom K.K. United States of America), and Indonesia (Sportskingdom K.K. Indonesia).
• Gulf NewsminorGTM or Marketing PartnerMedia coverage partner for Rohit Sharma Dubai launch announcement in September 2020. Published interview/article about CricKingdom Dubai expansion.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Gary Kirsten Cricket: Founded by former South African opener Gary Kirsten, runs cricket coaching academies in South Africa and India with a high-profile ex-cricketer-led curriculum. Directly comparable to CricKingdom's ex-cricketer (Rohit Sharma)-branded academy model with structured player-development pathways.
• ICC Academy: Operates a professional cricket coaching facility in Dubai Sports City offering structured programs for amateur to elite players. Directly comparable as a premium, celebrity-adjacent cricket academy in the same UAE market where CricKingdom is transitioning to direct operations.
• Virat Kohli's V Sports / One8 Cricket: Cricket and lifestyle brand co-owned by Virat Kohli including cricket training initiatives. Comparable as a competing Indian-superstar-led cricket training and lifestyle platform targeting youth and aspirational players.
• Yuvraj Singh Centre of Excellence (YSCE): Indian-cricketer-led cricket academy providing structured coaching and tournaments for young players in India. Closely mirrors CricKingdom's celebrity-cricketer brand, age-grouped training, and tournament ecosystem.
• GMR Institute of Cricket: India-based professional cricket training academy offering residential and day programs with BCCI-certified coaches. Directly comparable structured cricket coaching offering targeting young serious players.

Broad incumbents

• Decathlon: Global sporting-goods retailer with extensive cricket equipment, in-store coaching clinics, and emerging sports services. Comparable through its cricket-equipment retail (overlapping with CricKingdom's store.crickingdom.com) and growing youth coaching footprint in India.

Emerging players

• KheloMore: India-based sports tech platform aggregating sports coaching academies and allowing booking of sessions and camps. Comparable as a multi-sport discovery and booking platform intersecting with the same parents CricKingdom targets.
• KOOH Sports: India-focused sports education company delivering structured sports curricula through schools. Closely comparable to CricKingdom's school-partnership model under the NEP framework, though multi-sport rather than cricket-only.
• Sportido: Indian sports discovery and community platform enabling players to find coaches, academies, and venues. Comparable as a sports-tech infrastructure layer adjacent to CricKingdom's Skonnect app functionality.
• EduSports: School sports program provider partnering with Indian educational institutions to deliver structured physical-education and sport curricula. Comparable B2B school-sports distribution channel with curriculum integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCExe0mCtdJfN_K7kY80bpRA
• Facebookfacebook.com/crickingdom
• LinkedInlinkedin.com/company/crickingdom
• Instagraminstagram.com/crickingdom
• Xx.com/crickingdom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crickingdom