Innovation Booster

What Innovation Booster does

Innovation Booster, now operating as The Can Do Company (thecando.company), is an Amsterdam-based management consulting firm founded in 2012 that serves business leaders and change agents with advisory services in organizational change management and innovation leadership. The firm's stated focus is enabling executives and internal change-makers to remain relevant and lead transformation from within their organizations; it positions itself as a long-term "ally" rather than a conventional project-delivery consultancy. The company does not sell a defined software or technology product — its offering is human-delivered consulting supported by thought-leadership content including a Spotify podcast hosted by Managing Director Wieke Wernink-Dijkstra.

The firm is founder-led, with co-founders Allard Volker (CFO & Founder), Bart van der Werf, and Anthony Meyer zu Schlochtern (founder & advisor) alongside Managing Director Wieke Wernink-Dijkstra, and operates with an 11–50 employee headcount. Pricing, contract structure, customer logos, geographic scope, and revenue figures are not publicly disclosed in the available source material. The most significant recent corporate move is the rebrand from "Innovation Boosters" to "The Can Do Company," accompanied by a domain consolidation to thecando.company and the launch of the corporate podcast.

The business model is classic boutique professional services: revenue is generated through consulting engagements (scope, pricing, and engagement length undisclosed), with no ancillary software, licensing, or platform revenue. The firm pursues a single horizontal persona segment (Business Leaders and Change Agents) and uses podcast/content marketing as its primary disclosed go-to-market channel. There is no evidence of funding rounds, acquisitions, partnerships, certifications, patents, or regulatory actions in the input.

Name

Innovation Booster

Website

https://innovation-booster.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Can Do Company (formerly Innovation Booster) is an Amsterdam-based management consulting firm that advises business leaders and change agents on organizational transformation and innovation leadership.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Corporate & Leadership Development (BPACANAA), Executive Leadership & C-Suite Development (EDABAAAA), Organizational Change & Transformation Coaching (EDABANAG), Innovation Leadership & Leading Growth (EDABAAAO)

Keywords

• Management consulting
• Change management
• Organizational transformation
• Innovation consulting
• Leadership advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

Innovation Booster (now operating as The Can Do Company) is a strategic consulting and change management firm that provides advisory services to business leaders and change agents who need to stay relevant and drive organizational transformation from within. The firm does not sell a defined software product portfolio; its offering centers on people-led consulting engagements, supplemented by thought-leadership content such as a branded podcast.

Product overview

Innovation Boosters (now rebranded as 'The Can Do Company') is a strategic consulting and change management firm positioned as an ally for business leaders who need to stay relevant and drive change from within their organizations. The company does not offer a defined software product portfolio; instead, it provides advisory services, consulting, and potentially a podcast featuring Managing Director Wieke Wernink-Dijkstra. No specific named software products, modules, or technology platforms are described in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Management & Innovation Leadership Advisory

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• ShiftN: ShiftN is a Netherlands-based boutique transformation and change management consultancy; as a local specialist serving similar Dutch and European clients, it is a direct peer to Innovation Booster in size, geography, and service mix.
• Quintop: Quintop is a Dutch management consulting boutique focused on change, strategy, and organizational improvement — directly comparable to Innovation Booster / The Can Do Company in headcount, geography, and target customer.
• Kotter International: Kotter International is a change management and transformation consulting firm built around the 8-Step Process for Leading Change, serving enterprise leaders driving organizational change — the same problem space as Innovation Booster / The Can Do Company.
• Prosci: Prosci is a specialist change management research, training, and advisory firm that serves the same target persona of business leaders and change agents, using a defined methodology (ADKAR) — directly comparable to Innovation Booster's change management and innovation leadership focus.

Broad incumbents

• McKinsey & Company (Organization Practice): McKinsey's Organization Practice advises on organizational design, change, and transformation at the largest enterprises — broadly competing for the same transformation budgets as Innovation Booster but at the high end of the market.
• Bain & Company (Organization Practice): Bain & Company's Organization practice delivers change management and operating-model transformation for executives — comparable consulting offerings to Innovation Booster but at global scale and typically higher price points.
• Dale Carnegie & Associates: Dale Carnegie is a long-established global leadership and management training firm offering executive development and change-related programs — broadly comparable in the leadership development segment Innovation Booster addresses.
• Cegos: Cegos is a major international training and organizational change consultancy delivering leadership development and transformation programs across Europe — comparable to Innovation Booster as a competitor for European corporate change and leadership mandates.
• FranklinCovey: FranklinCovey is a large global leadership and organizational effectiveness firm offering training, coaching, and consulting — overlapping with Innovation Booster's leadership development and transformation practice but at materially larger scale.

Emerging players

• Coaching Square: Coaching Square is a European boutique focused on executive coaching and organizational change support — partially overlapping with Innovation Booster's transformation and leadership enablement value proposition at similar boutique scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Booster