What KMU Digitalisierung does

KMU Digitalisierung GmbH is a Swiss consulting firm headquartered at Tellistrasse 21d, 5000 Aarau, specializing in the digitalization and automation of business processes for small and medium enterprises (KMU) in Switzerland. Founded by Charly Suter and operating as an authorized Zoho Partner since 2018, the firm delivers CRM implementation, workflow automation, web design, marketing automation, online accounting, digitalization consulting, and digital transformation project services to Swiss SMEs, with occasional municipal and association clients. The company positions itself around the Zoho ecosystem as a complete digital operating system rather than a set of point solutions, and is one of the longest-active Zoho partners in Switzerland.

The firm's core technology stack is built around the full Zoho suite — CRM, Books, One, Projects, Inventory, FSM, Creator, Cliq, Social, Marketing Hub, Show, and Analytics — supplemented by Deluge custom-scripting, WordPress web development, and REST API integrations with third-party vendors including Wallee, Amnis Treasury, JustCall, SIPCALL, 3CX, monday.com, Mapsly, NitroPack, and n8n. Its only proprietary software asset is the "Swiss QR Bill für Zoho Books" application, published on the Zoho Marketplace, which uses a REST API to QR Modul to embed Swiss-compliant QR payment slips directly into Zoho Books PDF invoices with automated email dispatch. The company states compliance with the Swiss DSG and the European GDPR and emphasizes European data hosting as a Swiss-SME selling point.

KMU Digitalisierung earns revenue through three streams: (1) project-based professional services for custom digital-transformation engagements with multi-year contract cadences, (2) recurring reseller commissions on Zoho subscriptions including Zoho One, Zoho CRM, and Zoho Books, and (3) licensing royalties from its Swiss QR Bill marketplace app. Pricing is not publicly disclosed and is delivered as custom quotes per engagement. The firm employs 1–10 staff with a multi-person team spanning web design, web development, marketing conception, and digital marketing, alongside a five-person editorial team supporting an extensive content-marketing blog. It is founder-owned, with no disclosed parent company, institutional investors, or external funding rounds in the available source material.

Name

KMU Digitalisierung

Legal name

KMU Digitalisierung GmbH

Website

https://kmu-digitalisierung.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

KMU Digitalisierung GmbH is a Swiss consulting firm in Aarau that delivers Zoho-based digitalization, CRM implementation, workflow automation, web design, and marketing services to small and medium enterprises across Switzerland.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Management Consulting Services (8742), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

CRM Implementation & Systems Integration (BPAFAFAB)

akta.pro secondary industry

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL)

Keywords

• Digital transformation consulting
• Zoho CRM implementation
• Business process automation
• Zoho software reselling
• Swiss SME web design

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digitalization Consulting & Implementation Services: Professional services for digital transformation projects including CRM implementation, process automation, web design, and AI projects for Swiss KMU. Sold as custom project engagements with detailed quotes and milestones.
2. Zoho Software Reselling & Authorized Partnership: Authorized Zoho partner reselling Zoho One, Zoho CRM, Zoho Books, and other Zoho applications. Revenue from software subscriptions as a reseller, with authorized partner status (Zoho Payments, Zoho Creator Registered Partner).
3. Custom Application Development: Development and publishing of proprietary applications like Swiss QR Bill for Zoho Books on Zoho Marketplace. Revenue from app distribution through marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KMU Digitalisierung GmbH is a Swiss consulting firm that delivers digitalization and automation services to small and medium enterprises, including CRM implementation, workflow automation, web design, marketing automation, office automation, and AI projects. As an authorized Zoho partner since 2018, the company implements the Zoho ecosystem (Zoho One, CRM, Books, Projects, Inventory, FSM, Creator, Cliq) and develops proprietary add-ons such as the Swiss QR Bill application for Zoho Books sold via the Zoho Marketplace.

Product overview

KMU Digitalisierung is a Swiss consulting company specializing in digitalization and automation of business processes for SMEs. The company is an official Zoho Partner (since 2018) offering a comprehensive portfolio of services built around the Zoho platform ecosystem. Core offerings include Zoho CRM implementation, digitalization consulting, web design, and business process automation. The service portfolio spans CRM software, webdesign, marketing automation, office automation, mobile app development, HR management, digital sales, inventory management, online accounting, and project management. The flagship product offering is Zoho One, an integrated business OS providing access to 50+ Zoho applications. The company also develops proprietary applications including Swiss QR Bill für Zoho Books for automated Swiss QR invoice generation, and provides specialized services for Zoho Inventory, Zoho FSM (Field Service Management), Zoho RPA (Robotic Process Automation), and Zoho Vani (team collaboration). The portfolio also includes third-party integrations with VoIP solutions (JustCall, SIPCALL, 3CX), payment platforms (Wallee, Amnis Treasury), workflow automation (n8n), and analytics tools (Mapsly).

