KheloMore
KheloMore is a Mumbai-based sports technology platform founded in 2016 that operates a mobile-first marketplace across 180+ Indian cities, connecting 1M+ sports enthusiasts with 2,500+ venue partners for venue booking, coaching, events, and doorstep sports training.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KheloMore does
Khelomore Sports Private Limited (KheloMore) is an India-based sports technology platform founded in 2016 and headquartered in Mumbai. The company operates a mobile-first marketplace that connects sports enthusiasts with sports venues, coaching academies, certified coaches, and community events across 30+ sport types including cricket, football, badminton, tennis, basketball, pickleball, swimming, and table tennis. The platform spans 180+ Indian cities, lists 2,500+ venue partners, and reaches a claimed base of 1 million+ sports enthusiasts, with 85% of bookings transacted via mobile and 25% originating from smaller cities.
The core product surface comprises a Sports Venues Booking Platform with real-time slot management, automated WhatsApp/SMS confirmations, and integration with Razorpay for UPI, card, and wallet payments; a Sports Coaching layer that includes youth programs (Cricket Champs for ages 5-12 and Pro Cricket Coaching for 12+), academy-based coaching, and the doorstep Khelo @ Home service; an Events & Tournaments module; a Playmate partner-discovery feature with in-app chat and ratings; a Venue Partner management portal for listing, bulk booking, and marketing automation; a Corporate Events offering for team-building; and an e-commerce shop for sports equipment. Technology integrations include Razorpay, WhatsApp, Google Maps, and Google/Facebook login. No public API, SDK, or proprietary AI model has been disclosed.
The business model combines transaction fees on venue bookings and coaching programs, subscription-style listing and software access for venue partners, and fees on event and tournament registrations, supplemented by shop commerce. Distribution is direct-to-consumer via the iOS and Android apps and web platform, with B2B acquisition of venue partners through a self-serve listing flow. KheloMore raised a $2 million Pre-Series A round led by Clear Bridge Ventures LLP in July 2024 with participation from Ashwin Damera, following prior investment from Damera Ventures and Dream11, and signed an MoU with Rose Merc Limited in October 2025 for further sports-tech funding.
KheloMore firmographics
Firmographics- Name
- KheloMore
- Legal name
- Khelomore Sports Private Limited
- Website
- https://khelomore.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KheloMore is a Mumbai-based sports technology platform founded in 2016 that operates a mobile-first marketplace across 180+ Indian cities, connecting 1M+ sports enthusiasts with 2,500+ venue partners for venue booking, coaching, events, and doorstep sports training.
- Ownership category
- akta.pro rank
KheloMore industry classification
Industry- Product category
- Online Sports Booking Marketplace
- NAICS
- Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where KheloMore is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
KheloMore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Venue Booking Commission: KheloMore charges venues a commission for bookings facilitated through the platform. The platform facilitates payment processing through Razorpay, UPI, net banking, and digital wallets, with the company taking a transaction fee.
- Venue Partner Subscription: Venue partners use KheloMore's booking and management software to increase bookings by up to 300%, with the platform providing visibility to 10L+ sports enthusiasts. Revenue generated through listing and booking facilitation.
- Coaching Program Fees: Revenue from coaching programs including KheloMore Cricket Champs for kids (5-12 years) and Pro Cricket Coaching for ages 12+, as well as at-home coaching services.
- Event Hosting & Tournament Fees: Platform enables event discovery and hosting, charging fees for tournament registrations and event participation facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Venue Booking - Pay Per Use |
| Unit Pricing | Pay-as-you-go | Coaching Programs |
| Unit Pricing | Pay-as-you-go | Doorstep Coaching - Khelo @ Home |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
KheloMore product offering
Product offeringCore offering
KheloMore operates a mobile-first online marketplace that connects sports enthusiasts with sports venues (courts, turfs, play zones), coaching academies, certified coaches, and sports events/tournaments across 180+ Indian cities. The platform enables users to discover, book, and pay for sports facilities and coaching services covering 30+ sports, while also providing venue owners with booking management software and marketing automation tools.
Product overview
KheloMore is a comprehensive sports technology platform operating as a unified ecosystem with multiple integrated products. The core platform centers on a Sports Venues Booking Platform that enables users to book courts and turfs for 30+ sports, complemented by Sports Coaching services for academy-based and at-home training. The product portfolio includes specialized youth cricket programs (Cricket Champs for ages 5-12 and Pro Cricket Coaching for 12+), the Khelo @ Home doorstep coaching service, Events & Tournaments for community sports, the Playmate partner discovery feature, Corporate Events for team-building, and a Shop for sports equipment. The platform serves both consumers seeking to book sports facilities and venue owners through the Venue Partner Platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Venues Booking Platform Online platform enabling users to discover and book sports venues such as courts, turfs, and play zones. Supports 30+ sports including cricket, football, badminton, tennis, basketball, swimming, pickleball, and box cricket across 180+ cities in India, with 2500+ venue partners.
- Sports Coaching Platform for discovering and enrolling with coaching academies and certified coaches, including both academy-based coaching and at-home coaching services for multiple sports including cricket, football, basketball, badminton, martial arts, skating, squash, chess, and tennis.
- KheloMore Cricket Champs (5-12 years) Structured youth cricket coaching program introducing children aged 5-12 years to cricket basics, teamwork, and fundamentals at partner venues such as VPCC and Don Bosco.
- KheloMore Cricket Coaching (12+ years) Advanced pro cricket coaching program for young athletes aged 12+ years, focusing on elevating skills, strategy, and performance with expert coaching tailored for advanced players.
