The Boerne Star

Name

The Boerne Star

Legal name

Granite Media Partners, Inc.

Website

https://boernestar.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

The Boerne Star is a privately-held local newspaper serving Boerne, Comfort, Fair Oaks Ranch, and Kendall County, Texas since 1906, generating revenue through print and digital subscriptions, local advertising, classifieds, and paid obituaries.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Weekly print edition
• Community news coverage
• Classified advertising
• Obituary publishing

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print and Digital Subscriptions: Weekly home delivery subscriptions for local news coverage published every Wednesday and Sunday. Includes in-county, out-of-county, and out-of-state pricing tiers.
2. Print Advertising: Local businesses purchase advertising space in the print edition. Advertisements visible on the website homepage and article pages.
3. Classifieds: Classified advertising section featuring job listings, local announcements, and community classifieds through an integrated platform.
4. Paid Obituaries: Obituary notices published as paid announcements for deceased community members.
5. Special Sections and e-Edition: Special edition publications and digital e-Edition access for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Boerne Star publishes a twice-weekly (Wednesday and Sunday) local newspaper covering news, sports, obituaries, opinions, and lifestyle content for Boerne, Comfort, Fair Oaks Ranch, and Kendall County, Texas, in operation since 1906. It distributes content through print home delivery subscriptions, single-copy rack sales, an e-Edition digital replica, the boernestar.com website, the Texas Papers mobile app, and offers classified advertising, paid obituary notices, special edition publications, and The Boerne Brew podcast series.

Product overview

The Boerne Star is a single-product local newspaper operation that publishes print and digital editions. The core offering is The Boerne Star newspaper itself (published twice weekly since 1906), combined with the Hill Country Recorder since 2004. Digital add-ons include the e-Edition for online subscribers, a classifieds platform, The Boerne Brew podcast series, and Special Sections for themed editorial content. The newspaper is built on the 4media.com content management system and offers mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• The Boerne Star (Print and Digital Newspaper) The Boerne Star is the core print and digital local newspaper published every Wednesday and Sunday, covering news, sports, obituaries, opinions, lifestyle, and community content for Boerne, Comfort, Fair Oaks Ranch, and all of Kendall County, Texas. It is sold via annual home delivery subscriptions (in-county $75/year, out-of-county Texas $85/year, out-of-state $90/year) and single-copy rack sales.
• e-Edition (Digital Edition) The e-Edition is a digital replica of the print newspaper available to subscribers through an online portal (publisher.etype.services), enabling remote online reading of the same content published in the Wednesday and Sunday print editions.
• Classifieds Platform The Classifieds platform is an online classified advertising section for local listings including jobs, vehicles, real estate, services, and community announcements, available to local advertisers and community members through the Boerne Star publisher platform.
• The Boerne Brew (Podcast Series) The Boerne Brew is a podcast series featuring local interviews and discussions with Boerne and Kendall County community members, hosted by Boerne Star editorial staff and available via the newspaper's website and YouTube channel.
• Special Sections and Special Editions Special Sections are themed editorial sections and special edition publications covering specific topics, events, and seasonal content for the Boerne and Kendall County community, distributed alongside the regular print editions and accessible digitally.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lee Enterprises: A major U.S. community newspaper publisher operating daily and weekly local papers across multiple states. Comparable as a multi-title community newspaper operator with similar subscription and advertising monetization, providing relevant scale benchmarks for The Boerne Star.
• Community Newspaper Holdings Inc. A community newspaper group operating local papers across the U.S., including Texas titles. Comparable as a portfolio operator of community newspapers, providing relevant benchmarks for operating scale, revenue mix, and digital transition strategies relative to The Boerne Star.
• San Antonio Express-News: The dominant regional daily newspaper serving San Antonio and surrounding South-Central Texas, including the broader Hill Country region where The Boerne Star operates. While broader in scope, it competes for the same regional advertising dollars and regional news audience.
• Austin American-Statesman: The major daily newspaper serving Austin and Central Texas. Operates as a broader incumbent in the same broader Texas regional market, covering communities adjacent to The Boerne Star's Kendall County footprint and competing for regional digital advertising.
• Gannett Co. The largest U.S. local newspaper chain, publishing hundreds of community newspapers nationwide including multiple Texas titles. Comparable as a multi-title community newspaper operator with shared back-office, digital infrastructure, and subscription platforms—relevant to The Boerne Star's business model even though it is not directly owned by Gannett.

Emerging players

• Texas Public Radio: A regional public radio station serving San Antonio and the Texas Hill Country, including Boerne-area coverage. Comparable as a local audio content provider in the same Hill Country geography, and a partial competitor for the podcast and audio audiences The Boerne Star is pursuing with The Boerne Brew.
• Texas Monthly: A regional Texas magazine publishing deep local and statewide content including Hill Country coverage. Comparable in its focus on Texas localism and subscription-supported publishing model, though it operates at a state rather than single-county level.

Direct peers

• Kerrville Daily Times: A daily local newspaper serving Kerrville and surrounding Kerr County in the Texas Hill Country. Directly comparable as a community newspaper operating in the same Texas Hill Country region with overlapping coverage of small-town Texas communities and similar subscription and advertising revenue streams.
• Fredericksburg Standard-Radio-Post: A weekly community newspaper serving Fredericksburg and Gillespie County in the Texas Hill Country. Highly comparable to The Boerne Star as a similar-sized weekly local newspaper covering an adjacent Hill Country community with a comparable subscriber and local advertising model.
• New Braunfels Herald-Zeitung: A local Texas newspaper serving New Braunfels and Comal County, geographically adjacent to The Boerne Star's Kendall County coverage. Comparable as a community-focused Texas local newspaper with print subscriptions, classifieds, and local advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BoerneStar
• YouTubeyoutube.com/@boerneradio3255
• Facebookfacebook.com/BoerneStarNews
• Instagraminstagram.com/boernestarnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boerne Star