Differentiator

Problem solved

Functional benefit

Products and services

• Digitalisierungsberatung (Digitalization Consulting) Consulting service that helps Swiss SMEs identify digitalization opportunities and develop implementation strategies for successful digital transformation projects.
• Digitalisierungs Audit Assessment service that analyzes current business processes to identify digitalization opportunities, risks, and cost optimization potential for SMEs.
• Webdesign (Website Design & Development) Website design and development service for SMEs, including responsive web design, online marketing integration, and digital presence optimization, typically built on WordPress.
• Marketing Automation Service that designs and implements marketing workflow automation, including email campaigns, lead nurturing, and multi-channel marketing orchestration for SMEs.
• Lokales Marketing (Local Marketing) Local marketing service covering local SEO, community engagement, and geographic targeting for Swiss SMEs.
• Büroautomation (Office Automation) Office automation service that streamlines administrative tasks, document management, and internal business processes for SMEs.
• Smartphone APP für KMU Mobile application development service for SMEs, including custom apps and cross-platform solutions delivered as project engagements.
• Digitale Kommunikation (Digital Communication)

Quantifiable outcome

• Expense reporting automation reduced annual cost from CHF 32,602.50 to minimal for a 5-person field sales team
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Zoho (Official Partner)coreTechnology or Integration · 1 January 2018Official Zoho Partner since 2018, making KMU Digitalisierung one of the longest active Zoho partners in Switzerland. Authorized partner status for Zoho Payments, Zoho Creator, and Zoho Books. Provides CRM implementation, Zoho One deployment, and custom Deluge development services.
• QR ModulcoreTechnology or IntegrationStrategic partnership for Swiss QR Bill API services. KMU Digitalisierung developed their proprietary Swiss QR Bill application using QR Modul's API, enabling automated QR invoice generation in Zoho Books.
• Nau.ch (Lokalagentur)minorGTM or Marketing PartnerLocal marketing agency partner for Swiss local SEO and regional marketing services.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• Ergon Informatik AG: Ergon is a leading Swiss IT services company providing custom software, integration, and digital transformation — a broader incumbent competing for mid-market digitalization projects in Switzerland.
• AdNovum Informatik AG: AdNovum is a Swiss IT consultancy with digital transformation, identity management, and application development practices — competing for Swiss enterprise and mid-market digitalization mandates.
• ti&m AG: ti&m is a major Swiss IT services and consulting firm offering digital transformation, software engineering, and platform integration — a larger incumbent competing for Swiss enterprise digitalization budgets.
• HubSpot: HubSpot is a global CRM and marketing-automation platform competing with Zoho for SME mindshare; Swiss implementation partners of HubSpot are indirect peers competing for similar digitalization budgets.
• Zoho Corporation: Zoho is the platform vendor whose software KMU Digitalisierung resells, implements, and extends. It is also an indirect competitor when customers engage Zoho direct or via larger partner integrators.

Direct peers

• 4teamwork AG: 4teamwork is a Swiss Zoho partner and consultancy specializing in CRM, ERP, and business process automation for SMEs — a direct competitor in the Swiss Zoho implementation market.
• BLP Digital AG: BLP Digital is a Swiss Zoho implementation partner offering CRM, web, and digital transformation services to SMEs — closely comparable in services, geography, and target customer.
• iNetti GmbH: iNetti is a Zoho partner in the DACH region providing CRM, business apps, and digitalization services to SMEs — comparable in service mix and customer profile, with broader geographic reach.
• Another Monday: Another Monday is a Zoho Premium Partner operating in Switzerland and DACH, offering Zoho CRM implementation, custom development, and digital transformation services to SMEs — directly comparable to KMU Digitalisierung's core offering.
• Adlon Informationssysteme GmbH: Adlon is a Zoho Premium Partner in Germany offering Zoho One, CRM, and custom Deluge development — a comparable Zoho-centric consultancy serving SME digitalization needs in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/KMUdigi
• Facebookfacebook.com/kmudigitalisierung

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMU Digitalisierung