- Khelo @ Home Doorstep coaching service delivering private and group sports training programs at customers' residences by certified coaches covering cricket, football, basketball, fitness, martial arts, badminton, skating, squash, chess, and tennis.
- Events & Tournaments Platform for discovering and registering for sports events, tournaments, and running events. Enables users to search for games, invite players, host events, and participate in community sports activities from beginner leagues to full tournaments.
- Venue Partner Platform Sports venue management software for venue owners to list facilities, manage bookings, automate slot management, send WhatsApp/SMS confirmations, and access marketing tools. Reported to help venue partners increase bookings by up to 300%.
- KheloMore Shop E-commerce store at shop.khelomore.com selling sports equipment, active wear, shoes, and accessories for sports enthusiasts.
Quantifiable outcome
- Venue partners report up to 300% increase in bookings
- +2 more outcomes
Companies that use KheloMore
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
KheloMore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
KheloMore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Cricketer-Backed Startups EcosystemminorKheloMore operates within the broader sports-tech ecosystem benefiting from increased cricketer investment in startups. Tracxn data shows peak funding of $267.1 million for cricketer-backed startups in 2021.
- Venue Partners (2500+)coreNetwork of 2500+ sports venues across 180+ cities using KheloMore's platform for booking management, customer acquisition, and marketing. Partners include turfs, courts, academies, and sports complexes.
- Coaching Academies & CoachescorePartnership with coaching academies and individual coaches for programs like Cricket Champs and Pro Cricket Coaching. Includes venues like VPCC, Don Bosco Cricket Academy, and other registered coaching centers.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
KheloMore competitors and assessment
Company assessmentDirect peers
- Hudle: Hudle operates a sports venue booking and management platform in India, connecting players with courts, turfs, and coaches across multiple cities. Competes directly with KheloMore in the Indian sports venue marketplace with overlapping B2B (venue SaaS) and B2C (booking) offerings.
- Sportido: Sportido is an Indian sports discovery and booking platform that helps users find sports venues, coaches, and academies nearby. Directly comparable to KheloMore's multi-sport marketplace and coaching discovery model in the Indian market.
- BookMyTurf: BookMyTurf is an Indian online sports turf and venue booking platform, primarily focused on cricket and football turfs. Directly comparable to KheloMore's core venue booking proposition, particularly in the cricket-turf segment where both companies are active.
- Playo: Playo is one of India's leading sports community and venue booking platforms, enabling users to book sports facilities and find playing partners. Directly comparable to KheloMore in target market (Indian sports enthusiasts), product offering (venue booking + community), and business model (transaction fees).
Others
- Dream11: Dream11 is India's leading fantasy sports platform and a prior investor in KheloMore. Operates in the broader Indian sports-tech ecosystem with overlapping end-user base (sports enthusiasts) but a fundamentally different product (fantasy contests vs. venue booking).
Broad incumbents
- Decathlon: Decathlon is the world's largest sporting goods retailer with extensive India operations. While primarily retail rather than marketplace, Decathlon represents the broader Indian sports ecosystem and increasingly offers venue and coaching experiences that overlap with KheloMore's offering.
- TopGolf: TopGolf is a global sports entertainment company operating golf-based entertainment venues with technology-enabled gameplay. While not directly competing in India, TopGolf represents the broader sports venue/entertainment category that KheloMore participates in as a marketplace layer.
- MPL (Mobile Premier League): MPL is a major Indian mobile gaming and skill-based competition platform with sports-themed games. While primarily digital gaming, MPL serves the same broader Indian sports engagement market and represents a well-capitalized competitor for user attention and discretionary sports spending.
- Cult.fit (Cure.fit): Cult.fit is a major Indian fitness and wellness platform offering gym memberships, coaching, and group classes across cities. Overlaps with KheloMore in the sports coaching and fitness services segment but with a stronger focus on gym-based fitness rather than venue-based sports.
Emerging players
- Urban Company: Urban Company operates a marketplace connecting service professionals with customers across India. Comparable to KheloMore in marketplace model, mobile-first approach, and pan-India coverage, though in different verticals (home services vs. sports services). Relevant as a comparable Indian marketplace operating playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KheloMore social profiles
Digital presenceKheloMore financial estimates
Financial estimateRevenue estimate
Valuation estimate
KheloMore leadership team
Management profileNumber of profiles
Profiles1 record
KheloMore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KheloMore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KheloMore
What does KheloMore do?
KheloMore operates a mobile-first online marketplace that connects sports enthusiasts with sports venues (courts, turfs, play zones), coaching academies, certified coaches, and sports events/tournaments across 180+ Indian cities. The platform enables users to discover, book, and pay for sports facilities and coaching services covering 30+ sports, while also providing venue owners with booking management software and marketing automation tools.
Is KheloMore a public or private company?
KheloMore is a private company. It is classified as venture growth investor backed and is currently operating.
When was KheloMore founded?
KheloMore was founded in 2016. It employs 11 to 50 people.
Where is KheloMore based?
KheloMore is headquartered in Mumbai, India, in the Asia region.
How does KheloMore make money?
Four revenue lines are on record. Venue Booking Commission is the primary driver. The others are venue Partner Subscription, coaching Program Fees and event Hosting & Tournament Fees.
Who are KheloMore's main competitors?
Direct peers on record are Hudle, Sportido, BookMyTurf and Playo. Dream11 is listed as an others. Broad incumbents are Decathlon, TopGolf, MPL (Mobile Premier League) and Cult.fit (Cure.fit). Urban Company is listed as an emerging player.
Does KheloMore have an API?
No public API is recorded for KheloMore.
What industry is KheloMore in?
KheloMore's product category is Online Sports Booking Marketplace. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 713940 and its SIC code is 7900.